Results for 'Campa Cola'

Marketing

Ashwini Deshpande of Elephant Design on what it took to rebrand Campa

She talks about the challenges of transforming the iconic brand for today’s youngsters.
Media

Media and tech trends in a nutshell

A look back at the most significant trends from the year gone by.
Marketing

Back to the future: How do iconic brands fare when revived after a break?

Reliance recently announced that it will be acquiring Campa Cola, and Lambretta scooters are set to make a comeback. What lies ahead for brands that receive a new lease of life?
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.