A new digital tool has been invented to tackle the most common forms of hate speech by blurring, or rewriting, hateful/harmful words.

The ad film maintains the narrative of 'safe' sex, this time urging people not to trust their partners blindly.

In a conversation with the TikTok team on their campaign, #WaitASecToReflect. As part of this initiative, the brand is urging users to "wait a second and reflect" before posting any content online.