In his new role, Arjuna will work towards expanding the creative mandate for both the agencies.

The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

It’s the first campaign from the global beverage giant under its ‘Real Magic’ brand philosophy launched in September 2021.

He will continue to report into Sidharth Rao, CEO, dentsuMB Group.

The account will be serviced from the agency’s Chennai office.

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.