The report will enable brands to engage with festive consumers, navigating the cluttered marketing landscape.

While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.

Our guest author Subhas Warrier says most economic indicators for India are showing an upbeat picture.

The first unrestricted festive season post-Covid19 may witness a cloud of gloom due to the concerns of inflation.