The report also reveals that 68% of women drive festive shopping decisions, prioritising personal needs.

The report emphasises the importance of brands leveraging search and omnichannel solutions to connect with their audiences effectively.

The report also reveals that clothing is one of the top categories for Indians to shop , followed by home improvement items and mobile phone.

While ‘kurta’ was the most sought-after item on Myntra, other e-commerce giants like Amazon and Flipkart saw a surge in the demand for large appliances, smartphones and consumer electronics.