Results for 'Honey'


If a ‘German Lab’ says it’s pure, it must be…

The new tool of persuasion for honey marketers is a claim to ‘100% purity’, backed by Germanic laboratories.
Guest Article

Honey, I shrunk your market share

The CSE report has set the cat amongst the pigeons, once again. A sort of honey war has started amongst the brands falling on the good and the bad side of the report.
Points of View

Will consumers opt for honey after the purity scandal?

Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?