The cricketer will be representing the brand in all its marketing campaigns and investing in EatFit as a part of the association, for the next two years.

The brand plans to invest in omnichannel expansion and grow its D2C business.

While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.

The findings are based on a study conducted across 6000 MSMEs.