Results for 'LEGO'

Marketing Initiative

LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India

From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
Marketing

How does LEGO aim to grow its consumer base in India?

The construction toy company’s marketing head talks about cultural differences that make India a different market, as compared to Europe and America.
Advertising

LEGO Group unveils building blocks made from recycled plastic

The new playing blocks are made of polyethylene terephthalate, which is recycled from bottles, and is a step forward in the brand’s sustainability mission.
Marketing

A LEGO set celebrating Pride Month and diversity

Inspired by the rainbow flag used by the LGBTQIA+ community, the set features 11 minifigures, each with its own hairstyle and colour.
Advertising

Build, don't break, urges Lego

Advertising

Goafest 2012: Jayant Murty: Think projects, not campaigns

Advertising

Cannes 2011: The three C's of modern creativity

Marketing

Eight Indian companies among the world’s 200 most reputed companies