The campaign features a series of poetic verses, each highlighting a distinct facet of their approach to crafting life.

Prior to joining Mahindra Lifespaces, Viral was the Chief Marketing Officer at Lodha Group.

As people itch to leave their homes and resume normalcy, this ad theorises that they might miss the time spent at home, during lockdown.

That was the idea behind this quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’..