Results for 'Minute Maid Vita Punch'

Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Marketing

Coca Cola enters immunity space with two new Minute Maid variants

The beverage company has introduced two variants under the Minute Maid umbrella - Vita Punch and Nutri Force, both meant to help boost immunity.