Results for 'Parle G Chakki Atta'

Marketing

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.
Marketing

Parle Products enters branded atta market with Parle G Chakki Atta

Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing.