In her new role, Pragya will be working closely with the founder’s office.

The account was bagged in a multi-agency pitch.

It marks the entry of Pee Safe into the female grooming segment.

The new range allows for painless and hassle-free hair removal.

The brand announced its foray into the female condoms category in a bid to address the fairly small market in India.

The actor, hugely popular among the population pan India, will bring youthful energy and exuberance to the brand’s campaigns.

The ad for Pee Safe’s Natural Intimate Wash for Men has been crafted in-house. The brand forayed into male hygiene space in May last year.

The products include reusable sanitary pads, undergarment sanitizer spray, oxo-biodegradable disposable bags and an intimate hygiene powder, all of which are gentle on health and the environment.

As part of the initiative, the brand will undertake various on-ground and digital activities including distribution of menstrual cups among underprivileged girls.

A 6ft x 8ft setup was created at the Security Hold Area of both these airports, from where 1000 women flyers were given these gift hampers.