Results for 'RoI'

Marketplace

Project Spotlight: Digital Media Buying

Explore media buying strategies curated by agency members of afaqs! marketplace for brands and companies across India.
Guest Article

Attribution… or the lack thereof?

ROI models don't reveal everything. There are nuances that may not get captured.
Marketing

Only 3% Indian digital marketers measure ROI correctly: LinkedIn report

The findings of the report highlight the struggles of digital marketers
Guest Article

Are we spotting the inefficient digital advertising?

Guest Article

All that fuss about 'brand buzz'

Guest Article

Is the media agency all about rates?

Digital

Mobile Conversations 2011: Developing Apps as per consumer need