Results for 'S Swaminathan'

Guest Article

Get over the Millennials; it's time to focus on the Centennial

Marketing

'Deal hunting' is popular among young shoppers; older ones value experiential rewards: Hansa Cequity

Points of View

POV: Does research in communication lead to tunnel vision?

Marketing

DMAi 2012: Similarity of loyalty programmes can hamper customer retention

Advertising

iContract’s Sudarshan Banerjee moves to Saatchi Bangalore

Advertising

Capture consumers by leveraging ideas across marketing channels

Advertising

iContract revs up its senior management

Marketing

iContract bags ‘Echo Leader’ award at the DMA International Echo Awards, 2005