The Mumbai-based paint company aims to become an integrated home decor player, thanks to the collection under the brand ‘Nilaya’.

Our guest author analyses the Indian fashion market in the wake of Aditya Birla Group's acquisition of designer labels like Tarun Tahiliani and Sabyasachi.

In the light of Aditya Birla Fashion and Retail acquiring designer brand Sabyasachi, we explore the tenets of building a luxury versus a mass market brand.