Earlier Nivedita was the Head of Content Strategy & Business Alliances at Atrangii.

To Live Stream T20 Cricket League across Company’s OTT platforms.

Shweta Tiwari, Rashmi Desai, Shilpa Shinde & Barkha Bisht headline the upcoming series.

The platform will include all categories and brands, with an initial line of products like apparel, footwear, accessories, health and hygiene.

The channel will launch in the first week of June and mark the company’s foray into the broadcasting space.

The video-on-demand platform's founder and CEO says he is planning to neutralise the content offering.