Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.

As these brands seek to establish themselves they constantly grapple with the question of customer acquisition vs profit margins. Industry experts weigh in.

The PR agency will play a crucial role in enhancing WOW Skin Science's market positioning.

As per research conducted by Kantar, more than 70% of Indians prefer to message business rather than sending an email, call or visiting their website.

In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels.

Gupta will be in charge of new product launches, new brand development as well as other strategic projects across beauty, health and other categories.

The campaign spotlights how uncontrolled hair fall can ruin a great occasion – including when you’re choosing outfits!

Sudeep will be responsible for driving growth across performance marketing, retention and products for their D2C platforms including Body Cupid, WOW Skin Science, and WOW Life Science.

At WOW Skin Science, Priti will work closely in developing marketing strategies and plans across channels & mediums.

The commercial brings to light WOW Skin Science’s flagship product - Vitamin C Face Wash as the protector from harshness.