The film showcases people-couple, friends, partners and weave real life situations around them. Using them as props, we have tried to establish ARP as a brand that stands for durability and trust.
| City of Agency : Mumbai | Country of Agency : India | Client : ARP Footwear | Work type : Client work | Date of publication / release : Jul 01, 2010 | Additional credits : Executive Creative Director: Ramakrishna Murugan Creative Director: Rajan Surlekar
Creative Group Head: Yogsh Rijhwani
Art Director: Sachin More / Poonam
Production House: Films By Oberoi