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Australian Lucy is here to teach you Indians a 'Wagga Wagga' lesson

A look at the four new ads of AGRL's new cooking oil range, crafted by DDBMudra....Read more

Australian Lucy is here to teach you Indians a Wagga Wagga lesson
Today's News
Dentsu Aegis Network signs deal to acquire Sokrati

Dentsu Aegis Network signs deal to acquire Sokrati

Marico initiates media pitch

Marico initiates media pitch

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"Panasonic Smart Phone - Ye Zindagi Ko Thoda Aur Smart Banata Hai" - Presenting the all new campaign by Panasonic Smart Phones #TheIntelligentPhones
COLORS extends weekend primetime slot with mythological drama<br>Mahakaali: Anth Hi Aarambh Hai
COLORS extends weekend primetime slot with mythological drama
Mahakaali: Anth Hi Aarambh Hai

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Rajat Sahni

CEO - used cars, CarDekho

"The used car market is at an inflection point and is set to grow faster than the new car market - from approximately 3 million units today to 7-8 million units over the next five years. Globally, for every new car sold, around 2.5 used cars are sold; it'll be the same in India soon. Used car lending is one of the largest retail lending opportunities in India, set to grow from $2 billion to $10-15 billion. From a consumer perspective, buying a used car makes a lot of sense and is a great deal because of inherent depreciation, for example, one can buy a sedan for the cost of a hatchback. Digital platforms are playing a key role in organising this fragmented industry, by making discovery, trust and purchase easy."

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