In a performance that cut short sister agency Mindshare's six-year winning streak, Maxus took away the 'Media Agency of the Year Award', nine gold and the Grand Prix at the Emvies 2014 last night.
The GroupM agency also won six silver and three bronze metals. It won the gold Emvies for Tata Tea Gold's 'Power of 49' campaign in the 'Best Media Strategy - Consumer Products', 'Best Integrated campaign - Consumer Products' and 'Best Media Innovation - TV - Consumer Products' categories; Tata Sky+HD's 'Making Complex Simple and Simple Magical' campaign in the 'Best Media Strategy - Services' category.
The Nescafé 'stutter ad' has hit 2.7 million views on YouTube. We interviewed Vinil Mathew, the director, and Hussain Dalal, the actor who plays the lead for a quick look behind the now-popular scenes.
A sneak peak into digital media planners daily life.