A week back, toothpaste brand Sensodyne was named India's No.1 'dentist recommended brand' for sensitive teeth, by TNS, an independent market research firm that surveyed over 500 dentists nationwide.
Sensodyne's market share, as of January 2014, is three per cent of the overall toothpaste market and 26 per cent of the sensitivity market within the oral care segment.
At the end of the last season, the number of Facebook fans of 'Satyamev Jayate' stood at 1.4 million, which has now swollen to double the number (3.5 million).
The channel plans to tap males with its upcoming content.
Does a brand need to have social media in its DNA to understand and use the medium better?
India Ratings & Research (Ind-Ra) expects improvements in advertisement spending by corporates with a gradual economic recovery.
A take on the new Kolkata by contemporary Bengalis
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