Nat Geo pushes water agenda with four short films

The films, exclusively created for the channel by Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar, will premiere on the campaign website and Hotstar today....Read more

Nat Geo pushes water agenda with four short films

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Deepak Lamba

CEO, Worldwide Media

The interactive nature and reach of digital media has made it imperative in today's day and age for traditional media brands to explore serious possibilities on the medium, so as to enhance the value they bring to the table for their stakeholders. Brands who have stayed relevant have done so by rejigging their content and reaching out to a larger array of consumer touch-points that exist across digital platforms. Branded content, creating digital intellectual properties by building engaging social media campaigns, or even building on an iconic offline property to create a refreshed identity for itself online, are some of the strategies employed by established traditional media brands to tap audiences on digital media.