Done The Rex Yet?

Condom brand Durex has released a digital film titled 'Do The Rex', that has begun catching people's fancy on social media. The film is a bold, rap sequence featuring Bollywood A-lister Ranveer Singh. A look at the effort.

Sure, we're a nation where sex is still not spoken about freely, but we're also the birthplace of a first-of-its-kind music video released by a condom brand, one that has fetched over 50,000 views within a day of its launch.

Reckitt Benckiser's Durex has released a peppy rap video featuring Bollywood A-lister Ranveer Singh, who gives us more than just pelvic thrusts and funny lyrics (read: "khushiyon ka chaata").

• Modi's 'Aap Ki Adaalat' fetches high viewership for India TV

  74 per cent Hindi news television viewers in India were watching this show at one point of time.

• Red FM urges people to vote

  The radio station has put up billboards across five cities showcasing real-time count of people who have pledged to vote.

• Propaganda India appoints Manoj Jacob as creative director

  Jacob moves to the agency after spending a little over three years at Meridian Communications.

• Gulshan Verma of Komli Media joins Outbrain India

  Verma will lead the setup and growth of Outbrain in India.