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Jabong will remain Jabong

The fashion e-commerce player launches a new brand positioning that celebrates individuality.

Being yourself never goes out of fashion., one of India's leading online fashion destinations, has embedded the same idea in its new brand theme titled "Be You". The company believes that the new proposition is a unique expression to inspire and encourage the youth of India to be comfortable in their own skin.

To promote the new positioning, Jabong has also launched a 360-degree multimedia campaign integrating television, print, outdoor and digital platforms.

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