CCD goes mass again

In its second tryst with mass media communication, Cafe Coffee Day has released two product-centric TVCs to promote its newly launched Egg Wrap, an 'all day snack', and Crunchy Frappe, a 'liquid snack'.

According to Cafe Coffee Day's consumer insight research, patrons feel the brand is good at desserts, such as its chocolate-based offerings, and items that are associated with specific parts of the day, such as sandwiches for meal time and samosas during the evening.

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