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Airtel brings 'Har ek friend zaroori hota hai' catchphrase back after 5 years

We spoke to Taproot Dentsu's Agnello Dias about the campaign....Read more

Airtel brings Har ek friend zaroori hota hai catchphrase back after 5 years

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Anupam Vasudev

Chief Marketing Officer, Aircel

Social media is constantly evolving and so are marketing strategies. There's been a paradigm shift in the power between customers and brands. So far, brands have been using popular bloggers and celebrities to influence potential buyers, but the sudden rise of the new age 'everyday consumer' has prompted brands to sit up and take note of gamechanging influencers, who are now 'corporate storytellers', dedicating more time than ever to bond with customers. As this knowledge flow guides consumer perceptions, brands need to strategically influence consumer research patterns. These perspective developments in the marketing ecosystem will keep brands on their toes.