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Panasonic launches Eluga RAY500

Your perfect Diwali companion
Fortis Hospital

Firecracker
Coca-Cola

Happy Diwali
Lava

#MoneyBackChallenge

Spunky Sridevi in, funky Ranveer out? "You'll see him very soon" assures Capital Foods' Ajay Gupta

A look at the recently released ad campaign by Ching's, created by Grey Group....Read more

Spunky Sridevi in funky Ranveer out Youll see him very soon assures Capital Foods Ajay Gupta
Today's News
afaqs Creative Showcase Manyavar rides on Virushka buzz

afaqs! Creative Showcase: Manyavar rides on 'Virushka' buzz

Rs 100 crore Xiaomi biz goes to Madison

Rs 100 crore Xiaomi biz goes to Madison

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Sponsored Post

Ola marches on with the message of #FarakPadtaHai

Ola marches on with the message of #FarakPadtaHai

Ola also flagged off a year-long campaign titled like #FarakPadtaHai on World Environment Day, 5th June 2017 to create awareness around shared mobility in the country.

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Kashyap Vadapalli

Chief Marketing Officer, Pepperfry.com

"Increasing Media fragmentation and the Rising Importance of Content Marketing is a trend that trend that excites and challenges me. Thanks to sharper media and consumer content consumption behaviour we know if they will watch international football, but not national cricket or get news via social media and not news sites etc. The challenge is reducing media spillage while ensuring adequate reach and frequency are achieved for each segment.

Brands that understand their consumers well and have the right content and engagement strategy for each platform, this fragmentation allows for more focused messaging and outreach. For less-/ high-ticket purchases like furniture, with high consumer involvement and a well-researched product buying life-cycle, it's an opportunity for tailor-made content-driven engagement strategy that helps build key category benefits with design and quality on one side and value and service on the other."

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