"Our individual brands have become bigger than brand Parle": Mayank Shah, Parle Products

Parle Product's latest campaign highlights the mother brand over its sub-brands....Read more

Our individual brands have become bigger than brand Parle Mayank Shah Parle Products

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Protinex Grow's new TV commercial is a winning proposition. It addresses health, nutrition and celebrates the girl child in one go.

Protinex Grow's new TV commercial is a winning proposition. It addresses health, nutrition and celebrates the girl child in one go.

Protinex Grow's new TV commercial has hit the bull's eye on many fronts. It is charming with a hard-hitting message. But to begin with, here is a brief description of the narrative that the TVC follows.

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Deepak Lamba

CEO, Worldwide Media

The interactive nature and reach of digital media has made it imperative in today's day and age for traditional media brands to explore serious possibilities on the medium, so as to enhance the value they bring to the table for their stakeholders. Brands who have stayed relevant have done so by rejigging their content and reaching out to a larger array of consumer touch-points that exist across digital platforms. Branded content, creating digital intellectual properties by building engaging social media campaigns, or even building on an iconic offline property to create a refreshed identity for itself online, are some of the strategies employed by established traditional media brands to tap audiences on digital media.