Backlash Against Aamir Khan Will Snapdeal Suffer
Today's News

Backlash Against Aamir Khan; Will Snapdeal Suffer?

Miffed by a statement Aamir Khan made about India's social reality, several angry netizens swear never to shop on, a brand the actor endorses, again. From the brand's perspective, is this kind of backlash entirely unfair? To what extent will brand Snapdeal suffer, if at all? And what should Snapdeal do in this regard, if anything? afaqs! explores. ...Read More
Piyush Pandey
Executive chairman and creative director, Ogilvy & Mather, India and South Asia