The world's largest democracy has begun gearing up for its General Elections. And persuading the Indian electorate is no easy feat.
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Previously, Barua held the position of COO at the agency.
Ashish Bhasin has been given additional responsibilities as chairman, Posterscope and PS Live APAC.
He will shift to Singapore to take up his new role and will continue to oversee India operations as well.
This is the first time Viber has appointed a creative agency. BBH India will work on developing the brand's architecture and positioning.
A take on the new Kolkata by contemporary Bengalis
A unique platform to discuss the markets driving India.
