Film production house Paper Weight Entertainment has released an unconventional appeal for funding titled 'Keh Ke Lengey Funding'. VCs, are you listening?...Read more
CEO, Mindshare, South Asia
Chairman and MD, RK Swamy BBDO
A look at what's keeping ad/media/marketing folks excited these days - in 100 words.
Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas
"In two words - Mullen Lintas! Since we launched Mullen Lintas some 12 months ago we have executed 13 new launches. Voot, Vistara, Voonik, Gionee, Cleartrip Local, Honda BRV, Dabur HoneySpread, Yoodley, Almond Shampoo and Real Wellness Jamun, MTV Beats, Avenger FLG, Tata Coffee Grand. We are finding the waterscape on the client's side, the tech side and the audience side evolving everyday.
We are enjoying the challenges of new money, particularly. This waterfall of content, backed by VCs that audiences are stunned, amazed by. Dancing under that waterfall. Pulling eyeballs to little idea jigs for our brands, that's refreshing!"
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