8th - 9th June, 2012 in Mumbai
From The Mobile Indian
Digital Campaign for UniverCell
Facebook announced the launch of App Center, an online hub where users can find social apps and help developers get their applications discovered easily. This announcement comes a few days ahead of its IPO launch. What's interesting is that this time, the social networking player allows developers to sell apps directly to consumers, unlike before when apps were free and it made money from advertising or in-app purchases.
The proposed app repository, which is set to go live in a few weeks, will feature applications that are designed for PCs as well as for mobile devices such as iPhones and Android smartphones. In an official communiqué, the company says, "App Center is designed to grow mobile apps that use Facebook - whether they're on iOS, Android or the mobile web. From the mobile App Center, users can browse apps that are compatible with their devices, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play."
Chauhan family-owned Parle Products is re-entering the premium glucose biscuits category through the launch of the Parle-G Gold brand.
No doubt Satyamev Jayate has successfully created a brand of its own and therefore, from Khan's perspective, the show is a clear 'hot' success; but from a hardcore buyer and advertiser's perspective, the show has failed in efficient delivery.
