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Gold Lions for Bajaj V, Ariel

In all, India won seven Lions last night....Read more

Gold Lions for Bajaj V Ariel
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Chocolates used to be shared now we see more individualisation Prashant Peres Mondelemacrz

"Chocolates used to be shared; now we see more 'individualisation'": Prashant Peres, Mondelēz

Chinese brands are a big challenge for me Shubhodip Pal Micromax

"Chinese brands are a big challenge for me": Shubhodip Pal, Micromax

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COLORS Launches Balaji telefilms - Chandrakanta - A magical tale of love, passion and revenge

COLORS Launches Balaji telefilms - Chandrakanta - A magical tale of love, passion and revenge

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Nomit Joshi

Director - Marketing, Gionee India

As a brand, being relevant to the consumers is one of the most important challenges. This motivates the marketers. This challenge gets multiplied when we see it through the filter of the changing media habits of the consumers and the role the internet is playing in their lives. There is a lot more to do in this complex and connected world, where we keep looking for opportunities to create brand love. The role of marketing has moved beyond conventional marketing tools. New-age mediums offer new ways to innovate and experiment.

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