Is KFC challenging Domino's through a Baba Sehgal rap?

In a new video, KFC positions its 'Chizza' as an alternative to pizza....Read more

Is KFC challenging Dominos through a Baba Sehgal rap

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Chandrahas Panigrahi

CMO and Consumer Business Head, Acer India

Over the past few years, with the influx of social media and smartphones, technology is making inroads into the lives of customers. It is becoming a part of our daily pattern and connected culture. Through chatbots, personalised ads, enhanced mobility and artificial intelligence, technology is providing increasingly immersive experiences to people. Today, marketers have a huge amount of data to use. Big data, artificial intelligence and chatbots are becoming key marketing tools that enable personalised marketing and 'pinpoint analytics', making consumer behaviour predictable. Macro marketing is giving away to micro marketing.