In a chai-guzzling nation like India, there can never be enough tea-time snack options. Rusk, is one of them. Derived from the word 'rosca', which is Portuguese for 'a twisted, coiled roll of bread', a rusk is a rectangular, hard, dry biscuit prepared by double-baking bread.
Britannia has introduced a new herb-flavoured rusk variant called Maska Rusk. The objective is to tap into the growing business opportunity that the rusk segment currently offers. The rusk category, estimated to be at around Rs. 1,200-1,600 crore, is growing at the rate of 15-16 per cent, annually.
Sumeet Thakur made an on-screen appearance with Ram Subramanian's MUTE film, early this year. afaqs! Catches up with the Kolkata boy to know more about him, his likes and his experience on working with Subramanian on his three films.
90% of information transmitted to the brain is visual. We love images and understand them much faster than text. Images capture our attention and bring emotions. One header image will make your post a lot more popular. Use it in your online marketing strategy!
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