People make the place, they say. So when two "people of vintage", as an onlooker put it, leave a place in close succession, said place is likely to undergo dramatic change. We look at this adage in the light of the recent leadership change at the Big Apple in Mumbai - change that will impact the future of Leo Burnett India.
Last October Arvind Sharma, the agency's chairman and CEO, India sub-continent - who has also contributed significantly to industry bodies like ASCI and AAAI - announced his decision to move on from the agency, after 30 years of service. Three days back, another cog in the agency's top rung, KV Sridhar, or Pops as he is better known, announced his departure from the agency, where he spent 17 (non-consecutive) years. He was the agency's chief creative officer, India sub-continent.
Operation Black Dot has so far successfully brought about a shift in the way the youth look at voting by helping register 40,000 first time voters with the Election Commission in Mumbai.
The brand has launched two TVCs with the characters during IPL 7, communicating the new offerings. There are eight other TVCs in the pipeline, this IPL season.
The joint initiatives aim at bringing real time experiences to fans. Some of the initiatives are Twitter IPL Calendar, #IPLMagic, IPL Pulse and others.
Scarecrow won six awards, including five gold and one bronze. JWT Mumbai bagged two gold, two silver and three bronze awards. Linen bagged 11 awards, including four silver and seven bronze awards.
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