IPL 2014: Let The Games Begin

The seventh season of the Indian Premier League starts today. Multi Screen Media, the network that will broadcast it, has upped its marketing budget for the property by around 10-15 per cent, as compared to the previous season. Nine sponsors have been roped in. Before the games begin, we pause to check out the marketing effort.

The Indian Premier League (IPL) is turning out to be the second most marketed event this year, after, of course, the general election.

• TOI honours deceased farmers through live hoarding

  Garlanded photographs were put up on the hoardings in real time, one every half an hour, to signify the frequency at which farmers kill themselves.

• Latest

  Flying Cursor wins social media duties of Sunrisers Hyderabad

  The agency will create exclusive content across social media platforms, launch contests and create online properties for the franchise.

• LIC empanels 14 agencies to handle media, digital and OOH duties

  The agencies have been empanelled for a period of three years.

• Colors' Mission Sapne to premiere on April 27

  The channel has joined hands with Tata Motors for the property. The 10-episode series will be aired every Sunday at 8 pm.