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"Naming a brand like this is more complex than people realise": Sujata Keshavan on Vistara

Branding Tata Sons and Singapore Airlines' recently launched airline Vistara, was a challenge. Ray+Keshavan's Sujata Keshavan on the process.

Q. Did the brief require you to keep the name Indian/Asian? Or was that something that came from you and your team?

We were given an open brief and asked to present our approach in the event that we were to be selected.

Read on...

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