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ALTBalaji to Netflix: "Tum Karo Toh Lust Stories, Hum Kare Toh Gandii Baat"

Now OTT platforms take to ambush marketing. Here's the low-down....Read more

ALTBalaji to Netflix Tum Karo Toh Lust Stories Hum Kare Toh Gandii Baat

Today's News

Brand Virat: Over-exposed, diluted or on point?

3 More Lions for India at Cannes

3 More Lions for India at Cannes

Other News

Interviews

Anil Viswanathan

Anil Viswanathan

Marketing director (chocolates) Mondelez India

"We want to be an agile giant": Anil Viswanathan, Monde...

Sandeep Bhushan

Sandeep Bhushan

Director, Facebook India and South Asia

"It's designed to get advertisers to rethink their cons...

Dinesh Menon

Dinesh Menon

CMO, SBI

Talking to the ex-agency man who became SBI's first CMO

People Spotting

Apoorva Maheshwari
director marketing
AccorHotels
Sahil Gupta
vice president and national head
One Digital Entertainment
Gyan Gupta
founder and CEO
FirstWall
Abhishek Upadhyay
Marketing Head
&TV
Anita Mookerjee
Head
Lodestar UM
Arun Sharma
COO
Initiative

Case Studies

The Hard Truth About Marketing

The Hard Truth About Marketing

Source: Hubspot

Over the past decade, marketers perfected content creat...

Empowering Change Through Social Media

Empowering Change Through Social Media

Source: Laura Lee

In a time of stagnant distrust of institutions, your so...

Is Content Marketing Sustainable

Is Content Marketing Sustainable?

Source:

Algorithm changes, information density and new competit...

Shareworthy - Unusual brand stories from across the world

"Take urgent action now to rebuild trust before it's gone forever": Unilever marketing boss

Ikea is no longer just a furniture company

Ikea is no longer just a furniture company

Coke's quietly supportive message for Muslims worldwide

Coke's quietly supportive message for Muslims worldwide

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