"Seduction is not the only motivation of a man": Raja Chakraborty, Park Avenue Deodorant

Recently, Park Avenue Deodorant earned a new claim to fame - it replaced Axe as the No.2 deo brand in India. An interview with the marketing head of JK Helene Curtis, a Raymond Group Company, one that markets the brand.

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  Dentsu Aegis Network acquires majority share in Milestone Brandcom

  Nabendu Bhattacharyya, who established Milestone Brandcom in October 2009, will continue as CEO and managing director, of his agency, and will report to Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia.

• DDB Mudra Group re-constitutes Group Executive Board

  The agency has also formed a Creative and Strategic Planning Council.

• MTV Chases the Monsoon again

  The 'Ceat MTV Chase the Monsoon' show is a branded programme on the web where the biker contestants follow the monsoon sweeping the country.

• afaqs! Creative Showcase: Smell Good To Look Good

  According to Lawman Pg3, if you have a cutesie babyface that doesn't help you get lucky, just spray on the company's deodorant and instantly transform into a lean, mean love machine. The agency behind the TVC is the newly launched AutumnWinter Communications & Design.