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IndiaMART Goes Mass

The online B2B marketplace is all set to roll out its first TV campaign next week. The film, targeted at SMBs, features actor Irrfan Khan and promotes the tagline 'Kaam Yahin Banta Hain'. The brand's annual marketing budget is around Rs 40-50 crore.

Online B2C marketplaces have taken to advertising on television in a big way. But a recently released ad film by IndiaMART, online B2B marketplace, will be a first - for both, the brand and its category. The ad film features Bollywood actor Irrfan Khan who promotes the catchphrase 'Kaam Yahin Banta Hain', Hindi for 'the work ultimately gets done on IndiaMART'.

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