The nicotine gum brand targets the 30-40 year-old male smoker through this new ad campaign....Read more
Group CEO, Viacom18
CEO, Mindshare, South Asia
Chairman and MD, RK Swamy BBDO
A look at what's keeping ad/media/marketing folks excited these days - in 100 words.
Chief Marketing Officer, Kokuyo Camlin
"These are exciting times in the stationery space especially since today's children are well informed and prefer using superior products - thanks to social media. Schools have been imparting all-round education and are not just looking at academic curriculum, but are making children aware of pressing social issues facing the country. Kokuyo Camlin has been riding this digital wave with initiatives like tree plantations, Clean India and promotion of art. Our Camlin Experience App for smartphones gives children an almost real life experience of art."