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IPL 2014: Let The Games Begin

The seventh season of the Indian Premier League starts today. Multi Screen Media, the network that will broadcast it, has upped its marketing budget for the property by around 10-15 per cent, as compared to the previous season. Nine sponsors have been roped in. Before the games begin, we pause to check out the marketing effort.

The Indian Premier League (IPL) is turning out to be the second most marketed event this year, after, of course, the general election.

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