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100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Rishi Darda

joint managing director and editorial, Lokmat Media

The media is going through a process of digitisation and transformation creating avenues to be closer to its consumer in everyday life. Technology will be a key driver for change and 2017 will be a year of digital focus even for us. Regional print media is taking steps to re-energize its content with a creative and fresh approach keeping in mind the changing reading pattern of today's consumers. Although spoilt by habit, regional media has shown an increase in readership even in the age of mobiles and applications. Print media shall continue to garner a large share of the advertising pie.