Canon Says, "You Can!"

Through its latest commercial titled 'Everyone can with Canon', the camera brand attempts to dismantle, and then reconfigure, consumer perception of the category. The message is: the segment is not just for professionals; it is for everyone.

Today, almost everyone who owns a smartphone has a decent camera in his or her pocket. But before the advent of smartphones, and their in-built mega-pixel cameras, one had to rely solely on cameras, actual cameras, to click pictures.

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  The channel has launched a marketing campaign spread across TV, radio, OOH and digital to encourage and empower the audience to make an informed voting decision.

• Viral Now: Caught between being the bystander and an Indian

  A 'social experiment' was conducted where a girl from the Northeast was subjected to racial abuse, and the reactions of people around her captured on camera.

• Condoms in sachets?

  In its latest TVC, Zaroor+ TimeMax, condom brand by DKT India, highlights its unique packaging and distribution strategy.

• Mindshare announces global launch of The Loop

  The Loop will help clients to make collaborative and adaptive decisions across their paid, owned and earned marketing in real time.