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Airtel: Fully connected

In its latest campaign promoting its data plans, Bharti Airtel positions itself as a preferred network for smartphone users.

Airtel, which rode high on the successful campaigns like 'Express Yourself' and 'Har ek friend zaroori hota hai', has rolled out its latest campaign. Executed by Taproot India, the film opens in an office where a boss informs her colleague about a project that needs to be completed on a priority basis. Despite his protests, she is firm and urges him and his team to start right away and leaves for home.

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