afaqs!

Meet the 'idiots', err... 'Mahapurush' of the Indian roads

CEAT's latest ad campaign, conceptualised by Ogilvy & Mather, takes another look at the idiots on the street....Read more

Meet the idiots oops Mahapurush of the Indian roads
Today's News

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Saurabh Gupta

Director and CMO, Vanesa Care

The Indian fragrance market is showing good signs of growth. Consumers are shifting from imported brands, which are, largely, part of the unorganised sector, to Indian brands, that are part of the organised sector. This opportunity lies in paving the path for various fine fragrance marketers to make their products available on Indian shelves. We have been working in this industry for many years now, and have tried to create and hold our own positioning. Most of our efforts have been aimed at connecting the aspirations of the consumers with the brand. According to me, for this category, there needs to be an emotional connect with a brand. The brand must reflect one's personality.