Nisha Qureshi
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Corporate Communications and PR

Talent tensions: HR challenges in finding new PR recruits

A lot of people are studying PR. But is everyone equipped with what is required to join the field? Read to know.
People Spotting

Shaktipriyo Sikdar joins Havas Media Network

He has been appointed as head of digital services, South India. 
People Spotting

Ogilvy announces new leadership for Ogilvy One

Kent Wertime, a seasoned Ogilvy executive, has been appointed as the Global CEO of Ogilvy One.
People Spotting

Sonia Kapoor joins Condé Nast India as Chief Business Officer

She will report directly to Sandeep Lodha, managing director, Condé Nast India.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.
Advertising

Amid IPL 2024's echoes, here are some past ads painting a memorable melody

Commercials from Vodafone, Kingfisher, Pepsi India, Jio, CRED, and others that have made a lasting impression on viewers.
Corporate Communications and PR

Talent tensions: HR challenges in finding new PR recruits

A lot of people are studying PR. But is everyone equipped with what is required to join the field? Read to know.
People Spotting

Shaktipriyo Sikdar joins Havas Media Network

He has been appointed as head of digital services, South India. 
People Spotting

Ogilvy announces new leadership for Ogilvy One

Kent Wertime, a seasoned Ogilvy executive, has been appointed as the Global CEO of Ogilvy One.
People Spotting

Sonia Kapoor joins Condé Nast India as Chief Business Officer

She will report directly to Sandeep Lodha, managing director, Condé Nast India.
Marketing

boAt partners with RCB and GT as official audio & wearable sponsor for IPL 2024

With this strategic partnership, it aims to engage millions of fans and become the ultimate companion for cricket enthusiasts.