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DIGIES 2016: Mindshare India Comes up Trumps

Mindshare won the 'Agency of the Year' title along with three Gold and four Silver awards....Read more

DIGIES 2016 Mindshare India Comes up Trumps

We have a typical marketing budget for this product launch but with different levers Nestles Maarten Geraets on Maggi HotHeads

"We have a typical marketing budget for this product launch, but with different levers": Nestle's Maarten Geraets on Maggi HotHeads

India will have 400 million local language users by 2020 Rajan Anandan VP India and South-East Asia Google

"India will have 400 million local language users by 2020": Rajan Anandan, VP, India and South-East Asia, Google

Other News

Interviews

Prasanth Kumar

Prasanth Kumar

CEO, Mindshare, South Asia

"There is a challenge when it comes to TV spends, but i...

Srinivasan Swamy

Srinivasan Swamy

Chairman and MD, RK Swamy BBDO

"I've never been known to warm a seat": Srinivasan Swam...

Vijay Shekhar Sharma

Vijay Shekhar Sharma

Founder and CEO, Paytm

The Story Behind Paytm's Marketing...

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas

"In two words - Mullen Lintas! Since we launched Mullen Lintas some 12 months ago we have executed 13 new launches. Voot, Vistara, Voonik, Gionee, Cleartrip Local, Honda BRV, Dabur HoneySpread, Yoodley, Almond Shampoo and Real Wellness Jamun, MTV Beats, Avenger FLG, Tata Coffee Grand. We are finding the waterscape on the client's side, the tech side and the audience side evolving everyday.

We are enjoying the challenges of new money, particularly. This waterfall of content, backed by VCs that audiences are stunned, amazed by. Dancing under that waterfall. Pulling eyeballs to little idea jigs for our brands, that's refreshing!"

Case Studies

10 Key Trends in Social Media

10 Key Trends in Social Media

Marketing

Source: We Are Social Singapore

PSFK Future of Advertising Report

PSFK Future of Advertising Report

Advertising

Source: PSFK

25 Social Media Ideas You Can Use to Connect With Your Audience
Source:Boom! Social Media Marketing
5 Storytelling Lessons From Superhero Stories
Source:HighSpark | Presentation Design Consulting and Training

Shareworthy

Can Snapchat Spectacles Make Us More Zen?

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Racism is in the eye of the beholder

Creative Showcase

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Content Writing Sep 26, 2016

Art Director,client servicing manager,Junior Art DirectorSenior Visualizer,Client servicing executive Sep 21, 2016

Social Media Executive / Sr. Executive Sep 13, 2016

Sr. Client Servicing Manager Sep 09, 2016

Art Director/ Junior Visualiser /Senior visualiser/ Video Editor Sep 02, 2016

Advertising Media Planner Sep 02, 2016