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"Fancy advertising can't sell a two wheeler": Sumeet Narang, Bajaj Auto

Sumeet Narang, vice-president, Marketing (motorcycles), Bajaj Auto, opens up about V, his marketing challenges and the role of advertising....Read more

Fancy advertising cant sell a two wheeler Sumeet Narang Bajaj Auto

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"Something that has added fun and masti in our lives through generations"

What is that one delicious delight that has been part of our generations and its irresistible chatpata taste has made any dull moment bright.

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Anupam Vasudev

Chief Marketing Officer, Aircel

Social media is constantly evolving and so are marketing strategies. There's been a paradigm shift in the power between customers and brands. So far, brands have been using popular bloggers and celebrities to influence potential buyers, but the sudden rise of the new age 'everyday consumer' has prompted brands to sit up and take note of gamechanging influencers, who are now 'corporate storytellers', dedicating more time than ever to bond with customers. As this knowledge flow guides consumer perceptions, brands need to strategically influence consumer research patterns. These perspective developments in the marketing ecosystem will keep brands on their toes.