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Today's News Redefining Lingerie Shopping

In its first-ever TV campaign, lingerie e-tailer Zivame plays the 'variety' card and features women from all walks of life buying lingerie with a simple click.

Lingerie shopping, in India, has always been associated with physical retail outlets where one can try the product before buying it. Now, with the e-commerce boom, platforms like provide an alternative, offering a wide range of products, competitive pricing and easy return policies.

In a bid to improve its reach, Zivame has rolled out its first TV campaign titled 'Explore Yourself'.

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