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"Seduction is not the only motivation of a man": Raja Chakraborty, Park Avenue Deodorant

Recently, Park Avenue Deodorant earned a new claim to fame - it replaced Axe as the No.2 deo brand in India. An interview with the marketing head of JK Helene Curtis, a Raymond Group Company, one that markets the brand.

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Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response.
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