"The funnel marketing approach is dead": Nishant Rao, Country Manager, LinkedIn India

Despite the many changes, LinkedIn's basic proposition - identify, network and knowledge - remains the same. In this interview, Rao talks about the site's plans to strengthen its links in India.

• Adobe decodes 'Big Data' and more

  Adobe's top brass, Indian and global, shared valuable insights regarding big data, digital marketing and consumer behavior over a day-long seminar held in Mumbai yesterday.

• Honda: Wind Beneath India's Wings

  In its second corporate campaign post the split with Hero, Honda Motorcycle & Scooter India highlights its logo - the wing - and its focus on rural India.

• Ipsos appoints Amit Adarkar as MD, India

  He replaces Mick Gordon who will be elevated to a regional position.

• NDTV Prime launches five new shows

  The channel airs a new show everyday from Monday to Friday at the 9 pm slot.