"An advertising-based VOD market is great for businesses like ours": Nitesh Kripalani, Amazon Video India

As that's the stepping stone towards the Holy Grail of subscription, reasons the director and country head of Amazon Video India....Read more

An advertising-based VOD market is great for businesses like ours Nitesh Kripalani Amazon Video India
Today's News

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Oliver Mirza

MD & CEO, Dr. Oetker India

"There has been a paradigm shift in the eating habits of the urban Indian. A key motivator for this is 'Western comfort food', which is quick to make and fun to eat. FunFoods Mayonnaise helps mothers create juicy sandwiches, wraps, burgers or even a creamy white sauce for macaroni at home. We aim to grow Mayonnaise into a Rs.1,000 crore market by 2020. We successfully introduced consumers to Mayonnaise through the first ever ad campaign in the category. We are now educating them on various usages through digital engagement. We created short recipe videos which are informative and easy to replicate in the kitchen. We also interact with consumers at exhibitions and fairs across the country."