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Facebook: Bandwidth Targeting

Facebook's new global targeting capability for advertisers enables the latter to reach people based on the type of network connection they use.

India may be Facebook's second-biggest market - after the US - in terms of user base but it contributes only 0.1 per cent to the social media giant's ad revenue of $2.7 billion.

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Case Studies

What is content strategy?

Source: Hilary Marsh, Digital content strategist
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.

How To Make Ideas Stick

Source: Happy Marketer Pvt Ltd
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages 'stick'.

Content Marketing 201: The Content Mindset

Source: Nick Westergaard, Chief Brand Strategist at Brand Driven Digital
Why Content Marketing is more important than ever and what you and your team can do about it.
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