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We took a leaf out of the FMCG style of advertising Amarjit Batra Olx India

"We took a leaf out of the FMCG style of advertising": Amarjit Batra, Olx India

With one arresting ad after another, Olx has raced ahead of its competitors in terms of creating top-of-the-mind recall among consumers. As part of our special series on e-commerce marketers, we bring you a detailed interview with the custodian of this super brand - Amarjit Singh Batra, CEO, Olx India ...Read More