Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and ...
AdvertisingWar of the handbags: Can posing celebrities be a 'strategy'?
Glamorous 'Millennial' actresses brandishing handbags - this seems to be the go-to tack for players in this segment. Is this adequate 'brand strategy'? A look at the trend....Read more
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