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Met Tanishq's broadminded Dadi yet?

This wedding season, Tanishq promotes jewellery that's tailor-made for different Indian communities. Directed by Abhinay Deo, the new TVC rides on the nation's favourite North-South divide to make its point.

From a young woman who will marry just so that she gets a chance to wear Tanishq jewellery, to a man who happily takes his pheras with his bride and her little daughter from her previous marriage, Tanishq has introduced us to some interesting on-screen characters.

Read on...

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