afaqs! Techafaqs! Campus The Mobile Indian Jobswitch Kulzy

Today's News

Jabong will remain Jabong

The fashion e-commerce player launches a new brand positioning that celebrates individuality.

Being yourself never goes out of fashion. Jabong.com, one of India's leading online fashion destinations, has embedded the same idea in its new brand theme titled "Be You". The company believes that the new proposition is a unique expression to inspire and encourage the youth of India to be comfortable in their own skin.

To promote the new positioning, Jabong has also launched a 360-degree multimedia campaign integrating television, print, outdoor and digital platforms.

Read on...

Other top stories

Sponsored Sections

Digital Diary

Digital Diary

A sneak peak into digital media planners daily life.

Case Studies

Marketing In The Connected Age

Source: We Are Social Singapore
The presentation explains the new 3Ps of marketing and vision statements for the future of marketing in a connected age.

The Huge List of 127 Marketing Tools

Source: TrackMaven
In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Become More Valuable at Work

Source: Connect: Professional Women's Network
Branding expert Sally Hogshead shares how to stand out at work by playing up your natural strengths.
View other Case studies

Daily NewsLetter

Latest jobs

More jobs from Jobswitch