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Star Sports ups the ante with Pro Kabaddi League

Star Sports 2 has released a promotional campaign for Pro Kabaddi League that kicks off tomorrow. A look at the campaign and the sport.

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  • Hindu Young World: On its own

     The kids supplement from The Hindu has been recommissioned as a separate offering from the Group since last Friday.

  • GEC Watch: Slow start for Yudh

     The Amitabh Bachchan show fails to do any good for Sony. The ratings of the show are as low as that of Bade Achche Lagte Hain, which was recently taken off owing to its poor performance.

  • Star Gold's special content to celebrate Kick's release

     The channel will air an hour-long event on July 27 to showcase performances by Bollywood stars, including Kick's Salman Khan and Jacqueline Fernandes.

  • Vh1 launches mobile app

     The app will provide information such as the best gigs taking place around town, celebrity gossip, regular entertainment news, VH1's top music charts and more.

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Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response.
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