From PR executive to business head, Sony YAY: Meet Leena Lele Dutta

We try to get to know the business head of Sony YAY, the brain-child of SPNI CEO NP Singh....Read more

From PR executive to business head Sony YAY Meet Leena Lele Dutta

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Love, Laugh, Cry, Wow and Buy: Facebook Awards 2017 is all about the work that moved people!

Love, Laugh, Cry, Wow and Buy: Facebook Awards 2017 is all about the work that moved people!

The 2017 Facebook Awards is looking to honour and celebrate some of the best creative campaigns on Facebook and Instagram that moved people and helped businesses grow.

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Deepak Lamba

CEO, Worldwide Media

The interactive nature and reach of digital media has made it imperative in today's day and age for traditional media brands to explore serious possibilities on the medium, so as to enhance the value they bring to the table for their stakeholders. Brands who have stayed relevant have done so by rejigging their content and reaching out to a larger array of consumer touch-points that exist across digital platforms. Branded content, creating digital intellectual properties by building engaging social media campaigns, or even building on an iconic offline property to create a refreshed identity for itself online, are some of the strategies employed by established traditional media brands to tap audiences on digital media.