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Today's News Shuns The Sell-Brigade

In its latest campaign targeted at online sellers, takes a dig at brands like Olx and Quikr... without naming them, of course. The brand's marketing spends are pegged at around Rs. 40 crore.

Product differentiation has an all new definition - stand out of the crowd by poking fun at other brands in the space. Getit Infomedia-owned, an online information directory, has launched an ad campaign that, in a not-so-subtle manner, attempts to establish its superiority over online platforms that urge people to simply log on and sell their wares.

Read on...

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