Can consulting firms replace ad agencies? Cars24 seems to think so...

The brand's latest advertising outing has no involvement of a creative agency. Is this a one-off or a new model more advertisers will follow?...Read more

Can consulting firms replace ad agencies Cars24 seems to think so
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Brands and Sports Marketing

Melroy D'Souza
Melroy D'Souza

Chief Operating Officer, Professional Management Group

Nitin Kukreja
Nitin Kukreja

Chief Executive Officer, IQuest Enterprises