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Maggi Noodles: A 'Healthy' Leap

Move over cornflakes, cereals and muesli. Maggi wants to hit breakfast tables with 'Oats Noodles'.

If someone asks for Maggi, you can bet that it is the noodles he is referring to, not any of the other products that carry the Maggi name. That is how popular Nestle Maggi is in India.

Now, the much-loved instant noodle brand is repositioning itself as a healthy breakfast option with the launch of "Oats Noodles". The brand claims that each pack of Maggi Oats noodle packs the goodness of fibre contained in one bowl of oats and real vegetables. The new TVC, launched by Nestle, makes things very clear.

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