"Most smokers picked the habit from an 'influencer friend' in college": Nicotex

The nicotine gum brand targets the 30-40 year-old male smoker through this new ad campaign....Read more

Most smokers picked the habit from an influencer friend in college Nicotex

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Saumitra Prasad

Chief Marketing Officer, Kokuyo Camlin

"These are exciting times in the stationery space especially since today's children are well informed and prefer using superior products - thanks to social media. Schools have been imparting all-round education and are not just looking at academic curriculum, but are making children aware of pressing social issues facing the country. Kokuyo Camlin has been riding this digital wave with initiatives like tree plantations, Clean India and promotion of art. Our Camlin Experience App for smartphones gives children an almost real life experience of art."

Case Studies

Myths About Designing with Data
Myths About Designing with Data

Source: Change Sciences