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Top Stories Of The Week

A Dummy's Guide to Native Advertising

In India, native advertising is still finding its feet and is mostly absent. But, what exactly is native advertising?

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  • Special

    In-Cinema Advertising takes off

     Advertisers are trying out innovation and direct messages to market their wares in theatres.

  • Singh is Ching

     Ching's Secret leverages actor Ranveer Singh's popularity and an exclusive music video to promote its offerings.

  • Points of View: Whose line is it anyway?

     In the ideas business, where brainstorming takes place in large groups, how to do agencies assign creative credit?

  • Say cheers to Park Avenue's 'Beer Man'

     You've heard him say 'Maaaan hairrr'. Now hear him say hello. Meet Andrew Smith, the 34 year Irish actor who plays human brand mascot for Park Avenue's beer shampoo.

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Digital Diary

A sneak peak into digital media planners daily life.

Case Studies

Social Media Engagement is Not a Strategy

Source: Mark Schaefer, Executive Director at Schaefer Marketing Solutions
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!

Web Design Trends 2014

Source: Creative Spark
This case study highlights the hottest trends in website design in 2014.

What Makes a great Brand

Source: We Are Social Singapore
Great brands aren't just differentiated; they make a difference. This presentation shares insights about the most inspiring marketing ideas that have built truly Great Brands.
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