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"It took us 3-4 years to make the paper relevant to Mumbai": Nitin Chaudhry, business head, HT Mumbai

HT Mumbai has entered its 10th year in the city. An interview with Nitin Chaudhry, business head.

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Ideating and Creating Digital Strategy for promoting events

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This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees.
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