After Ramadan in Pakistan, Surf Excel launches similar spot for Diwali in India

Like in its recent #MadadEkIbadat Ramadan ad, the kids in Surf Excel's new spot #AbLagRahiDiwali help people from a lower socio-economic strata.... and dirty their clothes in the bargain, of course....Read more

After Ramadan in Pakistan Surf Excel launches similar spot for Diwali in India

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Saumitra Prasad

Chief Marketing Officer, Kokuyo Camlin

"These are exciting times in the stationery space especially since today's children are well informed and prefer using superior products - thanks to social media. Schools have been imparting all-round education and are not just looking at academic curriculum, but are making children aware of pressing social issues facing the country. Kokuyo Camlin has been riding this digital wave with initiatives like tree plantations, Clean India and promotion of art. Our Camlin Experience App for smartphones gives children an almost real life experience of art."

Case Studies

Myths About Designing with Data
Myths About Designing with Data

Source: Change Sciences