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Pepsi India Lands Pre-Diwali Tearjerker

PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days

PepsiCo, known for its high decibel branding and electrifying 30-second TV spots, has taken a far tamer, digital route this Diwali. The otherwise loud and peppy brand has released a seven minute-long digital-only film (#GharWaliDiwali) that tugs at the heartstrings of every young professional who has inadvertently hurt his/her parents by choosing work over family around festive occasions like Diwali.

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