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"Naming a brand like this is more complex than people realise": Sujata Keshavan on Vistara

Branding Tata Sons and Singapore Airlines' recently launched airline Vistara, was a challenge. Ray+Keshavan's Sujata Keshavan on the process.

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Digital Diary

A sneak peak into digital media planners daily life.

Case Studies

What is content strategy?

Source: Hilary Marsh, Digital content strategist
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.

How To Make Ideas Stick

Source: Happy Marketer Pvt Ltd
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages 'stick'.

Content Marketing 201: The Content Mindset

Source: Nick Westergaard, Chief Brand Strategist at Brand Driven Digital
Why Content Marketing is more important than ever and what you and your team can do about it.
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