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"It took us 3-4 years to make the paper relevant to Mumbai": Nitin Chaudhry, business head, HT Mumbai

HT Mumbai has entered its 10th year in the city. An interview with Nitin Chaudhry, business head.

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Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response.
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