Talking to the ex-agency man who became SBI's first CMO

An interview with SBI's first-ever chief marketing officer, Dinesh Menon on the brand's challenges, the changing BFSI space and competition from fintech brands....Read more

No one would have expected a brand like Paytm to become a huge threat to conventional banks Dinesh Menon CMO SBI
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8 Bit Media bags Mrs. Neerja Birla's spearheaded Mpower Minds

8 Bit Media bags Mrs. Neerja Birla's spearheaded Mpower Minds

The agency will handle digital creative and media solutions for the brand.