BharatMatrimony: Priority focus

Through its new campaign, BharatMatrimony tries to make the brand synonymous with happy marriages and explains the importance of understanding the priorities of one's spouse.

For Indians, escaping the eventuality of marriage is near impossible, more so for women. And, the arranged marriage format is still very popular.

Author Nandini Krishnan noted in her book titled 'Hitched: The Modern Woman and Arranged Marriage' that she was surprised to see the large number of urban educated women who enter arranged marriages in India.

• ITSA bags Java Plum's creative duties

  The agency's Gurgaon office is handling the account and has already commenced work on it.

• Vinod Kapri quits India TV

  The managing editor of the channel calls it quits after a stint of six years.

• Reckitt Benckiser initiates global creative review

  This is specifically for the brands Finish, Air Wick and Clearasil.

• BBC TopGear scores a ton

  The automobile magazine has recently rolled out its 100th issue which includes special features on some living legends among automobiles.