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Philips' 'Him Initiative', For Her

The brand has launched a digital campaign to spread awareness about breast cancer. The campaign urges men to ensure that their wives take a 10-minute breast self examination once every month.

October is Breast Cancer Awareness Month. While most people are aware of the disease and its implications, very few take time out to perform the oft recommended monthly self-examination. Doing so can help detect early signs of the disease and treat it in time.

Philips India, a healthcare, consumer lifestyle and lighting brand, has launched something called the 'Husband Initiated Movement' or 'HIM', in a move to spread awareness about breast cancer.

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