'Love Marriages' In The Broadcast Space: An Analysis

A look at the recent wave of deals in the broadcast space....Read more

Love Marriages In The Broadcast Space An Analysis

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Amitabh Tiwari

chief operating officer, Sansui

"The consumer durable industry is very dynamic, and to stay relevant one has to decide quickly - literally on one's feet. While competition becomes tough with each passing day, strategies and competitor's decisions need countering - almost on a weekly basis, to stay relevant. Technology, aesthetics, share of recommendation, visibility and consumer finance are other influencers. This competition brings in the exhilaration of a challenging environment, which I believe is the most exciting part of being in this industry."