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Backlash Against Aamir Khan Will Snapdeal Suffer

Backlash Against Aamir Khan; Will Snapdeal Suffer?

Miffed by a statement Aamir Khan made about India's social reality, several angry netizens swear never to shop on, a brand the actor endorses, again. From the brand's perspective, is this kind of backlash entirely unfair? To what extent will brand Snapdeal suffer, if at all? And what should Snapdeal do in this regard, if anything? afaqs! explores. ...Read More