"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packaging

As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort....Read more

Design brief was - catch attention at cluttered point of sale Jagrut Kotecha PepsiCo on Kurkure re-packaging
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