Digital

Advertising

Is audio advertising audible?

Here’s why advertisers are yet to fully tap into the audio OTT market of 100 million monthly users.
Digital

Amazon cuts 9,000 jobs in second round of layoffs

CEO Andy Jassy in a memo to employees stated that while it was a difficult decision, it was necessary for the long-term success of the company.
Digital

Amazon plans to build reach with MX Player acquisition: Report

Amazon is reportedly in talks to acquire MX Player from Times Internet.
Influencer Marketing

Deep dive into influencer marketing with ODE's Shabir Momin

One Digital Entertainment's co-founder, Momin talks about its newly formed 'New Media Holding', the evolving landscape of influencer marketing, its regulations and more.
Points of View

Who will ‘eat’ the Maggi NFT?

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
Influencer Marketing

Lessons from the creator economy

How has the process of content creation changed over the years? Read on to find out.
Digital

Meta to sack 10,000 in a second round of layoffs

The tech giant cut 11,000 jobs in November 2022.
Digital

MAGGI launches NFTs in OneRare Foodverse

MAGGI will be launching their offerings – Recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as NFTs that can be used in the Foodverse.
Digital

Are short-form videos engaging?

How much time do users spend on these platforms? Read on to find out.
Marketing

Leveraging the power of content in the digital landscape

Is the content game becoming extremely ROI driven? How can marketers crack the right video content strategy for their brands?
Advertising

Is audio advertising audible?

Here’s why advertisers are yet to fully tap into the audio OTT market of 100 million monthly users.
Digital

Amazon cuts 9,000 jobs in second round of layoffs

CEO Andy Jassy in a memo to employees stated that while it was a difficult decision, it was necessary for the long-term success of the company.
Digital

Amazon plans to build reach with MX Player acquisition: Report

Amazon is reportedly in talks to acquire MX Player from Times Internet.
Influencer Marketing

Deep dive into influencer marketing with ODE's Shabir Momin

One Digital Entertainment's co-founder, Momin talks about its newly formed 'New Media Holding', the evolving landscape of influencer marketing, its regulations and more.
Points of View

Who will ‘eat’ the Maggi NFT?

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
Influencer Marketing

Lessons from the creator economy

How has the process of content creation changed over the years? Read on to find out.
Digital

Meta to sack 10,000 in a second round of layoffs

The tech giant cut 11,000 jobs in November 2022.
Digital

MAGGI launches NFTs in OneRare Foodverse

MAGGI will be launching their offerings – Recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as NFTs that can be used in the Foodverse.
Digital

Are short-form videos engaging?

How much time do users spend on these platforms? Read on to find out.
Marketing

Leveraging the power of content in the digital landscape

Is the content game becoming extremely ROI driven? How can marketers crack the right video content strategy for their brands?