Digital

MarTech

Criteo teams up with Microsoft Advertising to drive retail media growth

The demand integration and preferred onsite collaboration are expected to roll out in the second half of 2024.
Digital

LinkedIn to launch AI-powered campaign tool globally by autumn

Accelerate aims to streamline the campaign creation process significantly, reducing the time required from 15 hours to just five minutes.
Media

India considers new law to ensure fair transactions between big tech and news publishers

MIB is considering a separate law to ensure a level playing field between news publishers and tech giants such as Google and Meta.
MarTech

28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges

Amazon Ads report on SMB advertisers has found that while 36% face difficulties in creating compelling ad campaigns, 56% SMBs increased their ad spend in the past year.
Digital

Spotify expands revamped Spotify for Podcasters app to all creators, unveils comments

Creators can now manage, like, and reply to comments directly from the app.
Digital

LightFury Games launches studio in India; strengthens leadership team

Justin Farren is the chief creative officer of India studio; Chong-U Lim is the chief technology officer, and Daniel Hall is the vice president of engineering.
Digital

Firstpost hits 5 million subscribers on YouTube

Firstpost’s video pivot in January 2023 has driven exceptional growth for the platform.
Digital

LS Digital introduces DigiVerse 2.0, a solution that aims to transform digital marketing operations

It is a tool that enables brands to become AI-ready by providing data for future AI applications and data management.
Digital

Pepper Media's Indhu Radhakrishnan launches Culturati, a platform for traditional Indian art and crafts

It aims to promote sustainability by collaborating with artisans to ensure fair trade practices and eco-friendly materials.
Digital

Election ads using 'digitally altered' content must be disclosed, says Google

Advertisers must select a checkbox labelled “altered or synthetic content” when setting up their campaigns.
MarTech

Criteo teams up with Microsoft Advertising to drive retail media growth

The demand integration and preferred onsite collaboration are expected to roll out in the second half of 2024.
Digital

LinkedIn to launch AI-powered campaign tool globally by autumn

Accelerate aims to streamline the campaign creation process significantly, reducing the time required from 15 hours to just five minutes.
Media

India considers new law to ensure fair transactions between big tech and news publishers

MIB is considering a separate law to ensure a level playing field between news publishers and tech giants such as Google and Meta.
MarTech

28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges

Amazon Ads report on SMB advertisers has found that while 36% face difficulties in creating compelling ad campaigns, 56% SMBs increased their ad spend in the past year.
Digital

Spotify expands revamped Spotify for Podcasters app to all creators, unveils comments

Creators can now manage, like, and reply to comments directly from the app.
Digital

LightFury Games launches studio in India; strengthens leadership team

Justin Farren is the chief creative officer of India studio; Chong-U Lim is the chief technology officer, and Daniel Hall is the vice president of engineering.
Digital

Firstpost hits 5 million subscribers on YouTube

Firstpost’s video pivot in January 2023 has driven exceptional growth for the platform.
Digital

LS Digital introduces DigiVerse 2.0, a solution that aims to transform digital marketing operations

It is a tool that enables brands to become AI-ready by providing data for future AI applications and data management.
Digital

Pepper Media's Indhu Radhakrishnan launches Culturati, a platform for traditional Indian art and crafts

It aims to promote sustainability by collaborating with artisans to ensure fair trade practices and eco-friendly materials.
Digital

Election ads using 'digitally altered' content must be disclosed, says Google

Advertisers must select a checkbox labelled “altered or synthetic content” when setting up their campaigns.