Digital

Digital

Apple and Google reportedly in talks for Gemini AI-powered feature on iPhones

Apple is considering licensing Google's AI technology and exploring discussions with OpenAI for potential use of GPT models.
Digital

Havas Media Network India inks strategic partnership with KlugKlug

The collaboration signals a commitment to elevate the impact and effectiveness of influencer-driven campaigns by 40% - 60% for brands across India and globally.
Digital

Social media, reels & influencers drive Indian gamers to discover & purchase new games: Meta X GWI Study

The study highlights the increasing popularity of gaming in non-metro areas, with almost half of casual gamers and 43% of real-money gamers hailing from these regions.
Digital

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.
Digital

Decoding media buying and its digital transformation with Mindshare's Amin Lakhani

As digital shifts gears to become more and more prominent, here's what the CEO of Mindshare thinks of modern media-buying.
Digital

Google reports surge in marketers adopting Marketing Mix Models for cross-channel campaign evaluation

Meridia aims to guide teams towards their future goals and will eventually be widely available.
Digital

Google relists Indian apps after government intervention: TOI

It revealed that developer apps will be available again for a brief period.
Digital

Former X executives, including ex-CEO Parag Agrawal, sue Elon Musk for $128 Million: Report

Four ex-Twitter executives have filed a $128 million lawsuit against Elon Musk, the current CEO of Twitter, alleging unpaid severance.
Digital

IT Ministers meet Google and Indian startups to address Play Store delisting issue

A delegation of Indian App Developers attended the meeting to seek restoration of their apps on Google Play Store.
Digital

OpenAI’s Sora: Boon or bane for the advertising world?

Experts weigh in on how Sora-OpenAi’s video generative AI tool will influence content and advertising.
Digital

Apple and Google reportedly in talks for Gemini AI-powered feature on iPhones

Apple is considering licensing Google's AI technology and exploring discussions with OpenAI for potential use of GPT models.
Digital

Havas Media Network India inks strategic partnership with KlugKlug

The collaboration signals a commitment to elevate the impact and effectiveness of influencer-driven campaigns by 40% - 60% for brands across India and globally.
Digital

Social media, reels & influencers drive Indian gamers to discover & purchase new games: Meta X GWI Study

The study highlights the increasing popularity of gaming in non-metro areas, with almost half of casual gamers and 43% of real-money gamers hailing from these regions.
Digital

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.
Digital

Decoding media buying and its digital transformation with Mindshare's Amin Lakhani

As digital shifts gears to become more and more prominent, here's what the CEO of Mindshare thinks of modern media-buying.
Digital

Google reports surge in marketers adopting Marketing Mix Models for cross-channel campaign evaluation

Meridia aims to guide teams towards their future goals and will eventually be widely available.
Digital

Google relists Indian apps after government intervention: TOI

It revealed that developer apps will be available again for a brief period.
Digital

Former X executives, including ex-CEO Parag Agrawal, sue Elon Musk for $128 Million: Report

Four ex-Twitter executives have filed a $128 million lawsuit against Elon Musk, the current CEO of Twitter, alleging unpaid severance.
Digital

IT Ministers meet Google and Indian startups to address Play Store delisting issue

A delegation of Indian App Developers attended the meeting to seek restoration of their apps on Google Play Store.
Digital

OpenAI’s Sora: Boon or bane for the advertising world?

Experts weigh in on how Sora-OpenAi’s video generative AI tool will influence content and advertising.