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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

CadburyAdvertising
Scotland leans on 5 Star tagline as unlikely T20 World Cup journey begins
By Ubaid Zargar
Feb 13, 2026 16:46 IST 2 Min read
Untitled design (3)Advertising
Google bets on cricket fever to push Gemini with TOI front page ad
By Ubaid Zargar
Feb 12, 2026 13:40 IST 3 Min read
valentinesdayMarketing
Q-comm platforms rejig their packaging in mood for Valentine's Day
By Ubaid Zargar
Feb 12, 2026 05:10 IST 3 Min read
Himanshu SaxenaAdvertising
BBH India MD Himanshu Saxena and the case for borderless agencies
By Ubaid Zargar
Feb 11, 2026 05:20 IST 4 Min read
suryakumar yadavAdvertising
Suryakumar Yadav parodies Kachra Seth to promote EM5 perfumes
By Ubaid Zargar
Feb 10, 2026 05:00 IST 3 Min read
Screenshot (34)Advertising
Anthropic takes aim at ChatGPT in Super Bowl ad, Sam Altman reacts
By Ubaid Zargar
Feb 06, 2026 05:10 IST 4 Min read
Deewane India ka Deewana Humsafar - Brand CampaignMarketing
How Hyundai is blending fandom, CTV and full-funnel goals this T20 World Cup
By Ubaid Zargar
Feb 04, 2026 05:20 IST 5 Min read
maxresdefaultsureAdvertising
Campa Sure puts price front and centre in new Amitabh Bachchan-led ad
By Ubaid Zargar
Feb 02, 2026 05:10 IST 3 Min read
Screenshot 2026-02-01 233935Digital
Mozilla’s anti-AI campaign asks users to choose their future
By Ubaid Zargar
Feb 02, 2026 05:00 IST 3 Min read
Screenshot (31)Marketing
How XYXX is building scale in India’s crowded men’s innerwear market
By Ubaid Zargar
Jan 28, 2026 05:30 IST 6 Min read
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