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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Untitled design (6sadf2) Marketing
With Sobhita Dhulipala onboard, here’s how Titan is sharpening its focus on women
By Ubaid Zargar
Jun 18, 2025 05:30 IST 5 Min read
Pepsi's new campaign Advertising
Pepsi takes a page from Coca-Cola's 'Share a Coke' campaign with food-focused twist
By Ubaid Zargar
Jun 16, 2025 05:10 IST 2 Min read
Apple Liquid Glass Marketing
Apple is advertising its new Liquid Glass interface, fans say ‘unoriginal’
By Ubaid Zargar
Jun 13, 2025 05:20 IST 3 Min read
Emoscape Marketing
A new AI tool is in town, and it can help brands assess consumer emotions
By Ubaid Zargar
Jun 12, 2025 05:30 IST 5 Min read
Ram Madhvani Advertising
Ram Madhvani wants ads to stir conversations again. Here's how
By Ubaid Zargar
Jun 10, 2025 05:10 IST 4 Min read
Vinit Karnik Marketing
Catch 'em young, watch them grow: Vinit Karnik makes the case for grassroots sports marketing
By Ubaid Zargar
Jun 06, 2025 05:30 IST 5 Min read
Rohit Ohri Advertising
Rohit Ohri's ‘Ohriginal’ take on what really makes agencies tick
By Ubaid Zargar
Jun 05, 2025 05:30 IST 4 Min read
My11Circle IPL ad Advertising
Why My11Circle chose to remix 90s Anu Malik song for its IPL ads
By Ubaid Zargar
Jun 03, 2025 05:11 IST 3 Min read
Mehek Malhotra Marketing
Designing for many Indias: Canva’s cultural playbook for its 4th-largest market
By Ubaid Zargar
Jun 02, 2025 05:30 IST 6 Min read
Lenovo Legion Advertising
Lenovo targets gamers in 180 markets with a new Legion ad
By Ubaid Zargar
May 30, 2025 05:10 IST 2 Min read
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