Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Marketing

How Nasher Miles carved its niche in a competitive luggage market

By Ubaid Zargar

Oct 08, 2025 05:30 IST logo

5 Min read

Advertising

After a decade with Škoda India, how is BBH reimagining the brand’s story?

By Ubaid Zargar

Oct 06, 2025 05:30 IST logo

4 Min read

Marketing

Creator-led, AI-first: Motorola’s festive strategy aims for market momentum

By Ubaid Zargar

Sep 30, 2025 05:30 IST logo

6 Min read

Advertising

Makings of a merger: How Jack in the Box and Tidal7 became one

By Ubaid Zargar

Sep 22, 2025 05:30 IST logo

6 Min read

Advertising

Myntra’s festive ad has Ranbir Kapoor and co yearning to flaunt their fashion

By Ubaid Zargar

Sep 18, 2025 05:20 IST logo

2 Min read

Advertising

With Jonty Rhodes as ‘Cashback Catcher’, super.money aims to stand out in crowded UPI arena

By Ubaid Zargar

Sep 17, 2025 05:31 IST logo

5 Min read

Marketing

Inside Amazon's Creator Program: How micro-influencers are making money

By Ubaid Zargar

Sep 11, 2025 05:21 IST logo

4 Min read

Advertising

Streaming platform Rooter bets on AdTech as brands chase Indian gamers

By Ubaid Zargar

Sep 10, 2025 05:20 IST logo

5 Min read

POV

POV: Will the GST rate cuts boost ad spends this festive season?

By Ubaid Zargar

Sep 08, 2025 05:31 IST logo

3 Min read

Digital

About IIGC: India’s first self-regulatory body for influencer economy

By Ubaid Zargar

Sep 05, 2025 05:10 IST logo

4 Min read