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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

kelloggMarketing
In a crowded ready-to-eat landscape, Kellogg’s makes the case for muesli
By Ubaid Zargar
Nov 27, 2025 05:30 IST 5 Min read
screenshotceatMarketing
Why CEAT says consistency in cricket partnerships still delivers the strongest recall
By Ubaid Zargar
Nov 21, 2025 05:30 IST 5 Min read
maxresdefaultstephcurryAdvertising
Google’s new ad has Steph Curry switching to Pixel 10
By Ubaid Zargar
Nov 17, 2025 05:10 IST 3 Min read
skodaautoMarketing
Škoda’s India playbook: Steering growth with localisation, relevance, and trust
By Ubaid Zargar
Nov 14, 2025 05:20 IST 4 Min read
NetcorexGoogleCloudMarTech
Netcore bets on ‘agentic’ AI to make marketing autonomous. Here's how
By Ubaid Zargar
Nov 12, 2025 05:20 IST 5 Min read
netflixMedia
Netflix launches new ‘Monthly Active Viewers’ metric to better reflect its 190mn ad viewers
By Ubaid Zargar
Nov 07, 2025 05:20 IST 4 Min read
Screenshot (87)Marketing
How Kerala Tourism is wooing holidaymakers with new experiential offerings
By Ubaid Zargar
Nov 04, 2025 05:10 IST 3 Min read
Header CapsuleGaming and e-Sports
The Age of Bhaarat: India’s first AAA game aims to bring its epics to the world
By Ubaid Zargar
Oct 31, 2025 05:30 IST 5 Min read
Screenshot (74)Marketing
Senco Gold & Diamonds blends tradition with modern demands to woo shoppers this Dhanteras
By Ubaid Zargar
Oct 17, 2025 05:30 IST 5 Min read
Kushal SanghviPeople Spotting
Kushal Sanghvi exits iCubesWire
By Ubaid Zargar
Oct 15, 2025 14:11 IST 1 Min read
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