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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Untitled design (11)Marketing
After the IPO: PhysicsWallah learns to live with the market watching
By Ubaid Zargar
Jan 23, 2026 05:20 IST 6 Min read
maxresdefaultbudweiserMarketing
Why Budweiser is entering Indian cricket by backing fans, not stars
By Ubaid Zargar
Jan 21, 2026 05:30 IST 5 Min read
nikemindMarketing
Will Nike’s ‘Mind’ range, anchored by Shubman Gill, change how performance is sold?
By Ubaid Zargar
Jan 15, 2026 05:10 IST 3 Min read
AppleGoogleDigital
Apple's Al U-turn: After betting big on Siri, Cupertino calls Google
By Ubaid Zargar
Jan 14, 2026 05:10 IST 3 Min read
maxresdefaultchatgptDigital
Is Voice becoming the front door to AI for India’s next billion users?
By Ubaid Zargar
Jan 13, 2026 05:20 IST 3 Min read
Untitled design (9)Marketing
From real estate base to broader ambitions: why Alchemist bought Triton
By Ubaid Zargar
Jan 12, 2026 05:10 IST 5 Min read
maxresdefaultstrangerthingsMarketing
Google Search turns upside down for 'Stranger Things'
By Ubaid Zargar
Jan 09, 2026 05:10 IST 2 Min read
maxresdefaultappledetectiveAdvertising
Apple’s new ‘Detectives’ ad touts iPhone 17 Pro’s zooming abilities
By Ubaid Zargar
Jan 08, 2026 05:10 IST 2 Min read
20251215_160520Marketing
The Body Shop bets on pricing reset, localisation & store expansion to drive India growth
By Ubaid Zargar
Dec 24, 2025 05:30 IST 6 Min read
Sensodyne Pronamel launched in IndiaMarketing
With Pronamel, Sensodyne to expand oral care awareness beyond sensitivity
By Ubaid Zargar
Dec 19, 2025 05:20 IST 6 Min read
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