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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

EUMEMarketing
Function meets flair: How EUME is carving a premium niche in Indian travel gear
By Ubaid Zargar
Mar 06, 2026 05:30 IST 5 Min read
Untitled design (19)Marketing
Nothing shows love to RoohAfza with a graffiti on its Bengaluru store
By Ubaid Zargar
Mar 05, 2026 05:10 IST 3 Min read
maxresdefaultadidasAdvertising
Adidas Originals returns to its Superstar roots with Samuel L Jackson
By Ubaid Zargar
Mar 02, 2026 05:00 IST 2 Min read
Screenshot (36)Advertising
Star Sports’ India vs Zimbabwe match teaser sparks bias claims
By Ubaid Zargar
Feb 26, 2026 05:10 IST 3 Min read
Untitled design (18)Advertising
Dove turns Reddit reviews of its products into an ad campaign
By Ubaid Zargar
Feb 25, 2026 05:10 IST 2 Min read
schneiderMarketing
From switchgear to software, Schneider Electric charts AI-era strategy
By Ubaid Zargar
Feb 24, 2026 05:20 IST 5 Min read
Screenshot (27)Marketing
CEAT’s T20 World Cup campaign with Zoya Akhtar champions control over chaos
By Ubaid Zargar
Feb 20, 2026 05:30 IST 5 Min read
AI storytellingDigital
Al raises the bar for what makes a good story: JioStar CMO Sushant Sreeram
By Ubaid Zargar
Feb 17, 2026 05:10 IST 5 Min read
CadburyAdvertising
Scotland leans on 5 Star tagline as unlikely T20 World Cup journey begins
By Ubaid Zargar
Feb 13, 2026 16:46 IST 2 Min read
Untitled design (3)Advertising
Google bets on cricket fever to push Gemini with TOI front page ad
By Ubaid Zargar
Feb 12, 2026 13:40 IST 3 Min read
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