Marketing Initiative

Marketing Initiative

How Junglee Rummy Has Revolutionized the Gaming Industry

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Howzat introduces “Beat The Legends” for more fun this Indian T20 league season

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.
Marketing Initiative

Star Gold spreads COVID-19 awareness in its new ‘star-studded’ Dekh Ke Chalo initiative

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.
Marketing Initiative

Programmatic Advertising without Cookies: “The era of one-to-one targeting & retargeting may be over”, but it’s not all bad news

ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.
Marketing Initiative

Absolut India urges viewers to uncolor the ‘isms’ of the world

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Marketing Initiative

How Junglee Rummy Has Revolutionized the Gaming Industry

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.
Marketing Initiative

Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
Marketing Initiative

Howzat introduces “Beat The Legends” for more fun this Indian T20 league season

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
Marketing Initiative

Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.
Marketing Initiative

Star Gold spreads COVID-19 awareness in its new ‘star-studded’ Dekh Ke Chalo initiative

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.
Marketing Initiative

Programmatic Advertising without Cookies: “The era of one-to-one targeting & retargeting may be over”, but it’s not all bad news

ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.
Marketing Initiative

Absolut India urges viewers to uncolor the ‘isms’ of the world

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.