Marketing Initiative

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.

This insightful article by Lina Kassem, Director of eCommerce Strategy at PiWheel, sheds light on the most important data points to track for an eCommerce business.

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.

Strong tailwinds from a high viewership cricket season on Disney Star build up to the biggest ever IPL on television, as per the broadcaster.

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.

The 3D anamorphic Digital Out Of Home display is installed at the most premium location in Mumbai & Gurgaon. The display leverages the brand’s campaign in a big & bold manner.

The Punjabi actor introduced the avatar on Whatsapp at a live concert in Mumbai.