Marketing Initiative

Marketing Initiative

Cadbury 5 Star's Valentine's Day Campaign Creates Waves by Doing... Nothing

The brand has released three quirky ad films along with some humorous outdoor advertising...
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Brands and Sports marketing

How sports associations are elevating emerging start-ups & companies

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.
Marketing Initiative

Michelin addresses Road safety with the #IndiaDrivesChange campaign

Conceptualized by Digitryx, the campaign targeted young Indian drivers.
Marketing Initiative

Engage with your audience like never before with ZEE5's AdVault

AdVault dives into the digital space to help brands maximise their reach and build awareness.
Marketing Initiative

Taking Sehat Ka Promotion To The Next Level: Fortune Rice Bran Health Oil's 21 Day Challenge Makes Wave

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.
Marketing Initiative

Housefull 4 Breaks TV Viewership Records

The film emerged as the biggest movie premiere of 2019.
Marketing Initiative

Here’s what to expect in Season 4 of Naagin–Bhagya ka Zehreela Khel

December 14 marked the premier of Naagin’s 4th season on COLORS.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Marketing Initiative

Cadbury 5 Star's Valentine's Day Campaign Creates Waves by Doing... Nothing

The brand has released three quirky ad films along with some humorous outdoor advertising...
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Brands and Sports marketing

How sports associations are elevating emerging start-ups & companies

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.
Marketing Initiative

Michelin addresses Road safety with the #IndiaDrivesChange campaign

Conceptualized by Digitryx, the campaign targeted young Indian drivers.
Marketing Initiative

Engage with your audience like never before with ZEE5's AdVault

AdVault dives into the digital space to help brands maximise their reach and build awareness.
Marketing Initiative

Taking Sehat Ka Promotion To The Next Level: Fortune Rice Bran Health Oil's 21 Day Challenge Makes Wave

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.
Marketing Initiative

Housefull 4 Breaks TV Viewership Records

The film emerged as the biggest movie premiere of 2019.
Marketing Initiative

Here’s what to expect in Season 4 of Naagin–Bhagya ka Zehreela Khel

December 14 marked the premier of Naagin’s 4th season on COLORS.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.