Marketing Initiative

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.

ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.