Marketing Initiative

Marketing Initiative

Eggfirst creates ‘Fikar Not’ campaign for Fino with Pankaj Tripathi

The campaign will be led by a television commercial – conceptualised and executed by Eggfirst.
Marketing Initiative

Beam Suntory bags international awards held in London and California for its blends

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.
Marketing Initiative

Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.
Marketing Initiative

CoinDCX forays into the world of Indian Cricket

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.
Marketing Initiative

Ads that match the moment make an impact

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Marketing Initiative

Infotainment prospers as TV viewers show clear preference over English Movies & GEC

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.
Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Marketing Initiative

Urban Indians likely to adopt AR/VR solutions for retail shopping

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.
Marketing Initiative

Eggfirst creates ‘Fikar Not’ campaign for Fino with Pankaj Tripathi

The campaign will be led by a television commercial – conceptualised and executed by Eggfirst.
Marketing Initiative

Beam Suntory bags international awards held in London and California for its blends

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.
Marketing Initiative

Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.
Marketing Initiative

CoinDCX forays into the world of Indian Cricket

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.
Marketing Initiative

Ads that match the moment make an impact

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Marketing Initiative

Infotainment prospers as TV viewers show clear preference over English Movies & GEC

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.
Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Marketing Initiative

Urban Indians likely to adopt AR/VR solutions for retail shopping

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.