Marketing Initiative

Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.
Marketing Initiative

Brand Building & Intent Marketing work in tandem, not standalone, Dabur’s Rajiv Dubey

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.
Marketing Initiative

CTV in India – A scale not proportionate to the hype

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.
Marketing Initiative

“How Seagram’s Imperial Blue Packaged Drinking Water, COLORS and Wavemaker India came together for an impactful New Year’s campaign”

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.
Marketing Initiative

Ecommerce Business Analytics: Turn data into action

This insightful article by Lina Kassem, Director of eCommerce Strategy at PiWheel, sheds light on the most important data points to track for an eCommerce business.
Marketing Initiative

Mahindra launches new campaign #TogetherWeRise to promote a better future and rise for a more equal world

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.
Marketing Initiative

Disney Star aims to reach record-breaking 500 Mn viewers on TV in IPL 2023

Strong tailwinds from a high viewership cricket season on Disney Star build up to the biggest ever IPL on television, as per the broadcaster.
Marketing Initiative

As tech evolves, we will have to be more human & less invasive as brands: Intel’s Roshni Das

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.
Marketing Initiative

Seagram's Royal Stag positions 3D Anamorphic Digital OOH Innovation under its new campaign “Change Ho Toh Large Ho”

The 3D anamorphic Digital Out Of Home display is installed at the most premium location in Mumbai & Gurgaon. The display leverages the brand’s campaign in a big & bold manner.
Marketing Initiative

Youth sensation Diljit Dosanjh unveils avatars on WhatsApp in India

The Punjabi actor introduced the avatar on Whatsapp at a live concert in Mumbai.
Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.
Marketing Initiative

Brand Building & Intent Marketing work in tandem, not standalone, Dabur’s Rajiv Dubey

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.
Marketing Initiative

CTV in India – A scale not proportionate to the hype

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.
Marketing Initiative

“How Seagram’s Imperial Blue Packaged Drinking Water, COLORS and Wavemaker India came together for an impactful New Year’s campaign”

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.
Marketing Initiative

Ecommerce Business Analytics: Turn data into action

This insightful article by Lina Kassem, Director of eCommerce Strategy at PiWheel, sheds light on the most important data points to track for an eCommerce business.
Marketing Initiative

Mahindra launches new campaign #TogetherWeRise to promote a better future and rise for a more equal world

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.
Marketing Initiative

Disney Star aims to reach record-breaking 500 Mn viewers on TV in IPL 2023

Strong tailwinds from a high viewership cricket season on Disney Star build up to the biggest ever IPL on television, as per the broadcaster.
Marketing Initiative

As tech evolves, we will have to be more human & less invasive as brands: Intel’s Roshni Das

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.
Marketing Initiative

Seagram's Royal Stag positions 3D Anamorphic Digital OOH Innovation under its new campaign “Change Ho Toh Large Ho”

The 3D anamorphic Digital Out Of Home display is installed at the most premium location in Mumbai & Gurgaon. The display leverages the brand’s campaign in a big & bold manner.
Marketing Initiative

Youth sensation Diljit Dosanjh unveils avatars on WhatsApp in India

The Punjabi actor introduced the avatar on Whatsapp at a live concert in Mumbai.