Marketing Initiative

Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde.

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.

In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.

In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.

With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.