Marketing Initiative

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.