Marketing Initiative

Marketing Initiative

Celio India launches AI-powered spatial computing experiences for immersive gaming

The brand redefines customer engagement in fashion through AI and spatial computing experiences.
Marketing Initiative

Who said PLAY was meant ONLY for Kids?

In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
Marketing Initiative

PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India

Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
Marketing Initiative

Explore Ad Spend Trends from around the World

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.
Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Marketing Initiative

Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
Marketing Initiative

Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
Marketing Initiative

Patches people wished came true

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
Marketing Initiative

Flipkart's IPL campaign sparks banter with top brands

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 
Marketing Initiative

PayTunes took audio advertising to a whole new level with Delhi metro train audio ads

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
Marketing Initiative

Celio India launches AI-powered spatial computing experiences for immersive gaming

The brand redefines customer engagement in fashion through AI and spatial computing experiences.
Marketing Initiative

Who said PLAY was meant ONLY for Kids?

In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
Marketing Initiative

PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India

Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
Marketing Initiative

Explore Ad Spend Trends from around the World

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.
Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Marketing Initiative

Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
Marketing Initiative

Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
Marketing Initiative

Patches people wished came true

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
Marketing Initiative

Flipkart's IPL campaign sparks banter with top brands

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 
Marketing Initiative

PayTunes took audio advertising to a whole new level with Delhi metro train audio ads

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.