Marketing Initiative

Marketing Initiative

Infotainment prospers as TV viewers show clear preference over English Movies & GEC

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Marketing Initiative

Urban Indians likely to adopt AR/VR solutions for retail shopping

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.
Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing Initiative

Lotte Chocopie asserts ‘India’s No. 1 Choco Pie’ status in Delhi

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…
Marketing Initiative

Infotainment prospers as TV viewers show clear preference over English Movies & GEC

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Marketing Initiative

Urban Indians likely to adopt AR/VR solutions for retail shopping

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.
Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing Initiative

Lotte Chocopie asserts ‘India’s No. 1 Choco Pie’ status in Delhi

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…