Marketing Initiative

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.