By Shreyas Kulkarni
Marketing

Vahdam sets off on a spice voyage to the west

The wellness brand, known for its tea, is looking to win the spice market in the US and in Canada.
Marketing

Vahdam sets off on a spice voyage to the west

The wellness brand, known for its tea, is looking to win the spice market in the US and in Canada.
Television

With elections around the corner, Zee Media to launch three channels

Chief business officer Abhay Ojha highlights the network's plans for this year, rebranding and impact of exit from BARC.
Advertising

Microsoft’s new ad shows how technology can help individuals achieve their goals

The campaign features individuals using Microsoft’s products and software, while continuing to work on their goals.
Advertising

Zen Digital Media’s floating DOOH features live events too

The ‘Broadcoasters’ is a vessel with an LED screen that is 100 square meters wide.
Media

TAM Sports launches CTV & mobile ad monitoring, verification service for IPL 2023 Live Streaming

The monitoring services will provide advertisers & media agencies with pre, during and post-match ad streaming reports within a day for IPL data users.
People Spotting

Kellogg India's Sumit Mathur joins Paytm as CMO

Prior to this, Mathur was associated with Hindustan Unilever for a period of fourteen-and-a-half years across various marketing roles.
Advertising

Ogilvy’s Sukesh Nayak on the making of the WPL anthem 

The anthem’s ‘W’ symbol was conjured in the unlikeliest yet the most original of minds.
Television

With elections around the corner, Zee Media to launch three channels

Chief business officer Abhay Ojha highlights the network's plans for this year, rebranding and impact of exit from BARC.
Advertising

Microsoft’s new ad shows how technology can help individuals achieve their goals

The campaign features individuals using Microsoft’s products and software, while continuing to work on their goals.
Advertising

Zen Digital Media’s floating DOOH features live events too

The ‘Broadcoasters’ is a vessel with an LED screen that is 100 square meters wide.
Media

TAM Sports launches CTV & mobile ad monitoring, verification service for IPL 2023 Live Streaming

The monitoring services will provide advertisers & media agencies with pre, during and post-match ad streaming reports within a day for IPL data users.
People Spotting

Kellogg India's Sumit Mathur joins Paytm as CMO

Prior to this, Mathur was associated with Hindustan Unilever for a period of fourteen-and-a-half years across various marketing roles.
Advertising

Ogilvy’s Sukesh Nayak on the making of the WPL anthem 

The anthem’s ‘W’ symbol was conjured in the unlikeliest yet the most original of minds.

Marketing Initiative

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