Nisha Qureshi and Shreyas Kulkarni
Advertising

The standout campaigns from India's entries to Cannes Lions '24

There are entries and entries; these are the ones you should watch for.
Advertising

The standout campaigns from India's entries to Cannes Lions '24

There are entries and entries; these are the ones you should watch for.
Marketing

The Sleep Company plans Rs 80-100 crore ad spend for 2024, banks on star power

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.
Advertising

India scores eight shortlists on day one of Cannes Lions; tally now at 46

Leo Burnett, McCann Worldgroup, Ogilvy, and FCB India score shortlists to their name.
Advertising

Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time

He, an Ogilvy ECD, gives us the details behind his dystopian short flick ‘Bad Seed’.
Media

NCLT approves Network18's merger plans for TV18 and E18

The merger will consolidate the broadcasting and digital media operations into a unified entity.
Digital

YouTube is testing alternative methods to combat ad blockers: TechCrunch

Last year, it introduced a pop-up notification that prevented visitors from viewing videos unless they turned off their ad blockers.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.
Marketing

The Sleep Company plans Rs 80-100 crore ad spend for 2024, banks on star power

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.
Advertising

India scores eight shortlists on day one of Cannes Lions; tally now at 46

Leo Burnett, McCann Worldgroup, Ogilvy, and FCB India score shortlists to their name.
Advertising

Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time

He, an Ogilvy ECD, gives us the details behind his dystopian short flick ‘Bad Seed’.
Media

NCLT approves Network18's merger plans for TV18 and E18

The merger will consolidate the broadcasting and digital media operations into a unified entity.
Digital

YouTube is testing alternative methods to combat ad blockers: TechCrunch

Last year, it introduced a pop-up notification that prevented visitors from viewing videos unless they turned off their ad blockers.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.