Marketing Initiative

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers.

A game-changing SUV, a trio of cricket stars, and a record-breaking LEGO billboard – delve into Hyundai's EXTER campaign.

The most awaited sporting event of the year is slated to be an advertising extravaganza on television this festive season. Here are 5 reasons why associating with the Cricket World Cup on television is an unmissable opportunity for advertisers.

The campaign aims to redefine snacking norms with Fanta's revolutionary Fnacking experience, as Kartik Aaryan and top influencers lead the charge into a realm of fizz and flavor.

Discover the convenience of buying health insurance online! Explore the options and benefits of digital health coverage in our latest blog.

Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.

The displays use local symbols that are connected to Mumbai, like the kaali-peeli taxi, red post box, well-known street lamps, and the Gateway's pigeons.

While other leagues have their strengths, the Premier League's global appeal, competitive equilibrium, financial might, and electric atmosphere make it unparalleled.

The Canvas Space co-founder Vignesh, shares his revolutionary strategy to elevate the creator economy and satiate the attention economy through micro monetization.

With the Premier League season starting on Friday, Shashank discusses how Maruti Suzuki's associations with the Premier League has delivered on the attributes of excitement and thrill to its brands.

With a reach close to 400 million and potentially three India vs Pakistan encounters, the tournament offers brands a massive head-start moving into the festive season.

The brand's goal is not just to provide products; it is to redefine the way we live our lives.

The campaign reached over 7.9 million people, and generated traffic of 14 million.

The campaign aims to create a buzz around the product by leveraging the popularity and influence of renowned celebrities and influencers.

Marketers are embracing streaming because that’s where the audience is. But perceived effectiveness is low. Here’s why, and what to do about it.

In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.

Tata Hitachi launches a new, distinctive communication reminding us that building the India of tomorrow is not just a mere goal, but a duty we must fulfil with dedication and passion.

The seasoned marketer takes us through his approach to new-age marketing and thoughts over the association with Rajasthan Royals Franchise.

The programme focuses on customer centricity, product development, go to market strategy and value pricing

After a successful season for Dream Homes with Gauri Khan & Shape of you with Shilpa Shetty, Mirchi strengthens its position in Digital IPs with 4th season of India’s biggest women centric celebrity chat show – What Women want with Kareena Kapoor Khan.

Accelerating its global commitment towards a sustainable future, the company's #OneForOurPlanet initiative aims to combat climate change and remove permanent mono-cartons from its packaging by June 2023.

As the digital landscape continues to fragment, quality audience data will become harder to capture—and more crucial to performance.

Maher Ghazal, Chief Growth Officer at PiWheel, sheds light on how eCommerce businesses can track the full customer journey on Amazon and use data signals to optimise content, tell compelling stories and take faster informed business decisions.

TOI tops 16 trust parameters, joint first in the other two as per research. The findings buttress earlier studies by the Reuters Institute for the Study of Journalism at Oxford University.

The campaign reached over 95.7M+ views within just four days along with 287M Impressions and a reach of 86.3M.

BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption.

Media Partner Asia (MPA) in its latest report on IPL predicted that the digital ad revenue of the tournament will surpass that of television in 2023.

HT One Audience helped Monaco Tourism connect with globetrotters for their latest campaign. The campaign reached the right set of audience and resonated effectively with its TG.

The co-branded event will run from 18th to 26th March on Amazon.in and will spotlight new LEGO® sets, new themes & International Bestsellers launching in India for the first time.

Disney Star aims for 90 million HD viewers on IPL 2023 with HD homes scaling new heights, the launch of HD channels in high viewership markets and the dominating preference of premium viewers to watch IPL on HD.

SMART Bazaar is taking a proactive approach to addressing the needs of people with disabilities ensuring that everyone can participate in and enjoy cultural celebrations like Holi.

With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile.

Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?

Buying car insurance online provides you with various benefits. Continue reading to learn more about the 3 benefits of buying car insurance online.

The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70x-500x of the TV subscription cost of only Rs.38 for 2 months. High data cost to limit the reach of IPL on Digital.

Shaving Se Snan Tak campaign by Vi-John encouraged devotees to get a shave along with the holy dip during the Magh mela festival at Sangam, Prayagraj.

Live sports viewing has always been and continues to be a TV phenomenon globally. The clear viewer preference for watching sports on television with friends and family is reflected in the scale of IPL viewership on TV. Digital on the other hand largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage.

The film #23in23 made a case for Indian Sign Language to be officially recognized as the 23rd language in 2023.

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.