Marketing Initiative

The brand has adopted a music-based approach to promote their latest tournament - The EndBoss.

They have been highly innovative with features that they brought to the market.

The brand has released three quirky ad films along with some humorous outdoor advertising...

As a result of the association, MG received over 20,000 bookings during the IPL phase.

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.

Conceptualized by Digitryx, the campaign targeted young Indian drivers.

AdVault dives into the digital space to help brands maximise their reach and build awareness.

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.

The film emerged as the biggest movie premiere of 2019.

December 14 marked the premier of Naagin’s 4th season on COLORS.

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.

...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.

The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million daily impressions.

The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage.

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.

The campaign throws light on the pressing issue of distracted driving.

Tinaz Nooshian, Editor-In-Chief of Mid-day discusses why the all-new Sunday mid-day deserves to be the Mumbaikar's favourite weekend read.

Packed with powerful camera features and stylish innovations, here’s why we think OPPO Reno2 is the best smartphone of 2019.

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.

Today, we have more of everything. More brands. More products...

The campaign is conceptualized by Autumn Grey.

Conceived and Executed by Digital Agency Experience Commerce, the campaign calls out to people to make digital Rangolis using customized food GIFs on Instagram.

Unraveling the thoughts behind the fabulous #DoGreatWithCanon campaign that highlighted the all new Canon’s EOS 200D II DSLR camera.

The brand adds its own values of strength, durability, and consistency to that of the team's.

Here’s how Experience Commerce turned the ‘Ghoti & Bangal’ tussle into a gastronomical union this Durga Pujo.

We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.

The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health, and wellness.

We interviewed the young award-winning ad director about his take on virality, taboo topics, favourite ads, what went in bringing home two ABBYs as an “outsider” director, and more.

India’s biggest reality show is ready to premiere on COLORS on 29th September at 9:00 PM, and thereafter will telecast every Monday - Friday at 10:30 PM and Saturday – Sunday at 9:00 PM

The new brand campaign will showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.

The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture.

Amazon.in recently collaborated with the platform to create an innovative activity. The Campaign was launched Along With Mission Mangal Promotions

The new addition to the popular Reno series is scheduled to launch on August 28, 2019.

As a part of its #IndiaKaMarket campaign, the brand re-created the music of “Sare Jahan Se Accha” from the daily use products