Marketing Initiative

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.

The launch event saw the unveiling of a staggeringly powerful smartphone that promises a host of performance-oriented features for a smooth and seamless user experience.

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.

Guneet’s journey is a testimony to the fact that a person can truly achieve anything by following their passion with sheer dedication.

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…

Celebrating 20 years of we-time with viewers, here’s a channel that has broken the mould with the best of English entertainment through the years.

Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.

Femina retains its position as the ultimate content destination for Indian women as brand garners over 250 million impressions, 70 million page views and more than 4 million social media interaction on monthly basis.

Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.

An insight into the trends, opportunities and resilience of the Publishing Industry.

8 Bit Media makes respiratory hygiene fun and sassy, by using relatable messaging & promoting the use of masks.

With its free-forever model, the tool provides premium features at no cost.

In a content-centric industry, a high-quality viewing experience and privacy assurance go a long way in garnering viewer loyalty and engagement…

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

SkinEasi® activ is an anti-chafing gel, generally used by athletes and fitness enthusiasts.

The brand chose Twinkle Khanna as the official brand ambassador for this campaign that was hosted on two Times Internet properties - Times of India & Economic Times to drive awareness and brand lift.

Television withstands the digital waves to remain the prime preference of marketers.

Reliance Market releases a musical film as a part of their festive campaign 'Utsav Anek, Market Ek'.

The study was conducted in-house with responses obtained through primary research conducted on Times Internet platforms.

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.

The provision of real money prizes in online gaming has changed the meaning of productivity and entertainment.

In a digital era, how is television still a viewer's companion and an advertiser's friend?

Fortune unveils its new identity & wide range of offerings through an unconventional unboxing campaign.

Social media gears up as Sherlock to solve Fortune Foods’ Instagram puzzle.

The brand has adopted a music-based approach to promote their latest tournament - The EndBoss.

They have been highly innovative with features that they brought to the market.

The brand has released three quirky ad films along with some humorous outdoor advertising...

As a result of the association, MG received over 20,000 bookings during the IPL phase.

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.

Conceptualized by Digitryx, the campaign targeted young Indian drivers.

AdVault dives into the digital space to help brands maximise their reach and build awareness.

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.

The film emerged as the biggest movie premiere of 2019.

December 14 marked the premier of Naagin’s 4th season on COLORS.