"Our focus this year will be on growing the wearables category”: boAt’s co-founder Aman Gupta
The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
"Our focus this year will be on growing the wearables category”: boAt’s co-founder Aman Gupta
The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
Thomas Cup victory: time for non-cricket athletes to shine?
The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Thomas Cup victory: time for non-cricket athletes to shine?
The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?