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Marketing Initiative

FOG HT@100 - Launch Marketing Initiative

HT Media Festival of Gifts 2024 is now live with Hindustan Times completing  100 years of building connections

Festival of Gifts 2024 is more than a celebration; it's a powerful platform for brands and consumers to  come together, create memories, and build lasting relationships in the spirit of the festive season.

By afaqs! partner content
Oct 01, 2024 15:58 IST 3 Min read
hfkc Marketing Initiative

Mastering productivity: Top AI tools to save huge time on business tasks

By afaqs! partner content
Sep 30, 2024 16:59 IST 3Min read
Lego Marketing Initiative

Get your hands on awesome LEGO® Sets with awesome deals at Amazon India’s Great Indian Festival

By afaqs! partner content
Sep 28, 2024 10:00 IST 2 Min read
FLAM Marketing Initiative
Flam revolutionizes Flipkart’s Big Billion Days Sale with groundbreaking mixed reality integration
By afaqs! partner content
Sep 27, 2024 22:01 IST 2 Min read
Flipkart Marketing Initiative
Flipkart passes the "vibe check" with their latest Gen-Z campaign this BBD!
By afaqs! partner content
Sep 27, 2024 20:45 IST 3 Min read

Latest Stories

Piramal Finance Advertising

Piramal Finance seeks to serve Bharat’s underserved in new ad

With the tagline “Aaiye Baat Karte Hain”, the campaign features stories of two individuals— a rickshaw driver and a sugarcane juice vendor.

By Benita Chacko
Oct 05, 2024 12:30 IST 3 Min read
Shantanu_CocaCola People Spotting

The Coca-Cola Company appoints Shantanu Gangane as IMX lead

By afaqs! news bureau
Oct 04, 2024 17:40 IST 1Min read
AnitaDongrexBarbie Marketing

Barbie announces a global collaboration with designer Anita Dongre

By afaqs! news bureau
Oct 04, 2024 17:36 IST 2 Min read
RR_SaifAliKhan Advertising
Saif Ali Khan brings royal charm to Radico's Royal Ranthambore ad
By afaqs! news bureau
Oct 04, 2024 17:08 IST 2 Min read
ITCVivel Advertising
ITC Vivel's new campaign embraces the 'Magic of Soft Touch'
By afaqs! news bureau
Oct 04, 2024 16:55 IST 1 Min read

Media

Havas CSA India Media

Havas brings CSA, its tech, data and analytics offering, to India

It will merge with PivotConsult to form Havas Media Network India’s data and technology brand. Gaurav Seth will lead the merged entity as managing partner.

By afaqs! news bureau
Oct 04, 2024 08:02 IST 2 Min read
Challenger Brands Media

Join us for Challenger Brands Conference: A showcase of disruptive innovation in marketing

By afaqs! news bureau
Oct 03, 2024 05:10 IST 3Min read
Durga Puja RG Kar Media

RG Kar case casts long shadow on Durga Puja ad spend

By Benita Chacko
Oct 02, 2024 05:30 IST 4 Min read
SAT sets aside SEBI order against Punit Goenka, allowing his return as Zee MD and CEO: Reports Media
ZEEL aims to deliver higher profitability
By afaqs! news bureau
Oct 01, 2024 18:53 IST 1 Min read
Ravi Ahuja new SPE CEO People Spotting
Sony Pictures promotes COO Ravi Ahuja to CEO role
By afaqs! news bureau
Oct 01, 2024 08:39 IST 2 Min read

afaqs! Video Interviews

Rohit Bhasin CMO Dialogues Marketing

60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank

Rohit Bhasin, president, head-affluent, NRI, business banking and chief marketing officer, talks about the brand’s marketing strategy, applications of AI, and more.

By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing

India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang

By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3Min read
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years Marketing

Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years

By Benita Chacko
Aug 23, 2024 05:20 IST 4 Min read
“Influencer marketing is one of the most low-cost digital marketing avenues we use” Marketing
“Influencer marketing is one of the most low-cost digital marketing avenues we use”
By Venkata Susmita Biswas
Aug 20, 2024 05:20 IST 3 Min read
A century-old brand's recipe for success: MTR's CMO on innovation and staying true to roots Marketing
A century-old brand's recipe for success: MTR's CMO on innovation and staying true to roots
By Ubaid Zargar
Aug 09, 2024 05:20 IST 4 Min read

Brands

Falguni Pathak & Swiggy Instamark Advertising

Swiggy Instamart gets Falguni Pathak to give a Dandiya tutorial this Navratri

Pathak’s songs are widely played during the festival celebrations. This time, she teaches you how to dance as well.

By afaqs! news bureau
Oct 04, 2024 15:11 IST 2 Min read
Mankind_Pharma Brands

Mankind Pharma moves OTC business to subsidiary Mankind Consumer Products

By afaqs! news bureau
Oct 03, 2024 16:07 IST 2Min read
Somasree Bose Awasthi speaks to afaqs! Marketing

Saffola’s ‘heart-smart’ marketing sees an AI push

By Ubaid Zargar
Oct 01, 2024 05:30 IST 4 Min read
Sunil Kaul interview Marketing
Leica is aiming for a wider recall with ambassador chef Ranveer Brar
By Ubaid Zargar
Sep 30, 2024 05:20 IST 4 Min read
McDowell's Marketing
McDowell's reinvents itself to cater to the evolving Gen Z tastes
By afaqs! news bureau
Sep 26, 2024 16:55 IST 2 Min read
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