Marketing Initiative

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.

Get up close and personal with Spotify’s Discover Weekly.

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.

Eggfirst recently launched a 360-degree integrated campaign for Brand Delegate from Corteva ™ with Sonu Sood as its brand ambassador.

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.

The brand skillfully leveraged social media to make users guess the next best product launch…

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.

The art of understanding the Meme culture and using Meme marketing in the most effective way possible.

With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.

Accessing celebrities was never so easy; Gifting experiences never so memorable.

The coverage of IPL 2020 and the numerous successful brand integration throughout the course has earmarked ESPNcricinfo as one of the prime preferences of marketers and brands.

#BrakeOnStereotypes campaign shows how the art of driving is gender-neutral and focuses on busting this obsolete stereotype regarding women drivers.

The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-driven reportage.

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..

YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.