afaqs!

Bisleri means Bisleri, not 'any packaged water'...

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to have, it can hurt sales....Read more

Bisleri means Bisleri not any packaged water
Today's News
Essel Group looks to divest up to 50 of its equity stake in ZEEL

Essel Group looks to divest up to 50% of its equity stake in ZEEL

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#MeToo: Utopeia co-founder Mitali Srivastava quits over inaction by agency

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Marketing Initiative

Through its latest digital campaign, Citi urges people to celebrate Diwali in the way they desire
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OPPO spreads 'Smiles' with its Diwali Campaign
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The CMO Special - FMCG

Jayen Mehta

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)

Karthik Srivatsan

Karthik Srivatsan

Category Leader - Shave Care, India sub-continent, Procter & Gamble

Sonali Dhawan

Sonali Dhawan

Marketing Director & Fabric Category Leader, Procter & Gamble

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