Aishwarya Ramesh
Marketing

Will dishwasher sales finally take off in India?

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.
Marketing

Will dishwasher sales finally take off in India?

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.
Marketing

CavinKare out with ‘meat wash’ liquid SaaFoo; variant for veggies, fruits

SaaFoo veggies and fruits wash is priced at Rs.99 for 500ml; meat wash at Rs.120 for 500 ml. Also available in sachets
Advertising

After cric-freak granny, Pepsi does it again with Sonu Sood

The Cola brand has yet again extended moment marketing to celebrity endorsement, with no possible long-term association. Does it work well?
Advertising

The Hindu berates the 'valiant human spirit' as we mourn the death of our pregnant elephant

For World Environment Day, it carried out a full-page ad telling how we ended the elephant's reign and will destroy the environment without an iota of guilt.
Marketing

Maruti Suzuki unveils ‘Health and Hygiene’ range, launches car cabin partition

The Maruti Suzuki PPE and car care kit includes accessories, like cabin protective partition, goggles, face shields, gloves, etc. These can be bought at dealerships, or ordered online.
Advertising

Cannes Lions launches Young Lions Live Award, entrants to answer a brief from the United Nations World Food Programme

It's a call for ideas to discourage food wastage. Creatives aged 18-30 can participate and the last date of entry is 14 June 2020.
Advertising

Levi's revisits its hit 2017 campaign 'Circles' as it looks forward in hope

The brand hopes that one day we will all step out and dance again. 'Circles' was one of Levi's most popular and successful ad campaigns.
Marketing

CavinKare out with ‘meat wash’ liquid SaaFoo; variant for veggies, fruits

SaaFoo veggies and fruits wash is priced at Rs.99 for 500ml; meat wash at Rs.120 for 500 ml. Also available in sachets
Advertising

After cric-freak granny, Pepsi does it again with Sonu Sood

The Cola brand has yet again extended moment marketing to celebrity endorsement, with no possible long-term association. Does it work well?
Advertising

The Hindu berates the 'valiant human spirit' as we mourn the death of our pregnant elephant

For World Environment Day, it carried out a full-page ad telling how we ended the elephant's reign and will destroy the environment without an iota of guilt.
Marketing

Maruti Suzuki unveils ‘Health and Hygiene’ range, launches car cabin partition

The Maruti Suzuki PPE and car care kit includes accessories, like cabin protective partition, goggles, face shields, gloves, etc. These can be bought at dealerships, or ordered online.
Advertising

Cannes Lions launches Young Lions Live Award, entrants to answer a brief from the United Nations World Food Programme

It's a call for ideas to discourage food wastage. Creatives aged 18-30 can participate and the last date of entry is 14 June 2020.
Advertising

Levi's revisits its hit 2017 campaign 'Circles' as it looks forward in hope

The brand hopes that one day we will all step out and dance again. 'Circles' was one of Levi's most popular and successful ad campaigns.