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Marketing Initiative

Jana PauebsiteMarketing Initiative

HDFC Securities’ ‘Kya Aap Taiyyar Ho?’ campaign turns fraud awareness into must-see entertainment

Equal parts cinema, satire, and social experiment, the campaign transforms investor education into an entertaining “scamception.”

By afaqs! partner content
Oct 29, 2025 10:30 IST 4 Min read
unnamed (84)Marketing Initiative

Stanley Tools brings ‘Deepavali’ mein Deepavali

By afaqs! partner content
Oct 24, 2025 11:08 IST 3 Min read
WhatsApp Image 2025-10-22 at 11.55.45 AMMarketing Initiative

“Festive marketing today is not just offers, it’s about creating memorable experiences”: Pooja Baid, CMO, Phillips

By afaqs! partner content
Oct 22, 2025 15:46 IST 4 Min read
image (60)Marketing Initiative
‘2-Minute Ki Diwali’: Reliance Digital captures love, family, and the magic of technology
By afaqs! partner content
Oct 17, 2025 18:01 IST 3 Min read
CampaMarketing Initiative
Grit in every step, fizz in every beat— Campa brought Navratri alive for 2.3 million consumers, turning participation into a Dumdaar celebration
By afaqs! partner content
Oct 11, 2025 18:05 IST 2 Min read
Web Stories

Latest Stories

ReBidMarketing

ReBid brings automation to ad creation with new AI Creative Studio

The initiative strengthens ReBid’s positioning as the world’s first Agentic AI Agency, uniting data, media, and creativity under one ecosystem, led by Arnab Karmakar.

By afaqs! news bureau
Nov 10, 2025 13:15 IST 1 Min read
Rakesh MasalaAdvertising

Rakesh Masala unveils new campaign starring Hrithik Roshan

By afaqs! news bureau
Nov 10, 2025 13:13 IST 2 Min read
ShaktimaanAdvertising

Pocket FM reunites 90s villains in Shaktimaan’s comeback film

By afaqs! news bureau
Nov 10, 2025 11:37 IST 2 Min read
UPLAdvertising
UPL’s new campaign spotlights farmers leading climate action
By afaqs! news bureau
Nov 10, 2025 11:27 IST 2 Min read
Nandita D x ScalerPeople Spotting
Nandita D joins Scaler as an AVP of marketing
By afaqs! news bureau
Nov 10, 2025 08:57 IST 1 Min read

Media

The Indian Express redesignMedia

The Indian Express refreshes its print identity for the digital age

Raj Kamal Jha, Chief Editor, says the guiding principle behind the redesign was to give readers more of what they value, in an easier and more engaging read.

By Benita Chacko
Nov 10, 2025 05:30 IST 4 Min read
NDTV_WalkTheTalkMedia

NDTV brings back ‘Walk the Talk’ with Rahul Kanwal in a reimagined format

By afaqs! news bureau
Nov 08, 2025 16:13 IST 1 Min read
netflixMedia

Netflix launches new ‘Monthly Active Viewers’ metric to better reflect its 190mn ad viewers

By Ubaid Zargar
Nov 07, 2025 05:20 IST 4 Min read
Balaji_StudioMedia
Balaji Telefilms launches Balaji Studio as a new content creation vertical focused on next-gen storytelling
By afaqs! news bureau
Nov 06, 2025 14:49 IST 1 Min read
getty perplexityMedia
Getty Images and Perplexity sign global multi-year partnership for AI-powered visuals
By afaqs! news bureau
Nov 03, 2025 13:34 IST 2 Min read

Brands

NykaaBrands

Nykaa expands skincare portfolio with launch of La Roche-Posay

Recommended by over 100,000 dermatologists worldwide, La Roche-Posay brings its most acclaimed ranges like Mela B3, Anthelios, Cicaplast, and Effaclar to the Indian market.

By afaqs! news bureau
Nov 06, 2025 19:07 IST 2 Min read
RCBBrands

Diageo puts RCB on sale

By afaqs! news bureau
Nov 06, 2025 05:01 IST 1 Min read
NazaraBrands

Nazara Technologies unveils new brand identity

By afaqs! news bureau
Nov 05, 2025 17:57 IST 1 Min read
HarshBrands
Harsh Mariwala reflects on evolving workplace respect and openness at Marico
By afaqs! news bureau
Oct 31, 2025 12:46 IST 1 Min read
PepsicoBrands
PepsiCo unveils new corporate identity after nearly 25 years
By afaqs! news bureau
Oct 29, 2025 07:03 IST 2 Min read

Marketing

DuroflexMarketing

Duroflex unveils new brand identity led by ‘Designed to De-Stress’ positioning

The new identity features an evolved logo symbolising calmness and rejuvenation. The refreshed red tone signifies vitality, while the flexible design reflects movement and ease.

By afaqs! news bureau
Nov 06, 2025 12:25 IST 2 Min read
Mahindra & Mahindra Q2 results: standalone profit rises 18% to Rs 4,521 croreMarketing

Mahindra & Mahindra Q2 results: standalone profit rises 18% to Rs 4,521 crore

By afaqs! news bureau
Nov 06, 2025 08:59 IST 1 Min read
Myntra launches 'Myntra Mohalla,' a micro-drama series for the Indian wedding seasonMarketing

Myntra launches 'Myntra Mohalla', a micro-drama series for the Indian wedding season

By afaqs! news bureau
Nov 05, 2025 08:34 IST 3 Min read
IndriyaMarketing
Jewellery is the core, connection the message: Indriya's CMO on the new festive ad campaign
By Cheenu Agarwal
Nov 05, 2025 05:30 IST 5 Min read
SuperYou (1)Marketing
Chewy taste forces SuperYou to kill new 20g protein bar
By afaqs! news bureau
Nov 05, 2025 05:20 IST 1 Min read
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