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"I don't want to spend on fancy marketing": realme CEO Madhav Sheth

Smartphone manufacturer realme has made its space among the top five brands by market share since its launch a year back. It did so despite not conforming to category codes of splurging on media....Read more

I dont want to spend on fancy marketing realme CEO Madhav Sheth
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Marketing Initiative

The nostalgia of making 'Mera Pehla Achaar'...

The nostalgia of making 'Mera Pehla Achaar'...

Fortune Foods asks people to share their stories of 'Mera Pehla Achaar'...

Debates and Discussions

Can brands find scale in content?

Brand integration is exciting but can digital videos deliver the scale that mass brands seek?

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  • Sameer Pitalwalla

    Culture Machine

  • Rahul Kansal

    Future Consumer

  • Amin Lakhani

    Mindshare