Shreyas Kulkarni
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Marketing

Burger King announces revamped identity – draws mixed reactions

The old logo was launched in 1999 and the new one appears to pay homage to the brand’s design heritage.
Advertising

Pampers gets dads to coach new dad Virat Kohli in a hilarious ad…

… Conceptualised by Leo Burnett, it’s quite the moment marketing move.
Marketing

Startup by former Amazon and WPP hands perfects ecommerce catalogues

Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages.
Advertising

'100% pure, no sugar adulteration,' says Dabur in 3-minute film about the way honey is sourced

The film shows honey collectors on a honey trail in the Sunderban; highlights the 'beehive to breakfast table' journey of honey.
Social Media

Zomato, Dunzo, Mother Dairy ride on Tesla’s India debut

As the carmaker drove into Bangalore, brands couldn’t help themselves.
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.
Marketing

Burger King announces revamped identity – draws mixed reactions

The old logo was launched in 1999 and the new one appears to pay homage to the brand’s design heritage.
Advertising

Pampers gets dads to coach new dad Virat Kohli in a hilarious ad…

… Conceptualised by Leo Burnett, it’s quite the moment marketing move.
Marketing

Startup by former Amazon and WPP hands perfects ecommerce catalogues

Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages.
Advertising

'100% pure, no sugar adulteration,' says Dabur in 3-minute film about the way honey is sourced

The film shows honey collectors on a honey trail in the Sunderban; highlights the 'beehive to breakfast table' journey of honey.
Social Media

Zomato, Dunzo, Mother Dairy ride on Tesla’s India debut

As the carmaker drove into Bangalore, brands couldn’t help themselves.
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.