Nisha Qureshi and Shreyas Kulkarni
Advertising

The standout campaigns from India's entries to Cannes Lions '24

There are entries and entries; these are the ones you should watch for.
Advertising

The standout campaigns from India's entries to Cannes Lions '24

There are entries and entries; these are the ones you should watch for.
Marketing

The Sleep Company plans Rs 80-100 crore ad spend for 2024, banks on star power

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.
Advertising

Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time

He, an Ogilvy ECD, gives us the details behind his dystopian short flick ‘Bad Seed’.
Advertising

Cannes Lions '24: Indian agencies add 20 more shortlists from 11 Lions categories

The Indian shortlists tally now stands at 38.
Advertising

Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot

Leena Gupta from Talented.Agency is the writer behind the ad, and Ria Singh of Bubblewrap Films is the director.
Companies

Hyundai Motor India files for IPO: Report

It is the first IPO from a car maker after Maruti Suzuki went public in 2003.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.
Marketing

The Sleep Company plans Rs 80-100 crore ad spend for 2024, banks on star power

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.
Advertising

Ad exec Karunasagar Sridharan creates short film in two weeks using Midjourney for the first time

He, an Ogilvy ECD, gives us the details behind his dystopian short flick ‘Bad Seed’.
Advertising

Cannes Lions '24: Indian agencies add 20 more shortlists from 11 Lions categories

The Indian shortlists tally now stands at 38.
Advertising

Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot

Leena Gupta from Talented.Agency is the writer behind the ad, and Ria Singh of Bubblewrap Films is the director.
Companies

Hyundai Motor India files for IPO: Report

It is the first IPO from a car maker after Maruti Suzuki went public in 2003.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.