Marketing Initiative

In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.

With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.

ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.

In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.

The launch event saw the unveiling of a staggeringly powerful smartphone that promises a host of performance-oriented features for a smooth and seamless user experience.

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.

Guneet’s journey is a testimony to the fact that a person can truly achieve anything by following their passion with sheer dedication.

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…

Celebrating 20 years of we-time with viewers, here’s a channel that has broken the mould with the best of English entertainment through the years.

Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.

Femina retains its position as the ultimate content destination for Indian women as brand garners over 250 million impressions, 70 million page views and more than 4 million social media interaction on monthly basis.

Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.

An insight into the trends, opportunities and resilience of the Publishing Industry.

8 Bit Media makes respiratory hygiene fun and sassy, by using relatable messaging & promoting the use of masks.

With its free-forever model, the tool provides premium features at no cost.

In a content-centric industry, a high-quality viewing experience and privacy assurance go a long way in garnering viewer loyalty and engagement…

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

SkinEasi® activ is an anti-chafing gel, generally used by athletes and fitness enthusiasts.

The brand chose Twinkle Khanna as the official brand ambassador for this campaign that was hosted on two Times Internet properties - Times of India & Economic Times to drive awareness and brand lift.

Television withstands the digital waves to remain the prime preference of marketers.

Reliance Market releases a musical film as a part of their festive campaign 'Utsav Anek, Market Ek'.

The study was conducted in-house with responses obtained through primary research conducted on Times Internet platforms.

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.

The provision of real money prizes in online gaming has changed the meaning of productivity and entertainment.

In a digital era, how is television still a viewer's companion and an advertiser's friend?