Benita Chacko
Media

How consumer insights is helping Zee Telugu align its content with viewers' interest

The network’s Siju Prabhakaran and Anuradha Gudur speak about how its ‘Soul to Screen’ philosophy is helping them to create relatable content.
Media

How consumer insights is helping Zee Telugu align its content with viewers' interest

The network’s Siju Prabhakaran and Anuradha Gudur speak about how its ‘Soul to Screen’ philosophy is helping them to create relatable content.
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Digital

Encouraging women to come together; the story of coto

Tarun Katial’s women-only social community app is building itself as a safe space and one that lets them earn too.
afaqs! Pause

Take it as it comes, but enjoy every moment of the process - Mehul Gupta, SoCheers

Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
People Spotting

Chanpreet Arora quits Viacom18

She was working as SVP and business head- AVoD, JioCinema, Viacom18’s OTT platform.
Advertising

Lee announces Sara Ali Khan as its brand ambassador in India

The brand has launched a new campaign with the actress titled as Lee: Home of the Real Denim.
Media

Amazon announces a three-year ad streaming deal with IPG Mediabrands

Amazon will connect brands with relevant audiences via Prime Video with limited advertisements, starting in early 2024.
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Digital

Encouraging women to come together; the story of coto

Tarun Katial’s women-only social community app is building itself as a safe space and one that lets them earn too.
afaqs! Pause

Take it as it comes, but enjoy every moment of the process - Mehul Gupta, SoCheers

Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
People Spotting

Chanpreet Arora quits Viacom18

She was working as SVP and business head- AVoD, JioCinema, Viacom18’s OTT platform.
Advertising

Lee announces Sara Ali Khan as its brand ambassador in India

The brand has launched a new campaign with the actress titled as Lee: Home of the Real Denim.
Media

Amazon announces a three-year ad streaming deal with IPG Mediabrands

Amazon will connect brands with relevant audiences via Prime Video with limited advertisements, starting in early 2024.