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By
Ubaid Zargar
Published: 10 Sep 2024, 12:00 IST
Marketing
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolve
The brand has introduced a new Mango Peach flavour. Bacardi's head of innovation tells us more.
By
Ubaid Zargar
Marketing
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolve
The brand has introduced a new Mango Peach flavour. Bacardi's head of innovation tells us more.
By
Ruchika Jha
Marketing
Are Paralympic medal winners not ‘star’ enough for Indian brands?
Brand strategists suggest evaluating Paralympic athletes for brand partnerships based on their merits, not just out of charity.
By
Shreyas Kulkarni
Media
Has technology fuelled or diminished local news?
There is the benefit of reach, but monetisation remains a struggle. Dependence on tech giants is overt, and news influencers are becoming new rivals.
By
afaqs! news bureau
Advertising
Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape
The campaign is conceptualised and executed by Schbang.
By
afaqs! news bureau
People Spotting
X appoints Angela Zepeda as its new global head of marketing
Zepeda previously served as CMO/chief creative officer for Hyundai.
By
afaqs! news bureau
Marketing
Government introduces uniform code for medical device marketing: Reports
The code addresses misleading ads, excessive hospitality, financial incentives for medical staff, and non-compliance in complaint resolution.
By
afaqs! news bureau
Advertising
From startup founder to Unicorn, WeWork India says it has an office for everyone
The myth-busting campaign 'Your Office, Your Way’ is created by Fundamental.
By
Ruchika Jha
Marketing
Are Paralympic medal winners not ‘star’ enough for Indian brands?
Brand strategists suggest evaluating Paralympic athletes for brand partnerships based on their merits, not just out of charity.
By
Shreyas Kulkarni
Media
Has technology fuelled or diminished local news?
There is the benefit of reach, but monetisation remains a struggle. Dependence on tech giants is overt, and news influencers are becoming new rivals.
By
afaqs! news bureau
Advertising
Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape
The campaign is conceptualised and executed by Schbang.
By
afaqs! news bureau
People Spotting
X appoints Angela Zepeda as its new global head of marketing
Zepeda previously served as CMO/chief creative officer for Hyundai.
By
afaqs! news bureau
Marketing
Government introduces uniform code for medical device marketing: Reports
The code addresses misleading ads, excessive hospitality, financial incentives for medical staff, and non-compliance in complaint resolution.
By
afaqs! news bureau
Advertising
From startup founder to Unicorn, WeWork India says it has an office for everyone
The myth-busting campaign 'Your Office, Your Way’ is created by Fundamental.
Marketing Initiative
MORE
Hettich India launches ‘The Youngest Magician’ campaign to add magic to everyday spaces
By leveraging a multi-platform approach, it aims to reinforce Hettich’s positioning in the high-end product segment and highlight the emotional value its products offer.
By
afaqs! partner content
Samsung's largest-ever campaign to boost Galaxy ecosystem among Indian students: What was their Secret Sauce to connect with the youth?
See how Samsung's largest-ever multi-channel Back to Campus campaign empower over 100 million Indian students.
By
afaqs! partner content
Hyundai bats for creating a world accessible to people with disabilities with the ‘Samarth’ initiative
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements.
By
afaqs! partner content
Pro Kabaddi League on Star Sports ignites festive cheer for advertisers
The league reached 351 million viewers in 2023, with 65% viewership coming from premium NCCS AB households.
By
afaqs! partner content
Celebrating Changemakers: VIDA’s Commitment to a Sustainable Progress
VIDA is celebrating these trailblazers by partnering with the Tata Mumbai Marathon 2024 as the Official Electric Two-wheeler partner.
By
afaqs! partner content
Axis Bank champions Sanskrit in new cybersecurity initiative for India’s 78th Independence Day
The initiative introduces a fresh approach by Axis Bank, intertwining Sanskrit with cybersecurity in honour of India’s 78th Independence Day.
By
afaqs! partner content
Bottomline Media facilitates iconic design partnership with Bonito, Gauri Khan, and Manish Malhotra
This innovative partnership promises to introduce a new level of sophistication and elegance to high-end home design.
By
afaqs! partner content
A new era of premium motorcycling begins as Hero MotoCorp presents its first 'Hero Premia' store in New Delhi.
Hero MotoCorp's new Premia store in New Delhi is more than just a shop; it's an entire ambiance that's reshaping the luxury motorbike and scooter market.
By
afaqs! partner content
Cricket and festive shopping: A winning combination for brands
Brands can tap into Fence Ads for high visibility during live matches, Midroll Carousels to create engaging experiences during the breaks and Expandable CTAs to encourage fans to take immediate action.
By
afaqs! partner content
JioCinema adds to India’s excitement for Paris 2024 with ad innovations & custom viewing options
With Viacom18 holding digital and TV rights via JioCinema and Sports18, advertisers can craft targeted campaigns for Paris 2024 viewers on any platform.
By
afaqs! partner content
Hero MotoCorp's Surge S32 wins Platinum A' Design Award for innovative mobility solution
This recognition places the Surge S32 at the forefront of contemporary industry trends and sets new standards in vehicle design.
By
afaqs! partner content
Ensuring high-quality ads: How can we keep the standards high?
By partnering with quality-focused platforms, advertisers can reach their audience in an environment free from intrusive, offensive, or fraudulent ads.
By
afaqs! partner content
Humanising our heroes: Mahindra celebrates 25 years of Kargil victory with ‘Hearts to Bravehearts’ campaign
The campaign's promotional film beautifully depicts soldiers in moments of camaraderie.
By
afaqs! partner content
Liberty Shoes unveils #ForeverSneakers to captivate Gen Z and Millennials
The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers.
By
afaqs! partner content
Wild Stone CODE onboards Vicky Kaushal and they are taking freshness up a notch!
Wild Stone CODE Titanium is among the most popular no-gas body perfumes among men. Three new fragrances are set to join the range soon.
By
afaqs! partner content
Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan
The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
By
afaqs! partner content
Milton, brings fun to kids’ tiffins and bottles with the ‘Milton Liya Kya’ campaign, this back-to-school season
Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.
By
afaqs! partner content
Apollo 24/7 launches 'MAA Samjhe Bachho Ko' ad film, celebrating mothers
While mothers understand their children like no one else, Apollo 24/7 aims to be the platform that understands and supports mothers.
By
afaqs! partner content
‘Data driven’ is no longer enough for your ROI strategy
Marketing metrics must reflect business impact
By
afaqs! partner content
JioCinema serves up a winning brand integration for Colgate
The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
By
afaqs! partner content
Celio India launches AI-powered spatial computing experiences for immersive gaming
The brand redefines customer engagement in fashion through AI and spatial computing experiences.
By
afaqs! partner content
Who said PLAY was meant ONLY for Kids?
In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
By
afaqs! partner content
PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India
Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
By
afaqs! partner content
Explore Ad Spend Trends from around the World
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.
By
afaqs! partner content
T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore!
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
By
afaqs! partner content
Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA
The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
By
afaqs! partner content
Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm
The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
By
afaqs! partner content
Patches people wished came true
Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
By
afaqs! partner content
Flipkart's IPL campaign sparks banter with top brands
The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree.
By
afaqs! partner content
PayTunes took audio advertising to a whole new level with Delhi metro train audio ads
The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
By
afaqs! partner content
Mahindra's #WomenWithDrive campaign urges women to reclaim the steering wheel
Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.
By
afaqs! partner content
Smytten’s B2B endeavor - Smytten Pulse launches its partners program
The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.
By
afaqs! partner content
LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India
From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
By
afaqs! partner content
Mahindra Group's #SheIsOnTheRise campaign spotlights inspirational Women and their achievements beyond the workplace
The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.
By
afaqs! partner content
IndiGo unveils 'Girl Power' murals at Guru Dronacharya Metro Station to commemorate Women's Day
The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.
By
afaqs! partner content
TATA IPL on JioCinema: Beyond cricket, a gateway to brand success
Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.
By
afaqs! partner content
VI JOHN offers makeover to devotees through its unique activation "Hum Sab Mein Hai Shri Ram" at Ayodhya
The campaign intricately merges grooming with spiritual service, shaping a unique pilgrim experience.
By
afaqs! partner content
Star Sports revolutionizes TV for advertisers this IPL with a host of ground-breaking brand solutions
The broadcaster offers brands with unique solutions that will cater to business goals across the funnel.
By
afaqs! partner content
How Flipkart took the blame for bad planners this Valentine’s Day
The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.
By
afaqs! partner content
Have brands kept up with changing consumer preferences for content consumption - PayTV vs Streaming
Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.
By
afaqs! partner content