afaqs!

Bisleri means Bisleri, not 'any packaged water'...

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to have, it can hurt sales....Read more

Bisleri means Bisleri not any packaged water
Today's News

The CMO Special - FMCG

Jayen Mehta

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)

Karthik Srivatsan

Karthik Srivatsan

Category Leader - Shave Care, India sub-continent, Procter & Gamble

Sonali Dhawan

Sonali Dhawan

Marketing Director & Fabric Category Leader, Procter & Gamble