Aishwarya Ramesh
Profile

"The role of a CDO is to integrate commerce with marketing": Kapil Grover, Burger King

We profile Burger King's CDO turned CMO, who spoke to us about a marketer's role in a digital ecosystem, and more.
Profile

"The role of a CDO is to integrate commerce with marketing": Kapil Grover, Burger King

We profile Burger King's CDO turned CMO, who spoke to us about a marketer's role in a digital ecosystem, and more.
Advertising

“We want to expand our offerings to ready-to-eat segment”: Hemant Jhaveri, Badshah Masala

Six decades old brand plays legacy card in new ad. Chat with brand MD Hemant Jhaveri about cross-category competition, digital media spends and more.
Design Digest

From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar

In an age where originality is the differentiator, what’s with the similar packaging?
Advertising

LEGO Group unveils building blocks made from recycled plastic

The new playing blocks are made of polyethylene terephthalate, which is recycled from bottles, and is a step forward in the brand’s sustainability mission.
Advertising

Virushka makes its debut for Lux soap

Unilever has kept up its tradition of featuring A-listers in its ads for Lux. Looks like this couple has taken over the reins from Saifeena
Media

Disney+Hotstar bets on adaptation, big-budget shows to go beyond "Juhu-Bandra" to the "heart" of India

Star and Disney India's video on demand platform announced its new programming slate, will roll out fresh subscription packs
Advertising

Ranbir Kapoor plays emcee, while his film’s crew takes centre stage as experts in Oppo Reno6 5G’s unboxing spot

From W+K Delhi, it’s uncommon to see a Bollywood biggie not be the focus in a spot.
Advertising

“We want to expand our offerings to ready-to-eat segment”: Hemant Jhaveri, Badshah Masala

Six decades old brand plays legacy card in new ad. Chat with brand MD Hemant Jhaveri about cross-category competition, digital media spends and more.
Design Digest

From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar

In an age where originality is the differentiator, what’s with the similar packaging?
Advertising

LEGO Group unveils building blocks made from recycled plastic

The new playing blocks are made of polyethylene terephthalate, which is recycled from bottles, and is a step forward in the brand’s sustainability mission.
Advertising

Virushka makes its debut for Lux soap

Unilever has kept up its tradition of featuring A-listers in its ads for Lux. Looks like this couple has taken over the reins from Saifeena
Media

Disney+Hotstar bets on adaptation, big-budget shows to go beyond "Juhu-Bandra" to the "heart" of India

Star and Disney India's video on demand platform announced its new programming slate, will roll out fresh subscription packs
Advertising

Ranbir Kapoor plays emcee, while his film’s crew takes centre stage as experts in Oppo Reno6 5G’s unboxing spot

From W+K Delhi, it’s uncommon to see a Bollywood biggie not be the focus in a spot.