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"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the design and ergonomics of it....Read more

Its a cool non-messy way of eating namkeens Gaurav Verma PepsiCo on Kurkure variant
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The CMO Special - FMCG

Jayen Mehta

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)

Karthik Srivatsan

Karthik Srivatsan

Category Leader - Shave Care, India sub-continent, Procter & Gamble

Sonali Dhawan

Sonali Dhawan

Marketing Director & Fabric Category Leader, Procter & Gamble