Aishwarya Ramesh
Post Lockdown

"It's time to recalibrate thinking, budgets, advertising": Shashank Srivastava, ED, Maruti Suzuki India

In an interview on life post lockdown, Srivastava says in India, car buying is a discretionary purchase, which requires positive consumer sentiment.
Post Lockdown

"It's time to recalibrate thinking, budgets, advertising": Shashank Srivastava, ED, Maruti Suzuki India

In an interview on life post lockdown, Srivastava says in India, car buying is a discretionary purchase, which requires positive consumer sentiment.
Marketing

Dating while distancing: how e-meeting and wedding services cope…

On March 24, a 21-day nationwide lockdown was announced to battle the spread of COVID-19. How has this affected online dating and matrimonial services?
Anonymous Angst

"Keeping our audience engaged is the biggest challenge"

How are the young, 30-something foot soldiers of the ad-media space coping? Our series 'Anonymous Angst' explores the underbelly
Guest Article

There is too much data and not enough heart for it

Thanks to cultural data, strategy has shifted to opportunity biased thinking rather than the old way of problem biased thinking
Viral Diaries

"It’s a part of adaptation and it’s more human than a process": Mayur Hola

In this dispatch for the Viral Diaries, the head of global brand, OYO Hotels and Homes, tells us how he and his team would emerge invincible from the crisis.
Social Media

Pidilite gets homebound families together to do art and craft

Momspresso and Fevicreate's #IndiaCraftingMemories social media challenge aims to spur families to create memories through fun activities
People Spotting

Havas Group India appoints Neeraj Bassi as Chief Strategy Officer

Neeraj will lead strategy and drive the next phase of growth across Havas Creative and Media and report to Rana Barua, Group CEO, Havas Group India.
Marketing

Dating while distancing: how e-meeting and wedding services cope…

On March 24, a 21-day nationwide lockdown was announced to battle the spread of COVID-19. How has this affected online dating and matrimonial services?
Anonymous Angst

"Keeping our audience engaged is the biggest challenge"

How are the young, 30-something foot soldiers of the ad-media space coping? Our series 'Anonymous Angst' explores the underbelly
Guest Article

There is too much data and not enough heart for it

Thanks to cultural data, strategy has shifted to opportunity biased thinking rather than the old way of problem biased thinking
Viral Diaries

"It’s a part of adaptation and it’s more human than a process": Mayur Hola

In this dispatch for the Viral Diaries, the head of global brand, OYO Hotels and Homes, tells us how he and his team would emerge invincible from the crisis.
Social Media

Pidilite gets homebound families together to do art and craft

Momspresso and Fevicreate's #IndiaCraftingMemories social media challenge aims to spur families to create memories through fun activities
People Spotting

Havas Group India appoints Neeraj Bassi as Chief Strategy Officer

Neeraj will lead strategy and drive the next phase of growth across Havas Creative and Media and report to Rana Barua, Group CEO, Havas Group India.