Shreyas Kulkarni
Advertising

Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?
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Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?
Points of View

What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?

Netflix will make its content free over this weekend. We spoke to experts about the short and long term impact of this move.
Marketing

Pure hai na? Major honey brands like Dabur, Patanjali, and Emami fail adulteration test

They failed the NMR test conducted by a German laboratory to check for purity while Saffola Honey and two others passed it said the CSE.
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Gajraj Rao first discovers and then speaks for Google Voice Search

It is Google's second ad on 'voice' in less than two months; a sign that India's voice search market is heating up.
Guest Article

Much more than memes: 10 things millennial marketers should know about ‘MDH Uncle’

"M..D..H... MDH!" The jingle is as popular as the turbaned face of the brand... who passed away yesterday. Our guest author pens a quick memoir.
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IKEA’s new ad reminds us of a grim reality about our homes…

… Because not every home is where the heart is.
Advertising

Truecaller out with first digital campaign for 'Call Reason'

Introduced in October, ‘Call Reason’ allows Truecaller users to see why someone’s calling them, and lets them send a reason when they're calling someone.
Points of View

What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?

Netflix will make its content free over this weekend. We spoke to experts about the short and long term impact of this move.
Marketing

Pure hai na? Major honey brands like Dabur, Patanjali, and Emami fail adulteration test

They failed the NMR test conducted by a German laboratory to check for purity while Saffola Honey and two others passed it said the CSE.
Advertising

Gajraj Rao first discovers and then speaks for Google Voice Search

It is Google's second ad on 'voice' in less than two months; a sign that India's voice search market is heating up.
Guest Article

Much more than memes: 10 things millennial marketers should know about ‘MDH Uncle’

"M..D..H... MDH!" The jingle is as popular as the turbaned face of the brand... who passed away yesterday. Our guest author pens a quick memoir.
Advertising

IKEA’s new ad reminds us of a grim reality about our homes…

… Because not every home is where the heart is.
Advertising

Truecaller out with first digital campaign for 'Call Reason'

Introduced in October, ‘Call Reason’ allows Truecaller users to see why someone’s calling them, and lets them send a reason when they're calling someone.