By Nisha Qureshi
Media

Have radio channels survived the wrath of the pandemic

We speak to industry leaders and experts to understand whether the industry has recovered post-COVID and how radio players are reinventing themselves
Media

Have radio channels survived the wrath of the pandemic

We speak to industry leaders and experts to understand whether the industry has recovered post-COVID and how radio players are reinventing themselves
Marketing

Stayfree will engage with a wider segment of women with Kiara Advani’s association: J&J’s Manoj Gadgil

The VP, marketing & BU head at Johnson & Johnson consumer health, talks about Stayfree’s latest campaign, celebrity association, and more.
Media

Deciphering the delicate art of adaptation

Here is how production houses select, contextualise and recreate popular TV shows and from across the world.
Guest Article

Dawn of limitless communication: CreativeOps For today’s enterprises

Our guest author Suzanne Sangi writes about how a combination of 'Creative' and 'Operations', can help translate into more business impact in much less time.
Advertising

Shah Rukh Khan promotes newly launched Knight Club app

Launched ahead of the IPL season, Kolkata Knight Riders (KKR) app positions itself as a one-stop-shop for all KKR loyalists.
Advertising

Akshay Kumar was the most visible celebrity endorser in 2022: Tam AdEx

Celebrity-endorsed ads grew by 60% in 2022, as compared to 2020, according to a Tam AdEx report.
Advertising

Aditya Birla Sun Life Mutual Fund launches ad campaign to honour mutual fund partners for their support

The campaign aims to recognize the important role that MFPs play in the financial ecosystem and is committed to supporting them in their efforts to educate and guide investors.
Marketing

Stayfree will engage with a wider segment of women with Kiara Advani’s association: J&J’s Manoj Gadgil

The VP, marketing & BU head at Johnson & Johnson consumer health, talks about Stayfree’s latest campaign, celebrity association, and more.
Media

Deciphering the delicate art of adaptation

Here is how production houses select, contextualise and recreate popular TV shows and from across the world.
Guest Article

Dawn of limitless communication: CreativeOps For today’s enterprises

Our guest author Suzanne Sangi writes about how a combination of 'Creative' and 'Operations', can help translate into more business impact in much less time.
Advertising

Shah Rukh Khan promotes newly launched Knight Club app

Launched ahead of the IPL season, Kolkata Knight Riders (KKR) app positions itself as a one-stop-shop for all KKR loyalists.
Advertising

Akshay Kumar was the most visible celebrity endorser in 2022: Tam AdEx

Celebrity-endorsed ads grew by 60% in 2022, as compared to 2020, according to a Tam AdEx report.
Advertising

Aditya Birla Sun Life Mutual Fund launches ad campaign to honour mutual fund partners for their support

The campaign aims to recognize the important role that MFPs play in the financial ecosystem and is committed to supporting them in their efforts to educate and guide investors.

Marketing Initiative

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