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Gen-AI
CWC '23
C-TV
People Spotting
By
afaqs! news bureau
Published: 3 Dec 2023, 9:00 IST
Media
Zee-Sony merger: IDBI Trusteeship appeals NCLT decision on Subash Chandra’s guarantee
The merger faces another hurdle as the trusteeship company has lodged an appeal at the NCLAT against the Essel Group chairperson.
By
afaqs! news bureau
Media
Zee-Sony merger: IDBI Trusteeship appeals NCLT decision on Subash Chandra’s guarantee
The merger faces another hurdle as the trusteeship company has lodged an appeal at the NCLAT against the Essel Group chairperson.
By
afaqs! news bureau
Advertising
Everest's duel of 'Dons': Amitabh Bachchan and SRK face off in a spicy chess duel
Shah Rukh Khan and Amitabh Bachchan engage in the game of chess for Everest's Pav Bhaji's new ad.
By
afaqs! news bureau
People Spotting
India Today's Neha Sethi joins NDTV
She worked at the news group for over two years.
By
Nisha Qureshi
Digital
Spotify’s big bet on podcasts continues; brings ‘Spotify Audience Network’ to India
A deep dive into Spotify’s latest podcast-centric advertiser offering.
By
Ubaid Zargar
Advertising
What’s with the true-to-life ads that aren’t so true after all?
As brands strive for authenticity, are these organic-looking ads up to the mark?
By
afaqs! Content Team
afaqs! Pause
Lead by example and empower others - Neha Chimbulkar, Quora
Here’s a little sneak peek into her work day, leadership philosophy, and advice to young professionals.
By
Ruchika Jha
Digital
2024 will be the year of AI: Udit Agarwal, Exotel
The VP and Global Head of Marketing shares his insights on leveraging gen-ai, future expansion, and key brand engagement strategies.
By
afaqs! news bureau
Advertising
Everest's duel of 'Dons': Amitabh Bachchan and SRK face off in a spicy chess duel
Shah Rukh Khan and Amitabh Bachchan engage in the game of chess for Everest's Pav Bhaji's new ad.
By
afaqs! news bureau
People Spotting
India Today's Neha Sethi joins NDTV
She worked at the news group for over two years.
By
Nisha Qureshi
Digital
Spotify’s big bet on podcasts continues; brings ‘Spotify Audience Network’ to India
A deep dive into Spotify’s latest podcast-centric advertiser offering.
By
Ubaid Zargar
Advertising
What’s with the true-to-life ads that aren’t so true after all?
As brands strive for authenticity, are these organic-looking ads up to the mark?
By
afaqs! Content Team
afaqs! Pause
Lead by example and empower others - Neha Chimbulkar, Quora
Here’s a little sneak peek into her work day, leadership philosophy, and advice to young professionals.
By
Ruchika Jha
Digital
2024 will be the year of AI: Udit Agarwal, Exotel
The VP and Global Head of Marketing shares his insights on leveraging gen-ai, future expansion, and key brand engagement strategies.
Marketing Initiative
MORE
Unveiling the triumph: A comprehensive analysis of Diwali sale 2023 on e- commerce Marketplaces!!
A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2023- the biggest eCommerce festival in India. By Kalyani M Sunilkumar, Senior Marketing Executive at PiWheel.
By
afaqs! partner content
Case Study of AMD's groundbreaking LinkedIn campaign for Ryzen™ 7000 AI-Powered processors
The campaign harnessed LinkedIn's reach to redefine B2B communication through nuanced conversations about the future of AI.
By
afaqs! partner content
LG's innovative SRK-driven campaign for OLED redefines marketing norms in the digital era
The campaign's engagement, surpassing industry averages, underscores the potential of unorthodox strategies in the contemporary digital landscape.
By
afaqs! partner content
Say no to forwarded festive greetings with Coca-Cola’s Diw(AI)li campaign
The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.
By
afaqs! partner content
Kotak General Insurance presents 'Khushiyon Ka Cover': A Diwali gift for your family's well-being
The ad cleverly links Diwali prep to securing life's treasures, subtly integrating Kotak General Insurance's protective insurance covers into its festive theme.
By
afaqs! partner content
Sell On Amazon’s ‘Kal Ki Tayyari Shuru’ campaign invites sellers to discover trust at Amazon and start preparing for the future
The new brand film starring Paresh Rawal portrays the journey of shopkeeper Mishra Ji, offering a new beginning and a better tomorrow for sellers.
By
afaqs! partner content
Chupa Chups unleashes Augmented Reality and AI Magic for Halloween
The Chupa Chups Halloween Hacks 2023 campaign integrates gamified interactions and personalised, fun, & spooky experiences for users through a blend of AR and AI generation.
By
afaqs! partner content
Trust and reliability at the forefront: Bloom's new campaign with Rahul Dravid
Bloom’s #BloomerLegend campaign explores a narrative of reliability, embodying a powerful reinforcement of its brand messaging.
By
afaqs! partner content
World Cup on Television catapults brand impact by more than 2X across in just 2 weeks
Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs.
By
afaqs! partner content
Diesel partners with pop star King to debut Diesel Vert, a first-of-its-kind watch collection designed in VR
The launch event brought together the worlds of hip-hop culture and timepieces, as Diesel and King launched the new Vert range and the new Metamorph virtual world experience.
By
afaqs! partner content
From Sa Re Ga Ma Pa Contestant to Singing Sensation in just 3 weeks!
The success of Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy as the ultimate launch pad for future music icons.
By
afaqs! partner content
Legrand India's Allzy: A Mass Market Triumph
Legrand India's Allzy: Revolutionizing the mass market with strategic adaptation.
By
afaqs! partner content
Unlocking Premium – 110+ MN Affluent Viewers Makes World Cup on HD The Elite Choice for Advertisers
In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers.
By
afaqs! partner content
Hyundai’s EXTER campaign: Fuelling the wanderlust spirit in India’s youth
A game-changing SUV, a trio of cricket stars, and a record-breaking LEGO billboard – delve into Hyundai's EXTER campaign.
By
afaqs! partner content
Driving Business Impact: 5 Reasons Why Brands must not miss World Cup on Television?
The most awaited sporting event of the year is slated to be an advertising extravaganza on television this festive season. Here are 5 reasons why associating with the Cricket World Cup on television is an unmissable opportunity for advertisers.
By
afaqs! partner content
Fanta unleashes Fnacking frenzy with Kartik Aaryan and top influencers
The campaign aims to redefine snacking norms with Fanta's revolutionary Fnacking experience, as Kartik Aaryan and top influencers lead the charge into a realm of fizz and flavor.
By
afaqs! partner content
Is Health Insurance available only online?
Discover the convenience of buying health insurance online! Explore the options and benefits of digital health coverage in our latest blog.
By
afaqs! partner content
Lost influencers found: Axis Bank’s #OpenExperiences campaign sparks curiosity
Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.
By
afaqs! partner content
Gateway of India turns green with WhatsApp’s anamorphic installations; brings WhatsApp’s privacy features alive
The displays use local symbols that are connected to Mumbai, like the kaali-peeli taxi, red post box, well-known street lamps, and the Gateway's pigeons.
By
afaqs! partner content
Marketing visionary's Premier League affair: A conversation with Manu Kumar
While other leagues have their strengths, the Premier League's global appeal, competitive equilibrium, financial might, and electric atmosphere make it unparalleled.
By
afaqs! partner content
Canvas Space: Revolutionising the Creator Economy with Micro-Monetization
The Canvas Space co-founder Vignesh, shares his revolutionary strategy to elevate the creator economy and satiate the attention economy through micro monetization.
By
afaqs! partner content
Adrenaline Rush and Iconic Goals: Shashank Srivastava's Passion for the Premier League
With the Premier League season starting on Friday, Shashank discusses how Maruti Suzuki's associations with the Premier League has delivered on the attributes of excitement and thrill to its brands.
By
afaqs! partner content
TV is the place to be as Asia Cup 2023 brings early festivities for brands
With a reach close to 400 million and potentially three India vs Pakistan encounters, the tournament offers brands a massive head-start moving into the festive season.
By
afaqs! partner content
Nu unleashes a new era of living by revolutionizing the Indian home
The brand's goal is not just to provide products; it is to redefine the way we live our lives.
By
afaqs! partner content
Joyville's JoyHo Social Media campaign ushers in a new era of Homebuying
The campaign reached over 7.9 million people, and generated traffic of 14 million.
By
afaqs! partner content
Coke Zero takes the social media stage with Tiger Shroff and Influencers
The campaign aims to create a buzz around the product by leveraging the popularity and influence of renowned celebrities and influencers.
By
afaqs! partner content
What's preventing maximum marketing ROI for streaming
Marketers are embracing streaming because that’s where the audience is. But perceived effectiveness is low. Here’s why, and what to do about it.
By
afaqs! partner content
YouGov Report - Unveiling Gen Z: Beyond Instagram Obsession
In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.
By
afaqs! partner content
Tata Hitachi Construction Machinery: Aao Kartavya Nibhaye, Chalo Desh Banaye
Tata Hitachi launches a new, distinctive communication reminding us that building the India of tomorrow is not just a mere goal, but a duty we must fulfil with dedication and passion.
By
afaqs! partner content
The role of SBI Life as the lead helmet partner of Rajasthan Royals Franchise is not just a branding opportunity – SBI Life’s Ravindra Sharma
The seasoned marketer takes us through his approach to new-age marketing and thoughts over the association with Rajasthan Royals Franchise.
By
afaqs! partner content
Unleashing Growth Potential and Customer-Centricity: The Modern Marketing Organisations Revolution
The programme focuses on customer centricity, product development, go to market strategy and value pricing
By
afaqs! partner content
'Good Taste Shows' segment Mirchi teams up with ICA Pidilite for What Women Want Season 4
After a successful season for Dream Homes with Gauri Khan & Shape of you with Shilpa Shetty, Mirchi strengthens its position in Digital IPs with 4th season of India’s biggest women centric celebrity chat show – What Women want with Kareena Kapoor Khan.
By
afaqs! partner content
Pernod Ricard India, home to renowned brands is transforming its packaging to cut 7000 tonnes of CO2 emissions
Accelerating its global commitment towards a sustainable future, the company's #OneForOurPlanet initiative aims to combat climate change and remove permanent mono-cartons from its packaging by June 2023.
By
afaqs! partner content
Audiences' critical role in effective cross-media strategies
As the digital landscape continues to fragment, quality audience data will become harder to capture—and more crucial to performance.
By
afaqs! partner content
Maximizing Your Amazon SEO: A Beginner’s Guide
Maher Ghazal, Chief Growth Officer at PiWheel, sheds light on how eCommerce businesses can track the full customer journey on Amazon and use data signals to optimise content, tell compelling stories and take faster informed business decisions.
By
afaqs! partner content
Trust in The Times of India: The Key to Its Continued Success as India's Most Trusted News Brand
TOI tops 16 trust parameters, joint first in the other two as per research. The findings buttress earlier studies by the Reuters Institute for the Study of Journalism at Oxford University.
By
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Flipkart rolls out TurboMania, a multi-city campaign for the launch of vivo T2 5G Series
The campaign reached over 95.7M+ views within just four days along with 287M Impressions and a reach of 86.3M.
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afaqs! partner content
With 31% rating growth, IPL on TV Continues to Reign Supreme surpassing all benchmarks pre-pandemic
BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption.
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JioCinema to dominate IPL 2023 ad sales revenue, as digital takes a 60% share: Media Partners Asia report
Media Partner Asia (MPA) in its latest report on IPL predicted that the digital ad revenue of the tournament will surpass that of television in 2023.
By
Shantanu Pandey
Monaco Tourism’s Latest Campaign With HT One Audience Turned Clicks Into Adventure
HT One Audience helped Monaco Tourism connect with globetrotters for their latest campaign. The campaign reached the right set of audience and resonated effectively with its TG.
By
afaqs! news bureau