Ubaid Zargar
Marketing

Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolve

The brand has introduced a new Mango Peach flavour. Bacardi's head of innovation tells us more.
Marketing

Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolve

The brand has introduced a new Mango Peach flavour. Bacardi's head of innovation tells us more.
Marketing

Are Paralympic medal winners not ‘star’ enough for Indian brands?

Brand strategists suggest evaluating Paralympic athletes for brand partnerships based on their merits, not just out of charity.
Media

Has technology fuelled or diminished local news?

There is the benefit of reach, but monetisation remains a struggle. Dependence on tech giants is overt, and news influencers are becoming new rivals.
Advertising

Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape

The campaign is conceptualised and executed by Schbang.
People Spotting

X appoints Angela Zepeda as its new global head of marketing

Zepeda previously served as CMO/chief creative officer for Hyundai.
Marketing

Government introduces uniform code for medical device marketing: Reports

The code addresses misleading ads, excessive hospitality, financial incentives for medical staff, and non-compliance in complaint resolution.
Advertising

From startup founder to Unicorn, WeWork India says it has an office for everyone

The myth-busting campaign 'Your Office, Your Way’ is created by Fundamental.
Marketing

Are Paralympic medal winners not ‘star’ enough for Indian brands?

Brand strategists suggest evaluating Paralympic athletes for brand partnerships based on their merits, not just out of charity.
Media

Has technology fuelled or diminished local news?

There is the benefit of reach, but monetisation remains a struggle. Dependence on tech giants is overt, and news influencers are becoming new rivals.
Advertising

Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape

The campaign is conceptualised and executed by Schbang.
People Spotting

X appoints Angela Zepeda as its new global head of marketing

Zepeda previously served as CMO/chief creative officer for Hyundai.
Marketing

Government introduces uniform code for medical device marketing: Reports

The code addresses misleading ads, excessive hospitality, financial incentives for medical staff, and non-compliance in complaint resolution.
Advertising

From startup founder to Unicorn, WeWork India says it has an office for everyone

The myth-busting campaign 'Your Office, Your Way’ is created by Fundamental.