Abid Hussain Barlaskar
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Social Media

Zomato’s creative brief for users miffed with 'rich butter chicken' and 'creamy pasta' ads

Zomato Loot is an opportunity for customers miffed with its repetitive 'rich butter chicken' and 'creamy pasta' ads to make a Zomato ad themselves.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Social Media

WhiteHat Jr. ads draw flak from social media users

Social media users who didn't have children of their own were still shown ads for the platform which hosts live online coding classes for kids.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
Interviews

"Will spend up to Rs 10 crore per show to change Ullu's 'edgy' image": Vibhu Agarwal

The video-on-demand platform's founder and CEO says he is planning to neutralise the content offering.
Advertising

PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything else

Five 20-second ads and each talks about one particular aspect of the digital payments app.
Social Media

Zomato’s creative brief for users miffed with 'rich butter chicken' and 'creamy pasta' ads

Zomato Loot is an opportunity for customers miffed with its repetitive 'rich butter chicken' and 'creamy pasta' ads to make a Zomato ad themselves.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Social Media

WhiteHat Jr. ads draw flak from social media users

Social media users who didn't have children of their own were still shown ads for the platform which hosts live online coding classes for kids.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
Interviews

"Will spend up to Rs 10 crore per show to change Ullu's 'edgy' image": Vibhu Agarwal

The video-on-demand platform's founder and CEO says he is planning to neutralise the content offering.
Advertising

PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything else

Five 20-second ads and each talks about one particular aspect of the digital payments app.