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By
Nisha Qureshi
Published: 27 Sep 2023, 12:00 IST
Advertising
Ogilvy doubles down on leadership equality; hopes to set example for everybody else
Devika Seth Bulchandani and Piyush Pandey discuss Ogilvy's 2023 journey, marked by a change of guard and its role in shaping cultural conversations.
By
Nisha Qureshi
Advertising
Ogilvy doubles down on leadership equality; hopes to set example for everybody else
Devika Seth Bulchandani and Piyush Pandey discuss Ogilvy's 2023 journey, marked by a change of guard and its role in shaping cultural conversations.
By
Akshit Pushkarna
Advertising
Why did Acko bring Munna Bhai and Circuit back to life?
Vikram Pandey, national creative director, Leo Burnett, shares the creative work behind Acko's 'Health Insurance ki Subah ho gayi Maamu' campaign
By
afaqs! news bureau
Media
Startup Brands Summit 2023 is here!
The second edition of Startup Brands Summit by afaqs! will be held at The Leela, Mumbai, 9:30 AM onwards.
By
Ganapathy Viswanathan
Guest Article
The vital role of strategy-led research in crafting effective PR campaigns
Our guest author delves into the data-driven evolution of PR, shedding light on how insights can reshape brand narratives.
By
afaqs! news bureau
Marketing
IndusInd Bank announces multi-year global partnership with International Cricket Council
IndusInd Bank will access an array of activities and promotions for its customers, employees and for cricket fans.
By
afaqs! news bureau
Advertising
Haldiram's launches its first TVC “Dhina Dhin Dha” for its restaurant chain
The brand has a presence of 250 restaurants worldwide, including Mumbai, Bangalore, Hyderabad, Pune and New Delhi.
By
afaqs! news bureau
Advertising
Ranveer Singh evokes nostalgia in adidas' latest campaign celebrating three iconic silhouettes
The global campaign also features a line-up of original icons including Zinedine Zidane, David Beckham, Run DMC, Pusha T and more.
By
Akshit Pushkarna
Advertising
Why did Acko bring Munna Bhai and Circuit back to life?
Vikram Pandey, national creative director, Leo Burnett, shares the creative work behind Acko's 'Health Insurance ki Subah ho gayi Maamu' campaign
By
afaqs! news bureau
Media
Startup Brands Summit 2023 is here!
The second edition of Startup Brands Summit by afaqs! will be held at The Leela, Mumbai, 9:30 AM onwards.
By
Ganapathy Viswanathan
Guest Article
The vital role of strategy-led research in crafting effective PR campaigns
Our guest author delves into the data-driven evolution of PR, shedding light on how insights can reshape brand narratives.
By
afaqs! news bureau
Marketing
IndusInd Bank announces multi-year global partnership with International Cricket Council
IndusInd Bank will access an array of activities and promotions for its customers, employees and for cricket fans.
By
afaqs! news bureau
Advertising
Haldiram's launches its first TVC “Dhina Dhin Dha” for its restaurant chain
The brand has a presence of 250 restaurants worldwide, including Mumbai, Bangalore, Hyderabad, Pune and New Delhi.
By
afaqs! news bureau
Advertising
Ranveer Singh evokes nostalgia in adidas' latest campaign celebrating three iconic silhouettes
The global campaign also features a line-up of original icons including Zinedine Zidane, David Beckham, Run DMC, Pusha T and more.
Marketing Initiative
MORE
Unlocking Premium – 110+ MN Affluent Viewers Makes World Cup on HD The Elite Choice for Advertisers
In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers.
By
afaqs! partner content
Hyundai’s EXTER campaign: Fuelling the wanderlust spirit in India’s youth
A game-changing SUV, a trio of cricket stars, and a record-breaking LEGO billboard – delve into Hyundai's EXTER campaign.
By
afaqs! partner content
Driving Business Impact: 5 Reasons Why Brands must not miss World Cup on Television?
The most awaited sporting event of the year is slated to be an advertising extravaganza on television this festive season. Here are 5 reasons why associating with the Cricket World Cup on television is an unmissable opportunity for advertisers.
By
afaqs! partner content
Fanta unleashes Fnacking frenzy with Kartik Aaryan and top influencers
The campaign aims to redefine snacking norms with Fanta's revolutionary Fnacking experience, as Kartik Aaryan and top influencers lead the charge into a realm of fizz and flavor.
By
afaqs! partner content
Is Health Insurance available only online?
Discover the convenience of buying health insurance online! Explore the options and benefits of digital health coverage in our latest blog.
By
afaqs! partner content
Lost influencers found: Axis Bank’s #OpenExperiences campaign sparks curiosity
Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.
By
afaqs! partner content
Gateway of India turns green with WhatsApp’s anamorphic installations; brings WhatsApp’s privacy features alive
The displays use local symbols that are connected to Mumbai, like the kaali-peeli taxi, red post box, well-known street lamps, and the Gateway's pigeons.
By
afaqs! partner content
Marketing visionary's Premier League affair: A conversation with Manu Kumar
While other leagues have their strengths, the Premier League's global appeal, competitive equilibrium, financial might, and electric atmosphere make it unparalleled.
By
afaqs! partner content
Canvas Space: Revolutionising the Creator Economy with Micro-Monetization
The Canvas Space co-founder Vignesh, shares his revolutionary strategy to elevate the creator economy and satiate the attention economy through micro monetization.
By
afaqs! partner content
Adrenaline Rush and Iconic Goals: Shashank Srivastava's Passion for the Premier League
With the Premier League season starting on Friday, Shashank discusses how Maruti Suzuki's associations with the Premier League has delivered on the attributes of excitement and thrill to its brands.
By
afaqs! partner content
TV is the place to be as Asia Cup 2023 brings early festivities for brands
With a reach close to 400 million and potentially three India vs Pakistan encounters, the tournament offers brands a massive head-start moving into the festive season.
By
afaqs! partner content
Nu unleashes a new era of living by revolutionizing the Indian home
The brand's goal is not just to provide products; it is to redefine the way we live our lives.
By
afaqs! partner content
Joyville's JoyHo Social Media campaign ushers in a new era of Homebuying
The campaign reached over 7.9 million people, and generated traffic of 14 million.
By
afaqs! partner content
Coke Zero takes the social media stage with Tiger Shroff and Influencers
The campaign aims to create a buzz around the product by leveraging the popularity and influence of renowned celebrities and influencers.
By
afaqs! partner content
What's preventing maximum marketing ROI for streaming
Marketers are embracing streaming because that’s where the audience is. But perceived effectiveness is low. Here’s why, and what to do about it.
By
afaqs! partner content
YouGov Report - Unveiling Gen Z: Beyond Instagram Obsession
In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.
By
afaqs! partner content
Tata Hitachi Construction Machinery: Aao Kartavya Nibhaye, Chalo Desh Banaye
Tata Hitachi launches a new, distinctive communication reminding us that building the India of tomorrow is not just a mere goal, but a duty we must fulfil with dedication and passion.
By
afaqs! partner content
The role of SBI Life as the lead helmet partner of Rajasthan Royals Franchise is not just a branding opportunity – SBI Life’s Ravindra Sharma
The seasoned marketer takes us through his approach to new-age marketing and thoughts over the association with Rajasthan Royals Franchise.
By
afaqs! partner content
Unleashing Growth Potential and Customer-Centricity: The Modern Marketing Organisations Revolution
The programme focuses on customer centricity, product development, go to market strategy and value pricing
By
afaqs! partner content
'Good Taste Shows' segment Mirchi teams up with ICA Pidilite for What Women Want Season 4
After a successful season for Dream Homes with Gauri Khan & Shape of you with Shilpa Shetty, Mirchi strengthens its position in Digital IPs with 4th season of India’s biggest women centric celebrity chat show – What Women want with Kareena Kapoor Khan.
By
afaqs! partner content
Pernod Ricard India, home to renowned brands is transforming its packaging to cut 7000 tonnes of CO2 emissions
Accelerating its global commitment towards a sustainable future, the company's #OneForOurPlanet initiative aims to combat climate change and remove permanent mono-cartons from its packaging by June 2023.
By
afaqs! partner content
Audiences' critical role in effective cross-media strategies
As the digital landscape continues to fragment, quality audience data will become harder to capture—and more crucial to performance.
By
afaqs! partner content
Maximizing Your Amazon SEO: A Beginner’s Guide
Maher Ghazal, Chief Growth Officer at PiWheel, sheds light on how eCommerce businesses can track the full customer journey on Amazon and use data signals to optimise content, tell compelling stories and take faster informed business decisions.
By
afaqs! partner content
Trust in The Times of India: The Key to Its Continued Success as India's Most Trusted News Brand
TOI tops 16 trust parameters, joint first in the other two as per research. The findings buttress earlier studies by the Reuters Institute for the Study of Journalism at Oxford University.
By
afaqs! partner content
Flipkart rolls out TurboMania, a multi-city campaign for the launch of vivo T2 5G Series
The campaign reached over 95.7M+ views within just four days along with 287M Impressions and a reach of 86.3M.
By
afaqs! partner content
With 31% rating growth, IPL on TV Continues to Reign Supreme surpassing all benchmarks pre-pandemic
BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption.
By
afaqs! news bureau
JioCinema to dominate IPL 2023 ad sales revenue, as digital takes a 60% share: Media Partners Asia report
Media Partner Asia (MPA) in its latest report on IPL predicted that the digital ad revenue of the tournament will surpass that of television in 2023.
By
Shantanu Pandey
Monaco Tourism’s Latest Campaign With HT One Audience Turned Clicks Into Adventure
HT One Audience helped Monaco Tourism connect with globetrotters for their latest campaign. The campaign reached the right set of audience and resonated effectively with its TG.
By
afaqs! news bureau
The LEGO Group India partners with AMAZON.IN to launch LEGO Brand Days
The co-branded event will run from 18th to 26th March on Amazon.in and will spotlight new LEGO® sets, new themes & International Bestsellers launching in India for the first time.
By
afaqs! news bureau
IPL on HD - The Home Of Affluent Viewers
Disney Star aims for 90 million HD viewers on IPL 2023 with HD homes scaling new heights, the launch of HD channels in high viewership markets and the dominating preference of premium viewers to watch IPL on HD.
By
afaqs! news bureau
SMART Bazaar promotes diversity and inclusion with its innovative pichkari for Holi celebrations
SMART Bazaar is taking a proactive approach to addressing the needs of people with disabilities ensuring that everyone can participate in and enjoy cultural celebrations like Holi.
By
Shantanu Pandey
Low intent to download among females to restrict IPL Digital Reach to <200 Mn
With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile.
By
afaqs! news bureau
Connected TVs and IPL 2023 – A Win-Win for viewers and advertisers
Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?
By
Shantanu Pandey
3 benefits of buying car insurance online | Chola MS
Buying car insurance online provides you with various benefits. Continue reading to learn more about the 3 benefits of buying car insurance online.
By
afaqs! news bureau
IPL on Digital- Free is actually Expensive! Data Cost 100x of TV subscription cost
The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70x-500x of the TV subscription cost of only Rs.38 for 2 months. High data cost to limit the reach of IPL on Digital.
By
afaqs! news bureau
How Vi-John, India's no 1 shaving cream leveraged one of the largest religious gatherings in the world to solve devotees shaving concerns
Shaving Se Snan Tak campaign by Vi-John encouraged devotees to get a shave along with the holy dip during the Magh mela festival at Sangam, Prayagraj.
By
Shantanu Pandey
Why IPL won’t scale up on Digital
Live sports viewing has always been and continues to be a TV phenomenon globally. The clear viewer preference for watching sports on television with friends and family is reflected in the scale of IPL viewership on TV. Digital on the other hand largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage.
By
afaqs! news bureau
Axis Bank’s latest heart-warming campaign represents one language that is yet to get its due
The film #23in23 made a case for Indian Sign Language to be officially recognized as the 23rd language in 2023.
By
Shantanu Pandey
Brand Building & Intent Marketing work in tandem, not standalone, Dabur’s Rajiv Dubey
He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.
By
afaqs! news bureau
CTV in India – A scale not proportionate to the hype
Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.
By
afaqs! news bureau