As PepsiCo brings us Ms.Kurkure...

... We ponder the apparent comeback of mascots - and the dos and don'ts of mascotisation....Read more

As PepsiCo brings us MsKurkure
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Debates and Discussions

Child magic

While genres like comedy and sports draw much of the limelight, children's programming is a less understood but immensely powerful driver of digital video views.

afaqs play
  • Vinoth Chandar

  • Akash Banerji

    Viacom18 Digital Ventures