Marketing Initiative

SkinEasi® activ is an anti-chafing gel, generally used by athletes and fitness enthusiasts.

The brand chose Twinkle Khanna as the official brand ambassador for this campaign that was hosted on two Times Internet properties - Times of India & Economic Times to drive awareness and brand lift.

Television withstands the digital waves to remain the prime preference of marketers.

Reliance Market releases a musical film as a part of their festive campaign 'Utsav Anek, Market Ek'.

The study was conducted in-house with responses obtained through primary research conducted on Times Internet platforms.

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.

The provision of real money prizes in online gaming has changed the meaning of productivity and entertainment.

In a digital era, how is television still a viewer's companion and an advertiser's friend?

Fortune unveils its new identity & wide range of offerings through an unconventional unboxing campaign.

Social media gears up as Sherlock to solve Fortune Foods’ Instagram puzzle.

The brand has adopted a music-based approach to promote their latest tournament - The EndBoss.

They have been highly innovative with features that they brought to the market.

The brand has released three quirky ad films along with some humorous outdoor advertising...

As a result of the association, MG received over 20,000 bookings during the IPL phase.

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.

Conceptualized by Digitryx, the campaign targeted young Indian drivers.

AdVault dives into the digital space to help brands maximise their reach and build awareness.

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.

The film emerged as the biggest movie premiere of 2019.

December 14 marked the premier of Naagin’s 4th season on COLORS.

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.

...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.

The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million daily impressions.

The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage.

Among the available insurance plans, a term policy is the purest form of life insurance available that will secure your family’s future, even in times when you are no longer around.

RummyCircle is a platform where people can register and play rummy online. With online platforms, people who love to play rummy can do so in their leisure time or during their commute to office or back.

December 14 marked the premier of Naagin’s 4th season on COLORS.

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.

...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.

The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million daily impressions.

The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage.

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.

The campaign throws light on the pressing issue of distracted driving.

Tinaz Nooshian, Editor-In-Chief of Mid-day discusses why the all-new Sunday mid-day deserves to be the Mumbaikar's favourite weekend read.

Packed with powerful camera features and stylish innovations, here’s why we think OPPO Reno2 is the best smartphone of 2019.

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.

Today, we have more of everything. More brands. More products...