Shreyas Kulkarni
Marketing

Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever

Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
Marketing

Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever

Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
Gaming and e-Sports

Here’s how micro and nano-influencers are helping A23 win Tier-II and Tier-III markets

Gunnidhi Singh Sareen, VP, marketing, Head Digital Works, explains the strategy and the brand’s efforts in promoting responsible gaming.
Marketing

Revisiting Airtel’s recreation of Kapil Dev’s iconic 1983 World Cup innings

Airtel's 'Future is Airtel 5G’ campaign won the Best Influencer Marketing Campaign award at Digies 2023. Here is how the campaign was executed.
People Spotting

Sambit Mohanty and Souvik Datta to lead McCann Worldgroup Delhi’s creative duties

Incumbent creative lead Kapil Batra is moving on from the agency.
Media

Disney to cut 7,000 jobs as streaming subscribers decline

The company's streaming service lost 2.4 million subscribers in the Oct-Dec quarter.
Advertising

Furlenco and creator Nirmal Pillai spoof Akshay Kumar’s Harpic toilet cleaner ad

What does a homeowner do when Kumar is no longer interested in your toilet’s cleanliness?
Media

QYOU USA & Chtrbox Merge Influencer Marketing Operations

Glenn Ginsburg, President - QYOU USA to lead global expansion; Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles.
Gaming and e-Sports

Here’s how micro and nano-influencers are helping A23 win Tier-II and Tier-III markets

Gunnidhi Singh Sareen, VP, marketing, Head Digital Works, explains the strategy and the brand’s efforts in promoting responsible gaming.
Marketing

Revisiting Airtel’s recreation of Kapil Dev’s iconic 1983 World Cup innings

Airtel's 'Future is Airtel 5G’ campaign won the Best Influencer Marketing Campaign award at Digies 2023. Here is how the campaign was executed.
People Spotting

Sambit Mohanty and Souvik Datta to lead McCann Worldgroup Delhi’s creative duties

Incumbent creative lead Kapil Batra is moving on from the agency.
Media

Disney to cut 7,000 jobs as streaming subscribers decline

The company's streaming service lost 2.4 million subscribers in the Oct-Dec quarter.
Advertising

Furlenco and creator Nirmal Pillai spoof Akshay Kumar’s Harpic toilet cleaner ad

What does a homeowner do when Kumar is no longer interested in your toilet’s cleanliness?
Media

QYOU USA & Chtrbox Merge Influencer Marketing Operations

Glenn Ginsburg, President - QYOU USA to lead global expansion; Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles.