"We're using TV for awareness, digital to engage, BTL for magic": Kia Motors

As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here....Read more

Were using TV for awareness digital to engage BTL for magic Kia Motors
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Debates and Discussions

The next 100 million Indians

Where will the next 100 million consumers of digital video come from? What will they watch? And is there enough regional content to draw them online?

afaqs play
  • Subin Subaiah

    Spuul

  • Vinod Thadani

    Mindshare South Asia

  • Paritosh Joshi

    Provocateur Advisory