Ruchika Jha & Nisha Qureshi
Advertising

Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads

Experts believe that if there were an equivalent of a censor board within organisations for all brand communication, the problem would be solved.
Advertising

Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads

Experts believe that if there were an equivalent of a censor board within organisations for all brand communication, the problem would be solved.
Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

Beverage brands are associating themselves with popular meals in the country. Here is why that may be.
Media

EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024

Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
Advertising

Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign

The campaign has been conceptualised by McCann.
Companies

Pocket FM files copyright violation suit against Disney+ Hotstar: ET Report

The suit claims that the video streamer’s Telegu web series 'Yakshini' is similar to one on the audio streamer.
Advertising

Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”

The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
Brands

Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar

In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

Beverage brands are associating themselves with popular meals in the country. Here is why that may be.
Media

EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024

Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
Advertising

Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign

The campaign has been conceptualised by McCann.
Companies

Pocket FM files copyright violation suit against Disney+ Hotstar: ET Report

The suit claims that the video streamer’s Telegu web series 'Yakshini' is similar to one on the audio streamer.
Advertising

Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”

The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
Brands

Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar

In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.