Subscribe

Marketing Initiative

WhatsApp Image 2026-02-12 at 6.39.50 PMMarketing Initiative

McVitie’s ‘Shuru Kisne Kiya’ campaign celebrates the mystery of Indian rituals and a 186-year legacy

The narrative blends nostalgia, humour, and cultural insight to reinforce the brand’s authentic legacy while celebrating its place in contemporary Indian homes.

By afaqs! partner content
Feb 13, 2026 09:00 IST 2 Min read
Worli Sea Link-KV-2x1-06 (1).jpgMarketing Initiative

Hyundai India activates Mumbai’s iconic Worli Sea Link with ‘Deewane India Ka Deewana Humsafar’ ahead of ICC Men’s T20 World Cup 2026

By afaqs! partner content
Feb 06, 2026 17:54 IST 2 Min read
Gold Winner – Every Mother’s Trust | Together Tastes BetterMarketing Initiative

Gold Winner’s new campaign celebrates mindful, mobile-free mealtimes

By afaqs! partner content
Feb 06, 2026 10:00 IST 1 Min read
CSBFIFA 5Marketing Initiative
Coca-Cola’s FIFA 2026 trophy tour meets first-ever Coke Studio Bharat Live
By afaqs! partner content
Jan 20, 2026 14:17 IST 4 Min read
Danube-BB Marathi Afaqs 1920x1080Marketing Initiative
Danube Properties continues its growth story on JioStar with Bigg Boss Marathi
By afaqs! partner content
Jan 19, 2026 11:28 IST 3 Min read
Web Stories

Latest Stories

ReckittPeople Spotting

Reckitt India elevates Shankar Gaur to quick commerce lead

He most recently served as brand manager for Lizol, driving brand growth, and earlier led Mortein, overseeing product launches and integrated campaigns.

By afaqs! news bureau
Feb 18, 2026 11:33 IST 1 Min read
FerreroPeople Spotting

Ferrero elevates Maria Luciani to head of marketing

By afaqs! news bureau
Feb 18, 2026 11:20 IST 1 Min read
Dabur_CEOPeople Spotting

Dabur names Herjit S. Bhalla India CEO, Mohit Malhotra global CEO

By afaqs! news bureau
Feb 18, 2026 10:40 IST 1 Min read
HoABLadMarketing
How House of Abhinandan Lodha is tackling India’s land ownership anxieties
By Cheenu Agarwal
Feb 18, 2026 05:30 IST 5 Min read
ICICI Lombard reimagines insurance with personalised, preventive and paperless opsMarketing
At 25, ICICI Lombard bets on prevention over payouts
By Kausar Madhyia
Feb 18, 2026 05:20 IST 5 Min read

Media

PaytunesMedia

From metros to soundboxes: how Paytunes is building India’s audio ad network

As India’s audio ad market evolves, Paytunes is leading the charge by unifying a fragmented landscape, making audio advertising more accessible and effective for brands.

By Benita Chacko
Feb 18, 2026 05:10 IST 4 Min read
AIMedia

Kalli Purie outlines nine-point charter on AI use in media at AI Impact Summit

By afaqs! news bureau
Feb 17, 2026 12:20 IST 2 Min read
AI storytellingDigital

Al raises the bar for what makes a good story: JioStar CMO Sushant Sreeram

By Ubaid Zargar
Feb 17, 2026 05:10 IST 5 Min read
Fancode ISLMedia
As ISL returns, FanCode makes the case for focused, high-engagement audiences
By Benita Chacko
Feb 16, 2026 05:30 IST 6 Min read
SonyMedia
SPNI partners with FanCode for TV rights of Indian Super League 2025-26
By afaqs! news bureau
Feb 14, 2026 17:20 IST 2 Min read

Brands

laysBrands

Lay’s brings global brand refresh to India

The new packs highlight ingredient cues and farm origins, with 'Made with Finest Potatoes' messaging, updated logo elements and refreshed typography.

By afaqs! news bureau
Feb 17, 2026 11:17 IST 2 Min read
RapidoBrands

Rapido unveils new brand identity amid multi modal expansion

By afaqs! news bureau
Feb 16, 2026 17:50 IST 1 Min read
KwalityBrands

Kwality Wall’s set to debut on stock exchanges following HUL demerger

By afaqs! news bureau
Feb 14, 2026 11:49 IST 2 Min read
InterbrandxbrandvalueBrands
Why brand value still feels optional in India
By Shreyas Kulkarni
Feb 09, 2026 05:31 IST 5 Min read
Suryakumar Yadav's brand endorsementsBrands
Why brands are betting big on Suryakumar Yadav
By Benita Chacko
Feb 06, 2026 05:20 IST 4 Min read

Marketing

HoABLadMarketing

How House of Abhinandan Lodha is tackling India’s land ownership anxieties

HoABL’s CMO Saurabh Jain says the company’s focus on trust and digital ease aims to ease land-buying anxieties and open the market to a broader, lifestyle-focused audience.

By Cheenu Agarwal
Feb 18, 2026 05:30 IST 5 Min read
ICICI Lombard reimagines insurance with personalised, preventive and paperless opsMarketing

At 25, ICICI Lombard bets on prevention over payouts

By Kausar Madhyia
Feb 18, 2026 05:20 IST 5 Min read
HOBMarketing

Amol Parashar joins MS Dhoni as House of Biryan investor

By afaqs! news bureau
Feb 17, 2026 17:56 IST 2 Min read
BudweiserMarketing
Budweiser 0.0 hosts fan activations in Colombo for Ind-Pak match
By afaqs! news bureau
Feb 17, 2026 16:58 IST 1 Min read
TiraMarketing
Tira names Ahaan as the male celebrity brand ambassador
By afaqs! news bureau
Feb 17, 2026 12:15 IST 1 Min read