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Marketplace
New!
By
Aishwarya Ramesh
Published: 2 Mar 2021, 5:30 AM IST
Advertising
Surf Excel pushes for socially distant Holi celebrations in new spot
The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
By
Aishwarya Ramesh
Advertising
Surf Excel pushes for socially distant Holi celebrations in new spot
The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
By
afaqs! news bureau
Advertising
Vi focuses on 4G benefits in new spot
Conceptualised by Ogilvy, #SpeedSeBadho is a three-ad campaign. The first TVC was released over the last weekend.
By
afaqs! news bureau
Advertising
Prega News discusses infertility in Women’s Day campaign
A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility .
By
afaqs! news bureau
Advertising
Pulse candy compliments Swiggy, Tinder, McDonald’s and other brands for their social media swag
In partnership with FoxyMoron, Pulse’s World Compliment Day campaign applauds brands that are leveraging social media to engage with their consumers.
By
Abid Hussain Barlaskar
Marketing
Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’
A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
By
Aishwarya Ramesh
Media
"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky
In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
By
afaqs! news bureau
Advertising
KitKat break is now KitKat 'Dessert' Break
Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.
By
afaqs! news bureau
Advertising
Vi focuses on 4G benefits in new spot
Conceptualised by Ogilvy, #SpeedSeBadho is a three-ad campaign. The first TVC was released over the last weekend.
By
afaqs! news bureau
Advertising
Prega News discusses infertility in Women’s Day campaign
A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility .
By
afaqs! news bureau
Advertising
Pulse candy compliments Swiggy, Tinder, McDonald’s and other brands for their social media swag
In partnership with FoxyMoron, Pulse’s World Compliment Day campaign applauds brands that are leveraging social media to engage with their consumers.
By
Abid Hussain Barlaskar
Marketing
Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’
A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
By
Aishwarya Ramesh
Media
"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky
In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
By
afaqs! news bureau
Advertising
KitKat break is now KitKat 'Dessert' Break
Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.
Marketing Initiative
MORE
Two in five urban Indians consider saving money for hardships a top financial priority in 2021
YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.
By
afaqs! news bureau
“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar
We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
By
Debashish Chakraborty
IPL on TV supersedes other genres; SOV & recall value among top parameters
With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
By
Abhinav Anand
Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you
The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.
By
Debashish Chakraborty
TV and IPL enables revival of the advertising economy in a pandemic struck India
With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
By
Abhinav Anand
“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan
We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.
By
Debashish Chakraborty
Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers
With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.
By
Abhinav Anand
CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers
CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.
By
Abhinav Anand
IPL 2020 delivers well for the online food ordering category
In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.
By
Debashish Chakraborty
Cricket LIVE’s prowess backed by their success busts myths
Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.
By
Abhinav Anand
The path of BFSI sector’s new normal and the role of sports in its aid
With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.
By
Abhinav Anand
PhonePe cashes in big on the IPL 2020 fervour
The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020.
By
Debashish Chakraborty
Zee Marathi’s popular show ‘Chala Hawa Yeu Dya’ evokes an emotional response from Shri. Dhananjay Munde (Cabinet Minister for Social Justice & Special Assistance)
Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde.
By
afaqs! news bureau
Case Study on CRED’s successful growth story with IPL 2020
The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.
By
Debashish Chakraborty
India’s early tech adopters are young, male and affluent
In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.
By
afaqs! news bureau
Business Standard Opens Access to its Premium Content for a Day
In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.
By
afaqs! news bureau
Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’
The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.
By
Abhinav Anand
How Quintype's Ahead empowers digital publishers to deliver better content experiences
With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.
By
afaqs! news bureau
Indian Super League: The reason behind India’s burgeoning growth in football
The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.
By
Debashish Chakraborty
How Junglee Rummy Has Revolutionized the Gaming Industry
A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.
By
afaqs! news bureau
Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign
CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.
By
Abhinav Anand
Howzat introduces “Beat The Legends” for more fun this Indian T20 league season
Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.
By
afaqs! news bureau
Amazon’s new festive film celebrates the spirit of the real Indian sellers
In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
By
Debashish Chakraborty
Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes
Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.
By
Abhinav Anand
Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff
With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.
By
Abhinav Anand
Star Gold spreads COVID-19 awareness in its new ‘star-studded’ Dekh Ke Chalo initiative
We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.
By
Debashish Chakraborty
Programmatic Advertising without Cookies: “The era of one-to-one targeting & retargeting may be over”, but it’s not all bad news
ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.
By
afaqs! news bureau
Absolut India urges viewers to uncolor the ‘isms’ of the world
The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...
By
Abhinav Anand
How brands with limited outlays can leverage the IPL
Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
By
Abhinav Anand
Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal
In their recent campaign for Ganesh Chaturthi, Fortune Foods urges consumers to bring back the same energy even while celebrating from home.
By
Abhinav Anand
The first music concert launch? OPPO F17 Pro Sets A New Bar for smartphone brands
The launch event saw the unveiling of a staggeringly powerful smartphone that promises a host of performance-oriented features for a smooth and seamless user experience.
By
afaqs! news bureau
Fans and brands look forward to scoring big as Premier League returns…
A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
By
Debashish Chakraborty
Why the BFSI sector should look to leverage the IPL
Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
By
Abhinav Anand
Discovery Kids with their new initiative continues to capture special stories of WFH with kids
With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.
By
Abhinav Anand
Give wings to your aspirations and #GoBeyondBoundaries with OPPO’s new campaign
Guneet’s journey is a testimony to the fact that a person can truly achieve anything by following their passion with sheer dedication.
By
afaqs! news bureau
IPL: The surest bet for marketers in an uncertain environment
Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
By
Debashish Chakraborty
Anniversary Special: A walk through Zee Café’s 20 Glorious Years of shaping the English entertainment genre
Celebrating 20 years of we-time with viewers, here’s a channel that has broken the mould with the best of English entertainment through the years.
By
afaqs! news bureau
ITW reignites the fire within using their new campaign #TheGameThatLivesOn
Reminding people that the final whistle has not been blown, ITW’s new campaign urges people to take on the new challenges and fight for the thrill of the chase that keeps them going.
By
afaqs! news bureau
Discovery Kids’ new initiative #LockdownDiariesWithKids brings together stories of WFH with Kids
The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.
By
Debashish Chakraborty
Fan sentiments revive with the return of high octane live sports
The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
By
Debashish Chakraborty