Ananya Pathak
Advertising

B2B marketplace udaan woos kirana store owners in first digital ad

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Advertising

B2B marketplace udaan woos kirana store owners in first digital ad

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Marketing

After corn flakes, chocos, oats and muesli, Kellogg’s goes the upma way…

This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.
Advertising

Bumble’s new ad is for “your eyes only”…

… Where it encourages you to make the first move.
People Spotting

Swati Mohan, Netflix’s director marketing moves on

She had joined the streaming giant in July 2018.
Marketing

Cure.fit woos calorie counters with YouTube content that asks them to co-script while watching

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.
Advertising

Tinder decides to animate a sweet love story…

… of how Meera and Priya met on Tinder, worked together on Zoom... and started something epic.
Marketing

How do I order alcohol home? Let me count the ways…

As India unlocks, will people step out for a drink, stay home and order alcohol from Swiggy/Zomato, apps like Living Liquidz, or the wine shop itself?
Marketing

After corn flakes, chocos, oats and muesli, Kellogg’s goes the upma way…

This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.
Advertising

Bumble’s new ad is for “your eyes only”…

… Where it encourages you to make the first move.
People Spotting

Swati Mohan, Netflix’s director marketing moves on

She had joined the streaming giant in July 2018.
Marketing

Cure.fit woos calorie counters with YouTube content that asks them to co-script while watching

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.
Advertising

Tinder decides to animate a sweet love story…

… of how Meera and Priya met on Tinder, worked together on Zoom... and started something epic.
Marketing

How do I order alcohol home? Let me count the ways…

As India unlocks, will people step out for a drink, stay home and order alcohol from Swiggy/Zomato, apps like Living Liquidz, or the wine shop itself?