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CMO Special
By
Abid Hussain Barlaskar
Published: 6 Dec 2019, 12:00 AM
Advertising
Balaji Wafers pulls a Fogg; makes 'bina gas wala chips' claim
The snack brand's ads build up on a long-standing consumer pain-point
By
Abid Hussain Barlaskar
Advertising
Balaji Wafers pulls a Fogg; makes 'bina gas wala chips' claim
The snack brand's ads build up on a long-standing consumer pain-point
By
Abid Hussain Barlaskar
People Spotting
Hindware's Anamika Sirohi joins Amway
She joins as VP- Wellness
By
Aishwarya Ramesh
Advertising
1mg’s new campaign takes focus away from discounts
Medical ecommerce platform 1mg teams up with Spring Marketing Capital's Arun Iyer for new campaign
By
afaqs! news bureau
Marketing
Snacks are being swapped for meals in India: Mondelez Report
Mondelez India has launched its report on snacking patterns in India
By
Aishwarya Ramesh
Media
From words and articles to products, services and more
How are publishers monetising their brand extensions?
By
Anirban Roy Choudhury
Media
"We expect 4000 people to attend the concert in each city": Siddhartha Roy, Hungama
The Hungama Music bus will travel across 11 cities in India
By
Ubaid Zargar
Advertising
Brands congratulate Sundar Pichai for his new role
On tueday, Pichai was named CEO of Alphabet
By
Abid Hussain Barlaskar
People Spotting
Hindware's Anamika Sirohi joins Amway
She joins as VP- Wellness
By
Aishwarya Ramesh
Advertising
1mg’s new campaign takes focus away from discounts
Medical ecommerce platform 1mg teams up with Spring Marketing Capital's Arun Iyer for new campaign
By
afaqs! news bureau
Marketing
Snacks are being swapped for meals in India: Mondelez Report
Mondelez India has launched its report on snacking patterns in India
By
Aishwarya Ramesh
Media
From words and articles to products, services and more
How are publishers monetising their brand extensions?
By
Anirban Roy Choudhury
Media
"We expect 4000 people to attend the concert in each city": Siddhartha Roy, Hungama
The Hungama Music bus will travel across 11 cities in India
By
Ubaid Zargar
Advertising
Brands congratulate Sundar Pichai for his new role
On tueday, Pichai was named CEO of Alphabet
Marketing Initiative
MORE
COLORS ‘Weaves’ with India for a stronger tomorrow...
...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.
By
Debashish Chakraborty
OLX builds on the next billion users opportunity
The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million daily impressions.
By
afaqs!
FAR Commercials peels back the Layer'r to reveal a fresh new look
The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage.
By
afaqs! news bureau
Hero Drives the Indian Football Scene Ahead; On Boards Premier League as Presenting Sponsor for Broadcast
To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.
By
Debashish Chakraborty
Give Your Smartphone a Break While On The Roads, Apollo Tyres initiates #NothingToSeeHere
The campaign throws light on the pressing issue of distracted driving.
By
Karan Ghosh
Sunday mid-day's new recipe: 70% Features, 30% News, 100% Mumbai
Tinaz Nooshian, Editor-In-Chief of Mid-day discusses why the all-new Sunday mid-day deserves to be the Mumbaikar's favourite weekend read.
By
Karan Ghosh
OPPO Reno2 is the Ultimate Smartphone you need this year
Packed with powerful camera features and stylish innovations, here’s why we think OPPO Reno2 is the best smartphone of 2019.
By
Karan Ghosh
Budweiser makes a sporty move in India; partners as Broadcast Co-presenting with Premier League
We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.
By
Debashish Chakraborty
Happy Times: For the ‘selectively’ attentive consumer
Today, we have more of everything. More brands. More products...
By
afaqs!
Let's make #HarDilRoshan this Diwali, says vivo India in its new ad campaign
The campaign is conceptualized by Autumn Grey.
By
afaqs!, New Delhi
Fortune Foods lights up Instagram with a nifty platform innovation
Conceived and Executed by Digital Agency Experience Commerce, the campaign calls out to people to make digital Rangolis using customized food GIFs on Instagram.
By
Karan Ghosh
Young Shutterbugs find Good Reason To #DoGreatWithCanon
Unraveling the thoughts behind the fabulous #DoGreatWithCanon campaign that highlighted the all new Canon’s EOS 200D II DSLR camera.
By
Karan Ghosh
With JK Super Cement as Title Sponsor, Dabang Delhi 'cements' its position in the semi-finals
The brand adds its own values of strength, durability, and consistency to that of the team's.
By
Debashish Chakraborty
Experience Commerce adds festive flavors to Durga Puja with Fortune Foods’ Pet Pujo Parikrama
Here’s how Experience Commerce turned the ‘Ghoti & Bangal’ tussle into a gastronomical union this Durga Pujo.
By
Karan Ghosh
“We recognise Khichdi as a 'Superfood'”: Ajay Motwani, Adani Wilmar
We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.
By
Debashish Chakraborty
To OMG’s Yatin Balyan, #EverydayLeaps are about creating right processes to get right output
By
afaqs!, New Delhi & Mumbai
With the new #EduTok campaign, TikTok advances towards meaningful and inspiring content
The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health, and wellness.
By
Debashish Chakraborty
“I believe the only way to make a taboo accepted is to talk about it fearlessly...” : Rishav Rastogi, Cellar Door Productions
We interviewed the young award-winning ad director about his take on virality, taboo topics, favourite ads, what went in bringing home two ABBYs as an “outsider” director, and more.
By
Debashish Chakraborty
To FCB India’s Rohit Ohri, ‘theatre’ helped him make the biggest leap in self-belief
By
afaqs
The wait is over, BIGG BOSS’ new season is all set to sizzle your TV sets!
India’s biggest reality show is ready to premiere on COLORS on 29th September at 9:00 PM, and thereafter will telecast every Monday - Friday at 10:30 PM and Saturday – Sunday at 9:00 PM
By
Karan Ghosh
Somany Ceramics new brand campaign with Salman Khan
The new brand campaign will showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.
By
afaqs!, New Dehi
A modern blend of panchali and patachitra – Here’s how Experience Commerce took Fortune Foods’ Ilish Utsab to another level of nostalgia
The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture.
By
Debashish Chakraborty
Is UC the next big content platform for marketers?
Amazon.in recently collaborated with the platform to create an innovative activity. The Campaign was launched Along With Mission Mangal Promotions
By
Debashish Chakraborty
Reno2 set to take fast charging to next level with its VOOC Flash Charge 3.0
The new addition to the popular Reno series is scheduled to launch on August 28, 2019.
By
Debashish Chakraborty
Reliance Market celebrated Independence Day with an enthralling anthem
As a part of its #IndiaKaMarket campaign, the brand re-created the music of “Sare Jahan Se Accha” from the daily use products
By
Debashish Chakraborty
To Dentsu’s Ashish Bhasin, the biggest leap will be to still go back to college, at Harvard or Oxford
By
afaqs!, Mumbai
To OMD’s Priti Murthy, the biggest leap is to be bold and brave everyday
By
afaqs!, Mumbai
Amazon delivers a heartwarming brother-sister tale in its new Raksha Bandhan ad film
Part of the #DeliverTheLove campaign, the film narrates the story of cute little Sonu and his unique dilemma.
By
Debashish Chakraborty
To Skoda’s Tarun Jha, the biggest leap is about pursuing something that others consider Impossible
By
afaqs!, Mumbai
COLORS’ sets new benchmarks with disruptive marketing for its latest offering Ram Siya Ke Luv Kush
The 360-degree campaign includes on-ground, print, digital, and television initiatives along with brand collaborations.
By
Debashish Chakraborty
To Mahindra and Mahindra’s Vikram Garga, his limitless possibilities are about working towards a larger purpose
By
News Bureau, Marketing Interactive
To Mediacom’s K Srinivas Rao, the biggest leap is about learning everyday
By
News Bureau, Marketing Interactive
COLORS narrates the epic Ramayana through the voice of Luv Kush
It will showcase Lord Ram and Sita's journey and will premiere on August 05, 2019.
By
Debashish Chakraborty
Affordable and efficient! OPPO A9 is all set to take the smartphone market by storm
The device is equipped with a 6.53-inch full-HD+ waterdrop screen, MediaTek Helio P70 processor, 16 MP dual camera, 4020mAh battery, and more.
By
Debashish Chakraborty
Xiaomi’s Karan Shroff believes that failure plays an important role in our leaps of success
By
News Bureau, Marketing Interactive
OPPO Introduces K3: Exquisite Design with Blazing Fast Performance
The phone boasts of 6.5-inch Super AMOLED panoramic display, Game Boost 2.0, VOOC Flash Charge 3.0, Octa-core Qualcomm Snapdragon 710 processor, and more.
By
News Bureau, Marketing Interactive
In a one-of-a-kind campaign, Spectra keeps the internet relevant for non-cricket lovers...
...through brand collaboration, contests, activities, informative posts, and more.
By
Debashish Chakraborty
Havas Media’s Anita Nayyar is always looking for newer challenges, constantly devising newer solutions
By
News Bureau, Marketing Interactive
Blurring lines between Programmatic & CPC Media Buying
To create a distinction, CPC mostly operated on Native Inventory while display/ heavy ad formats were filled by programmatic direct or PMP.
By
News Bureau, Marketing Interactive
To L'Oreal's Neel Pandya, the biggest leap is to put India on the global map for digital initiatives
By
News Bureau, Marketing Interactive