afaqs!

As PepsiCo brings us Ms.Kurkure...

... We ponder the apparent comeback of mascots - and the dos and don'ts of mascotisation....Read more

As PepsiCo brings us MsKurkure
Today's News

Debates and Discussions

Child magic

While genres like comedy and sports draw much of the limelight, children's programming is a less understood but immensely powerful driver of digital video views.

afaqs play
  • Vinoth Chandar

  • Akash Banerji

    Viacom18 Digital Ventures