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By
Shreyas Kulkarni
Published: 9 Feb 2023, 12:00 IST
Marketing
Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever
Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
By
Shreyas Kulkarni
Marketing
Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever
Will on-ground events do for brand marketers what viral ad campaigns did for them in the last decade?
By
Akshit Pushkarna
Gaming and e-Sports
Here’s how micro and nano-influencers are helping A23 win Tier-II and Tier-III markets
Gunnidhi Singh Sareen, VP, marketing, Head Digital Works, explains the strategy and the brand’s efforts in promoting responsible gaming.
By
Ubaid Zargar
Marketing
Revisiting Airtel’s recreation of Kapil Dev’s iconic 1983 World Cup innings
Airtel's 'Future is Airtel 5G’ campaign won the Best Influencer Marketing Campaign award at Digies 2023. Here is how the campaign was executed.
By
Shreyas Kulkarni
People Spotting
Sambit Mohanty and Souvik Datta to lead McCann Worldgroup Delhi’s creative duties
Incumbent creative lead Kapil Batra is moving on from the agency.
By
afaqs! news bureau
Media
Disney to cut 7,000 jobs as streaming subscribers decline
The company's streaming service lost 2.4 million subscribers in the Oct-Dec quarter.
By
afaqs! news bureau
Advertising
Furlenco and creator Nirmal Pillai spoof Akshay Kumar’s Harpic toilet cleaner ad
What does a homeowner do when Kumar is no longer interested in your toilet’s cleanliness?
By
afaqs! news bureau
Media
QYOU USA & Chtrbox Merge Influencer Marketing Operations
Glenn Ginsburg, President - QYOU USA to lead global expansion; Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles.
By
Akshit Pushkarna
Gaming and e-Sports
Here’s how micro and nano-influencers are helping A23 win Tier-II and Tier-III markets
Gunnidhi Singh Sareen, VP, marketing, Head Digital Works, explains the strategy and the brand’s efforts in promoting responsible gaming.
By
Ubaid Zargar
Marketing
Revisiting Airtel’s recreation of Kapil Dev’s iconic 1983 World Cup innings
Airtel's 'Future is Airtel 5G’ campaign won the Best Influencer Marketing Campaign award at Digies 2023. Here is how the campaign was executed.
By
Shreyas Kulkarni
People Spotting
Sambit Mohanty and Souvik Datta to lead McCann Worldgroup Delhi’s creative duties
Incumbent creative lead Kapil Batra is moving on from the agency.
By
afaqs! news bureau
Media
Disney to cut 7,000 jobs as streaming subscribers decline
The company's streaming service lost 2.4 million subscribers in the Oct-Dec quarter.
By
afaqs! news bureau
Advertising
Furlenco and creator Nirmal Pillai spoof Akshay Kumar’s Harpic toilet cleaner ad
What does a homeowner do when Kumar is no longer interested in your toilet’s cleanliness?
By
afaqs! news bureau
Media
QYOU USA & Chtrbox Merge Influencer Marketing Operations
Glenn Ginsburg, President - QYOU USA to lead global expansion; Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles.
Marketing Initiative
MORE
Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions
The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.
By
Shantanu Pandey
Brand Building & Intent Marketing work in tandem, not standalone, Dabur’s Rajiv Dubey
He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.
By
afaqs! news bureau
CTV in India – A scale not proportionate to the hype
Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.
By
afaqs! news bureau
“How Seagram’s Imperial Blue Packaged Drinking Water, COLORS and Wavemaker India came together for an impactful New Year’s campaign”
After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.
By
Shantanu Pandey
Ecommerce Business Analytics: Turn data into action
This insightful article by Lina Kassem, Director of eCommerce Strategy at PiWheel, sheds light on the most important data points to track for an eCommerce business.
By
afaqs! news bureau
Mahindra launches new campaign #TogetherWeRise to promote a better future and rise for a more equal world
Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.
By
Shantanu Pandey
Disney Star aims to reach record-breaking 500 Mn viewers on TV in IPL 2023
Strong tailwinds from a high viewership cricket season on Disney Star build up to the biggest ever IPL on television, as per the broadcaster.
By
afaqs! news bureau
As tech evolves, we will have to be more human & less invasive as brands: Intel’s Roshni Das
The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.
By
afaqs! news bureau
Seagram's Royal Stag positions 3D Anamorphic Digital OOH Innovation under its new campaign “Change Ho Toh Large Ho”
The 3D anamorphic Digital Out Of Home display is installed at the most premium location in Mumbai & Gurgaon. The display leverages the brand’s campaign in a big & bold manner.
By
Shantanu Pandey
Youth sensation Diljit Dosanjh unveils avatars on WhatsApp in India
The Punjabi actor introduced the avatar on Whatsapp at a live concert in Mumbai.
By
afaqs! news bureau
Infinix goes literal on their campaign ahead of The Zero Series Launch
Infinix India has started its Instagram grid from zero ahead of its Zero series launch in India.
By
Shantanu Pandey
We have always believed in being a content creator rather than an advertiser: Amul’s Jayen Mehta
The veteran marketer shares his views on intent marketing, consumer behaviour and more, in our thought-leadership series with Quora.
By
afaqs! news bureau
Virat Kohli and Anushka Sharma join hands with toothsi by makeO to help you smile with confidence
toothsi by makeO’s new brand film shows how fixing teeth misalignment and getting a smile makeover is as easy as ordering food from a mobile app.
By
Shantanu Pandey
Build and analyse integrated digital marketing strategies with IIM Lucknow's Digital Marketing: Applications and Analytics course
As per a survey by Global Industry Analysts, the Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027.
By
afaqs!
How PUMA India brought thousands of Virat Kohli fans together to pay a unique Birthday Tribute
Leading sports brand, PUMA India created a massive 20ft face mural of the iconic Indian cricketer by using 5000 red cricket balls at Mumbai’s Carter Road Amphitheater.
By
Shantanu Pandey
Decoding Diwali 2022 eCommerce: Key Insights for India
A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2022- the biggest eCommerce festival in India. By Mahima Bhatnagar, Senior Growth Manager at PiWheel.
By
afaqs! news bureau
How Hindware helped millions of girls get back to School through its ‘Build a Toilet, Build her Future’ Campaign
Launched back in November 2020 on World Toilet Day, the ‘Build A Toilet, Build Her Future campaign, reiterates its commitment to promoting good health and hygiene.
By
Shantanu Pandey
BoroPlus kicks off its winter campaign with Bollywood's most versatile actor Akshay Kumar
The campaign comes as winter is set in parts of the country. Part of the BoroPlus portfolio lends itself well to the season.
By
Shantanu Pandey
How Coca-Cola Encouraged People to Celebrate This Diwali Together Through Their Innovative Campaign
Coca-Cola India rolled out a technological product innovation - a ‘locked’ Coke, a limited-edition beverage bottle for the festive season.
By
Shantanu Pandey
Power, Launch, Connect: How Tech OEM brands in India are leveraging Twitter and driving people to buy
As per a recent GWI (GlobalWebIndex) study 2022, 2 in 3 users on Twitter in India research a product online before buying it.
By
afaqs! news bureau
Heineken® Silver’s Smoothest Mega Party made us reimagine brand launches. Find out how!
UB Tower, Bengaluru was lit last weekend witnessing the grand launch of Heineken® Silver with an immersive experience curated with the best of technology, music, and immersive gaming experiences.
By
Shantanu Pandey
What does disappearance of your favourite digital stars have to do with Heineken® Silver? Let’s find out
Internet all over India is shocked by the disappearances of its stars. And it has something to do with Heineken® Silver.
By
Shantanu Pandey
Cipla shows that it is more than a pill company with the #InhalersHainSahi campaign
Speaking to today’s ‘reel’ generation Cipla gets creative with a reel challenge to broaden the awareness of asthma and inhalers.
By
Shantanu Pandey
How Flipkart’s Big Billion Day Sale helped the Nation upgrade like never before
Big Billion Day an eight-day long sale drove high engagement and awareness through the #UpgradeTohBantaHain campaign.
By
Shantanu Pandey
A Complete Guide to Health insurance and Tax Savings | Chola MS
The amount you pay as a premium for your health insurance plan can be deducted from your taxable income as per law. Read further to learn more.
By
afaqs! news bureau
IDFC FIRST Bank and Mirchi partner to celebrate teachers
The campaign started with Mirchi Jocks, talking about the importance of teachers and their inspiring efforts towards students’ triumphs.
By
afaqs! news bureau
Decoding behaviour of the Indian festive shopper
YouGov’s latest data reveals that 36% of urban Indian plan to spend more this year vs last Diwali.
By
afaqs! news bureau
How to Monetize Push Subscribers Effectively
If done right it help you generate new revenue streams by leveraging push notifications platform.
By
afaqs! news bureau
India Gate Foods Makes A Step Closer In India's Fight Against Food Waste Through Their New Campaign
The campaign beautifully captures the impact of food wastage in India spreading the socially responsible communication.
By
Shantanu Pandey
Havells India new campaign brings light to a new perspective by redefining LED to Let's End Darkness
The campaign brings real-life inspiring stories of selected heroes who overcame the dusk in their lives and triumphed.
By
Shantanu Pandey
Natural Diamond Council’s podcast ‘Pyaar Actually’ is ready to melt your heart on JioSaavn
From love in lockdown to a romance brewing between two heartbroken foodies, listen to love stories like never before.
By
afaqs! news bureau
'Sangbad Pratidin Digital' flags off its 'SangbadPratidin.in Pushpanjali #ChantBangla' campaign
The campaign focuses on using our Mother tongue Bangla instead of Sanskrit across the globe during Pushpanjali of Ashtami.
By
afaqs! news bureau
The Inaugural Season of Ultimate Kho Kho Kicks Off in Front of a Full House
Gujarat Giants and Telugu Yoddhas were the winners on the opening day of the league.
By
afaqs! news bureau
Flipkart changes the game with Live Commerce Sale of Nothing Phone
The sale of Nothing Phone (1) was live for just 10 minutes during the show and the entire inventory was sold off in a flash.
By
afaqs! news bureau
Gear Up for Amazon Prime Day 2022 With Immersive Smartphone Hunt
Prime Day Smartphone Hunt, an interactive initiative by Amazon will let users experience an immersive ad and stand a chance to win Amazon vouchers.
By
Shantanu Pandey
Leading Entertainment & Lifestyle Platform Pinkvilla Celebrates Launch of its Second Regional Offering Pinkvilla Telugu
The Move Resonates Pinkvilla’s Vision for Rapid Pan-India & Global Expansion, With a Special Interview Featuring South Superstar Mahesh Babu.
By
afaqs! news bureau
Ferns N Petals is now FNP- Understanding the ‘Why’ Behind Brand Identity Change
India’s leading flower retailer Ferns N Petals is going through a change of its brand identity as well as its positioning.
By
afaqs! news bureau
How Marketers can close the measurement confidence gap
As always data is a marketeer’s leading light.
By
afaqs! news bureau
Havells is All Set to Make a Difference With its Stealth Air BLDC Fans
With the Stealth Air BLDC Fans, Havells has provided the consumers with an option to not just keep the planet cooler, but also their homes.
By
Darshim Saxena
Beat the Heat with Lloyd’s Grande Feature-Loaded Heavy Duty Air Conditioner
India’s air conditioning market is expected to see a boom from 30 million to a billion units by 2050.
By
Darshim Saxena