afaqs!

"It's a cool, non-messy way of eating namkeens": Gaurav Verma, PepsiCo, on Kurkure variant

The new ad for Twistkeens is as much about the packet and packaging as it is about the product. We spoke to PepsiCo's marketing director - Indian snacks, about the design and ergonomics of it....Read more

Its a cool non-messy way of eating namkeens Gaurav Verma PepsiCo on Kurkure variant
Today's News
An Originals Story

An 'Originals' Story

Bisleri means Bisleri not any packaged water

Bisleri means Bisleri, not 'any packaged water'...

Other News

View all

Marketing Initiative

Through its latest digital campaign, Citi urges people to celebrate Diwali in the way they desire
Through its latest digital campaign, Citi urges people to celebrate Diwali in the way they desire
OPPO spreads 'Smiles' with its Diwali Campaign
OPPO spreads 'Smiles' with its Diwali Campaign
"...your life experience defines you as a person and that also reflects in your work", believes Rajni Menon, CEO, Carat Media
View all

The CMO Special - FMCG

Jayen Mehta

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)

Karthik Srivatsan

Karthik Srivatsan

Category Leader - Shave Care, India sub-continent, Procter & Gamble

Sonali Dhawan

Sonali Dhawan

Marketing Director & Fabric Category Leader, Procter & Gamble

View All