By Aishwarya Ramesh
Advertising

Surf Excel pushes for socially distant Holi celebrations in new spot

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
Advertising

Surf Excel pushes for socially distant Holi celebrations in new spot

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
Advertising

Vi focuses on 4G benefits in new spot

Conceptualised by Ogilvy, #SpeedSeBadho is a three-ad campaign. The first TVC was released over the last weekend.
Advertising

Prega News discusses infertility in Women’s Day campaign

A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility .
Advertising

Pulse candy compliments Swiggy, Tinder, McDonald’s and other brands for their social media swag

In partnership with FoxyMoron, Pulse’s World Compliment Day campaign applauds brands that are leveraging social media to engage with their consumers.
Marketing

Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’

A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
Media

"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
Advertising

KitKat break is now KitKat 'Dessert' Break

Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.
Advertising

Vi focuses on 4G benefits in new spot

Conceptualised by Ogilvy, #SpeedSeBadho is a three-ad campaign. The first TVC was released over the last weekend.
Advertising

Prega News discusses infertility in Women’s Day campaign

A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility .
Advertising

Pulse candy compliments Swiggy, Tinder, McDonald’s and other brands for their social media swag

In partnership with FoxyMoron, Pulse’s World Compliment Day campaign applauds brands that are leveraging social media to engage with their consumers.
Marketing

Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’

A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
Media

"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
Advertising

KitKat break is now KitKat 'Dessert' Break

Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.

Marketing Initiative

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