"We didn't want to make it melodramatic": Nitesh Tiwari on KBC ads

'Adey Raho' is the theme of Kaun Banega Crorepati season 11, to air soon on Sony Entertainment Television....Read more

We didnt want to make it melodramatic Nitesh Tiwari on KBC ads
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What the channels with more than one million subscribers tell us about current Indian tastes.

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  • Satya Raghavan