Shreyas Kulkarni
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Interviews

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Advertising

ASCI scrutinises 171 misleading advertisements

ASCI continues to see advertisements featuring celebrities falling short of adhering to 'Guidelines for Celebrities in advertising'.
Social Media

Facebook's new app Collab lets you mix and match original videos, another attempt to take on TikTok?

It's an invite-only beta app and is available only on iOS.
Marketing

"Good brands adapt in ways that they're still meaningful to customers": Srinivas Adapa, Burger King India

The CMO of Burger King India says the brand has doubled its activity online, and will soon launch an omnichannel app that works both offline and online.
Advertising

"Vocal for local won't make impact unless products are truly Indian": Piyush Pandey, Ogilvy

In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.
Marketing

Godrej Professional launches Suraksha Salon Program to help reopening salons

Salons will get free and subsidised sanitiser kits, safety and hygiene education, and back-to-business support.
Interviews

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Advertising

ASCI scrutinises 171 misleading advertisements

ASCI continues to see advertisements featuring celebrities falling short of adhering to 'Guidelines for Celebrities in advertising'.
Social Media

Facebook's new app Collab lets you mix and match original videos, another attempt to take on TikTok?

It's an invite-only beta app and is available only on iOS.
Marketing

"Good brands adapt in ways that they're still meaningful to customers": Srinivas Adapa, Burger King India

The CMO of Burger King India says the brand has doubled its activity online, and will soon launch an omnichannel app that works both offline and online.
Advertising

"Vocal for local won't make impact unless products are truly Indian": Piyush Pandey, Ogilvy

In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.
Marketing

Godrej Professional launches Suraksha Salon Program to help reopening salons

Salons will get free and subsidised sanitiser kits, safety and hygiene education, and back-to-business support.