afaqs!

As PepsiCo brings us Ms.Kurkure...

... We ponder the apparent comeback of mascots - and the dos and don'ts of mascotisation....Read more

As PepsiCo brings us MsKurkure
Today's News
Overall digital ad spend is about 2 billion and 16 billion is wasted in ad fraud - Jahid Ahmed digital marketing head HDFC Bank

"Overall digital ad spend is about $2 billion and $1.6 billion is wasted in ad fraud" - Jahid Ahmed, digital marketing head, HDFC Bank

afaqs Foxglove Awards 2019 is here

afaqs! Foxglove Awards 2019 is here

Other News

View all

Debates and Discussions

Child magic

While genres like comedy and sports draw much of the limelight, children's programming is a less understood but immensely powerful driver of digital video views.

afaqs play
  • Vinoth Chandar

    Vinoth Chandar

  • Akash Banerji

    Akash Banerji

    Viacom18 Digital Ventures