afaqs! news bureau
Advertising

ASCI unveils guidelines for usage of awards, ranking in ads

This is ASCI's first announcement from the initiatives planned for 2020
Advertising

ASCI unveils guidelines for usage of awards, ranking in ads

This is ASCI's first announcement from the initiatives planned for 2020
Marketing

"Role of incense has transitioned from merely pleasing God": Ravi Rayavaram, ITC

ITC has announced the launch of a 'Lo Smoke' variant of its incense brand Mangaldeep.
Interviews

"There will always be demand for personal vehicles": Vivek Srivatsa, marketing head, Tata Motors

Srivatsa discusses marketing insights and consumer expectations.
Media

“Indians are starting to pay for content”: Zee5’s Tarun Katial

A look at Katial’s presentation at GroupM’s Brew event.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Marketing

Marketing playbook to address slowdown

From the desk of Madison Media's Nagaraj Krishnamurthy.
Advertising

Red FM becomes Orange FM for Grofers

The radio station also changed its tagline 'Bajaatey Raho' to 'Bachaatey Raho'.
Marketing

"Role of incense has transitioned from merely pleasing God": Ravi Rayavaram, ITC

ITC has announced the launch of a 'Lo Smoke' variant of its incense brand Mangaldeep.
Interviews

"There will always be demand for personal vehicles": Vivek Srivatsa, marketing head, Tata Motors

Srivatsa discusses marketing insights and consumer expectations.
Media

“Indians are starting to pay for content”: Zee5’s Tarun Katial

A look at Katial’s presentation at GroupM’s Brew event.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Marketing

Marketing playbook to address slowdown

From the desk of Madison Media's Nagaraj Krishnamurthy.
Advertising

Red FM becomes Orange FM for Grofers

The radio station also changed its tagline 'Bajaatey Raho' to 'Bachaatey Raho'.