By Abid Hussain Barlaskar
Marketing

“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India

India’s No 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in in the Indian market and rivals are out to get a cut.
Marketing

“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India

India’s No 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in in the Indian market and rivals are out to get a cut.
Media

Dainik Bhaskar's 72-page edition is an indication of a print turnaround, says Sumit Modi

State head (Madhya Pradesh), Dainik Bhaskar Group says, Tier-II and smaller towns seem to have bounced back, unlike metros and big cities.
Advertising

Mountain Dew's 'Darr Ke Aage Jeet Hai' gets a patriotic touch in a new anthem

The soft drink brand released a new rendition of ‘Yeh Desh Hai Veer Jawaano Ka’ that features this catchphrase.
Advertising

Nobel Hygiene campaigns to destigmatise incontinence

In perhaps the first direct campaign called '‘Azaadi Mubarak’ against the condition.
Marketing

“Personal health, job vulnerability and the economy are chief consumer concerns”: Adobe survey

Conducted by research firm Advanis for Adobe, the study surveyed 4,001 consumers in selected APAC countries between June 1 and 17, 2020.
Advertising

Cadbury Dairy Milk's ad shows how it owns the 'sweet thank you' space

A chocolate as a way of thanking someone is one of the sweetest acts.
Advertising

Kapil Sharma advertises Dabur Pudin Hara powder

We spoke to Dabur's Ajay Singh Parihar about the consumption pattern of Pudin Hara on the sidelines of a recent campaign by the brand that highlights the product's fizz format.
Media

Dainik Bhaskar's 72-page edition is an indication of a print turnaround, says Sumit Modi

State head (Madhya Pradesh), Dainik Bhaskar Group says, Tier-II and smaller towns seem to have bounced back, unlike metros and big cities.
Advertising

Mountain Dew's 'Darr Ke Aage Jeet Hai' gets a patriotic touch in a new anthem

The soft drink brand released a new rendition of ‘Yeh Desh Hai Veer Jawaano Ka’ that features this catchphrase.
Advertising

Nobel Hygiene campaigns to destigmatise incontinence

In perhaps the first direct campaign called '‘Azaadi Mubarak’ against the condition.
Marketing

“Personal health, job vulnerability and the economy are chief consumer concerns”: Adobe survey

Conducted by research firm Advanis for Adobe, the study surveyed 4,001 consumers in selected APAC countries between June 1 and 17, 2020.
Advertising

Cadbury Dairy Milk's ad shows how it owns the 'sweet thank you' space

A chocolate as a way of thanking someone is one of the sweetest acts.
Advertising

Kapil Sharma advertises Dabur Pudin Hara powder

We spoke to Dabur's Ajay Singh Parihar about the consumption pattern of Pudin Hara on the sidelines of a recent campaign by the brand that highlights the product's fizz format.

Marketing Initiative

MORE