Shreyas Kulkarni
Advertising

As Ranveer Singh woos India in IPL ads, Pankaj Tripathi emerges as the face of 'Bharat'

Tripathi is the reigning king of Indian adland - recent appearances include ads for Milk Bikis, Glucon-D, Nilon's, 1mg and Cadbury Fuse.
Advertising

As Ranveer Singh woos India in IPL ads, Pankaj Tripathi emerges as the face of 'Bharat'

Tripathi is the reigning king of Indian adland - recent appearances include ads for Milk Bikis, Glucon-D, Nilon's, 1mg and Cadbury Fuse.
Marketing

The fintech boom in India: challenges, audiences and the 'trust' factor

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.
Advertising

How are brands that rely on outdoor media dealing with lockdown?

We spoke to ALTBalaji’s Divya Dixit and Dunzo’s Sai Ganesh on whether they expect billboard owners to refund their payments, or give them an extension.
Advertising

CRED now gets singer Kumar Sanu to sell insurance

The 30-second ad is the third one in the credit card bill payment rewards app’s six-film IPL campaign.
Advertising

‘Come to OYO’, the hotel brand’s solution for all ‘room’ troubles

OYO’s latest ads highlight multiple room trouble scenarios. The films sign off with ‘Come to OYO’.
Advertising

What's Your Problem's new ad for Spotify harps on its Family plan

The campaign stems from the insight that in India, when a person upgrades anything in India, they try to upgrade their entire family with them.
Marketing

Chinese gaming company flies QR code of 1,500 drones to celebrate anniversary

Players and fans scanned the QR code formed by a fleet of 1,500 drones, and then downloaded the game from the link.
Marketing

The fintech boom in India: challenges, audiences and the 'trust' factor

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.
Advertising

How are brands that rely on outdoor media dealing with lockdown?

We spoke to ALTBalaji’s Divya Dixit and Dunzo’s Sai Ganesh on whether they expect billboard owners to refund their payments, or give them an extension.
Advertising

CRED now gets singer Kumar Sanu to sell insurance

The 30-second ad is the third one in the credit card bill payment rewards app’s six-film IPL campaign.
Advertising

‘Come to OYO’, the hotel brand’s solution for all ‘room’ troubles

OYO’s latest ads highlight multiple room trouble scenarios. The films sign off with ‘Come to OYO’.
Advertising

What's Your Problem's new ad for Spotify harps on its Family plan

The campaign stems from the insight that in India, when a person upgrades anything in India, they try to upgrade their entire family with them.
Marketing

Chinese gaming company flies QR code of 1,500 drones to celebrate anniversary

Players and fans scanned the QR code formed by a fleet of 1,500 drones, and then downloaded the game from the link.