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"We're using TV for awareness, digital to engage, BTL for magic": Kia Motors

As auto brand Kia Motors - one we've seen as sponsor for many sporting tournaments, globally - trains its sights on India, we analyse the brand's strategy and TG here....Read more

Were using TV for awareness digital to engage BTL for magic Kia Motors
Today's News
Goafest 2019 Master Jury announced for the Creative ABBYs

Goafest 2019: Master Jury announced for the Creative ABBY's

BJPs Main Bhi Chowkidar campaign revives old Center Fresh ad

BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad

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Marketing Initiative

Do you have the singing talent to get Janta Ka Pyaar and rise the Dewaar? COLORS presents the third edition of Rising Star
Do you have the singing talent to get Janta Ka Pyaar and rise the Dewaar? COLORS presents the third edition of Rising Star
Owning the Indian Rap scene in its own way, Myntra's new campaign taps into the street style space
Owning the Indian Rap scene in its own way, Myntra's new campaign taps into the street style space
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Debates and Discussions

The next 100 million Indians

Where will the next 100 million consumers of digital video come from? What will they watch? And is there enough regional content to draw them online?

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    Subin Subaiah

    Spuul

  • Vinod Thadani

    Vinod Thadani

    Mindshare South Asia

  • Paritosh Joshi

    Paritosh Joshi

    Provocateur Advisory