By Benita Chacko
Marketing

Bombay Shaving Company drives superior salon experience down Delhi streets

Laalit Lobo, VP – marketing says through the initiative #ShavesForGood, the brand intends to give back to the society by reaching out to the people to whom its products are not easily accessible.
Marketing

Bombay Shaving Company drives superior salon experience down Delhi streets

Laalit Lobo, VP – marketing says through the initiative #ShavesForGood, the brand intends to give back to the society by reaching out to the people to whom its products are not easily accessible.
Marketing

KFC adds meat to its menu with plant-based fried chicken from Beyond Meat

Available only in the US as of now, it’s the latest push from the QSR to add more plant-based offerings to its predominantly meat offerings.
Advertising

The groom shakes a leg in ad for Tasva - Tarun Tahiliani's new brand

'Lighten up', urges the ad for the new entrant into the men's ethnic wear category.
Advertising

Nestlé takes a dig at Kellogg’s Corn Flakes in TOI print ad

The leading food and drink MNC has introduced a new offering, called ‘Gold Crunchy Corn & Oat Flakes’, that claims to be a better alternative than regular corn flakes.
Advertising

Rashmika Mandanna turns delivery girl for McDonald’s

The actress delivers the specially curated ‘The Rashmika Meal’ to a few lucky customers.
Marketing

The 'Indian Matchmaking' saga: What makes brands and influencers swipe right on each other?

While influencer marketing is an attractive medium for brands to create buzz, matching with the right influencers is a challenge.
People Spotting

Britannia appoints Amit Doshi as Chief Marketing Officer

He takes over from Vinay Subramanyam who left the Company in December 2021.
Marketing

KFC adds meat to its menu with plant-based fried chicken from Beyond Meat

Available only in the US as of now, it’s the latest push from the QSR to add more plant-based offerings to its predominantly meat offerings.
Advertising

The groom shakes a leg in ad for Tasva - Tarun Tahiliani's new brand

'Lighten up', urges the ad for the new entrant into the men's ethnic wear category.
Advertising

Nestlé takes a dig at Kellogg’s Corn Flakes in TOI print ad

The leading food and drink MNC has introduced a new offering, called ‘Gold Crunchy Corn & Oat Flakes’, that claims to be a better alternative than regular corn flakes.
Advertising

Rashmika Mandanna turns delivery girl for McDonald’s

The actress delivers the specially curated ‘The Rashmika Meal’ to a few lucky customers.
Marketing

The 'Indian Matchmaking' saga: What makes brands and influencers swipe right on each other?

While influencer marketing is an attractive medium for brands to create buzz, matching with the right influencers is a challenge.
People Spotting

Britannia appoints Amit Doshi as Chief Marketing Officer

He takes over from Vinay Subramanyam who left the Company in December 2021.

Marketing Initiative

MORE