Ananya Pathak
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Advertising

After Hrithik Roshan, R. Madhavan bats for WhiteHat Jr as a concerned parent

Madhavan is worried that the skills his kids are learning today won’t be of much use in future.
Advertising

ASCI bans alcohol brands' 'surrogate ads' that ran during IPL

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
Advertising

Ford’s new spot evokes builders, aims to unite a divided nation…

… As President-elect Joe Biden’s inauguration nears and the US emerges from the January 6 Capitol Hill riots.
Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Guest Article

"Well done, Pampers": Decoding P&G's Virat Kohli inspired spot

Humorous analysis of Pampers' recent 'moment marketing' outing. A guest essay...
Advertising

After Hrithik Roshan, R. Madhavan bats for WhiteHat Jr as a concerned parent

Madhavan is worried that the skills his kids are learning today won’t be of much use in future.
Advertising

ASCI bans alcohol brands' 'surrogate ads' that ran during IPL

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
Advertising

Ford’s new spot evokes builders, aims to unite a divided nation…

… As President-elect Joe Biden’s inauguration nears and the US emerges from the January 6 Capitol Hill riots.
Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Guest Article

"Well done, Pampers": Decoding P&G's Virat Kohli inspired spot

Humorous analysis of Pampers' recent 'moment marketing' outing. A guest essay...