Marketing Initiative

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.

He is the latest guest to join us in our thought-leadership initiative - Marketing Thought Leaders.

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe.

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.

This insightful article by Lina Kassem, Director of eCommerce Strategy at PiWheel, sheds light on the most important data points to track for an eCommerce business.

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.

Strong tailwinds from a high viewership cricket season on Disney Star build up to the biggest ever IPL on television, as per the broadcaster.

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.

The 3D anamorphic Digital Out Of Home display is installed at the most premium location in Mumbai & Gurgaon. The display leverages the brand’s campaign in a big & bold manner.

The Punjabi actor introduced the avatar on Whatsapp at a live concert in Mumbai.

Infinix India has started its Instagram grid from zero ahead of its Zero series launch in India.

The veteran marketer shares his views on intent marketing, consumer behaviour and more, in our thought-leadership series with Quora.

toothsi by makeO’s new brand film shows how fixing teeth misalignment and getting a smile makeover is as easy as ordering food from a mobile app.

As per a survey by Global Industry Analysts, the Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027.

Leading sports brand, PUMA India created a massive 20ft face mural of the iconic Indian cricketer by using 5000 red cricket balls at Mumbai’s Carter Road Amphitheater.

A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2022- the biggest eCommerce festival in India. By Mahima Bhatnagar, Senior Growth Manager at PiWheel.

Launched back in November 2020 on World Toilet Day, the ‘Build A Toilet, Build Her Future campaign, reiterates its commitment to promoting good health and hygiene.

The campaign comes as winter is set in parts of the country. Part of the BoroPlus portfolio lends itself well to the season.

Coca-Cola India rolled out a technological product innovation - a ‘locked’ Coke, a limited-edition beverage bottle for the festive season.

As per a recent GWI (GlobalWebIndex) study 2022, 2 in 3 users on Twitter in India research a product online before buying it.

UB Tower, Bengaluru was lit last weekend witnessing the grand launch of Heineken® Silver with an immersive experience curated with the best of technology, music, and immersive gaming experiences.

Internet all over India is shocked by the disappearances of its stars. And it has something to do with Heineken® Silver.

Speaking to today’s ‘reel’ generation Cipla gets creative with a reel challenge to broaden the awareness of asthma and inhalers.

Big Billion Day an eight-day long sale drove high engagement and awareness through the #UpgradeTohBantaHain campaign.

The amount you pay as a premium for your health insurance plan can be deducted from your taxable income as per law. Read further to learn more.

The campaign started with Mirchi Jocks, talking about the importance of teachers and their inspiring efforts towards students’ triumphs.

YouGov’s latest data reveals that 36% of urban Indian plan to spend more this year vs last Diwali.

If done right it help you generate new revenue streams by leveraging push notifications platform.

The campaign beautifully captures the impact of food wastage in India spreading the socially responsible communication.

The campaign brings real-life inspiring stories of selected heroes who overcame the dusk in their lives and triumphed.

From love in lockdown to a romance brewing between two heartbroken foodies, listen to love stories like never before.

The campaign focuses on using our Mother tongue Bangla instead of Sanskrit across the globe during Pushpanjali of Ashtami.

Gujarat Giants and Telugu Yoddhas were the winners on the opening day of the league.

The sale of Nothing Phone (1) was live for just 10 minutes during the show and the entire inventory was sold off in a flash.

Prime Day Smartphone Hunt, an interactive initiative by Amazon will let users experience an immersive ad and stand a chance to win Amazon vouchers.

The Move Resonates Pinkvilla’s Vision for Rapid Pan-India & Global Expansion, With a Special Interview Featuring South Superstar Mahesh Babu.

India’s leading flower retailer Ferns N Petals is going through a change of its brand identity as well as its positioning.

As always data is a marketeer’s leading light.

With the Stealth Air BLDC Fans, Havells has provided the consumers with an option to not just keep the planet cooler, but also their homes.

India’s air conditioning market is expected to see a boom from 30 million to a billion units by 2050.