Marketing Initiative

With Viacom18 holding digital and TV rights via JioCinema and Sports18, advertisers can craft targeted campaigns for Paris 2024 viewers on any platform.

This recognition places the Surge S32 at the forefront of contemporary industry trends and sets new standards in vehicle design.

By partnering with quality-focused platforms, advertisers can reach their audience in an environment free from intrusive, offensive, or fraudulent ads.

The campaign's promotional film beautifully depicts soldiers in moments of camaraderie.

The #ForeverSneakers collection is Liberty's answer to the evolving tastes of young consumers. 

Wild Stone CODE Titanium is among the most popular no-gas body perfumes among men. Three new fragrances are set to join the range soon.

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.

Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.

While mothers understand their children like no one else, Apollo 24/7 aims to be the platform that understands and supports mothers.

Marketing metrics must reflect business impact 

The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.

The brand redefines customer engagement in fashion through AI and spatial computing experiences.

In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.

Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.

Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.

The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.

From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.

The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.

The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.

Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.

The campaign intricately merges grooming with spiritual service, shaping a unique pilgrim experience.

The broadcaster offers brands with unique solutions that will cater to business goals across the funnel.

The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.

Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.

It lets agencies seamlessly integrate app development into their services, offering unlimited branding possibilities and fostering revenue growth.

The brand's journey with memes navigates through Bollywood nods, viral trends, and a commitment to relatable laughter and relevant topicality.

The brand's debut in the digital realm implements first-in-industry innovations, AI-driven campaigns, and targeted strategies to its advantage.

The television association has been a driving force behind instant, measurable and exponential brand and business impact.

The campaign responds to a 1500% surge in spiritual tourism, with Ayodhya at its epicentre.

P.F. Chang's brings its globally acclaimed pan-Asian legacy to India.

The campaign brings the quality of Flipkart's winter products in focus through on-ground activations and influencer collaborations.

As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events.

The Klay Karnival, held across 20+ KLAY centres, offered a unique blend of play, learning, and nutritional awareness for toddlers and parents alike.