afaqs!

Bisleri means Bisleri, not 'any packaged water'...

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to have, it can hurt sales....Read more

Bisleri means Bisleri not any packaged water
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Essel Group looks to divest up to 50 of its equity stake in ZEEL

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Marketing Initiative

OPPO spreads 'Smiles' with its Diwali Campaign
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The CMO Special - FMCG

Jayen Mehta

Jayen Mehta

Senior General Manager (Planning & Marketing), GCMMF (Amul)

Karthik Srivatsan

Karthik Srivatsan

Category Leader - Shave Care, India sub-continent, Procter & Gamble

Sonali Dhawan

Sonali Dhawan

Marketing Director & Fabric Category Leader, Procter & Gamble

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