Marketing Initiative

The Move Resonates Pinkvilla’s Vision for Rapid Pan-India & Global Expansion, With a Special Interview Featuring South Superstar Mahesh Babu.

India’s leading flower retailer Ferns N Petals is going through a change of its brand identity as well as its positioning.

As always data is a marketeer’s leading light.

With the Stealth Air BLDC Fans, Havells has provided the consumers with an option to not just keep the planet cooler, but also their homes.

India’s air conditioning market is expected to see a boom from 30 million to a billion units by 2050.

Author – Shaun Nanjappa, Head of Advertising Sales - South Asia, Discovery Inc.

But what does it mean for India based Marketeers?

Over 45000 videos received, making it one of the biggest digital singing contests in India.

The holistic program will help learners understand the various aspects of creating successful marketing strategies through enhanced customer acquisition, retention, development and more.

Mondelez India’s Oreo had an incredible 2.45MM+ Audio ads delivered via JioSaavn and saw 24.3MM+ display impressions across the app!

For any advertising campaign to generate revenue and boost consumer trust, it’s crucial that brands stay away from appearing next to problematic content.

Swiggy Instamart collaborated with MyGate to strengthen brand awareness of its instant grocery delivery platform in new, untapped markets and boost user engagement in existing ones.

The brand has revamped its logo and website emphasising on its new proposition - We Make It Happen.

The brand collaborated with actors and digital influencers to create the buzz around the vivo T1 5G.

Launched for travel enthusiasts that can spend anywhere to redeem 6E Reward points for complimentary IndiGo tickets.

Introducing more premium soundbars to its extensive range, Zebronics is revolutionizing technology with its premium for masses ideology.

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor.

The brand is looking for a creative partner to help manage their next phase of growth and is open to an elevator pitch from agencies until Jan 25, which will in turn open the doors for qualifying for round 2.

The mandate cements the five-year old ongoing relationship between Reckitt Benckiser India and AGL.

Replay the advertising hits of 2021 on JioSaavn here: https://bit.ly/3eaEZzk

Digital audio elevated moments, informed opinions, provided education, and inspired moods. And, it helped forge new connections between listeners, creators, and advertisers.

While keeping the focus on the fashionista himself, the film also highlights the imperativeness of Baraatis dressed in exquisite wedding attires.

What's the secret to a successful career? Knowing the answer is the difference between long-term growth and obscurity.

Some of the known brands in the studio’s portfolio include JIVA wellness, Tri-safe, My Choice Notebooks, We Save Nature and Trident yarns.

The campaign aims to encourage customers to find the perfect smartphone that fulfills their needs from the vast selection of products on Flipkart.

Founded by Jateen Rajput and Moin Mansuri, the company offers a plethora of digital design solutions for VFX for productions, virtual museums, event spaces, virtual sets, virtual events, as well as exhibitions, mall décor, retail displays, real estate showcases and showrooms.

In the ad film, the Bollywood superstar is seen as Dulha in a Manyavar sherwani with all eyes on him and his elegant outfit.

As part of the #PlayForABetterWorld campaign, the brand is urging its consumers to play the game of block building and in return will donate its entire range of appliances to various child welfare NGOs.

The video is the perfect cue to welcome the season of festivities.

With cutting-edge technology and inbuilt sensors, The Smart Tyre gives the rider real-time updates on the pressure and temperature on their smartphones.

The latest campaign showcases the effort of their Service Engineers who work round the clock to ensure that the festivities of the customers remain uninterrupted.

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.