News

Marketing

40 metals won at the 1st edition of Great Lifestyle Brands awards

Brands won awards across four categories and 10 product groups
Marketing

JetPrivilege is now InterMiles

InterMiles serves travel and lifestyle needs for Indian consumers
Media

MRUC issues RFP for Research Agency partner

MRUC (Media Research Users Council)is all set to invite research partners to pitch for the contract to conduct IRS (Indian Readership Survey)
Advertising

"Dreams don't judge": Elizabeth Venkataraman, Kotak Mahindra Bank

The new film is an extension of the #IndiaInvited campaign — #DreamsInvited…
Marketing

“We see online and offline as an omnispace:” marketing head, Titan Eyeplus

We spoke to Shalini Gupta about the brand's retail push.
Advertising

ixigo's new ad is also an etiquette guide — for flyers

The film features ixigo's VP, content marketing and other staff
Marketing

Ad:tech 2019's Mumbai edition wraps up

Day 2 of ad:tech 2019 witnessed the exchange of marketing insights…
Marketing

Shoppers Stop takes a luxurious step back

The fashion departmental store is shifting its attention back to the premium segment.
Marketing

'Act of God' insured...

…says ICICI Lombard’s latest campaign.
Advertising

Manforce advocates #ShutThePhoneUp for the third time

The ad film maintains the narrative of 'safe' sex, this time urging people not to trust their partners blindly.
Media

MRUC issues RFP for Research Agency partner

MRUC (Media Research Users Council)is all set to invite research partners to pitch for the contract to conduct IRS (Indian Readership Survey)
Advertising

"Dreams don't judge": Elizabeth Venkataraman, Kotak Mahindra Bank

The new film is an extension of the #IndiaInvited campaign — #DreamsInvited…
Marketing

“We see online and offline as an omnispace:” marketing head, Titan Eyeplus

We spoke to Shalini Gupta about the brand's retail push.
Advertising

ixigo's new ad is also an etiquette guide — for flyers

The film features ixigo's VP, content marketing and other staff
Marketing

Ad:tech 2019's Mumbai edition wraps up

Day 2 of ad:tech 2019 witnessed the exchange of marketing insights…
Marketing

Shoppers Stop takes a luxurious step back

The fashion departmental store is shifting its attention back to the premium segment.
Marketing

'Act of God' insured...

…says ICICI Lombard’s latest campaign.
Advertising

Manforce advocates #ShutThePhoneUp for the third time

The ad film maintains the narrative of 'safe' sex, this time urging people not to trust their partners blindly.