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Brands come together to appreciate Cadbury Dairy Milk's new 'Kuch Khaas Hai' ad

Dunzo, Sony Sports, Mumbai Indians were among the brands who came together to appreciate Cadbury Dairy Milk's revamped ad.
Marketing

"56% Gen Z believe that life will go back to normal after COVID-19": MTV Youth Study 2021

This is a qualitative and quantitative study reflective of Gen Z’s habits and choices for marketers and brand custodians' reference.
Advertising

FCB Interface leverages Ajay Devgn’s iconic stunt to launch the new Mahindra FURIO 7 range

Like higher fuel prices, lowered freight rates and economic uncertainties in the new world situation.
Advertising

Coca Cola goes hyperlocal with new ad campaign by McCann Worldgroup

The latest ad is packed with local flavour plus, a fizzy twist.
Advertising

Cadbury ads that made it cool for adults to eat chocolate

With its 'Kuch Khaas Hai' series of ads in the '90s, Cadbury repositioned chocolates for adults. Here's a roundup.
Advertising

Birla Fertility and IVF appoints Lodestar UM as its Media AOR

The win was followed by a closely contested multi-agency pitch.
Advertising

Mondelez India recreates Cadbury Dairy Milk's 'Kuch Khaas Hai' ad with a twist

Remember the ad with the girl dancing on the cricket pitch when her boyfriend hits a six? The new ad swaps their roles.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Advertising

What will the new dentsu look like?

In India, the process of bringing 23 agency brands down to 6 has begun. Won't clients miss names like Webchutney and Taproot?
Media

Now streaming on Apple Music – fairly compensated DJs and their remixed songs

The move is to compete with Spotify, which currently has more paid subscribers than Apple Music.
Advertising

FCB Interface leverages Ajay Devgn’s iconic stunt to launch the new Mahindra FURIO 7 range

Like higher fuel prices, lowered freight rates and economic uncertainties in the new world situation.
Advertising

Coca Cola goes hyperlocal with new ad campaign by McCann Worldgroup

The latest ad is packed with local flavour plus, a fizzy twist.
Advertising

Cadbury ads that made it cool for adults to eat chocolate

With its 'Kuch Khaas Hai' series of ads in the '90s, Cadbury repositioned chocolates for adults. Here's a roundup.
Advertising

Birla Fertility and IVF appoints Lodestar UM as its Media AOR

The win was followed by a closely contested multi-agency pitch.
Advertising

Mondelez India recreates Cadbury Dairy Milk's 'Kuch Khaas Hai' ad with a twist

Remember the ad with the girl dancing on the cricket pitch when her boyfriend hits a six? The new ad swaps their roles.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Advertising

What will the new dentsu look like?

In India, the process of bringing 23 agency brands down to 6 has begun. Won't clients miss names like Webchutney and Taproot?
Media

Now streaming on Apple Music – fairly compensated DJs and their remixed songs

The move is to compete with Spotify, which currently has more paid subscribers than Apple Music.