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Social Media

Zomato’s creative brief for users miffed with 'rich butter chicken' and 'creamy pasta' ads

Zomato Loot is an opportunity for customers miffed with its repetitive 'rich butter chicken' and 'creamy pasta' ads to make a Zomato ad themselves.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Media

Facebook And GroupM launch media playbook on future strategies for brands

From increased digital access to evolving media experiences, ‘Turn The Tide’ promises strong insights for marketers in the new normal.
Advertising

Amid immunity led messages, Cipla Health advertises 'tulsi drops'

The ad for the newly launched 'Maxirich Tulsi Drops' showcases relatable real-life scenarios of how people can fall prey to viruses and eventually get sick.
Social Media

Why so much Hindi? RCB fans irate over new anthem for Dream11 IPL

Fans complained about the lack of Kannada and excessive use of Hindi in the anthem.
Marketing

"Consumers seek value proposition as wallets shrink": Nielsen report

The fifth edition of Nielsen's report on COVID 19 – Evolving consumer trends was released today. A look at it...
Media

How does affiliate marketing work for publishers?

Can publishers make affiliate marketing work for them? What are the promises and pitfalls? A panel discusses on Day 3 of Digipub week.
Media

"If IPL has Mumbai Indians, 'Bigg Boss' has Salman magic": Nina Elavia Jaipuria, Viacom18

The head, Hindi mass entertainment and kids TV network, Viacom18, talks about Salman Khan, IPL, among other things.
Advertising

Swiggy’s new ads during IPL highlight brand trust and ease of ordering in

The leading food delivery app continues with its tradition of doling out ads during the Indian Premier League.
Media

The rise of e-papers in times of COVID

Many newspapers saw an increase in the consumption of their e-papers when the lockdown started. How has this period been for publishers?
Media

Facebook And GroupM launch media playbook on future strategies for brands

From increased digital access to evolving media experiences, ‘Turn The Tide’ promises strong insights for marketers in the new normal.
Advertising

Amid immunity led messages, Cipla Health advertises 'tulsi drops'

The ad for the newly launched 'Maxirich Tulsi Drops' showcases relatable real-life scenarios of how people can fall prey to viruses and eventually get sick.
Social Media

Why so much Hindi? RCB fans irate over new anthem for Dream11 IPL

Fans complained about the lack of Kannada and excessive use of Hindi in the anthem.
Marketing

"Consumers seek value proposition as wallets shrink": Nielsen report

The fifth edition of Nielsen's report on COVID 19 – Evolving consumer trends was released today. A look at it...
Media

How does affiliate marketing work for publishers?

Can publishers make affiliate marketing work for them? What are the promises and pitfalls? A panel discusses on Day 3 of Digipub week.
Media

"If IPL has Mumbai Indians, 'Bigg Boss' has Salman magic": Nina Elavia Jaipuria, Viacom18

The head, Hindi mass entertainment and kids TV network, Viacom18, talks about Salman Khan, IPL, among other things.
Advertising

Swiggy’s new ads during IPL highlight brand trust and ease of ordering in

The leading food delivery app continues with its tradition of doling out ads during the Indian Premier League.
Media

The rise of e-papers in times of COVID

Many newspapers saw an increase in the consumption of their e-papers when the lockdown started. How has this period been for publishers?