News

Marketing

Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’

A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
Media

"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
Marketing

“The return rate of our core consumers is 90 per cent:” OYO’s Mayur Hola

The global brand head speaks about their latest campaign, the power of OYO’s tech, and weighs on in-house teams versus agencies.
Advertising

Britannia on-boards Sonu Sood to familiarise kids with self-defense...

On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.
Advertising

IKEA touts the value of shared relationships in new ad…

… While it plans to open its first mall in India at Noida.
Advertising

Club Mahindra aims at the international traveller in new campaign…

…. Pushes domestic travel when international travel remains a concern.
Advertising

HiCare appoints Code7:Tech as its Creative and Digital Agency

Following the mandate, the Code7:Tech team will take charge of the brand building, digital development and customer engagement strategies for the company.
Advertising

Levi’s launches new ad campaign starring brand ambassador Deepika Padukone

The TVC is set to the tunes of the classic song ‘Auva Auva Koi Yahan Nache’ and features a diverse set of women from different walks of life.
Advertising

iCubesWire bags digital marketing mandate for Servhub

The agency will be responsible for managing the digital marcom and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM.
Marketing

Cinépolis And The Himalaya Drug Company join Forces Through ITV And Motivator To Ensure High Safety Standards

Defining A New Standard of Safety, The Brands Join Hands To Provide A Secure And Protected Environment For Moviegoers.
Marketing

“The return rate of our core consumers is 90 per cent:” OYO’s Mayur Hola

The global brand head speaks about their latest campaign, the power of OYO’s tech, and weighs on in-house teams versus agencies.
Advertising

Britannia on-boards Sonu Sood to familiarise kids with self-defense...

On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.
Advertising

IKEA touts the value of shared relationships in new ad…

… While it plans to open its first mall in India at Noida.
Advertising

Club Mahindra aims at the international traveller in new campaign…

…. Pushes domestic travel when international travel remains a concern.
Advertising

HiCare appoints Code7:Tech as its Creative and Digital Agency

Following the mandate, the Code7:Tech team will take charge of the brand building, digital development and customer engagement strategies for the company.
Advertising

Levi’s launches new ad campaign starring brand ambassador Deepika Padukone

The TVC is set to the tunes of the classic song ‘Auva Auva Koi Yahan Nache’ and features a diverse set of women from different walks of life.
Advertising

iCubesWire bags digital marketing mandate for Servhub

The agency will be responsible for managing the digital marcom and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM.
Marketing

Cinépolis And The Himalaya Drug Company join Forces Through ITV And Motivator To Ensure High Safety Standards

Defining A New Standard of Safety, The Brands Join Hands To Provide A Secure And Protected Environment For Moviegoers.