News

Marketing

Adidas puts its partnership with Kanye West under review; will continue to co-manage Yeezy during this period

West responded to the news with an expletive-laden comment on social media.
Marketing

QR codes: The new call to action for brands?

Cleartrip recently used QR codes to nudge consumers to avail discounts for trips. The company launched a nationwide print ad recently to promote the campaign.
Marketing

KFC plans to double its special restaurants by 2024

Currently, the brand has 33 special restaurants across 19 Indian cities.
Marketing

What next for F&B startups?

At the first edition of afaqs! Startup Brands Summit, the panellists discussed how they negotiate various challenges as they compete with the established players in the industry.
Digital

54% of Indian consumers think online ads reduce festive buying stress: Report

The Integral Ad Science report reveals that 86% of Indian consumers will begin shopping before November to avoid higher prices later.
Advertising

T.A.C launches Dashapushpadi range campaign featuring Kajal Aggarwal

Through the ad film, Kajal Agarwal entails the journey of a new mom who has stepped into motherhood and wants the best and safest baby care products for the new born.
Advertising

JACK&JONES & Ranveer Singh are back with another campaign #DONTHOLDBACK3.0

The film opens in an everyday setting - a bunch of corporates and working professionals going about their daily routine, dressed as per the norms.
Social Media

WhatsApp’s latest privacy campaign highlights built-in layers of protection

HS Prannoy talks about the famous WhatsApp group chat that helped in India's Thomas Cup Win.
Advertising

Bélora Paris' unique take on Karwa Chauth shown from the eyes of a trans-woman

The film is a heart-warming take on Karwa Chauth love shown through the eyes of a trans woman.
Marketing

Bisleri fortifies its local brand love strategy by partnering with Godfather

Launches Godfather limited edition bottles in Telangana and Andhra Pradesh.
Marketing

KFC plans to double its special restaurants by 2024

Currently, the brand has 33 special restaurants across 19 Indian cities.
Marketing

What next for F&B startups?

At the first edition of afaqs! Startup Brands Summit, the panellists discussed how they negotiate various challenges as they compete with the established players in the industry.
Digital

54% of Indian consumers think online ads reduce festive buying stress: Report

The Integral Ad Science report reveals that 86% of Indian consumers will begin shopping before November to avoid higher prices later.
Advertising

T.A.C launches Dashapushpadi range campaign featuring Kajal Aggarwal

Through the ad film, Kajal Agarwal entails the journey of a new mom who has stepped into motherhood and wants the best and safest baby care products for the new born.
Advertising

JACK&JONES & Ranveer Singh are back with another campaign #DONTHOLDBACK3.0

The film opens in an everyday setting - a bunch of corporates and working professionals going about their daily routine, dressed as per the norms.
Social Media

WhatsApp’s latest privacy campaign highlights built-in layers of protection

HS Prannoy talks about the famous WhatsApp group chat that helped in India's Thomas Cup Win.
Advertising

Bélora Paris' unique take on Karwa Chauth shown from the eyes of a trans-woman

The film is a heart-warming take on Karwa Chauth love shown through the eyes of a trans woman.
Marketing

Bisleri fortifies its local brand love strategy by partnering with Godfather

Launches Godfather limited edition bottles in Telangana and Andhra Pradesh.