News

Social Media

TikTok's rewind video is a little different from YouTube's...

The brand has positioned its rewind video on YouTube India's banner ads.
Marketing

Cement segment advertising gets poetic, metaphoric

We analyse as Birla Cement releases new spots.
Advertising

Smartphone brands get tech gurus to influence purchase decisions

Top names Unbox Therapy, Technical Guruji, Trackin Tech are seen in ads.
Social Media

Google's Trend Lab releases 'Year in Search' 2019

A look at Google's trend report on the most searched for terms in India.
Marketing

Agencies invest in 'Voice Verticals'

We take a look at few examples.
Advertising

Tara Sinha, First Lady of Indian advertising, is no more

Aged 88, she passed away at her Gurugram house today afternoon.
Advertising

Mirum India wins creative mandate for PLAY

The agency will be the creative AOR for the brand and will take care of its social and creative duties.
Advertising

PivotRoots wins digital media services mandate for PGIM India Mutual Fund

PivotRoots will also manage the organic visibility mandate.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Advertising

Zomato pulls a Domino's with 'on-time or free' delivery promise

...unlike the usual discounts, variety and ease of use narrative
Advertising

Smartphone brands get tech gurus to influence purchase decisions

Top names Unbox Therapy, Technical Guruji, Trackin Tech are seen in ads.
Social Media

Google's Trend Lab releases 'Year in Search' 2019

A look at Google's trend report on the most searched for terms in India.
Marketing

Agencies invest in 'Voice Verticals'

We take a look at few examples.
Advertising

Tara Sinha, First Lady of Indian advertising, is no more

Aged 88, she passed away at her Gurugram house today afternoon.
Advertising

Mirum India wins creative mandate for PLAY

The agency will be the creative AOR for the brand and will take care of its social and creative duties.
Advertising

PivotRoots wins digital media services mandate for PGIM India Mutual Fund

PivotRoots will also manage the organic visibility mandate.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Advertising

Zomato pulls a Domino's with 'on-time or free' delivery promise

...unlike the usual discounts, variety and ease of use narrative