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Social Media

Zomato, Domino's, Paytm dive into the Shark Tank

Shark Tank India’s memes are all over social media. Here’s how influencers and brands punned on the business reality show’s judges.
Advertising

Nestle KitKat draws public ire after Lord Jagannath, Balabhadra, and Subhadra seen on the finger chocolate’s wrapper

Social media accuses the brand of hurting religious sentiments; KitKat says it withdrew the packs last year (2021) in a "pre-emptive" move.
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upGrad is the newest addition to Sociowash’s Youth Marketing Wing “Youthbeat”

The mandate includes managing all activities associated with the campus ambassador program including recruitment of student ambassadors from top universities.
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ET Medialabs bags Performance Branding Mandate for Kapiva

ET MediaLabs will strengthen Kapiva’s Performance Branding services with an aim to build awareness.
Advertising

Rediffusion wins Nippon India Mutual fund business

The business will be handled out of the Mumbai office.
Marketing Initiative

Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition!

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor.
Marketing

"Sustainability over momentary success": Hyundai's Tarun Garg on 24-year long association with Shah Rukh

In 1998, both SRK and Hyundai entered the fast lane. Despite his recent professional turbulence, the brand has retained him. Hyundai's director-sales, marketing & service, on the relationship.
Advertising

Emirates scales Burj Khalifa once again; this time with an A380 to promote Dubai Expo 2020

The airline pulled off the stunt a second time with a specially painted aircraft in the background.
Marketing

Bira 91 partners with boAt to launch ‘BOOM’, a limited-edition collection of audio devices

The craft beer brand has released a music video promoting the collection.
Advertising

Twitter turns manifestation tweets by celebs into outdoor ads

Titled ‘Tweet it into Existence’, the billboards feature hopeful tweets from the past that eventually turned to reality.
Advertising

upGrad is the newest addition to Sociowash’s Youth Marketing Wing “Youthbeat”

The mandate includes managing all activities associated with the campus ambassador program including recruitment of student ambassadors from top universities.
Advertising

ET Medialabs bags Performance Branding Mandate for Kapiva

ET MediaLabs will strengthen Kapiva’s Performance Branding services with an aim to build awareness.
Advertising

Rediffusion wins Nippon India Mutual fund business

The business will be handled out of the Mumbai office.
Marketing Initiative

Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition!

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor.
Marketing

"Sustainability over momentary success": Hyundai's Tarun Garg on 24-year long association with Shah Rukh

In 1998, both SRK and Hyundai entered the fast lane. Despite his recent professional turbulence, the brand has retained him. Hyundai's director-sales, marketing & service, on the relationship.
Advertising

Emirates scales Burj Khalifa once again; this time with an A380 to promote Dubai Expo 2020

The airline pulled off the stunt a second time with a specially painted aircraft in the background.
Marketing

Bira 91 partners with boAt to launch ‘BOOM’, a limited-edition collection of audio devices

The craft beer brand has released a music video promoting the collection.
Advertising

Twitter turns manifestation tweets by celebs into outdoor ads

Titled ‘Tweet it into Existence’, the billboards feature hopeful tweets from the past that eventually turned to reality.