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Advertising

Chimp&z Inc wins digital marketing mandate for Astral

The agency collaborates with Astral Pipes, Astral Foundation, and Astral Adhesives to enhance brand awareness on digital
Marketing

Grofers gets a new logo

The e-grocer now spells its name in lowercase than in uppercase as it did before the logo change.
Media

Amazon India Launches miniTV – a free video streaming service

Watch entertaining, trendy and fresh videos for free – no paid subscription required – on Amazon’s shopping app.
Media

Mediabrands launches MBCS in India; integrates content function with it

MBCS is a data-driven content practice, built on the intelligence and insight that media provides about which content connects brands.
Advertising

ASCI appoints Infectious Advertising as their creative partner

Infectious Advertising will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs.
Media

Big networks regain leadership in the FTA space; New GECs struggle to keep pace

From no presence at all a year back to seven out of the top ten channels, the 'Goliaths' have come heavy on 'Davids'.
Marketing

Pee Safe enters Gillette Venus and Veet space with sub-brand Furr

It marks the entry of Pee Safe into the female grooming segment.
Advertising

Amitabh Bachchan falls for cheese cream biscuit Malkist

The brand’s debut ad campaign showcases its new positioning, ‘Malkist Can’t Resist’.
Guest Article

India’s need for a vaccine (over)drive

A look at the vaccination drive from a behaviour change perspective as vaccine hesitancy drops and people want to get jabbed.
Advertising

Pepsi celebrates the ‘messy’ moments we’ve missed so much; looks forward to enjoying them again

The ad comes at a time when fully vaccinated people in the US don’t need to wear a mask outside, except in big crowds.
Media

Amazon India Launches miniTV – a free video streaming service

Watch entertaining, trendy and fresh videos for free – no paid subscription required – on Amazon’s shopping app.
Media

Mediabrands launches MBCS in India; integrates content function with it

MBCS is a data-driven content practice, built on the intelligence and insight that media provides about which content connects brands.
Advertising

ASCI appoints Infectious Advertising as their creative partner

Infectious Advertising will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs.
Media

Big networks regain leadership in the FTA space; New GECs struggle to keep pace

From no presence at all a year back to seven out of the top ten channels, the 'Goliaths' have come heavy on 'Davids'.
Marketing

Pee Safe enters Gillette Venus and Veet space with sub-brand Furr

It marks the entry of Pee Safe into the female grooming segment.
Advertising

Amitabh Bachchan falls for cheese cream biscuit Malkist

The brand’s debut ad campaign showcases its new positioning, ‘Malkist Can’t Resist’.
Guest Article

India’s need for a vaccine (over)drive

A look at the vaccination drive from a behaviour change perspective as vaccine hesitancy drops and people want to get jabbed.
Advertising

Pepsi celebrates the ‘messy’ moments we’ve missed so much; looks forward to enjoying them again

The ad comes at a time when fully vaccinated people in the US don’t need to wear a mask outside, except in big crowds.