News

Points of View

Do brand managers secretly love trolls?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?
Media

The changing definition of a media company, post-COVID

The fifth edition of the book, titled 'The Indian Media Business; Pandemic and After' by Vanita Kohli-Khandekar, attempts to explore this topic.
Marketing

Kusha Kapila and Sara Ali Khan turn personal chauffeurs to women on their way to a Tinder date

It’s the dating app’s new show ‘Swipe Right’.
Advertising

Apple puts a musical twist on new product ads

The ads for all the new products introduced at the Apple event this year have a musical twist.
Marketing

Mercedes-Benz India implements ‘Retail of the Future’ sales offering; to sell directly to customers

The carmaker retains ownership of the entire stock, will retail via Franchise Partners, invoice customers directly.
Advertising

Cadbury appoints Shah Rukh Khan as the brand ambassador of countless small stores

Using machine learning, Ogilvy, for the chocolate giant, got King Khan’s voice and face to endorse the businesses.
Advertising

‘Mauka Mauka’ guy’s search for a big TV continues just like Pak’s for a win against India

Pakistan has never beaten India in an ICC World Cup event.
Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.
Advertising

Viral Pitch bags influencer marketing mandate for Park Avenue

Launches #BeerCareForGreatHair campaign for its Beer shampoo range.
Advertising

Madison Media wins Media AOR of Obeetee

The account will be handled by Madison Media Alpha based out of Mumbai.
Marketing

Kusha Kapila and Sara Ali Khan turn personal chauffeurs to women on their way to a Tinder date

It’s the dating app’s new show ‘Swipe Right’.
Advertising

Apple puts a musical twist on new product ads

The ads for all the new products introduced at the Apple event this year have a musical twist.
Marketing

Mercedes-Benz India implements ‘Retail of the Future’ sales offering; to sell directly to customers

The carmaker retains ownership of the entire stock, will retail via Franchise Partners, invoice customers directly.
Advertising

Cadbury appoints Shah Rukh Khan as the brand ambassador of countless small stores

Using machine learning, Ogilvy, for the chocolate giant, got King Khan’s voice and face to endorse the businesses.
Advertising

‘Mauka Mauka’ guy’s search for a big TV continues just like Pak’s for a win against India

Pakistan has never beaten India in an ICC World Cup event.
Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.
Advertising

Viral Pitch bags influencer marketing mandate for Park Avenue

Launches #BeerCareForGreatHair campaign for its Beer shampoo range.
Advertising

Madison Media wins Media AOR of Obeetee

The account will be handled by Madison Media Alpha based out of Mumbai.