News

Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
Advertising

Creativeland launches Asia Crossbow Insights

It is a specialized research division led by Shalini Sinha, and will focus on using consumer behaviour and technology to help strengthen brand transformation.
Advertising

Whatsapp's new ad campaign highlights privacy when messaging

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.
Marketing Initiative

Ads that match the moment make an impact

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.
Advertising

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.
Media

Subhash Chandra settles over 91% debt to lenders

Chandra shared his next steps in terms of setting up a venture in the video space in the digital ecosystem.
Advertising

Meet the team behind Fevicol's 'sticky' Friendship Day campaign

The team didn't sleep for a week and to coordinate with over 100 brands to bring the campaign to life.
Guest Article

How a show named Lupin fixed an appointment with me

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.
Media

COLORS’ flags off the second season of Balika Vadhu

The show will premiere on 9th August, air every Monday-Friday at 8 pm only on COLORS.
Advertising

Sociowash bags the digital mandate for India Gate Health's Campaign

The mandate will consist of overall planning, strategizing, and managing the brand’s digital campaign and media.
Advertising

Whatsapp's new ad campaign highlights privacy when messaging

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.
Marketing Initiative

Ads that match the moment make an impact

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.
Advertising

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.
Media

Subhash Chandra settles over 91% debt to lenders

Chandra shared his next steps in terms of setting up a venture in the video space in the digital ecosystem.
Advertising

Meet the team behind Fevicol's 'sticky' Friendship Day campaign

The team didn't sleep for a week and to coordinate with over 100 brands to bring the campaign to life.
Guest Article

How a show named Lupin fixed an appointment with me

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.
Media

COLORS’ flags off the second season of Balika Vadhu

The show will premiere on 9th August, air every Monday-Friday at 8 pm only on COLORS.
Advertising

Sociowash bags the digital mandate for India Gate Health's Campaign

The mandate will consist of overall planning, strategizing, and managing the brand’s digital campaign and media.