News

Marketing

Fino Payments Bank teams up with Rajasthan Royals as Digital Banking Partner

Aims to strengthen digital footprint by engaging with the franchisee’s follower base.
Advertising

Ticketless-duo Federer and Trevor Noah explore Switzerland together

Switzerland Tourism launches the 2023 #IneedSwitzerland campaign film ‘The Ride of a Lifetime’ showcasing the Grand Train Tour of Switzerland.
Marketing

Chennai Super Kings announces playR as Global Merchandising Partner

As part of the arrangement playR will exclusively manufacture and sell CSK’s team wear and CSK branded cricket equipment.
Advertising

MS Dhoni dances in Orient Electric’s new TVC

The TVC featuring MS Dhoni doing a charming hook step to the tune of ‘Orient BLDC Ghoomega, Toh India Jhoomega’.
Advertising

Siyaram’s launches its first Influencer-led campaign ft. Aparshakti Khurana

The brand collaborated with the Bollywood actor to entice the youth to its new marketing initiative.
Marketing

Tata IPL 2023 to Go.ev with the Tiago.ev

Tata Motors continues its association for the sixth consecutive year as the Official Partner for the league.
Advertising

Wunderman Thompson India bags Brand Building Mandate for Tata Astrum Super

The agency will need to give the brand a competitive edge so it can command a premium over branded & unorganized players.
Digital

Google launches new ad transparency center to ensure user safety

The tech giant also announced that it removed 5.2 billion ads from its platforms in 2022.
Advertising

CEAT launches new campaign ft. Rohit Sharma, Shreyas Iyer and Shubman Gill

The new TVC campaign is conceptualised by Ogilvy.
Advertising

Disney Star and JioCinema engage in 'Star' war ahead of IPL

With the tournament set to commence, here is how the two broadcasters are banking on top celebrities to gain viewership.
Marketing

Chennai Super Kings announces playR as Global Merchandising Partner

As part of the arrangement playR will exclusively manufacture and sell CSK’s team wear and CSK branded cricket equipment.
Advertising

MS Dhoni dances in Orient Electric’s new TVC

The TVC featuring MS Dhoni doing a charming hook step to the tune of ‘Orient BLDC Ghoomega, Toh India Jhoomega’.
Advertising

Siyaram’s launches its first Influencer-led campaign ft. Aparshakti Khurana

The brand collaborated with the Bollywood actor to entice the youth to its new marketing initiative.
Marketing

Tata IPL 2023 to Go.ev with the Tiago.ev

Tata Motors continues its association for the sixth consecutive year as the Official Partner for the league.
Advertising

Wunderman Thompson India bags Brand Building Mandate for Tata Astrum Super

The agency will need to give the brand a competitive edge so it can command a premium over branded & unorganized players.
Digital

Google launches new ad transparency center to ensure user safety

The tech giant also announced that it removed 5.2 billion ads from its platforms in 2022.
Advertising

CEAT launches new campaign ft. Rohit Sharma, Shreyas Iyer and Shubman Gill

The new TVC campaign is conceptualised by Ogilvy.
Advertising

Disney Star and JioCinema engage in 'Star' war ahead of IPL

With the tournament set to commence, here is how the two broadcasters are banking on top celebrities to gain viewership.