News

Media

Team Zee5 foresees its second-biggest market in the US on the back of content from South Asia

Her assessment is that in a year from now, the US would be the second-largest market for ZEE5, after India, in terms of revenue.
Marketing

Behind the scenes with Cuemath’s rebranding exercise

A new logo and colour palette, as well as expansion plans are on the cards for the math-focused edtech platform.
Advertising

Gillette’s efforts to revive India’s barber community

Gillette India will support barbers and their families by providing them with a COVID-19 Health Insurance cover up to Rs 1 lakh.
Advertising

upGrad highlights ‘kaam ki degree’ in new MBA course spot

The edtech platform talks about how to pick options that offer a career-outcome linked MBA degree instead of a namesake certificate.
Advertising

Dentsu Webchutney wins 2 Silver Lions on Day 3 of Cannes Lions 2021

Their entries ‘The World’s Most Reported Trailer’ to promote the Bollywood movie Thappad and 8-Bit Journo for Vice Media won an award each.
Advertising

Ogilvy India bags a Bronze Lion on Day 3 of Cannes Lions 2021

The ad by Ogilvy Mumbai and Wavemaker for Mondelez won an award in the Creative Data Lions category.
Advertising

Top 10 most-watched Indian ads on YouTube in May 2021

Myntra Studio's 'Shoppable Fashion Content Feed' featuring Kiara Advani grabbed the top spot followed by Google's 'Get The Facts, with a little help from Google'.
Advertising

Bayer's Seminis awards its digital mandate to Overheard Communications

The dependence of cultivators on digital channels to seek information, engage with brands and share their opinion has seen a tremendous uptick.
Media

Sportskeeda on Times Square billboards; "US contributes to over 20% of our consumption": Porush Jain

The billboard reads, "Soccer transfer expert, Fabrizio Romano joins hands with Sportskeeda."
Guest Article

Why investors are the best consumers

While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.
Advertising

Gillette’s efforts to revive India’s barber community

Gillette India will support barbers and their families by providing them with a COVID-19 Health Insurance cover up to Rs 1 lakh.
Advertising

upGrad highlights ‘kaam ki degree’ in new MBA course spot

The edtech platform talks about how to pick options that offer a career-outcome linked MBA degree instead of a namesake certificate.
Advertising

Dentsu Webchutney wins 2 Silver Lions on Day 3 of Cannes Lions 2021

Their entries ‘The World’s Most Reported Trailer’ to promote the Bollywood movie Thappad and 8-Bit Journo for Vice Media won an award each.
Advertising

Ogilvy India bags a Bronze Lion on Day 3 of Cannes Lions 2021

The ad by Ogilvy Mumbai and Wavemaker for Mondelez won an award in the Creative Data Lions category.
Advertising

Top 10 most-watched Indian ads on YouTube in May 2021

Myntra Studio's 'Shoppable Fashion Content Feed' featuring Kiara Advani grabbed the top spot followed by Google's 'Get The Facts, with a little help from Google'.
Advertising

Bayer's Seminis awards its digital mandate to Overheard Communications

The dependence of cultivators on digital channels to seek information, engage with brands and share their opinion has seen a tremendous uptick.
Media

Sportskeeda on Times Square billboards; "US contributes to over 20% of our consumption": Porush Jain

The billboard reads, "Soccer transfer expert, Fabrizio Romano joins hands with Sportskeeda."
Guest Article

Why investors are the best consumers

While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.