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Advertising

GenY Medium wins digital marketing mandate for Indian organic nutraceutical brand Jollywell

The partnership comes on the back of a series of wins as GenY solidifies its foothold in the healthy foods and healthcare space as a whole.
Marketing

Photos of French fries, noodles and momos... on the Amazon shopping app?

Under #FoundItOnAmazon, users can view photos of food, recipes, and shop for all the ingredients and utensils too.
Marketing

Facebook to compensate advertisers for code error

It led to the tech giant’s conversion lift tool miscalculate the effectiveness of many brand campaigns.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Marketing

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

Brands like Kohinoor and Fortune are having a moment, as foodies and home chefs experiment with biryani at home.
Advertising

Indian Railways bring back ‘Gappu Bhaiya’ in COVID awareness ad

The animated cartoon character first appeared in a non-COVID ad released in November 2019 to spread awareness about passenger safety.
Social Media

Snapchat introduces TikTok-like feature called 'Spotlight'

Spotlight gives users the opportunity to earn money with short format videos that look suspiciously like TikTok videos...
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Advertising

IKEA’s new ad reminds us of a grim reality about our homes…

… Because not every home is where the heart is.
Advertising

Adman Subhas Warrier and Shyam Musthafa launch multidisciplinary creative agency

Based in Kochi, ‘Sensibly Weird Company’ aims to help brands grow by creating stories, design and creative.
Marketing

Facebook to compensate advertisers for code error

It led to the tech giant’s conversion lift tool miscalculate the effectiveness of many brand campaigns.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Marketing

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

Brands like Kohinoor and Fortune are having a moment, as foodies and home chefs experiment with biryani at home.
Advertising

Indian Railways bring back ‘Gappu Bhaiya’ in COVID awareness ad

The animated cartoon character first appeared in a non-COVID ad released in November 2019 to spread awareness about passenger safety.
Social Media

Snapchat introduces TikTok-like feature called 'Spotlight'

Spotlight gives users the opportunity to earn money with short format videos that look suspiciously like TikTok videos...
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Advertising

IKEA’s new ad reminds us of a grim reality about our homes…

… Because not every home is where the heart is.
Advertising

Adman Subhas Warrier and Shyam Musthafa launch multidisciplinary creative agency

Based in Kochi, ‘Sensibly Weird Company’ aims to help brands grow by creating stories, design and creative.