News

Advertising

Sebamed offers free pH testing kit with its soap now

A front page ad in major newspapers including Times of India offers users a free at-home pH testing kit on purchase of the soap.
Advertising

Lenovo turns gaming laptop reviews into heavy metal music videos

Swedish metal band Iron Savages screams the reviews from ‘The Verge’ and ‘manofmany.com’ for two heavy metal videos.
Marketing

Dabur forays into Ghee category with ‘Dabur 100% Pure Cow Ghee’

Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Advertising

'100% pure, no sugar adulteration,' says Dabur in 3-minute film about the way honey is sourced

The film shows honey collectors on a honey trail in the Sunderban; highlights the 'beehive to breakfast table' journey of honey.
Advertising

Pampers gets dads to coach new dad Virat Kohli in a hilarious ad…

… Conceptualised by Leo Burnett, it’s quite the moment marketing move.
Advertising

Pepsi shines a light on ‘The Weeknd’ in its Super Bowl Halftime Show ad

The show’s official sponsor has decided to cut its ads to bring more focus on the event.
Media

TV9 Network launches TV9 Bangla

It's the sixth language news channel from the House of TV9.
Advertising

Cadbury’s Creme Egg ad featuring gay couple draws online criticism

The ad was released for the Creme Egg's 50th anniversary.
Advertising

Dentsu confirms iProspect to absorb Vizeum globally

The merger will create a new, future-focused, end-to-end global media agency under the iProspect banner.
Marketing

Dabur forays into Ghee category with ‘Dabur 100% Pure Cow Ghee’

Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Advertising

'100% pure, no sugar adulteration,' says Dabur in 3-minute film about the way honey is sourced

The film shows honey collectors on a honey trail in the Sunderban; highlights the 'beehive to breakfast table' journey of honey.
Advertising

Pampers gets dads to coach new dad Virat Kohli in a hilarious ad…

… Conceptualised by Leo Burnett, it’s quite the moment marketing move.
Advertising

Pepsi shines a light on ‘The Weeknd’ in its Super Bowl Halftime Show ad

The show’s official sponsor has decided to cut its ads to bring more focus on the event.
Media

TV9 Network launches TV9 Bangla

It's the sixth language news channel from the House of TV9.
Advertising

Cadbury’s Creme Egg ad featuring gay couple draws online criticism

The ad was released for the Creme Egg's 50th anniversary.
Advertising

Dentsu confirms iProspect to absorb Vizeum globally

The merger will create a new, future-focused, end-to-end global media agency under the iProspect banner.