News

Marketing

Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?
Advertising

Bumble revamps app - introduces ads for premium features

The ads talk about the different ways in which the premium features can help users find matches.
Marketing

Cultbike.fit looks out for procrastinators to become its chief excuse officer

Currently served by stand-up comedian Atul Khatri, the new ‘CEO’ will be paid Rs 1 lakh for three months.
Advertising

Wavemaker creates collectible 'Money Heist' ad for HT

The idea of the ad is to transform a newspaper into a 'Money Heist' souvenir.
Social Media

Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.
Advertising

Pet food brand Pedigree shows Indie dogs some love in new campaign

ZEE5 India, the creative partner of the campaign, brings forth the real-life tales of people and their experience of adopting stray dogs.
Marketing

Snap goes all out with new offerings at the annual Lens Fest

It announced a host of new features for Lenses, monetization tools for AR creators and even new features for Spectacles.
Advertising

Lyxel&Flamingo wins social media mandate for Axiom Ayurveda’s AloFrut

The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement.
Media

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
Marketing

Ola zooms into quick grocery delivery service with Ola Store

Promising delivery of essential groceries in 10-15 minutes, Ola re-enters a segment it exited a few years ago.
Marketing

Cultbike.fit looks out for procrastinators to become its chief excuse officer

Currently served by stand-up comedian Atul Khatri, the new ‘CEO’ will be paid Rs 1 lakh for three months.
Advertising

Wavemaker creates collectible 'Money Heist' ad for HT

The idea of the ad is to transform a newspaper into a 'Money Heist' souvenir.
Social Media

Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.
Advertising

Pet food brand Pedigree shows Indie dogs some love in new campaign

ZEE5 India, the creative partner of the campaign, brings forth the real-life tales of people and their experience of adopting stray dogs.
Marketing

Snap goes all out with new offerings at the annual Lens Fest

It announced a host of new features for Lenses, monetization tools for AR creators and even new features for Spectacles.
Advertising

Lyxel&Flamingo wins social media mandate for Axiom Ayurveda’s AloFrut

The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement.
Media

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
Marketing

Ola zooms into quick grocery delivery service with Ola Store

Promising delivery of essential groceries in 10-15 minutes, Ola re-enters a segment it exited a few years ago.