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Dettol out with first ‘home made’ ad film

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.
Media

Ekta Kapoor forgoes Rs 2.5 crore annual salary

Would like the money saved to go to workers as well as freelancers at her firm, Balaji Telefilms.
Marketing

Edelman Special Report: Brand Trust and the Coronavirus Pandemic

The study was conducted among 12000 respondents in 12 markets including India, (between March 23 – 26, 2020) and looked at how consumers expect brands to act during these tumultuous times.
Advertising

"We should never forget what creativity can do": Simon Cook

Cannes Lions' MD says they're opening their platform to share fascinating stories that tell how creativity can create positive change.
Advertising

Cannes Lions 2020 is officially cancelled

Its next edition will be held from June 21-25, 2021 because the 2020 edition was cancelled due to the Coronavirus crisis.
Marketing

"Content plays a vital role in all brand communication": Carlton D'Silva

A chat with the co-founder of House of Awe about digital marketing, film marketing and the nuances of content creation in times of COVID-19
Advertising

The cast of 'Contagion' create PSAs from their homes...

... to talk about the Coronavirus, how it spreads from one person to another and why you should follow the precautions prescribed by public health officials
Social Media

Brands rides on the trending Dalgona hashtag

The Dalgona coffee hashtag has been trending on social media. We, at afaqs!, kept an eye on brands slapping their names with it.
Social Media

Famous Innovations asks Google to add new feature to Google Maps

The Mumbai-based creative agency has asked Google to add the feature that will show crowds as red dots when the map is in walking mode
Advertising

Portugal Tourism's new ad talks of hope while the world locks itself

The ad tells us we all need to take a break, rethink, refocus, recalibrate, and then go back to the world we love so much.
Marketing

Edelman Special Report: Brand Trust and the Coronavirus Pandemic

The study was conducted among 12000 respondents in 12 markets including India, (between March 23 – 26, 2020) and looked at how consumers expect brands to act during these tumultuous times.
Advertising

"We should never forget what creativity can do": Simon Cook

Cannes Lions' MD says they're opening their platform to share fascinating stories that tell how creativity can create positive change.
Advertising

Cannes Lions 2020 is officially cancelled

Its next edition will be held from June 21-25, 2021 because the 2020 edition was cancelled due to the Coronavirus crisis.
Marketing

"Content plays a vital role in all brand communication": Carlton D'Silva

A chat with the co-founder of House of Awe about digital marketing, film marketing and the nuances of content creation in times of COVID-19
Advertising

The cast of 'Contagion' create PSAs from their homes...

... to talk about the Coronavirus, how it spreads from one person to another and why you should follow the precautions prescribed by public health officials
Social Media

Brands rides on the trending Dalgona hashtag

The Dalgona coffee hashtag has been trending on social media. We, at afaqs!, kept an eye on brands slapping their names with it.
Social Media

Famous Innovations asks Google to add new feature to Google Maps

The Mumbai-based creative agency has asked Google to add the feature that will show crowds as red dots when the map is in walking mode
Advertising

Portugal Tourism's new ad talks of hope while the world locks itself

The ad tells us we all need to take a break, rethink, refocus, recalibrate, and then go back to the world we love so much.