News

Marketing

About 80 % of corporate giants have adopted machine learning: GroupM Report

theme for the report revolves around how mobile is bigger than digital
Advertising

The Glitch adds Diageo India to its creative portfolio

The Glitch has grown its relationship with Diageo India from digital and creative partnership since November 2018, to now handling the 360 duties for the brand.
Advertising

GroupM’s Inca launches in India

This will enable brands to run AI-Powered content marketing campaigns beyond social channels.
Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Guest Article

Why today’s marketer should read these 11 books

Recommendations from a seasoned FMCG marketer.
Advertising

Dabur tweaks toothpaste category norms in new spot

Moves on from 'Fights 7 dental problems' copy of Red toothpaste.
Advertising

Tinder adds three more creatives to its #SwipeStories series

The ad films are based on true stories of users' first date experiences.
Marketing

"The shoe will help you seamlessly transcend from gym to street": Sunil Gupta - Brand Director, Reebok India

The Zig Kinetica is Reebok's biggest shoe drop of 2020.
Advertising

Maxxis Rubber India appoints ‘Bang in the Middle’ as its communication agency

Maxxis has appointed ‘Bang in the Middle’ as its integrated communication partner
Marketing Initiative

Cadbury 5 Star's Valentine's Day Campaign Creates Waves by Doing... Nothing

The brand has released three quirky ad films along with some humorous outdoor advertising...
Advertising

GroupM’s Inca launches in India

This will enable brands to run AI-Powered content marketing campaigns beyond social channels.
Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Guest Article

Why today’s marketer should read these 11 books

Recommendations from a seasoned FMCG marketer.
Advertising

Dabur tweaks toothpaste category norms in new spot

Moves on from 'Fights 7 dental problems' copy of Red toothpaste.
Advertising

Tinder adds three more creatives to its #SwipeStories series

The ad films are based on true stories of users' first date experiences.
Marketing

"The shoe will help you seamlessly transcend from gym to street": Sunil Gupta - Brand Director, Reebok India

The Zig Kinetica is Reebok's biggest shoe drop of 2020.
Advertising

Maxxis Rubber India appoints ‘Bang in the Middle’ as its communication agency

Maxxis has appointed ‘Bang in the Middle’ as its integrated communication partner
Marketing Initiative

Cadbury 5 Star's Valentine's Day Campaign Creates Waves by Doing... Nothing

The brand has released three quirky ad films along with some humorous outdoor advertising...