News

Marketing

Zomato starts home delivery of alcohol in Odisha

Starting with Bhubaneswar, Zomato will soon expand to other cities like Rourkela, Balasore, Balangir, Sambalpur, Berhampur and Cuttack.
Marketing

Uber India to let go of 600 employees

Driver and rider support among the functions that will feel this impact and these reductions are part of previously announced global job cuts this month.
Marketing

PepsiCo India partners with Dunzo to launch exclusive LAY’S and Kurkure e-stores

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur.
Marketing

The ice cream industry has a summer meltdown

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.
Advertising

As flights reopen, will flyers pay attention to airport OOH and DOOH ads?

The ban on domestic flights has been lifted, but the way we fly has changed drastically. How will flyers perceive airport ads now?
Marketing

L’Oréal India develops safety guidelines for reopening salons

The salon experience is a special experience. Consumers look forward to their salon visits, says the market leader.
Marketing

"Hospitality industry will recover; question is when, not if": OYO's Ritesh Agarwal

The Coronavirus pandemic has hit the hospitality industry hard. So, what will the future look like? OYO CEO Ritesh Agarwal weighs in...
Advertising

SBI Life crowdsources personal messages for PPE kits

Messages, along with the name of the sender, will be attached to the PPE kits that will be delivered to frontline healthcare workers.
Advertising

Kotak’s Saavdhan and Vishram have lessons for the new normal

Kotak Mahindra Bank’s musical ad film features Saavdhan Sing and Vishram Sing. The duo conveys the importance of slowing down, exercising restraint and learning from the COVID-19 crisis.
Guest Article

How short is your client brief?

A good brief needs to sharply define the 'objective', the 'audience', and why should they get influenced, or motivated, to choose me (proposition).
Marketing

PepsiCo India partners with Dunzo to launch exclusive LAY’S and Kurkure e-stores

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur.
Marketing

The ice cream industry has a summer meltdown

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.
Advertising

As flights reopen, will flyers pay attention to airport OOH and DOOH ads?

The ban on domestic flights has been lifted, but the way we fly has changed drastically. How will flyers perceive airport ads now?
Marketing

L’Oréal India develops safety guidelines for reopening salons

The salon experience is a special experience. Consumers look forward to their salon visits, says the market leader.
Marketing

"Hospitality industry will recover; question is when, not if": OYO's Ritesh Agarwal

The Coronavirus pandemic has hit the hospitality industry hard. So, what will the future look like? OYO CEO Ritesh Agarwal weighs in...
Advertising

SBI Life crowdsources personal messages for PPE kits

Messages, along with the name of the sender, will be attached to the PPE kits that will be delivered to frontline healthcare workers.
Advertising

Kotak’s Saavdhan and Vishram have lessons for the new normal

Kotak Mahindra Bank’s musical ad film features Saavdhan Sing and Vishram Sing. The duo conveys the importance of slowing down, exercising restraint and learning from the COVID-19 crisis.
Guest Article

How short is your client brief?

A good brief needs to sharply define the 'objective', the 'audience', and why should they get influenced, or motivated, to choose me (proposition).