News

Marketing Initiative

Discovery Kids’ new initiative #LockdownDiariesWithKids brings together stories of WFH with Kids

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.
Advertising

Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-over

Over four minutes long, the ad is a sign of how far DIY men's grooming has come.
Guest Article

Ad fraud: The one disease that digital marketers need to avoid

Our guest author writes about ad fraud, what exactly it is, the types of ad fraud and how marketers can prevent it.
Advertising

Nescafé's rousing new ad reaffirms its position as your cup of resolve

A cup of Nescafé is all you need before you embark on a new journey now that the COVID-induced lockdown is lifted.
Advertising

"... Phir aap mask kyun nahi laga rahe hai": Ogilvy's engrossing PSAs put the onus on your ears

Made for the public and not for any client, these PSAs drill down the relevance of wearing a mask.
Marketing

Jubilant FoodWorks enters FMCG space; launches 'ChefBoss' Ready-To-Cook sauces, gravies, and pastes

Packs will come in 150gm to 200gm sizes and cost between Rs. 75 to Rs. 100. Initial availability only on e-commerce portals.
Advertising

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax.
Advertising

Asian Paints pushes DIY home solutions in lockdown with ezyCR8 line

Again, the paints major diversifies beyond its core offering. Viroprotek was about sanitising. This range is about frosting glass, cleaning rust...
Marketing

Marico launches ‘Protect’ surface disinfectants; partners with Ola and HDFC to ensure safety of customers

Ola will provide The Protect range to the driver-partners to be used to disinfect commonly used surfaces before every ride. HDFC will use the spray to create hygienic work environment.
Marketing

Bhuvan Bam launches a newline of face masks under ‘Youthiapa' brand

The limited-edition range of face masks is available on the official website at Rs 125 per piece.
Guest Article

Ad fraud: The one disease that digital marketers need to avoid

Our guest author writes about ad fraud, what exactly it is, the types of ad fraud and how marketers can prevent it.
Advertising

Nescafé's rousing new ad reaffirms its position as your cup of resolve

A cup of Nescafé is all you need before you embark on a new journey now that the COVID-induced lockdown is lifted.
Advertising

"... Phir aap mask kyun nahi laga rahe hai": Ogilvy's engrossing PSAs put the onus on your ears

Made for the public and not for any client, these PSAs drill down the relevance of wearing a mask.
Marketing

Jubilant FoodWorks enters FMCG space; launches 'ChefBoss' Ready-To-Cook sauces, gravies, and pastes

Packs will come in 150gm to 200gm sizes and cost between Rs. 75 to Rs. 100. Initial availability only on e-commerce portals.
Advertising

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax.
Advertising

Asian Paints pushes DIY home solutions in lockdown with ezyCR8 line

Again, the paints major diversifies beyond its core offering. Viroprotek was about sanitising. This range is about frosting glass, cleaning rust...
Marketing

Marico launches ‘Protect’ surface disinfectants; partners with Ola and HDFC to ensure safety of customers

Ola will provide The Protect range to the driver-partners to be used to disinfect commonly used surfaces before every ride. HDFC will use the spray to create hygienic work environment.
Marketing

Bhuvan Bam launches a newline of face masks under ‘Youthiapa' brand

The limited-edition range of face masks is available on the official website at Rs 125 per piece.