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NPCI partners with Badshah to release a new rap anthem ‘Life Hai Wow’

The campaign is an extension of NPCI’s long-standing UPI Chalega campaign.
Advertising

AU Bank launches a digital campaign for its LIT Credit Card

The three films use humorous analogies to demonstrate selecting benefits as per individual’s lifestyle.
Media

Wion to launch new docu-series ‘Inside Xi’s China’ - The Great Game Plan

The 10-episode series will highlight the struggles and global aspirations of Modern China.
Advertising

SGAPR wins PR and social media mandate for RENÉE Cosmetics

This mandate will facilitate RENÉE in expanding its business strategy and boosting its engagement rate in the beauty industry.
Marketing

Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits

The offerings will be available at Rs 10, to consumers in the western markets of India and soon will be released in other markets by August.
Advertising

Khatabook launches the ‘Naam Hi Kafi Hain’ campaign on MSME Day

The campaign recognizes the power of the ‘NAME’ of MSME businesses that inculcates a strong sense of trust in customers.
Marketing

Bumble brings back ‘Stand for Safety’ initiative in India

50% of people Bumble surveyed in India have encountered hateful content online as per Bumble’s recent study.
Advertising

Baskin Robbins partners with GUC as their PR agency for a new product launch

Glad U Came will be responsible for creating and implementing distinctive PR and influencer marketing strategies for the brand’s new campaign for its new range of products.
Advertising

Verve Media wins digital mandate for Urban Gully

Verve Media will be responsible for developing creative social media strategies.
Advertising

India brings home a Silver and a Bronze at WARC Awards for Effectiveness 2022

The Script Room and DDB Mudra Mumbai picked up metals for their work.
Media

Wion to launch new docu-series ‘Inside Xi’s China’ - The Great Game Plan

The 10-episode series will highlight the struggles and global aspirations of Modern China.
Advertising

SGAPR wins PR and social media mandate for RENÉE Cosmetics

This mandate will facilitate RENÉE in expanding its business strategy and boosting its engagement rate in the beauty industry.
Marketing

Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits

The offerings will be available at Rs 10, to consumers in the western markets of India and soon will be released in other markets by August.
Advertising

Khatabook launches the ‘Naam Hi Kafi Hain’ campaign on MSME Day

The campaign recognizes the power of the ‘NAME’ of MSME businesses that inculcates a strong sense of trust in customers.
Marketing

Bumble brings back ‘Stand for Safety’ initiative in India

50% of people Bumble surveyed in India have encountered hateful content online as per Bumble’s recent study.
Advertising

Baskin Robbins partners with GUC as their PR agency for a new product launch

Glad U Came will be responsible for creating and implementing distinctive PR and influencer marketing strategies for the brand’s new campaign for its new range of products.
Advertising

Verve Media wins digital mandate for Urban Gully

Verve Media will be responsible for developing creative social media strategies.
Advertising

India brings home a Silver and a Bronze at WARC Awards for Effectiveness 2022

The Script Room and DDB Mudra Mumbai picked up metals for their work.