News

Marketing

“We want to make chewing gum cool inside the home”: Yogesh Tewari, Mars Wrigley

Chewing gum brand Boomer is being advertised after six years. The brand has retained its popular ‘Boom Boom Boomer’ catchline, but dropped the Boomer Man mascot.
Advertising

Perfetti’s Rohit Kapoor on candy consumption in India…

We spoke to the company’s marketing head on sidelines of the launch of brand’s latest corporate film that stages Alpenliebe as the hero.
Advertising

Coca-Cola's search for purpose amid turbulent times

Featuring spoken word artist 'George The Poet', it's a take on how we can start over by paying attention to things that matter.
Advertising

Hero Lectro positions its e-cycles as an alternative to public transport

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed
Marketing

mcgarrybowen India's new report talks about how human beings will behave once the lockdown is rolled back.

The report enables brands to be prepared for the new behavioural forces of the world, making them easily accepted by their consumers.
Advertising

Nike's new rousing ad is an editing masterpiece

W+K Portland combed through 4,000 clips and chose 72 to combine them into 36-split screen moments that seemed to merge into one.
Marketing

Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.
Marketing

Swiggy launches 'Health Hub'; focuses on healthy eating

It is a healthy food discovery destination on the Swiggy mobile app that curates special healthy menus and dishes by restaurants.
Advertising

Cadbury Dairy Milk's 'Fill in the Thanks' print ad urges us to thank the daily wagers in our lives

As you read the copy and fill in the blanks, it shines a light on the vital role these people play in our lives.
Advertising

Ogilvy wins creative mandate for CARS24

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts.
Advertising

Coca-Cola's search for purpose amid turbulent times

Featuring spoken word artist 'George The Poet', it's a take on how we can start over by paying attention to things that matter.
Advertising

Hero Lectro positions its e-cycles as an alternative to public transport

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed
Marketing

mcgarrybowen India's new report talks about how human beings will behave once the lockdown is rolled back.

The report enables brands to be prepared for the new behavioural forces of the world, making them easily accepted by their consumers.
Advertising

Nike's new rousing ad is an editing masterpiece

W+K Portland combed through 4,000 clips and chose 72 to combine them into 36-split screen moments that seemed to merge into one.
Marketing

Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.
Marketing

Swiggy launches 'Health Hub'; focuses on healthy eating

It is a healthy food discovery destination on the Swiggy mobile app that curates special healthy menus and dishes by restaurants.
Advertising

Cadbury Dairy Milk's 'Fill in the Thanks' print ad urges us to thank the daily wagers in our lives

As you read the copy and fill in the blanks, it shines a light on the vital role these people play in our lives.
Advertising

Ogilvy wins creative mandate for CARS24

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts.