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OYO bats for hockey with a 45 per cent flat coupon discount

The hotel chain is supporting the national hockey team as it plays Olympic champs Argentina.
Advertising

magicpin spoofs Cred’s rewards campaign like a boss

magicpin's new ad takes a dig at Cred’s ‘coins’ and contrasts it against its own rewards program, which it says, has a wider range of spending options.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Marketing

Mentos rolls out limited edition edible emojis

The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Advertising

Britannia Milk Bikis relaunched, takes on Parle-G in a new spot

The new Milk Bikis is made up of 100% atta and touts “doodh roti ki shakti”.
Advertising

And now, Peter England launches linen shirts infused with antiviral technology

The antiviral technology is powered by Viroban, a Swiss fabric technology firm.
Advertising

Nivea’s ‘Cool Kick’ can help ‘Indiranagar ka gunda’ keep his cool

The Nivea communication was created for its ‘Cool Kick’ line of summer focused talcum powder, deodorant and roll on.
Media

BARC India releases “TV Universe Estimates 2020”

Total TV Owning Households grow 6.9% to reach 210 Mn .
Social Media

Zomato's Deepinder Goyal tweets to Mumbai Police about Swiggy's late-night delivery

Mumbai Police has clarified that late-night home delivery of food is allowed even during the curfew.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Marketing

Mentos rolls out limited edition edible emojis

The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Advertising

Britannia Milk Bikis relaunched, takes on Parle-G in a new spot

The new Milk Bikis is made up of 100% atta and touts “doodh roti ki shakti”.
Advertising

And now, Peter England launches linen shirts infused with antiviral technology

The antiviral technology is powered by Viroban, a Swiss fabric technology firm.
Advertising

Nivea’s ‘Cool Kick’ can help ‘Indiranagar ka gunda’ keep his cool

The Nivea communication was created for its ‘Cool Kick’ line of summer focused talcum powder, deodorant and roll on.
Media

BARC India releases “TV Universe Estimates 2020”

Total TV Owning Households grow 6.9% to reach 210 Mn .
Social Media

Zomato's Deepinder Goyal tweets to Mumbai Police about Swiggy's late-night delivery

Mumbai Police has clarified that late-night home delivery of food is allowed even during the curfew.