Marketing

Marketing

Cadbury brings to India its 'Madbury' campaign

Here is a quick analysis.
Marketing

Is heritage a synonym for baggage?

A panel of three discuss at afaqs!' GLB event.
Marketing

Cement segment advertising gets poetic, metaphoric

We analyse as MP Birla Cement releases new spots.
Marketing

Agencies invest in 'Voice Verticals'

We take a look at few examples.
Marketing

“We wanted to tell stories of transformation”: Amazon's Satish Upadhyay

Marketing head of Amazon India Marketplace on his 'Storyboxes'.
Marketing

Brands across segments build on 'no gas' proposition

Here is a look at some.
Marketing

Snacks are being swapped for meals in India: Mondelez Report

Mondelez India has launched its report on snacking patterns in India
Marketing

48 per cent of Indians prefer 'Bahar ka Khana': Uber Eats report

The research focuses on an interconnected food ecosystem
Marketing

ICC extends its partnership with OPPO till September 2023

Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC.
Marketing

As Gen Y leans towards renting furniture, appliances, jewels...

...we analyse the growth of the category.
Marketing

Cadbury brings to India its 'Madbury' campaign

Here is a quick analysis.
Marketing

Is heritage a synonym for baggage?

A panel of three discuss at afaqs!' GLB event.
Marketing

Cement segment advertising gets poetic, metaphoric

We analyse as MP Birla Cement releases new spots.
Marketing

Agencies invest in 'Voice Verticals'

We take a look at few examples.
Marketing

“We wanted to tell stories of transformation”: Amazon's Satish Upadhyay

Marketing head of Amazon India Marketplace on his 'Storyboxes'.
Marketing

Brands across segments build on 'no gas' proposition

Here is a look at some.
Marketing

Snacks are being swapped for meals in India: Mondelez Report

Mondelez India has launched its report on snacking patterns in India
Marketing

48 per cent of Indians prefer 'Bahar ka Khana': Uber Eats report

The research focuses on an interconnected food ecosystem
Marketing

ICC extends its partnership with OPPO till September 2023

Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC.
Marketing

As Gen Y leans towards renting furniture, appliances, jewels...

...we analyse the growth of the category.