Marketing

Marketing

“We want to make chewing gum cool inside the home”: Yogesh Tewari, Mars Wrigley

Chewing gum brand Boomer is being advertised after six years. The brand has retained its popular ‘Boom Boom Boomer’ catchline, but dropped the Boomer Man mascot.
Marketing

mcgarrybowen India's new report talks about how human beings will behave once the lockdown is rolled back.

The report enables brands to be prepared for the new behavioural forces of the world, making them easily accepted by their consumers.
Marketing

Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.
Marketing

Swiggy launches 'Health Hub'; focuses on healthy eating

It is a healthy food discovery destination on the Swiggy mobile app that curates special healthy menus and dishes by restaurants.
Marketing

"Germ kill is a quick solution; immunity is built over time": former Dabur CEO Sunil Duggal

As Dabur invests in a germ-kill soap, we interview ex-CEO Sunil Duggal, who has led the company for 17 years. "Dabur’s future is far more in the immunity space than sanitisation" he says.
Marketing

Lizol launches disinfectant 'concentrate'; claims 99.9% germ kill efficacy, diluted

The Lizol variant will be sold exclusively on e-commerce platforms, in two different sizes – 900ml and 1.9 litre.
Marketing

Mother Dairy launches its own Bread

The bread range in Phase - I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V across Delhi NCR.
Marketing

We already had Rafale, the pan masala

As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.
Marketing

When Dettol soap becomes India's No. 1

Launched in 1981 as an extension of the brand's antiseptic liquid, Dettol soap has now become India's top soap brand for the first time.
Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Marketing

“We want to make chewing gum cool inside the home”: Yogesh Tewari, Mars Wrigley

Chewing gum brand Boomer is being advertised after six years. The brand has retained its popular ‘Boom Boom Boomer’ catchline, but dropped the Boomer Man mascot.
Marketing

mcgarrybowen India's new report talks about how human beings will behave once the lockdown is rolled back.

The report enables brands to be prepared for the new behavioural forces of the world, making them easily accepted by their consumers.
Marketing

Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.
Marketing

Swiggy launches 'Health Hub'; focuses on healthy eating

It is a healthy food discovery destination on the Swiggy mobile app that curates special healthy menus and dishes by restaurants.
Marketing

"Germ kill is a quick solution; immunity is built over time": former Dabur CEO Sunil Duggal

As Dabur invests in a germ-kill soap, we interview ex-CEO Sunil Duggal, who has led the company for 17 years. "Dabur’s future is far more in the immunity space than sanitisation" he says.
Marketing

Lizol launches disinfectant 'concentrate'; claims 99.9% germ kill efficacy, diluted

The Lizol variant will be sold exclusively on e-commerce platforms, in two different sizes – 900ml and 1.9 litre.
Marketing

Mother Dairy launches its own Bread

The bread range in Phase - I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V across Delhi NCR.
Marketing

We already had Rafale, the pan masala

As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.
Marketing

When Dettol soap becomes India's No. 1

Launched in 1981 as an extension of the brand's antiseptic liquid, Dettol soap has now become India's top soap brand for the first time.
Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?