Marketing

Marketing

Mentos rolls out limited edition edible emojis

The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy.
Marketing

It’s back to ‘essentials’ for e-commerce brands in Maharashtra

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.
Marketing

Mondelez India launches Cadbury Dairy Milk Lolly

The company is riding Dairy Milk’s strong equity and legacy for the new brand extension.
Marketing

Hero Group launches edtech platform Hero Vired

Hero Vired is born out of the Hero Group's own experience of skills gap in the industry. It will offer a mix of programs for the working professionals and others.
Marketing

Swiggy and Webchutney take Better Half Cookbook to YouTube comments section..

Swiggy has also launched the “Better Half Earpodcast” - a single audio file that can disperse sound across two speakers simultaneously to give recipe instructions.
Marketing

Natural to organic to now, ‘plant-based’: is this a new sub-segment within personal care, or a passing fad?

After F&B brands, the personal care category is now marketing its wares on the back of the ‘plant-based’ promise. Will large companies and startups take this trend to long-term fruition? Or, will it peak and fall?
Marketing

Marriott Bonvoy aims at roping in 1.5 lakh new members using Mumbai Indians as a platform

Khushnooma Kapadia, Senior Area Director of Marketing; South Asia at Marriott International Inc says, "Loyalty today is very critical."
Marketing

Pepsi turns a shade yellow; introduces mango-flavoured cola

A mix of cola and the tropical fruit, it’s the beverage giant’s first permanent flavoured cola in five years. It's only available in the United States as of now.
Marketing

Local vaccination sites are now visible on Google Maps

Google is highlighting over 8600 vaccination centres across 1,500 plus cities in 34 States as demarcated by the Ministry of Health and Family Welfare.
Marketing

Nykaa Fashion launches Nykd All Day; expands into athleisure category

The debut collection features leggings, sports bras, tank tops, joggers, tracks pants, and lounge pants.
Marketing

Mentos rolls out limited edition edible emojis

The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy.
Marketing

It’s back to ‘essentials’ for e-commerce brands in Maharashtra

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.
Marketing

Mondelez India launches Cadbury Dairy Milk Lolly

The company is riding Dairy Milk’s strong equity and legacy for the new brand extension.
Marketing

Hero Group launches edtech platform Hero Vired

Hero Vired is born out of the Hero Group's own experience of skills gap in the industry. It will offer a mix of programs for the working professionals and others.
Marketing

Swiggy and Webchutney take Better Half Cookbook to YouTube comments section..

Swiggy has also launched the “Better Half Earpodcast” - a single audio file that can disperse sound across two speakers simultaneously to give recipe instructions.
Marketing

Natural to organic to now, ‘plant-based’: is this a new sub-segment within personal care, or a passing fad?

After F&B brands, the personal care category is now marketing its wares on the back of the ‘plant-based’ promise. Will large companies and startups take this trend to long-term fruition? Or, will it peak and fall?
Marketing

Marriott Bonvoy aims at roping in 1.5 lakh new members using Mumbai Indians as a platform

Khushnooma Kapadia, Senior Area Director of Marketing; South Asia at Marriott International Inc says, "Loyalty today is very critical."
Marketing

Pepsi turns a shade yellow; introduces mango-flavoured cola

A mix of cola and the tropical fruit, it’s the beverage giant’s first permanent flavoured cola in five years. It's only available in the United States as of now.
Marketing

Local vaccination sites are now visible on Google Maps

Google is highlighting over 8600 vaccination centres across 1,500 plus cities in 34 States as demarcated by the Ministry of Health and Family Welfare.
Marketing

Nykaa Fashion launches Nykd All Day; expands into athleisure category

The debut collection features leggings, sports bras, tank tops, joggers, tracks pants, and lounge pants.