Marketing

Marketing

Paper Boat out to solve COVID era pani puri, golgappa pangs with ready to cook version

Brands like Haldiram’s, Frylo and Jalani have launched their their own variants of DIY ‘pani puris’ in both ready to serve and ready to cook formats.
Marketing

Veteran adman Sandeep Goyal releases 'future-facing' new book

The book was inspired by Alvin Toffler's title of the same name, which was gifted to the author when he was 16 years old.
Marketing

Tinder to help users re-break the ice with matches they ghosted before

For Halloween, Tinder is presenting ItsYourBoo.com, which will provide users with personalised 'ice-breakers' to send to their matches.
Marketing

After dishwashers, is there room for ‘ultraviolet disinfection boxes’ in Indian homes?

Hitherto used as a factory-level equipment in the B2B space, a pricey, scaled down version of the ‘ultraviolet disinfection box’ is poised to enter our homes. Philips, Borosil and Godrej are among the early advertisers.
Marketing

Micromax stages a comeback, to take on the great wall of Chinese smartphone brands

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.
Marketing

G Suite rebranded to Google Workspace, complete with new logos, visual identity

Gmail, Google Drive, Google Meet and other former G Suite products now bear a new logo and visual interface.
Marketing

A look at how WhatsApp sees the future of business communication

The app intends to make it easier for brands and consumers to talk and shop on it, and there’s a video to show you how.
Marketing

Colgate launches germ-kill mouth spray under Ayurvedic brand Vedshakti

Apart from freshness and the minty saunf flavor, Vedshakti Mouth Protect Spray also kills germs. It is also an on-the-go consumption item in Colgate's portfolio.
Marketing

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.
Marketing

Godrej Locks introduces contactless key; arm and foot operated doors in Delhi

The company expects to capture 70 per cent demand in the city across sectors like healthcare, hospitality, retail, etc.
Marketing

Paper Boat out to solve COVID era pani puri, golgappa pangs with ready to cook version

Brands like Haldiram’s, Frylo and Jalani have launched their their own variants of DIY ‘pani puris’ in both ready to serve and ready to cook formats.
Marketing

Veteran adman Sandeep Goyal releases 'future-facing' new book

The book was inspired by Alvin Toffler's title of the same name, which was gifted to the author when he was 16 years old.
Marketing

Tinder to help users re-break the ice with matches they ghosted before

For Halloween, Tinder is presenting ItsYourBoo.com, which will provide users with personalised 'ice-breakers' to send to their matches.
Marketing

After dishwashers, is there room for ‘ultraviolet disinfection boxes’ in Indian homes?

Hitherto used as a factory-level equipment in the B2B space, a pricey, scaled down version of the ‘ultraviolet disinfection box’ is poised to enter our homes. Philips, Borosil and Godrej are among the early advertisers.
Marketing

Micromax stages a comeback, to take on the great wall of Chinese smartphone brands

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.
Marketing

G Suite rebranded to Google Workspace, complete with new logos, visual identity

Gmail, Google Drive, Google Meet and other former G Suite products now bear a new logo and visual interface.
Marketing

A look at how WhatsApp sees the future of business communication

The app intends to make it easier for brands and consumers to talk and shop on it, and there’s a video to show you how.
Marketing

Colgate launches germ-kill mouth spray under Ayurvedic brand Vedshakti

Apart from freshness and the minty saunf flavor, Vedshakti Mouth Protect Spray also kills germs. It is also an on-the-go consumption item in Colgate's portfolio.
Marketing

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.
Marketing

Godrej Locks introduces contactless key; arm and foot operated doors in Delhi

The company expects to capture 70 per cent demand in the city across sectors like healthcare, hospitality, retail, etc.