Marketing

Marketing

Dabur forays into face wash category

The new Vatika Face Wash comes in 3 Variants; has goodness of Neem, Honey and Sandalwood, meant to provide Clean, Glowing and Healthy Face.
Marketing

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?
Marketing

"56% Gen Z believe that life will go back to normal after COVID-19": MTV Youth Study 2021

This is a qualitative and quantitative study reflective of Gen Z’s habits and choices for marketers and brand custodians' reference.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Marketing

The Dali gang takes over Mumbai streets in ‘Money Heist’ style

Maharashtra government has partnered with Netflix India and BMC to distribute one lakh masks across Mumbai.
Marketing

Travel and holiday segment uses magic sauce of revenge tourism, lockdown fatigue and 'vaccine passports'

Travel, ticketing and hospitality brands woo travellers with local packages, workations, weekend getaways, lesser explored destinations.
Marketing

MMA, GroupM, Amazon release playbook on decoding consumer behaviour

The handbook for marketers touches upon expected consumer sentiment along with recommended strategies for Diwali this year.
Marketing

“We have pumped in Rs 100 crore in the campaign”: Mark Moran, Simplilearn

From skills versus placements to the industry’s ongoing consolidation and more, here is a chat with the company’s chief marketer.
Marketing

HUL launches ‘UShop’ digital store to directly reach consumers; move to wrest control back from the Amazons and the Flipkarts?

With its digital shop, HUL controls everything from warehousing to distribution to delivery to user data.
Marketing

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.
Marketing

Dabur forays into face wash category

The new Vatika Face Wash comes in 3 Variants; has goodness of Neem, Honey and Sandalwood, meant to provide Clean, Glowing and Healthy Face.
Marketing

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?
Marketing

"56% Gen Z believe that life will go back to normal after COVID-19": MTV Youth Study 2021

This is a qualitative and quantitative study reflective of Gen Z’s habits and choices for marketers and brand custodians' reference.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Marketing

The Dali gang takes over Mumbai streets in ‘Money Heist’ style

Maharashtra government has partnered with Netflix India and BMC to distribute one lakh masks across Mumbai.
Marketing

Travel and holiday segment uses magic sauce of revenge tourism, lockdown fatigue and 'vaccine passports'

Travel, ticketing and hospitality brands woo travellers with local packages, workations, weekend getaways, lesser explored destinations.
Marketing

MMA, GroupM, Amazon release playbook on decoding consumer behaviour

The handbook for marketers touches upon expected consumer sentiment along with recommended strategies for Diwali this year.
Marketing

“We have pumped in Rs 100 crore in the campaign”: Mark Moran, Simplilearn

From skills versus placements to the industry’s ongoing consolidation and more, here is a chat with the company’s chief marketer.
Marketing

HUL launches ‘UShop’ digital store to directly reach consumers; move to wrest control back from the Amazons and the Flipkarts?

With its digital shop, HUL controls everything from warehousing to distribution to delivery to user data.
Marketing

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.