Marketing

Marketing

RB expands its e-commerce only product portfolio in India

Enters car freshener category with Airwick car fresheners.
Marketing

Why are utility vehicles outdoing hatchbacks?

What does this mean for the automobile industry?
Marketing

“Promoting sports'women' and sustainability are our focus points”

We spoke to adidas' Sharad Singla on the sidelines of I-League jersey launch.
Marketing

Lamborghini launches premium beverages in India

Tonino Lamborghini has set sights on the Indian market...
Marketing

Ok, Google. Hindi mein bolo

Google advertises Hindi voice assistant with stories on social mobility.
Marketing

“We believe in selling a product worth Rs 15 for Rs 10”: Jay Sachdev, Balaji Wafers

The home grown wafers brand is all set to expand nationally with a new campaign with Ayushmann Khuranna…
Marketing

Reebok gets a new logo

The new logo will be rolled out in 2020
Marketing

"Activations like music fests will help widen our reach": Vikas Agarwal, OnePlus

The brand's next marketing push is about music.
Marketing

Indian consumers’ confidence skids for the fourth month in a row

Finds a study by Thomson Reuters, in partnership with Ipsos.
Marketing

Veet enters the male grooming segment

Kartik Aaryan has been roped in as the face of the brand.
Marketing

RB expands its e-commerce only product portfolio in India

Enters car freshener category with Airwick car fresheners.
Marketing

Why are utility vehicles outdoing hatchbacks?

What does this mean for the automobile industry?
Marketing

“Promoting sports'women' and sustainability are our focus points”

We spoke to adidas' Sharad Singla on the sidelines of I-League jersey launch.
Marketing

Lamborghini launches premium beverages in India

Tonino Lamborghini has set sights on the Indian market...
Marketing

Ok, Google. Hindi mein bolo

Google advertises Hindi voice assistant with stories on social mobility.
Marketing

“We believe in selling a product worth Rs 15 for Rs 10”: Jay Sachdev, Balaji Wafers

The home grown wafers brand is all set to expand nationally with a new campaign with Ayushmann Khuranna…
Marketing

Reebok gets a new logo

The new logo will be rolled out in 2020
Marketing

"Activations like music fests will help widen our reach": Vikas Agarwal, OnePlus

The brand's next marketing push is about music.
Marketing

Indian consumers’ confidence skids for the fourth month in a row

Finds a study by Thomson Reuters, in partnership with Ipsos.
Marketing

Veet enters the male grooming segment

Kartik Aaryan has been roped in as the face of the brand.