Marketing

The brand will donate 5 lakh liters ENA to sanitiser industry to enable the production of more than two million units of hand sanitisers.

As the demand for Coronavirus medical supplies goes up, help has started to pour in from the most unexpected of places

The much loved Parle G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.

Indian Chamber of Commerce appeals to Government to find ways of extending the ‘support products and services list’ of Non-Essentials to ensure availability of Essentials.

On 18 March, HUL was trolled on Twitter for hiking prices of soaps after the outbreak of COVID-19. The brand claimed it was false accusation.

From taking lessons from past crises, to dissecting the present scenario for better understanding, this report is a helpful guide for brands.

The company's new campaign with Spring Marketing Capital encourages users to get adequate sleep every night for a chance to become a millionaire

The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience.

The brand initially had plans to launch the product next month. But, given the current hike in demand, it decided to launch the product earlier