Marketing

Marketing

Dabur forays into Ghee category with ‘Dabur 100% Pure Cow Ghee’

Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers.
Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

Burger King’s ‘plant-based Whopper’ goes global

Powered by Unilever’s The Vegetarian Butcher, the Whopper will now be available in Latin America, China and the Caribbean.
Marketing

At nearly four times the price of the average beauty soap, can Sebamed balance pH with pricing?

A bar of Sebamed is priced at Rs.199. Dove, Lux and Pears are priced at Rs. 45, 28, 40, respectively.
Marketing

How are soaps classified in India?

Format-wise, soaps are either in the form of a bar or liquid. As far as types go, the classification goes: toilet soap, beauty soap and medicated soap.
Marketing

Sebamed releases statement on the controversial pH-level soap ads

The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the company’s official YouTube channel.
Marketing

TATA Tea reformulates Tetley Green Tea with added Vitamin C

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.
Marketing

Apparently, Swiggy is selling men’s footwear on Flipkart

Talk about business diversification in 2021…
Marketing

WhatsApp responds to concerns about privacy policy update

An official blog post stresses that WhatsApp can’t view private messages or listen to calls, and neither can Facebook.
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.
Marketing

Dabur forays into Ghee category with ‘Dabur 100% Pure Cow Ghee’

Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers.
Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

Burger King’s ‘plant-based Whopper’ goes global

Powered by Unilever’s The Vegetarian Butcher, the Whopper will now be available in Latin America, China and the Caribbean.
Marketing

At nearly four times the price of the average beauty soap, can Sebamed balance pH with pricing?

A bar of Sebamed is priced at Rs.199. Dove, Lux and Pears are priced at Rs. 45, 28, 40, respectively.
Marketing

How are soaps classified in India?

Format-wise, soaps are either in the form of a bar or liquid. As far as types go, the classification goes: toilet soap, beauty soap and medicated soap.
Marketing

Sebamed releases statement on the controversial pH-level soap ads

The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the company’s official YouTube channel.
Marketing

TATA Tea reformulates Tetley Green Tea with added Vitamin C

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.
Marketing

Apparently, Swiggy is selling men’s footwear on Flipkart

Talk about business diversification in 2021…
Marketing

WhatsApp responds to concerns about privacy policy update

An official blog post stresses that WhatsApp can’t view private messages or listen to calls, and neither can Facebook.
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.