Marketing

Marketing

Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.
Marketing

Supertails launches a unique campaign, 'A Rainbow Logo Won’t Change That'

The campaign is intended to be a commentary on how to negotiate rainbow washing by crafting an interesting way to open up conversations internally.
Marketing

Lenskart partners with fashion designer Rahul Mishra for Paris Haute Couture Week

Rahul will be showcasing his Couture Fall 2022 collection called “Tree of Life” in Paris.
Marketing

CRED takes the mickey out of celebrity-driven masterclasses

And gets celebrities and influencers to deliver the jab.
Marketing

Mirchi targets 25% revenue from digital in the next two years

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.
Marketing

Reliance Brands forays Into Food & Beverage Retail with global food chain Pret A Manger

RBL will open the food chain across the country starting with major cities and travel hubs.
Marketing

Double whammy of Covid19 pandemic and inflation impacting lives of Indian consumers most: Ipsos Essentials

Global consumers were seen to be struggling with inflation, covid19, and conflict in Ukraine most.
Marketing

Ferrero India partners with Discovery Channel for the launch of Kinder Joy’s ‘Natoons’ collection

Kinder Joy “Natoons” has been introduced pan India and is priced at INR 45.
Marketing

Wunderman Thompson launches sixth edition of the Future Shopper report

Study of over 30,000 global online consumers shows that eCommerce spends in the 18 countries surveyed accounts for 50% or higher of total sales.
Marketing

Native Videos Ads Boost Brand Awareness by 26% as Part of Larger Media Mixes : Kantar Study

The Study finds video advertising in native environments outperforms Social Media for Improving brand favorability and consideration.
Marketing

Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.
Marketing

Supertails launches a unique campaign, 'A Rainbow Logo Won’t Change That'

The campaign is intended to be a commentary on how to negotiate rainbow washing by crafting an interesting way to open up conversations internally.
Marketing

Lenskart partners with fashion designer Rahul Mishra for Paris Haute Couture Week

Rahul will be showcasing his Couture Fall 2022 collection called “Tree of Life” in Paris.
Marketing

CRED takes the mickey out of celebrity-driven masterclasses

And gets celebrities and influencers to deliver the jab.
Marketing

Mirchi targets 25% revenue from digital in the next two years

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.
Marketing

Reliance Brands forays Into Food & Beverage Retail with global food chain Pret A Manger

RBL will open the food chain across the country starting with major cities and travel hubs.
Marketing

Double whammy of Covid19 pandemic and inflation impacting lives of Indian consumers most: Ipsos Essentials

Global consumers were seen to be struggling with inflation, covid19, and conflict in Ukraine most.
Marketing

Ferrero India partners with Discovery Channel for the launch of Kinder Joy’s ‘Natoons’ collection

Kinder Joy “Natoons” has been introduced pan India and is priced at INR 45.
Marketing

Wunderman Thompson launches sixth edition of the Future Shopper report

Study of over 30,000 global online consumers shows that eCommerce spends in the 18 countries surveyed accounts for 50% or higher of total sales.
Marketing

Native Videos Ads Boost Brand Awareness by 26% as Part of Larger Media Mixes : Kantar Study

The Study finds video advertising in native environments outperforms Social Media for Improving brand favorability and consideration.