Marketing

Marketing

Diageo India to produce bulk hand sanitiser across 15 manufacturing units

The brand will donate 5 lakh liters ENA to sanitiser industry to enable the production of more than two million units of hand sanitisers.
Marketing

Unexpected brands that are making Coronavirus medical supplies

As the demand for Coronavirus medical supplies goes up, help has started to pour in from the most unexpected of places
Marketing

Parle Biscuits to donate one crore Parle G Packs every week

The much loved Parle G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.
Marketing

Day one of India’s 21-day lockdown cripples its online delivery giants

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.
Marketing

Non Essentials to ensure Essentials

Indian Chamber of Commerce appeals to Government to find ways of extending the ‘support products and services list’ of Non-Essentials to ensure availability of Essentials.
Marketing

Three days after Twitter troll, HUL slashes prices of soaps and sanitisers

On 18 March, HUL was trolled on Twitter for hiking prices of soaps after the outbreak of COVID-19. The brand claimed it was false accusation.
Marketing

A look at Ogilvy's report on how brands can navigate through a crisis

From taking lessons from past crises, to dissecting the present scenario for better understanding, this report is a helpful guide for brands.
Marketing

Wakefit.co's new campaign aims to breed sleepy millionaires

The company's new campaign with Spring Marketing Capital encourages users to get adequate sleep every night for a chance to become a millionaire
Marketing

Fortune casts off its edible oil image with a new logo

The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience.
Marketing

Dabur rides on the surging sanitiser demand; launches 'Dabur Sanitize'

The brand initially had plans to launch the product next month. But, given the current hike in demand, it decided to launch the product earlier
Marketing

Diageo India to produce bulk hand sanitiser across 15 manufacturing units

The brand will donate 5 lakh liters ENA to sanitiser industry to enable the production of more than two million units of hand sanitisers.
Marketing

Unexpected brands that are making Coronavirus medical supplies

As the demand for Coronavirus medical supplies goes up, help has started to pour in from the most unexpected of places
Marketing

Parle Biscuits to donate one crore Parle G Packs every week

The much loved Parle G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.
Marketing

Day one of India’s 21-day lockdown cripples its online delivery giants

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.
Marketing

Non Essentials to ensure Essentials

Indian Chamber of Commerce appeals to Government to find ways of extending the ‘support products and services list’ of Non-Essentials to ensure availability of Essentials.
Marketing

Three days after Twitter troll, HUL slashes prices of soaps and sanitisers

On 18 March, HUL was trolled on Twitter for hiking prices of soaps after the outbreak of COVID-19. The brand claimed it was false accusation.
Marketing

A look at Ogilvy's report on how brands can navigate through a crisis

From taking lessons from past crises, to dissecting the present scenario for better understanding, this report is a helpful guide for brands.
Marketing

Wakefit.co's new campaign aims to breed sleepy millionaires

The company's new campaign with Spring Marketing Capital encourages users to get adequate sleep every night for a chance to become a millionaire
Marketing

Fortune casts off its edible oil image with a new logo

The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience.
Marketing

Dabur rides on the surging sanitiser demand; launches 'Dabur Sanitize'

The brand initially had plans to launch the product next month. But, given the current hike in demand, it decided to launch the product earlier