Marketing

Marketing

Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?
Marketing

Cultbike.fit looks out for procrastinators to become its chief excuse officer

Currently served by stand-up comedian Atul Khatri, the new ‘CEO’ will be paid Rs 1 lakh for three months.
Marketing

Snap goes all out with new offerings at the annual Lens Fest

It announced a host of new features for Lenses, monetization tools for AR creators and even new features for Spectacles.
Marketing

Ola zooms into quick grocery delivery service with Ola Store

Promising delivery of essential groceries in 10-15 minutes, Ola re-enters a segment it exited a few years ago.
Marketing

‘Vaccinated’ in bios in India grew by 40x says Tinder’s Year in Swipe 2021

The dating app’s annual report details dating traits of GenZ’s, the emojis they use the most, and reveals which is India’s chattiest city.
Marketing

'Shot On OnePlus' virus themed movie releases on Disney+ Hotstar

The feature-length film is meant to highlight the smartphone’s camera capabilities, and is now streaming on Disney+ Hotstar.
Marketing

Hyundai and Universal Music India launch platform for new artists

Called Hyundai Spotlight, it is a platform for budding artists across India to showcase their talent to the nation.
Marketing

Mahesh Babu appointed as Mountain Dew brand ambassador

Mahesh Babu will feature in the brand’s new TVC campaign that will run on traditional and digital platforms in 2021.
Marketing

Book an Uber ride on WhatsApp now

A global-first for Uber, riders can now book rides from the cab-hailing platform’s official WhatsApp chatbot.
Marketing

LinkedIn अब हिंदी में

Members will be able to access their feed, profile, jobs, messaging, and create content in Hindi on desktop, and their Android and iOS phones.
Marketing

Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?
Marketing

Cultbike.fit looks out for procrastinators to become its chief excuse officer

Currently served by stand-up comedian Atul Khatri, the new ‘CEO’ will be paid Rs 1 lakh for three months.
Marketing

Snap goes all out with new offerings at the annual Lens Fest

It announced a host of new features for Lenses, monetization tools for AR creators and even new features for Spectacles.
Marketing

Ola zooms into quick grocery delivery service with Ola Store

Promising delivery of essential groceries in 10-15 minutes, Ola re-enters a segment it exited a few years ago.
Marketing

‘Vaccinated’ in bios in India grew by 40x says Tinder’s Year in Swipe 2021

The dating app’s annual report details dating traits of GenZ’s, the emojis they use the most, and reveals which is India’s chattiest city.
Marketing

'Shot On OnePlus' virus themed movie releases on Disney+ Hotstar

The feature-length film is meant to highlight the smartphone’s camera capabilities, and is now streaming on Disney+ Hotstar.
Marketing

Hyundai and Universal Music India launch platform for new artists

Called Hyundai Spotlight, it is a platform for budding artists across India to showcase their talent to the nation.
Marketing

Mahesh Babu appointed as Mountain Dew brand ambassador

Mahesh Babu will feature in the brand’s new TVC campaign that will run on traditional and digital platforms in 2021.
Marketing

Book an Uber ride on WhatsApp now

A global-first for Uber, riders can now book rides from the cab-hailing platform’s official WhatsApp chatbot.
Marketing

LinkedIn अब हिंदी में

Members will be able to access their feed, profile, jobs, messaging, and create content in Hindi on desktop, and their Android and iOS phones.