Marketing

Chewing gum brand Boomer is being advertised after six years. The brand has retained its popular ‘Boom Boom Boomer’ catchline, but dropped the Boomer Man mascot.

The report enables brands to be prepared for the new behavioural forces of the world, making them easily accepted by their consumers.

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.

It is a healthy food discovery destination on the Swiggy mobile app that curates special healthy menus and dishes by restaurants.

As Dabur invests in a germ-kill soap, we interview ex-CEO Sunil Duggal, who has led the company for 17 years. "Dabur’s future is far more in the immunity space than sanitisation" he says.

The Lizol variant will be sold exclusively on e-commerce platforms, in two different sizes – 900ml and 1.9 litre.

The bread range in Phase - I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V across Delhi NCR.

As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.

Launched in 1981 as an extension of the brand's antiseptic liquid, Dettol soap has now become India's top soap brand for the first time.

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?