Marketing

Marketing

About 80 % of corporate giants have adopted machine learning: GroupM Report

theme for the report revolves around how mobile is bigger than digital
Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Marketing

"The shoe will help you seamlessly transcend from gym to street": Sunil Gupta - Brand Director, Reebok India

The Zig Kinetica is Reebok's biggest shoe drop of 2020.
Marketing

Unilever won’t market its F&B products to children below 13

It has set December 31, 2020, as the deadline to achieve this goal.
Marketing

When TikTok lends its name to video shooting merchandise…

TikTok's branding has seeped into products that help users create UGC
Marketing

Akshay Kumar is the new face of Kurkure

Kumar will be seen donning fun and off-beat avatars in the brand's upcoming campaigns.
Marketing

ITC looks to grab share from Mondelez, Amul and Nestle with Fabelle

The brand has added a 'Ruby' proposition to its new 'mass premium' chocolates.
Marketing

Chupa Chups unveils new campaign for Valentine's Day, tweaks product

The 'Do You Love Me?' campaign promotes limited edition lollipops.
Marketing

As Lay's' #SmileDekeDekho campaign sees round two...

...we got in touch with the brand to get some behind-the-scenes details.
Marketing

Nestlé extends Valentine's Day campaign to KitKat packs and bars

The campaign has been conceptualised by Wunderman Thompson.
Marketing

About 80 % of corporate giants have adopted machine learning: GroupM Report

theme for the report revolves around how mobile is bigger than digital
Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Marketing

"The shoe will help you seamlessly transcend from gym to street": Sunil Gupta - Brand Director, Reebok India

The Zig Kinetica is Reebok's biggest shoe drop of 2020.
Marketing

Unilever won’t market its F&B products to children below 13

It has set December 31, 2020, as the deadline to achieve this goal.
Marketing

When TikTok lends its name to video shooting merchandise…

TikTok's branding has seeped into products that help users create UGC
Marketing

Akshay Kumar is the new face of Kurkure

Kumar will be seen donning fun and off-beat avatars in the brand's upcoming campaigns.
Marketing

ITC looks to grab share from Mondelez, Amul and Nestle with Fabelle

The brand has added a 'Ruby' proposition to its new 'mass premium' chocolates.
Marketing

Chupa Chups unveils new campaign for Valentine's Day, tweaks product

The 'Do You Love Me?' campaign promotes limited edition lollipops.
Marketing

As Lay's' #SmileDekeDekho campaign sees round two...

...we got in touch with the brand to get some behind-the-scenes details.
Marketing

Nestlé extends Valentine's Day campaign to KitKat packs and bars

The campaign has been conceptualised by Wunderman Thompson.