Marketing

Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Marketing

Dell India climbs five places to become India’s 'Most Desired Brand': TRA Research

Four-time leader Samsung Mobiles India slipped seven positions to number eight.
Marketing

Reliance partners with Elephant for Puric Instasafe

Puric Instasafe is a range of personal & home care products by Reliance Retail.
Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
Marketing

Britannia launches potato chip and biscuit fusion ‘5050 Potazos’; to take on ITC’s All Rounder and Pran’s Potata

The potato chip biscuit category has turned hot in the blink of an eye.
Marketing

We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh

With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they're not sanitisers for starters.
Marketing

“Maggi can’t be replaced; we want to be the next best alternative”: Sagar Daryani on ready-to-cook, frozen momos

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.
Marketing

Olympic champion Mirabai Chanu wins Silver medal and free Domino's Pizza for life

Over a tweet, the QSR outlet announced that the athlete was eligible for free pizza for life as a way of saying congratulations.
Marketing

Domex openly names rival Harpic in ad by Lowe Lintas

The ad is a conversation between two mothers, reminiscent of a yesteryear Tide vs. Rin ad.
Marketing

Zoom launches in-app games to play during or in between calls

Now users can play games like poker, Heads Up and Kahoot on the platform.
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Marketing

Dell India climbs five places to become India’s 'Most Desired Brand': TRA Research

Four-time leader Samsung Mobiles India slipped seven positions to number eight.
Marketing

Reliance partners with Elephant for Puric Instasafe

Puric Instasafe is a range of personal & home care products by Reliance Retail.
Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
Marketing

Britannia launches potato chip and biscuit fusion ‘5050 Potazos’; to take on ITC’s All Rounder and Pran’s Potata

The potato chip biscuit category has turned hot in the blink of an eye.
Marketing

We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh

With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they're not sanitisers for starters.
Marketing

“Maggi can’t be replaced; we want to be the next best alternative”: Sagar Daryani on ready-to-cook, frozen momos

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.
Marketing

Olympic champion Mirabai Chanu wins Silver medal and free Domino's Pizza for life

Over a tweet, the QSR outlet announced that the athlete was eligible for free pizza for life as a way of saying congratulations.
Marketing

Domex openly names rival Harpic in ad by Lowe Lintas

The ad is a conversation between two mothers, reminiscent of a yesteryear Tide vs. Rin ad.
Marketing

Zoom launches in-app games to play during or in between calls

Now users can play games like poker, Heads Up and Kahoot on the platform.