MarTech

MarTech

PubMatic and Internews partner to drive responsible advertising

The partnership makes advertising across responsible content accessible on a global scale.
MarTech

Moj and ShareChat partner with Integral Ad Science

IAS will provide advertisers with independent measurement powered by the Open Measurement Software Development Kit.
MarTech

Criteo partners with Tyroo Technologies to expand its advertising solutions in India

The collaboration in India, effective from January 2024 will provide Criteo's commerce media platform offerings to Tyroo.
MarTech

LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023

As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.
MarTech

Mirum India and WebEngage join forces to redefine customer engagement

The partnership aims at merging communication expertise with an intuitive tech platform.
Marketing

MiQ acquires French media governance martech company Grasp

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.
MarTech

PubMatic partners with PhonePe to unlock premium mobile app inventory for programmatic advertising in India

The partnership will allow advertisers to programmatically target a significant number of users on the PhonePe platform.
Digital

2024 is going to be a golden year for data solutions providers: Rajiv Dingra, ReBid

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.
Digital

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
MarTech

An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
MarTech

PubMatic and Internews partner to drive responsible advertising

The partnership makes advertising across responsible content accessible on a global scale.
MarTech

Moj and ShareChat partner with Integral Ad Science

IAS will provide advertisers with independent measurement powered by the Open Measurement Software Development Kit.
MarTech

Criteo partners with Tyroo Technologies to expand its advertising solutions in India

The collaboration in India, effective from January 2024 will provide Criteo's commerce media platform offerings to Tyroo.
MarTech

LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023

As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.
MarTech

Mirum India and WebEngage join forces to redefine customer engagement

The partnership aims at merging communication expertise with an intuitive tech platform.
Marketing

MiQ acquires French media governance martech company Grasp

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.
MarTech

PubMatic partners with PhonePe to unlock premium mobile app inventory for programmatic advertising in India

The partnership will allow advertisers to programmatically target a significant number of users on the PhonePe platform.
Digital

2024 is going to be a golden year for data solutions providers: Rajiv Dingra, ReBid

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.
Digital

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
MarTech

An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.