MarTech

MarTech

Mirum India and WebEngage join forces to redefine customer engagement

The partnership aims at merging communication expertise with an intuitive tech platform.
Marketing

MiQ acquires French media governance martech company Grasp

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.
MarTech

PubMatic partners with PhonePe to unlock premium mobile app inventory for programmatic advertising in India

The partnership will allow advertisers to programmatically target a significant number of users on the PhonePe platform.
Digital

2024 is going to be a golden year for data solutions providers: Rajiv Dingra, ReBid

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.
Digital

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
MarTech

An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
MarTech

Infosys partners with Rafael Nadal for digital transformation in Tennis ecosystem

The tech major has created new platforms for video and stats analysis for players and coaches, used AI to improve match analysis and broadcasting.
Advertising

WPP partners With NVIDIA to build generative AI-Enabled Content Engine for Digital Advertising

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools.
Marketing

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
MarTech

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.
MarTech

Mirum India and WebEngage join forces to redefine customer engagement

The partnership aims at merging communication expertise with an intuitive tech platform.
Marketing

MiQ acquires French media governance martech company Grasp

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.
MarTech

PubMatic partners with PhonePe to unlock premium mobile app inventory for programmatic advertising in India

The partnership will allow advertisers to programmatically target a significant number of users on the PhonePe platform.
Digital

2024 is going to be a golden year for data solutions providers: Rajiv Dingra, ReBid

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.
Digital

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.
MarTech

An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
MarTech

Infosys partners with Rafael Nadal for digital transformation in Tennis ecosystem

The tech major has created new platforms for video and stats analysis for players and coaches, used AI to improve match analysis and broadcasting.
Advertising

WPP partners With NVIDIA to build generative AI-Enabled Content Engine for Digital Advertising

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools.
Marketing

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
MarTech

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.