Social Media

Social Media

Xiaomi’s Manu Jain and Baba Sehgal rap it out for the brand's Diwali campaign

The video says much about Xiaomi’s marketing – optimal use of social media even if the top boss has to crack a quirky rap number and dance it out.
Social Media

Why did Durex ask users to 'forget condoms'?

An influencer-led campaign used the hashtag #ForgetCondoms to create interest around the launch of its new product and TVC.
Social Media

Whats Your Problem posts 'apology' on Linkedin for Tanishq ad

Tejas Mehta, the COO at What's Your Problem posted the apology after the backlash the ad received.
Social Media

LinkedIn Stories: What’s in it for brands and advertisers?

Will it help brands and advertisers to reach their consumers, or is it a misstep from LinkedIn?
Social Media

Zoom introduces event discovery and monetisation features on its app

The features have been introduced to simplify how one adapts traditionally in-person events, free or paid, into engaging online experiences.
Social Media

CRED’s lengthy Twitter thread not only educated us on Foreign Direct Investment but offered a sweet prize as well...

… Only if you stuck till the end but ‘Not everyone gets it’, eh?
Social Media

Samsung, Hyundai, Fila pull BTS ads after outrage from China

The wildly popular K-pop boy group is facing Chinese backlash after its leader RM’s comments about the Korean War.
Social Media

Why did social media call for a boycott of jewellery brand Tanishq?

#BoycottTanishq was trending over the weekend on Twitter with users calling for a total boycott of the jewellery brand over an ad.
Social Media

Brands make light of Mumbai's power cut...

The electricity was down, phones were running low on charge but memers gonna meme.
Social Media

Grappling with Instagram's ever changing algorithm

Some view the algorithm as something that prevents content discovery rather than enabling it.
Social Media

Xiaomi’s Manu Jain and Baba Sehgal rap it out for the brand's Diwali campaign

The video says much about Xiaomi’s marketing – optimal use of social media even if the top boss has to crack a quirky rap number and dance it out.
Social Media

Why did Durex ask users to 'forget condoms'?

An influencer-led campaign used the hashtag #ForgetCondoms to create interest around the launch of its new product and TVC.
Social Media

Whats Your Problem posts 'apology' on Linkedin for Tanishq ad

Tejas Mehta, the COO at What's Your Problem posted the apology after the backlash the ad received.
Social Media

LinkedIn Stories: What’s in it for brands and advertisers?

Will it help brands and advertisers to reach their consumers, or is it a misstep from LinkedIn?
Social Media

Zoom introduces event discovery and monetisation features on its app

The features have been introduced to simplify how one adapts traditionally in-person events, free or paid, into engaging online experiences.
Social Media

CRED’s lengthy Twitter thread not only educated us on Foreign Direct Investment but offered a sweet prize as well...

… Only if you stuck till the end but ‘Not everyone gets it’, eh?
Social Media

Samsung, Hyundai, Fila pull BTS ads after outrage from China

The wildly popular K-pop boy group is facing Chinese backlash after its leader RM’s comments about the Korean War.
Social Media

Why did social media call for a boycott of jewellery brand Tanishq?

#BoycottTanishq was trending over the weekend on Twitter with users calling for a total boycott of the jewellery brand over an ad.
Social Media

Brands make light of Mumbai's power cut...

The electricity was down, phones were running low on charge but memers gonna meme.
Social Media

Grappling with Instagram's ever changing algorithm

Some view the algorithm as something that prevents content discovery rather than enabling it.