Social Media

Social Media

Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.
Social Media

Netflix's 'Squid Game' turns Indian influencers into contestants

Only this time, the rich and the privileged are the ones competing in the games.
Social Media

Netflix unleashes marketing blitzkrieg to promote Money Heist

The streaming platform has been going all out to promote the release of new episodes of the show.
Social Media

Brands jump on to the Spotify Wrapped campaign bandwagon

Most of the brands who jumped on to the trend have nothing to do with music streaming at all.
Social Media

Instagram announces 'Take a Break' feature on its platform

In a bid to decrease the time spent on the app among the users, the social media giant's CEO recently announced this feature.
Social Media

YouTube announces stream and shop social commerce experience

Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.
Social Media

YouTube to remove dislike count on all videos

The video streaming platform is not removing the dislike button, but only making the count private to reduce ‘dislike attacks’.
Social Media

“Want to go from noun to verb”: Koo co-founder Mayank Bidawatka

The homegrown microblogging social media app, a challenger to Twitter, is out with its first TV campaign 'Koo Kiya Kya'.
Social Media

Facebook's parent company has gone 'Meta' - a look at the impact on the brand

We analyse the rebranding exercise and the impact it can have for the social networking giant Facebook's parent company.
Social Media

Twitter, Zomato, Swiggy, Netflix, Amazon Prime post 'what's on their mind' about Facebook’s ‘Meta’ rechristening

The parent company's new name was just the fodder brands needed before the weekend.
Social Media

Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.
Social Media

Netflix's 'Squid Game' turns Indian influencers into contestants

Only this time, the rich and the privileged are the ones competing in the games.
Social Media

Netflix unleashes marketing blitzkrieg to promote Money Heist

The streaming platform has been going all out to promote the release of new episodes of the show.
Social Media

Brands jump on to the Spotify Wrapped campaign bandwagon

Most of the brands who jumped on to the trend have nothing to do with music streaming at all.
Social Media

Instagram announces 'Take a Break' feature on its platform

In a bid to decrease the time spent on the app among the users, the social media giant's CEO recently announced this feature.
Social Media

YouTube announces stream and shop social commerce experience

Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.
Social Media

YouTube to remove dislike count on all videos

The video streaming platform is not removing the dislike button, but only making the count private to reduce ‘dislike attacks’.
Social Media

“Want to go from noun to verb”: Koo co-founder Mayank Bidawatka

The homegrown microblogging social media app, a challenger to Twitter, is out with its first TV campaign 'Koo Kiya Kya'.
Social Media

Facebook's parent company has gone 'Meta' - a look at the impact on the brand

We analyse the rebranding exercise and the impact it can have for the social networking giant Facebook's parent company.
Social Media

Twitter, Zomato, Swiggy, Netflix, Amazon Prime post 'what's on their mind' about Facebook’s ‘Meta’ rechristening

The parent company's new name was just the fodder brands needed before the weekend.