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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

RpyalEnfiledAdvertising
Royal Enfield marks 125 years with an animated ode to its legacy
By Cheenu Agarwal
Nov 19, 2025 05:20 IST 2 Min read
KotakAshishMarketing
At 25, Kotak Life sharpens its digital game & deepens Tier-2/3 outreach
By Cheenu Agarwal
Nov 17, 2025 05:20 IST 3 Min read
ZeptoAMarketing
Inside Zepto’s strategy of hosting fake ‘shaadis’ to seal its place in India’s wedding market
By Cheenu Agarwal
Nov 11, 2025 05:30 IST 5 Min read
IndriyaMarketing
Jewellery is the core, connection the message: Indriya's CMO on the new festive ad campaign
By Cheenu Agarwal
Nov 05, 2025 05:30 IST 5 Min read
PaintssAdvertising
From building trust on TV to engagement online: Inside paint brands’ festive playbook
By Cheenu Agarwal
Oct 30, 2025 05:30 IST 4 Min read
ChuppsOOH
Footwear brand Chupps’ washable billboard makes a sustainability statement
By Cheenu Agarwal
Oct 28, 2025 05:20 IST 4 Min read
GoibiboAdvertising
Goibibo puts Rishabh Pant and Sidhu in a humorous hotel face-off
By Cheenu Agarwal
Oct 24, 2025 05:10 IST 2 Min read
nanocreatorsInfluencer Marketing
From celebrities to nano creators: How brands went hyperlocal this festive season
By Cheenu Agarwal
Oct 23, 2025 05:30 IST 5 Min read
XiaomiAdvertising
'Ziyomi' or 'Shiyomi'? Xiaomi recreates Roadies-style drama to decide
By Cheenu Agarwal
Oct 17, 2025 05:10 IST 2 Min read
LollapaloozaMarketing
Inside BookMyShow’s playbook for immersive, brand-led live entertainment
By Cheenu Agarwal
Oct 16, 2025 05:10 IST 3 Min read
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