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Cheenu Agarwal

Cheenu Agarwal works as a correspondent at afaqs!, where she explores the dynamic worlds of advertising, marketing, and emerging brand trends. With a keen eye for industry insights and a passion for storytelling, she brings fresh perspectives to the ever-evolving landscape of consumer engagement and brand strategies.

PaintssAdvertising
From building trust on TV to engagement online: Inside paint brands’ festive playbook
By Cheenu Agarwal
Oct 30, 2025 05:30 IST 4 Min read
ChuppsOOH
Footwear brand Chupps’ washable billboard makes a sustainability statement
By Cheenu Agarwal
Oct 28, 2025 05:20 IST 4 Min read
GoibiboAdvertising
Goibibo puts Rishabh Pant and Sidhu in a humorous hotel face-off
By Cheenu Agarwal
Oct 24, 2025 05:10 IST 2 Min read
nanocreatorsInfluencer Marketing
From celebrities to nano creators: How brands went hyperlocal this festive season
By Cheenu Agarwal
Oct 23, 2025 05:30 IST 5 Min read
XiaomiAdvertising
'Ziyomi' or 'Shiyomi'? Xiaomi recreates Roadies-style drama to decide
By Cheenu Agarwal
Oct 17, 2025 05:10 IST 2 Min read
LollapaloozaMarketing
Inside BookMyShow’s playbook for immersive, brand-led live entertainment
By Cheenu Agarwal
Oct 16, 2025 05:10 IST 3 Min read
LuxAdvertising
Rahul Subramanian wanted a Lux ad – and the brand finally said yes
By Cheenu Agarwal
Oct 13, 2025 05:10 IST 2 Min read
MankindMarketing
With celebrities saying no to condom ads, Manforce creates AI ambassador Myra Kapoor
By Cheenu Agarwal
Oct 10, 2025 05:30 IST 4 Min read
FoxtaleMarketing
Colour-coded recall, quirky collabs, and digital-first marketing: Foxtale’s playbook for scale
By Cheenu Agarwal
Oct 03, 2025 05:30 IST 5 Min read
YesmadamAdvertising
Ekta Kapoor pokes fun at her TV legacy in YesMadam’s new campaign
By Cheenu Agarwal
Oct 01, 2025 05:10 IST 3 Min read
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