Filmed Entertainment

Filmed Entertainment

Tauba Tauba, what happened to movie marketing in the age of Reels?

The virality of 'Tauba Tauba' from 'Bad Newz', driven by influencer reels, highlights a shift in movie marketing, but can it boost box office returns?
Media

Cinema advertising revives on the back of newer releases; industry estimates a 15% growth in festive season

Ad revenues of cinemas are seeing a revival driven by a slew of new releases and the anticipation of the festive season.
Media

Rockstar, Lakshya, Swades; can old hits lure advertisers to theatres during a supply crunch of new movies?

Barring Kalki 2989 AD, most people and brands are unaware about the new movies running at theatres.
Advertising

UFO Moviez unveils ProCAT, a web-based data analysis platform

The newly launched data analysis platform encapsulates advantages of programmatic advertising and applies it to the cinema medium.
Advertising

PVR INOX launches ‘Fresh Dekho. Bada Dekho’ campaign with Kartik Aaryan

The campaign underscores the joy and vibrant freshness that comes with experiencing movies in a cinema hall.
Advertising

BookMyShow's 'Aaj Picture Nahi, Bigger Picture Dekho' ad encourages youth participation in upcoming elections

The campaign utilises an omnichannel strategy to inspire viewers to fulfill their duties.
Media

PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
Marketing

BookMyShow and IMAX Corporation launch a digital partnership for Indian entertainment experiences

It aims to enhance the user experience and ease of discovery for moviegoers seeking the IMAX experience.
Marketing

Now you can order food from Zomato at PVR halls!

The delivery service will be available in multiple PVR halls located in Gurgaon.
Brands

Co-CEO Gautam Dutta explains PVR INOX's 'Passport' strategy

The ‘Passport’ subscription model, which allows patrons to watch 10 movies a month at Rs 699 has attracted some criticism online.
Filmed Entertainment

Tauba Tauba, what happened to movie marketing in the age of Reels?

The virality of 'Tauba Tauba' from 'Bad Newz', driven by influencer reels, highlights a shift in movie marketing, but can it boost box office returns?
Media

Cinema advertising revives on the back of newer releases; industry estimates a 15% growth in festive season

Ad revenues of cinemas are seeing a revival driven by a slew of new releases and the anticipation of the festive season.
Media

Rockstar, Lakshya, Swades; can old hits lure advertisers to theatres during a supply crunch of new movies?

Barring Kalki 2989 AD, most people and brands are unaware about the new movies running at theatres.
Advertising

UFO Moviez unveils ProCAT, a web-based data analysis platform

The newly launched data analysis platform encapsulates advantages of programmatic advertising and applies it to the cinema medium.
Advertising

PVR INOX launches ‘Fresh Dekho. Bada Dekho’ campaign with Kartik Aaryan

The campaign underscores the joy and vibrant freshness that comes with experiencing movies in a cinema hall.
Advertising

BookMyShow's 'Aaj Picture Nahi, Bigger Picture Dekho' ad encourages youth participation in upcoming elections

The campaign utilises an omnichannel strategy to inspire viewers to fulfill their duties.
Media

PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
Marketing

BookMyShow and IMAX Corporation launch a digital partnership for Indian entertainment experiences

It aims to enhance the user experience and ease of discovery for moviegoers seeking the IMAX experience.
Marketing

Now you can order food from Zomato at PVR halls!

The delivery service will be available in multiple PVR halls located in Gurgaon.
Brands

Co-CEO Gautam Dutta explains PVR INOX's 'Passport' strategy

The ‘Passport’ subscription model, which allows patrons to watch 10 movies a month at Rs 699 has attracted some criticism online.