Branded Content

Marketing

Here’s why Acko is bullish on content marketing

The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.
Branded Content

Good Glamm Group signs three year brand partnership deal with Dharma Productions

As part of the deal, all theatre and OTT releases by Dharma for the three-year duration will exclusively feature Good Glamm’s beauty brands.
Advertising

Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations

The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.
Media

PolicyBazaar’s Anupama integration generates 4x customer leads

Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.
Branded Content

Terribly Tiny Tales collaborates with AJIO to launch Raksha Bandhan IP 'Tied For Life' S1

The collaboration brings together a series of short stories that showcase the diverse dynamics, memories, and emotions that siblings share.
Advertising

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
Branded Content

PAD Group launches its Branded Content arm; HOTCULT

Hotcult will be positioned as a GLOCUL and LOCUL solutions provider.
Marketing

Here’s why Acko is bullish on content marketing

The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.
Branded Content

Good Glamm Group signs three year brand partnership deal with Dharma Productions

As part of the deal, all theatre and OTT releases by Dharma for the three-year duration will exclusively feature Good Glamm’s beauty brands.
Advertising

Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations

The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.
Media

PolicyBazaar’s Anupama integration generates 4x customer leads

Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.
Branded Content

Terribly Tiny Tales collaborates with AJIO to launch Raksha Bandhan IP 'Tied For Life' S1

The collaboration brings together a series of short stories that showcase the diverse dynamics, memories, and emotions that siblings share.
Advertising

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
Branded Content

PAD Group launches its Branded Content arm; HOTCULT

Hotcult will be positioned as a GLOCUL and LOCUL solutions provider.