Guest Article

Guest Article

Moonlighting isn’t the problem, it's a reaction to a bigger problem

Our guest author takes a holistic view of the situation in order to understand future trends.
Guest Article

Food companies and their online marketing binge

Our guest author lists the various stages of the funnel, where digital marketing is an effective tool for food brands - even offline ones.
Guest Article

Festive season brings positivity as consumer sentiments rise

Our guest author Subhas Warrier says most economic indicators for India are showing an upbeat picture.
Guest Article

India’s Commonwealth Games 2022 performance - what’s in it for brands?

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.
Guest Article

Gamechanging pickleball lessons for marketers

Our guest author Aditya Jaishankar lists all the marketing lessons a new sport offers marketers advertising professionals and entrepreneurs.
Guest Article

A social media manager’s cheat sheet

Our guest author Abhishek Mudgal writes about using social media platforms to stay connected with and relevant to consumers.
Guest Article

Viewing 'Bharat' through the lens of brands

Our guest author Aditya Mehendale wonders if brands have exhausted a creative reimagining of brand 'Bharat'.
Guest Article

Why brands in India must fall in love with the vernacular

Our guest author makes a case for brands to speak to consumers in their respective regional languages.
Guest Article

Why do family-managed businesses need PR to build legacy brands?

Our guest author Priyanka Wadhwa says PR can play a pivotal role in building family-owned brands.
Guest Article

A guide to social listening for brands

Our guest author Nigel Choo says that social listening gives rise to consumer insights which help brands ask important and better questions.
Guest Article

Moonlighting isn’t the problem, it's a reaction to a bigger problem

Our guest author takes a holistic view of the situation in order to understand future trends.
Guest Article

Food companies and their online marketing binge

Our guest author lists the various stages of the funnel, where digital marketing is an effective tool for food brands - even offline ones.
Guest Article

Festive season brings positivity as consumer sentiments rise

Our guest author Subhas Warrier says most economic indicators for India are showing an upbeat picture.
Guest Article

India’s Commonwealth Games 2022 performance - what’s in it for brands?

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.
Guest Article

Gamechanging pickleball lessons for marketers

Our guest author Aditya Jaishankar lists all the marketing lessons a new sport offers marketers advertising professionals and entrepreneurs.
Guest Article

A social media manager’s cheat sheet

Our guest author Abhishek Mudgal writes about using social media platforms to stay connected with and relevant to consumers.
Guest Article

Viewing 'Bharat' through the lens of brands

Our guest author Aditya Mehendale wonders if brands have exhausted a creative reimagining of brand 'Bharat'.
Guest Article

Why brands in India must fall in love with the vernacular

Our guest author makes a case for brands to speak to consumers in their respective regional languages.
Guest Article

Why do family-managed businesses need PR to build legacy brands?

Our guest author Priyanka Wadhwa says PR can play a pivotal role in building family-owned brands.
Guest Article

A guide to social listening for brands

Our guest author Nigel Choo says that social listening gives rise to consumer insights which help brands ask important and better questions.