Guest Article

Guest Article

Gen Z and the future of work

We need to take a step back to see how Gen Z became a generation that prioritised ‘self’ above all else, says Suveer Bajaj, our guest author.
Guest Article

The Drongo Dilemma – wisdom from the trails

Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.
Guest Article

Notes from Fort Kochi: My 12 dollar contribution to economic recovery

“As I walk along the market place of Fort Kochi, the sentiments of the shop owners is palpable,” writes our guest author.
Guest Article

Emerging mobile touchpoints for Indian marketers

For effective marketing, it’s important to identify top consumer touchpoints that are here to stay, writes our guest author.
Guest Article

"Consumers have a cognitive ad blocker for content that makes tall advertising claims": Sujit Patil, Godrej

2021 could be the year of communication resurgence, and our guest author makes a case why.
Guest Article

Oye bubbly: voice of youth or open happiness?

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Guest Article

The corporatisation of consumer brands

With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.
Guest Article

The Forties Warriors – holding on, marching on

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
Guest Article

Halt and catch fire

Halt and Catch Fire is an idiom referring to a machine code instruction that causes the computer's CPU to cease meaningful operation, requiring a restart.
Guest Article

Is my brand architecture optimised for the omni-channel era?

And, can it guide consumers, whether they buy online or offline?
Guest Article

Gen Z and the future of work

We need to take a step back to see how Gen Z became a generation that prioritised ‘self’ above all else, says Suveer Bajaj, our guest author.
Guest Article

The Drongo Dilemma – wisdom from the trails

Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.
Guest Article

Notes from Fort Kochi: My 12 dollar contribution to economic recovery

“As I walk along the market place of Fort Kochi, the sentiments of the shop owners is palpable,” writes our guest author.
Guest Article

Emerging mobile touchpoints for Indian marketers

For effective marketing, it’s important to identify top consumer touchpoints that are here to stay, writes our guest author.
Guest Article

"Consumers have a cognitive ad blocker for content that makes tall advertising claims": Sujit Patil, Godrej

2021 could be the year of communication resurgence, and our guest author makes a case why.
Guest Article

Oye bubbly: voice of youth or open happiness?

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Guest Article

The corporatisation of consumer brands

With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.
Guest Article

The Forties Warriors – holding on, marching on

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
Guest Article

Halt and catch fire

Halt and Catch Fire is an idiom referring to a machine code instruction that causes the computer's CPU to cease meaningful operation, requiring a restart.
Guest Article

Is my brand architecture optimised for the omni-channel era?

And, can it guide consumers, whether they buy online or offline?