Guest Article

Guest Article

How many brand ambassadors does it take…

… to sell a product?
Guest Article

Is it time PR got a slice of the marketing pie?

Former corporate communications executive at Tata Motors and Vodafone, thinks so
Guest Article

Most watched Indian ads on YouTube in October 2019

OnePlus' ad featuring Robert Downey Jr tops the list.
Guest Article

The curious case of the 'mistaken' logo...

The 'doctors' symbol'.
Guest Article

Are you 'woke-washing' your brand?

Our guest contributor elaborates on the whats and the whos of the trend.
Guest Article

A day in the life of a social media manager

The author, an art director at Zomato writes on how not to go about the social media business
Guest Article

Festive branding is turning stale

Are we stuck with the 'goodness' proposition?
Guest Article

"How a prospect poached my idea...

...and my people," writes Prabhakar Mundkur
Guest Article

Decoding marketing to millennials and Gen Z

Read on to know how brands attract millennials and Gen Z.
Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Guest Article

How many brand ambassadors does it take…

… to sell a product?
Guest Article

Is it time PR got a slice of the marketing pie?

Former corporate communications executive at Tata Motors and Vodafone, thinks so
Guest Article

Most watched Indian ads on YouTube in October 2019

OnePlus' ad featuring Robert Downey Jr tops the list.
Guest Article

The curious case of the 'mistaken' logo...

The 'doctors' symbol'.
Guest Article

Are you 'woke-washing' your brand?

Our guest contributor elaborates on the whats and the whos of the trend.
Guest Article

A day in the life of a social media manager

The author, an art director at Zomato writes on how not to go about the social media business
Guest Article

Festive branding is turning stale

Are we stuck with the 'goodness' proposition?
Guest Article

"How a prospect poached my idea...

...and my people," writes Prabhakar Mundkur
Guest Article

Decoding marketing to millennials and Gen Z

Read on to know how brands attract millennials and Gen Z.
Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...