Guest Article

Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.
Guest Article

How will the Consumer Protection Act 2019 affect the ASCI?

There is much curiosity around the new Act, what it means, and how it might affect the role of the Advertising Standards Council of India (ASCI).
Guest Article

Is this the end of the era of office coffee machines, the favoured mingling spot of the plebs?

I will not use the term ‘the new normal’. It has unintended consequences, like eyes popping out, hair falling off, self-combustion.
Guest Article

If Theseus changed his ship’s captain, would it still be the same ship?

An agency executive punctuates the 'consultancy versus advertising' debate.
Guest Article

"Indian men have come some way from being couch potatoes to potato peelers"

An essay on the 'domestication of millennial men' - and what marketers can do differently.
Guest Article

Launching a brand the Ramayana way

The author looks at some of the most memorable stories from the Ramayana and sees how the learnings from there can be applied to a brand launch.
Guest Article

Goddess Hygieia is the only deity we need to worship in 2020

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
Guest Article

Masks for self-expression, sanitisers as conversation starters?

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.
Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.
Guest Article

How will the Consumer Protection Act 2019 affect the ASCI?

There is much curiosity around the new Act, what it means, and how it might affect the role of the Advertising Standards Council of India (ASCI).
Guest Article

Is this the end of the era of office coffee machines, the favoured mingling spot of the plebs?

I will not use the term ‘the new normal’. It has unintended consequences, like eyes popping out, hair falling off, self-combustion.
Guest Article

If Theseus changed his ship’s captain, would it still be the same ship?

An agency executive punctuates the 'consultancy versus advertising' debate.
Guest Article

"Indian men have come some way from being couch potatoes to potato peelers"

An essay on the 'domestication of millennial men' - and what marketers can do differently.
Guest Article

Launching a brand the Ramayana way

The author looks at some of the most memorable stories from the Ramayana and sees how the learnings from there can be applied to a brand launch.
Guest Article

Goddess Hygieia is the only deity we need to worship in 2020

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
Guest Article

Masks for self-expression, sanitisers as conversation starters?

'Unlocked' consumers and the changes we'll possibly see in their daily behaviour - some fun musings and scenarios.