Guest Article

Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Guest Article

The rich frugality of a Konkani

More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.
Guest Article

The universal truth of clichés in advertising

Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.
Guest Article

India’s VOD market — A snapshot of the last five years

The author of this article Aadeesh Rajeev Deshpande is AVP - Alliances & Partnerships, ALTBalaji.
Guest Article

From Binge Living to Binge Watching, and back

"In the '80s, we didn’t have web series and had no concept of binge watching. But we had something far more interesting. Binge Living," writes Ajay Gahlaut.
Guest Article

When in India, do as the Indians do...

It’s no secret that India can be a tricky market to crack for international brands. Why is that? Almond Branding’s Shashwat Das explores...
Guest Article

The tussle between accessibility and exclusivity

Our guest author analyses the Indian fashion market in the wake of Aditya Birla Group's acquisition of designer labels like Tarun Tahiliani and Sabyasachi.
Guest Article

Women Day’s Campaigns - Show you care, even if you’re just pretending…

As we watch and re-watch Levi’s ‘Auva Auva - Deepika Padukone’ ad for more reasons than one, our guest author pens her thoughts on it.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Guest Article

The rich frugality of a Konkani

More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.
Guest Article

The universal truth of clichés in advertising

Our guest author cautions against “clichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worst”.
Guest Article

India’s VOD market — A snapshot of the last five years

The author of this article Aadeesh Rajeev Deshpande is AVP - Alliances & Partnerships, ALTBalaji.
Guest Article

From Binge Living to Binge Watching, and back

"In the '80s, we didn’t have web series and had no concept of binge watching. But we had something far more interesting. Binge Living," writes Ajay Gahlaut.
Guest Article

When in India, do as the Indians do...

It’s no secret that India can be a tricky market to crack for international brands. Why is that? Almond Branding’s Shashwat Das explores...
Guest Article

The tussle between accessibility and exclusivity

Our guest author analyses the Indian fashion market in the wake of Aditya Birla Group's acquisition of designer labels like Tarun Tahiliani and Sabyasachi.
Guest Article

Women Day’s Campaigns - Show you care, even if you’re just pretending…

As we watch and re-watch Levi’s ‘Auva Auva - Deepika Padukone’ ad for more reasons than one, our guest author pens her thoughts on it.