Guest Article

"The doodling has indeed helped me dispel, albeit for a brief while, the clouds of anxiety and dread that we are all familiar and grappling with currently," says HDFC comms chief Rajiv Banerjee.

The perceived ‘easy-going’ and ‘fun-filled’ work culture of advertising agencies has come under the radar.

A look at the vaccination drive from a behaviour change perspective as vaccine hesitancy drops and people want to get jabbed.

“Don’t you find it a shameful antithesis when an industry that exists and is paid for understanding human behaviour is suffering from a loss of humanity?’ writes KV Sridhar, aka Pops.

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.

“He was the glue that kept his lieutenants -Arvind, Ambi, Niteen, Shashi and yours truly- together,” writes Nagesh Alai, in a memoir for Ulka’s Anil Kapoor, who passed away last week.

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.