Guest Article

Guest Article

6 ways to make your brand’s social media strategy a masterstroke this IPL season

Our guest author presents a comprehensive guide to navigating the IPL buzz on social media, highlighting strategies for audience engagement and trust-building.
Guest Article

YouTube ads on kids channels raise concerns for advertisers: The rising need for transparency

Our guest author dives into the complexities of ad transparency as YouTube ads for adults infiltrate children's channels, sparking concerns for brand safety.
Guest Article

How new young cricketers are giving brands an option for brand endorsements? Jaiswal and Jurel the new entrants

Our guest author delves into the rising stars of Indian cricket, Jaiswal and Jurel, and their potential as lucrative options for brands eyeing long-term endorsements.
Guest Article

Advertising is not a one-stop solution: Lessons to learn for Start-ups. Create value inward. 

Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.
Guest Article

Unleashing the power of AI in marketing to drive personalisation, growth and competitive advantage

Our guest author unravels how AI fuels personalisation, growth, and a competitive edge in today's dynamic business landscape.
Guest Article

The crush of civilisations

Our guest author writes about the unification of two unconnected worldviews — of Saraswaji Puja and Valentine's Day— emanating from diverse cultural mores.
Guest Article

D2C brands: Celebrity brand ambassador cum investor model

Our guest author dissects the sweat-equity trend in D2C brands, unraveling the dynamics of celebrity endorsements and investor models.
Guest Article

Creating real impact for cancer awareness

Our guest author discusses impactful cancer awareness campaigns that leverage social media for early detection and prevention.
Guest Article

The grand Indian D2C sale

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.
Guest Article

Evolution of customer segmentation and future prospects with generative AI

Our guest author delves into the evolution of customer segmentation, exploring the impact of generative AI on marketing's pivotal components.
Guest Article

6 ways to make your brand’s social media strategy a masterstroke this IPL season

Our guest author presents a comprehensive guide to navigating the IPL buzz on social media, highlighting strategies for audience engagement and trust-building.
Guest Article

YouTube ads on kids channels raise concerns for advertisers: The rising need for transparency

Our guest author dives into the complexities of ad transparency as YouTube ads for adults infiltrate children's channels, sparking concerns for brand safety.
Guest Article

How new young cricketers are giving brands an option for brand endorsements? Jaiswal and Jurel the new entrants

Our guest author delves into the rising stars of Indian cricket, Jaiswal and Jurel, and their potential as lucrative options for brands eyeing long-term endorsements.
Guest Article

Advertising is not a one-stop solution: Lessons to learn for Start-ups. Create value inward. 

Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.
Guest Article

Unleashing the power of AI in marketing to drive personalisation, growth and competitive advantage

Our guest author unravels how AI fuels personalisation, growth, and a competitive edge in today's dynamic business landscape.
Guest Article

The crush of civilisations

Our guest author writes about the unification of two unconnected worldviews — of Saraswaji Puja and Valentine's Day— emanating from diverse cultural mores.
Guest Article

D2C brands: Celebrity brand ambassador cum investor model

Our guest author dissects the sweat-equity trend in D2C brands, unraveling the dynamics of celebrity endorsements and investor models.
Guest Article

Creating real impact for cancer awareness

Our guest author discusses impactful cancer awareness campaigns that leverage social media for early detection and prevention.
Guest Article

The grand Indian D2C sale

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.
Guest Article

Evolution of customer segmentation and future prospects with generative AI

Our guest author delves into the evolution of customer segmentation, exploring the impact of generative AI on marketing's pivotal components.