Guest Article

Guest Article

Brands under attack – How a smart digital strategy can help

Brands love to see right hashtags trending. But as Tanishq, Netflix, Zomato and others found out, sometimes they end up trending for all the wrong reasons...
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Guest Article

CRED… not everyone gets it: A copywriter's take

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.
Guest Article

Building social communities and overcoming data challenges...

Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.
Guest Article

The OTT Censorship Scare: What’s In Store in 2021?

The ministry could stay away from content and limit its involvement to data security and privacy.
Guest Article

Real Brand Voice: Please Stand Up

The author shares his experience of sailing his brand through high tides of social media trolls.
Guest Article

Getting nosy about scent marketing: An academic analysis

Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space.
Guest Article

"What demonetisation did to fintech, COVID-19 has done to edtech"

Says our guest author, as she tells us why striving for less will help us solve (things) better.
Guest Article

Mobility, masculine anxiety and modern-day cowboys

In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
Guest Article

A better kind of vanity: Beauty brands in the new normal

What happens to an industry that’s all about appearances when the world is less stage, more living room? A planner peeks into the beauty segment.
Guest Article

Brands under attack – How a smart digital strategy can help

Brands love to see right hashtags trending. But as Tanishq, Netflix, Zomato and others found out, sometimes they end up trending for all the wrong reasons...
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Guest Article

CRED… not everyone gets it: A copywriter's take

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.
Guest Article

Building social communities and overcoming data challenges...

Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.
Guest Article

The OTT Censorship Scare: What’s In Store in 2021?

The ministry could stay away from content and limit its involvement to data security and privacy.
Guest Article

Real Brand Voice: Please Stand Up

The author shares his experience of sailing his brand through high tides of social media trolls.
Guest Article

Getting nosy about scent marketing: An academic analysis

Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space.
Guest Article

"What demonetisation did to fintech, COVID-19 has done to edtech"

Says our guest author, as she tells us why striving for less will help us solve (things) better.
Guest Article

Mobility, masculine anxiety and modern-day cowboys

In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
Guest Article

A better kind of vanity: Beauty brands in the new normal

What happens to an industry that’s all about appearances when the world is less stage, more living room? A planner peeks into the beauty segment.