Guest Article

Guest Article

An analogy, a quote and a 24-carat tragedy called India...

An advertising executive writes about the brand on everyone's mind and lips - Tanishq.
Guest Article

Why good branding needs bad villains...

About good brands taking on the bad and ugly.
Guest Article

7 things digital marketing has changed about classical marketing

A guest essay, written from the vantage point of how classical marketing has undergone changes in the face of the digital onslaught.
Guest Article

The other Pandey: An ode, a shout out and a plea...

"It is impossible for any Indian alive in the latter years of the last millennium not to have been touched by a creation of Kamlesh Pandey's" writes adman Ajay Gahlaut.
Guest Article

The Indian streaming dilemma: too much thrill?

While the infusion of global taste is always good, the absence of a sensibility that’s uniquely Indian can limit the long-term growth of the web series category in India.
Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Guest Article

ASCI’s role complementary to new law

People who accuse the ASCI of being a toothless organisation, seem to be missing the point entirely.
Guest Article

How many languages does your brand speak?

Brands have been doing regional language mainline communication for decades. It’s surprising that they haven’t yet cracked the same on digital.
Guest Article

Alexa, how would brands fit in a voice-first world?

Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.
Guest Article

VR & AR will shape the future of your industry (but only if done well)

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?
Guest Article

An analogy, a quote and a 24-carat tragedy called India...

An advertising executive writes about the brand on everyone's mind and lips - Tanishq.
Guest Article

Why good branding needs bad villains...

About good brands taking on the bad and ugly.
Guest Article

7 things digital marketing has changed about classical marketing

A guest essay, written from the vantage point of how classical marketing has undergone changes in the face of the digital onslaught.
Guest Article

The other Pandey: An ode, a shout out and a plea...

"It is impossible for any Indian alive in the latter years of the last millennium not to have been touched by a creation of Kamlesh Pandey's" writes adman Ajay Gahlaut.
Guest Article

The Indian streaming dilemma: too much thrill?

While the infusion of global taste is always good, the absence of a sensibility that’s uniquely Indian can limit the long-term growth of the web series category in India.
Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Guest Article

ASCI’s role complementary to new law

People who accuse the ASCI of being a toothless organisation, seem to be missing the point entirely.
Guest Article

How many languages does your brand speak?

Brands have been doing regional language mainline communication for decades. It’s surprising that they haven’t yet cracked the same on digital.
Guest Article

Alexa, how would brands fit in a voice-first world?

Our guest author believes that we will transcend to a voice-first world once we have surpassed barriers like computers understanding the tone of voice and context.
Guest Article

VR & AR will shape the future of your industry (but only if done well)

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?