Guest Article

Our guest author Sangram Surve says the rise of the creator economy is a clear sign that a lot has radically changed in the advertising world.

Our guest author Atin Roy suggests a collaborative effort by the government and leading brands in the health/oral care space to alleviate the situation.

Using a celeb only to beat media clutter, isn't just counterproductive, but also lazy marketing, says our guest author Pranav Kosuri.

The government has released regulations for social media influencers. What does it mean for the influencer world?

Our guest author explains the importance of rich media and its use in the ad world.

This trend is not restricted to the top influencers.

Our guest author says SEO is an essential component of any successful digital marketing strategy.

Our guest author lists down the top trends that marketers and advertisers are expected to witness this year.

Our guest author talks about the importance of tailoring ads for different platforms to overcome attention challenges online.

Our guest author takes you through some strategies that brands can employ to create a unique connection with their audience.