Guest Article

Guest Article

Lord Krishna and the art of account planning

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
Guest Article

Kent ad analysis: Outraged social media Vs anxious condominium aunties

When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
Guest Article

Government advertisements and dragon eggs… who will slay the monster?

Remember the Government’s ‘Do boond zindagi ke’ movement that helped India fight polio? Is a similar strong message missing in the COVID context?
Guest Article

How short is your client brief?

A good brief needs to sharply define the 'objective', the 'audience', and why should they get influenced, or motivated, to choose me (proposition).
Guest Article

Marketing as an art even for teachers...

Teachers need to practice marketing as an art. This includes studying customer behaviour of students as well as of their parents. Why is it neglected?
Guest Article

Of wives, dishwashers and agencies: From the desk of Ogilvy's former copy chief

New York-based copywriter George Tannenbaum, who has turned ageism in advertising on its head with his bold statements, writes a guest post.
Guest Article

How David Ogilvy's unique advice improved my conversations

He would come to office on most mornings, and we would go back to the hotel for lunch. One day, he asked me, "How ambitious are you? What do you think is coming in the way of your growth?"
Guest Article

Creativity, coffee shops and lockdowns

Taking a walk from the living room to the bedroom, and vice versa, to tell an idea to my wife is not as fun as calling her from outside coffee shops.
Guest Article

Seven things I am taking back to office from the lockdown

Some of these newly formed habits will tend to stay on with us. There will be things that we repeat, some we will give up along the way.
Guest Article

The creations that followed the chaos

While the FMCG sector is expected to emerge as a clear winner post lockdown, we can also expect the tech industry to come out with more products
Guest Article

Lord Krishna and the art of account planning

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
Guest Article

Kent ad analysis: Outraged social media Vs anxious condominium aunties

When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
Guest Article

Government advertisements and dragon eggs… who will slay the monster?

Remember the Government’s ‘Do boond zindagi ke’ movement that helped India fight polio? Is a similar strong message missing in the COVID context?
Guest Article

How short is your client brief?

A good brief needs to sharply define the 'objective', the 'audience', and why should they get influenced, or motivated, to choose me (proposition).
Guest Article

Marketing as an art even for teachers...

Teachers need to practice marketing as an art. This includes studying customer behaviour of students as well as of their parents. Why is it neglected?
Guest Article

Of wives, dishwashers and agencies: From the desk of Ogilvy's former copy chief

New York-based copywriter George Tannenbaum, who has turned ageism in advertising on its head with his bold statements, writes a guest post.
Guest Article

How David Ogilvy's unique advice improved my conversations

He would come to office on most mornings, and we would go back to the hotel for lunch. One day, he asked me, "How ambitious are you? What do you think is coming in the way of your growth?"
Guest Article

Creativity, coffee shops and lockdowns

Taking a walk from the living room to the bedroom, and vice versa, to tell an idea to my wife is not as fun as calling her from outside coffee shops.
Guest Article

Seven things I am taking back to office from the lockdown

Some of these newly formed habits will tend to stay on with us. There will be things that we repeat, some we will give up along the way.
Guest Article

The creations that followed the chaos

While the FMCG sector is expected to emerge as a clear winner post lockdown, we can also expect the tech industry to come out with more products