Guest Article

Guest Article

A quick roadmap to overcome marketing challenges in 2022

Our guest author, Christopher Jacob, senior director, product marketing, Salesforce, talks about how Indian marketers can solve their challenges and address their priorities at the same time.
Guest Article

The secret to making great ad films…

Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.
Guest Article

Woh Ranveer wala ad dekha, kya mast hai...

If you are trying to be something to everyone, you are probably being nothing to anyone.
Guest Article

“I miss the days when we used to develop a good three-month campaign”

As ‘content’ evolves, our guest author reminisces about the good old days of media.
Guest Article

Google’s decision to phase out third-party cookies: impact on Indian industries

How will third-party cookie deprecation impact the Indian web publishing, advertising and marketing space?
Guest Article

What's in a name?

Now Facebook is Meta but the story goes on.
Guest Article

The Sanjana Effect: almost 50 girls were named after Pepsi’s 1993 ad

One of them wrote this article. She also tracked down the other ‘Sanjus’.
Guest Article

Much ado about a bindi

As #NoBindiNoBusiness trends on Twitter, our guest writer examines this dot in Indian advertising, over the decades.
Guest Article

The tyranny of the meme

Our guest author examines the recent Facebook-WhatsApp outage through a new lens.
Guest Article

Beyond binaries: understanding India’s entertainment landscape in the post-pandemic world

2022 will be streaming’s biggest year in India. But it could also be the biggest year for the box office.
Guest Article

A quick roadmap to overcome marketing challenges in 2022

Our guest author, Christopher Jacob, senior director, product marketing, Salesforce, talks about how Indian marketers can solve their challenges and address their priorities at the same time.
Guest Article

The secret to making great ad films…

Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.
Guest Article

Woh Ranveer wala ad dekha, kya mast hai...

If you are trying to be something to everyone, you are probably being nothing to anyone.
Guest Article

“I miss the days when we used to develop a good three-month campaign”

As ‘content’ evolves, our guest author reminisces about the good old days of media.
Guest Article

Google’s decision to phase out third-party cookies: impact on Indian industries

How will third-party cookie deprecation impact the Indian web publishing, advertising and marketing space?
Guest Article

What's in a name?

Now Facebook is Meta but the story goes on.
Guest Article

The Sanjana Effect: almost 50 girls were named after Pepsi’s 1993 ad

One of them wrote this article. She also tracked down the other ‘Sanjus’.
Guest Article

Much ado about a bindi

As #NoBindiNoBusiness trends on Twitter, our guest writer examines this dot in Indian advertising, over the decades.
Guest Article

The tyranny of the meme

Our guest author examines the recent Facebook-WhatsApp outage through a new lens.
Guest Article

Beyond binaries: understanding India’s entertainment landscape in the post-pandemic world

2022 will be streaming’s biggest year in India. But it could also be the biggest year for the box office.