Guest Article

Guest Article

Branding darshans from Lord Ganesha

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Guest Article

How increased FDIs can boost India’s media & entertainment industry

Our guest author explains, from his personal experience, how increased financial aid, by funnelling FDI, can help the M&E industry grow.
Guest Article

Learning from Myntra’s experience: how a single graphic altered perception

It’s unfair when brands have to face the brunt of creatives they didn’t commission. Our guest author dissects a recent example.
Guest Article

Brainstorming on broadband

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?
Guest Article

Ad-tech and the missing stamp of 24 carat assurance

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
Guest Article

Farewell Pradeep Guha: "The Young Turk Who Kept Rising"

MK Anand pens a heartfelt memoir for media veteran Pradeep Guha, who has passed away.
Guest Article

Here is the money, where is my award?

Winning an award no longer means that you have the best work. It means that you can afford the maximum number of entries, argues our guest author.
Guest Article

Mirabai ate pizzas, but some marketing geniuses couldn’t digest it

No points for guessing the pizza brand. Here’s a from-the-horse’s-mouth article on you know what.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Guest Article

How a show named Lupin fixed an appointment with me

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.
Guest Article

Branding darshans from Lord Ganesha

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Guest Article

How increased FDIs can boost India’s media & entertainment industry

Our guest author explains, from his personal experience, how increased financial aid, by funnelling FDI, can help the M&E industry grow.
Guest Article

Learning from Myntra’s experience: how a single graphic altered perception

It’s unfair when brands have to face the brunt of creatives they didn’t commission. Our guest author dissects a recent example.
Guest Article

Brainstorming on broadband

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?
Guest Article

Ad-tech and the missing stamp of 24 carat assurance

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
Guest Article

Farewell Pradeep Guha: "The Young Turk Who Kept Rising"

MK Anand pens a heartfelt memoir for media veteran Pradeep Guha, who has passed away.
Guest Article

Here is the money, where is my award?

Winning an award no longer means that you have the best work. It means that you can afford the maximum number of entries, argues our guest author.
Guest Article

Mirabai ate pizzas, but some marketing geniuses couldn’t digest it

No points for guessing the pizza brand. Here’s a from-the-horse’s-mouth article on you know what.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Guest Article

How a show named Lupin fixed an appointment with me

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.