Brands and Sports marketing

Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Brands and Sports marketing

Reach of television remains unassailable with live sports having its back

Television withstands the digital waves to remain the prime preference of marketers.
Brands and Sports marketing

"We are the only company that has taken the QR code proposition to stadiums”: Jaskaran Singh Kapany, Paytm

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Brands and Sports marketing

How sports associations are elevating emerging start-ups & companies

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Brands and Sports marketing

Hero Drives the Indian Football Scene Ahead; On Boards Premier League as Presenting Sponsor for Broadcast

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.
Brands and Sports marketing

Budweiser makes a sporty move in India; partners as Broadcast Co-presenting with Premier League

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.
Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Brands and Sports marketing

Reach of television remains unassailable with live sports having its back

Television withstands the digital waves to remain the prime preference of marketers.
Brands and Sports marketing

"We are the only company that has taken the QR code proposition to stadiums”: Jaskaran Singh Kapany, Paytm

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Brands and Sports marketing

How sports associations are elevating emerging start-ups & companies

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Brands and Sports marketing

Hero Drives the Indian Football Scene Ahead; On Boards Premier League as Presenting Sponsor for Broadcast

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.
Brands and Sports marketing

Budweiser makes a sporty move in India; partners as Broadcast Co-presenting with Premier League

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.