Brands and Sports marketing

Brands and Sports marketing

T20 World Cup attracts a vast and more engaged audience, says CoinDCX’s Marketing Head

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.
Brands and Sports marketing

Advertisers set to welcome the first ever festive World T20

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Brands and Sports marketing

T20 World Cup attracts a vast and more engaged audience, says CoinDCX’s Marketing Head

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.
Brands and Sports marketing

Advertisers set to welcome the first ever festive World T20

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.
Brands and Sports marketing

Fans and advertisers gear up for Premier League’s 30th season

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.
Brands and Sports marketing

World Test Championship: Is India ready to be crowned the king of Test Cricket?

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.