Interviews

Interviews

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.
Interviews

PR is not just a marketing discipline, but a strong strategic tool: BCW India’s Deepshikha Dharmaraj

The CEO speaks on the agency’s new service - corporate social purpose, and shares insights on trends and challenges in the PR industry.
Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.
Interviews

“We expect to grow by 40 per cent in 2022”: Rohan Mehta, CEO, Kinnect

He says they’ve achieved everything they’d put on their “dream board” except a Cannes Lions trophy.
Interviews

Havas Group India aiming at aggressive growth through acquisitions

Rana Barua, CEO, Havas Group India, says India is top priority for the global network and that it is looking at acquiring PR, social media, and digital agencies.
Interviews

“Brands should deploy social listening to avoid being trolled”: Lintas Live’s Ameer Ismail

The PR agency’s president says digital insights are enabling them to navigate communication.
Interviews

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.
Interviews

“Lenskart will be a functional brand on Amazon and a lifestyle brand on Myntra”: Madhur Acharya

The eyewear brand is now available on platforms like Nykaa, Myntra, Amazon, etc. A chat with its VP e-commerce marketplaces.
Interviews

"It's our responsibility as leaders to bring work-life balance back": Wunderman Thompson's Shamsuddin Jasani

Completing 100 days as the CEO, he says his vision is to grow the agency twice its size in three years, but while keeping his people happy along the way.
Interviews

Cadbury adds more cream to its Oreo; brings ‘Double Stuf’ to India

It’s a differentiated eat experience, not just a product change says Mondelez India's Sunainika Singh.
Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.
Interviews

“We expect to grow by 40 per cent in 2022”: Rohan Mehta, CEO, Kinnect

He says they’ve achieved everything they’d put on their “dream board” except a Cannes Lions trophy.
Interviews

Havas Group India aiming at aggressive growth through acquisitions

Rana Barua, CEO, Havas Group India, says India is top priority for the global network and that it is looking at acquiring PR, social media, and digital agencies.
Interviews

“Brands should deploy social listening to avoid being trolled”: Lintas Live’s Ameer Ismail

The PR agency’s president says digital insights are enabling them to navigate communication.
Interviews

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.
Interviews

“Lenskart will be a functional brand on Amazon and a lifestyle brand on Myntra”: Madhur Acharya

The eyewear brand is now available on platforms like Nykaa, Myntra, Amazon, etc. A chat with its VP e-commerce marketplaces.
Interviews

"It's our responsibility as leaders to bring work-life balance back": Wunderman Thompson's Shamsuddin Jasani

Completing 100 days as the CEO, he says his vision is to grow the agency twice its size in three years, but while keeping his people happy along the way.
Interviews

Cadbury adds more cream to its Oreo; brings ‘Double Stuf’ to India

It’s a differentiated eat experience, not just a product change says Mondelez India's Sunainika Singh.