Interviews

Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.
Interviews

“We expect to grow by 40 per cent in 2022”: Rohan Mehta, CEO, Kinnect

He says they’ve achieved everything they’d put on their “dream board” except a Cannes Lions trophy.
Interviews

Havas Group India aiming at aggressive growth through acquisitions

Rana Barua, CEO, Havas Group India, says India is top priority for the global network and that it is looking at acquiring PR, social media, and digital agencies.
Interviews

“Brands should deploy social listening to avoid being trolled”: Lintas Live’s Ameer Ismail

The PR agency’s president says digital insights are enabling them to navigate communication.
Interviews

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.
Interviews

“Lenskart will be a functional brand on Amazon and a lifestyle brand on Myntra”: Madhur Acharya

The eyewear brand is now available on platforms like Nykaa, Myntra, Amazon, etc. A chat with its VP e-commerce marketplaces.
Interviews

"It's our responsibility as leaders to bring work-life balance back": Wunderman Thompson's Shamsuddin Jasani

Completing 100 days as the CEO, he says his vision is to grow the agency twice its size in three years, but while keeping his people happy along the way.
Interviews

Cadbury adds more cream to its Oreo; brings ‘Double Stuf’ to India

It’s a differentiated eat experience, not just a product change says Mondelez India's Sunainika Singh.
Interviews

Blue Tokai brews a cold one; introduces flavoured coffee cans

A quick chat with CEO and co-founder Matt Chitharanjan on why the need to roll out such an offering.
Interviews

"With 'Believe In Blue' we want to galvanise fans-support towards the Indian team": Sanjog Gupta

Head of Sports, Star and Disney India explains why it is important to have a continuing narrative that strings multiple bilateral tournaments together
Interviews

Havas Group India aiming at aggressive growth through acquisitions

Rana Barua, CEO, Havas Group India, says India is top priority for the global network and that it is looking at acquiring PR, social media, and digital agencies.
Interviews

“Brands should deploy social listening to avoid being trolled”: Lintas Live’s Ameer Ismail

The PR agency’s president says digital insights are enabling them to navigate communication.
Interviews

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.
Interviews

“Lenskart will be a functional brand on Amazon and a lifestyle brand on Myntra”: Madhur Acharya

The eyewear brand is now available on platforms like Nykaa, Myntra, Amazon, etc. A chat with its VP e-commerce marketplaces.
Interviews

"It's our responsibility as leaders to bring work-life balance back": Wunderman Thompson's Shamsuddin Jasani

Completing 100 days as the CEO, he says his vision is to grow the agency twice its size in three years, but while keeping his people happy along the way.
Interviews

Cadbury adds more cream to its Oreo; brings ‘Double Stuf’ to India

It’s a differentiated eat experience, not just a product change says Mondelez India's Sunainika Singh.
Interviews

Blue Tokai brews a cold one; introduces flavoured coffee cans

A quick chat with CEO and co-founder Matt Chitharanjan on why the need to roll out such an offering.
Interviews

"With 'Believe In Blue' we want to galvanise fans-support towards the Indian team": Sanjog Gupta

Head of Sports, Star and Disney India explains why it is important to have a continuing narrative that strings multiple bilateral tournaments together