Interviews

Interviews

How Disney+ Hotstar plans to build a "deeper connect" with the next 200 million users during IPL

Sidharth Shakdher, EVP and CMO, Disney+ Hotstar speaks about marketing challenges during the Indian Premier League.
Interviews

"The future of factual entertainment will get fuelled by subscription": Avinash Kaul, Network18  

Managing director, A+E Networks, TV18, and CEO, broadcast, Network18 believes, "The next OTT era will be one of factual entertainment."
Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Interviews

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.
Interviews

Can Anand Mahindra's IN10 succeed in the crowded GEC space?

Managing Director Aditya Pittie is bullish about new channel Ishara because he says that TV's largest genre is still growing.
Interviews

"Marketers must have the attitude of an editor-in-chief": Royal Enfield's Shubhranshu Singh

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.
Interviews

"The dependence of OTT on Bollywood has reduced": Ormax Media's Shailesh Kapoor

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.
Interviews

"It's time to monetise content through an ecosystem of 'paid models', not free services": Vi CMO Avneesh Khosla

The CMO of Vi talks about the importance of video in general and the telecom giant's association with Hungama Digital in particular.
Interviews

"We aim to sell 60,000 units of E-scooters in FY22": Ravneet Phokela, Ather Energy

The chief business officer at Ather talks about the electric scooter ecosystem in India, the target audience and expansion plans.
Interviews

"We expect a lot of out-of-home consumption this year": Burger King's Srinivas Adapa

The CMO talks about the 'It's not a burger. It's a Whopper' ads, rise of drive-thrus, menu tweaks, and risky logos.
Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Interviews

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.
Interviews

Can Anand Mahindra's IN10 succeed in the crowded GEC space?

Managing Director Aditya Pittie is bullish about new channel Ishara because he says that TV's largest genre is still growing.
Interviews

"Marketers must have the attitude of an editor-in-chief": Royal Enfield's Shubhranshu Singh

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.
Interviews

"The dependence of OTT on Bollywood has reduced": Ormax Media's Shailesh Kapoor

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.
Interviews

"It's time to monetise content through an ecosystem of 'paid models', not free services": Vi CMO Avneesh Khosla

The CMO of Vi talks about the importance of video in general and the telecom giant's association with Hungama Digital in particular.
Interviews

"We aim to sell 60,000 units of E-scooters in FY22": Ravneet Phokela, Ather Energy

The chief business officer at Ather talks about the electric scooter ecosystem in India, the target audience and expansion plans.
Interviews

"We expect a lot of out-of-home consumption this year": Burger King's Srinivas Adapa

The CMO talks about the 'It's not a burger. It's a Whopper' ads, rise of drive-thrus, menu tweaks, and risky logos.