Interviews

Marketing

A Terribly Tiny leap from 140 characters to a 4-episode OTT show

Anuj Gosalia, CEO and co-founder, Terribly Tiny Tales, announces foray into OTT content, talks brand building, and plans for 2023.
Interviews

Future Generali’s LGBTQIA+ campaign: Company was prepared for backlash says CMO

Ruchika Malhan Varma talks about the insurance company's latest OOH campaign, its approach towards inclusion and more.
Interviews

Why are many Mumbaikars paying a 70 per cent premium and ‘subscribing’ to single-source milk?

Some 10,000 homes are hooked on Sarda Farms’ white liquid. Can the company scale up its painstakingly-built farm-to-home model?
Interviews

“What the hell are you doing?” puzzled friends asked Kunal Kapoor when he was co-founding Ketto

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Interviews

Wakefit: How to race to Rs 1,000 crore in sales without losing money

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.
Interviews

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.
Media

Our guiding philosophy is to make great content and get rich slow: Sameer Nair, Applause Entertainment

Applause Entertainment CEO says India’s video streaming business is likely to quadruple in size over the next five years.
Interviews

PR is not just a marketing discipline, but a strong strategic tool: BCW India’s Deepshikha Dharmaraj

The CEO speaks on the agency’s new service - corporate social purpose, and shares insights on trends and challenges in the PR industry.
Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.
Interviews

Why are many Mumbaikars paying a 70 per cent premium and ‘subscribing’ to single-source milk?

Some 10,000 homes are hooked on Sarda Farms’ white liquid. Can the company scale up its painstakingly-built farm-to-home model?
Interviews

“What the hell are you doing?” puzzled friends asked Kunal Kapoor when he was co-founding Ketto

Ten years later, the question has been satisfactorily answered. The crowd-funding platform has raised Rs 1,100+ crore from donors. What does that say about Indian attitudes?
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Interviews

Wakefit: How to race to Rs 1,000 crore in sales without losing money

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.
Interviews

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.
Media

Our guiding philosophy is to make great content and get rich slow: Sameer Nair, Applause Entertainment

Applause Entertainment CEO says India’s video streaming business is likely to quadruple in size over the next five years.
Interviews

PR is not just a marketing discipline, but a strong strategic tool: BCW India’s Deepshikha Dharmaraj

The CEO speaks on the agency’s new service - corporate social purpose, and shares insights on trends and challenges in the PR industry.
Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.