"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI
A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
"We will take share from both MNCs and regional brands": Mohan Goenka, Emami
With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.
"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI
A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
"We will take share from both MNCs and regional brands": Mohan Goenka, Emami
With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.