Interviews

Interviews

Tata Sky launches 'Binge' on Mobile; "Consumers want to pay only once for content across platforms": Pallavi Puri

Chief Commercial and Content Officer, Tata Sky says the consumers wanted a product like 'Binge' available on the go and that is what prompted the DTH giant to launch Binge Mobile App
Interviews

Euro 2020, Copa America: "Expecting 25% increase in distribution revenues" says Sony's Rajesh Kaul

Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India says the packed calendar will help the network grow its penetration across the country.
Interviews

"We don't put our e-comm partners like Nykaa, Flipkart, Purplle, JioMart, BigBasket in any type of bucket; consumers do": Anil Chilla, L'Oréal India

A chat with L'Oréal India's chief digital officer on seller partners, consumer segmentation, the value of landing pages, and more.
Interviews

“We can give anyone a run for their money”: founders of online grocery brand StarQuik

Out with its first ad campaign – 4 years after its launch – Tata Group’s StarQuik is the latest e-grocer on the block. An interview with its co-founders, Gaurav Juneja and K Radhakrishnan. 
Interviews

How Discovery's Megha Tata wants to crack a "competitive and saturated market" like Tamil Nadu

Global factual entertainment giant, Discovery has rebranded its regional offering D-Tamil, the managing director - South Asia says, "previous logo lacked drama and entertainment."
Interviews

How Disney+ Hotstar plans to build a "deeper connect" with the next 200 million users during IPL

Sidharth Shakdher, EVP and CMO, Disney+ Hotstar speaks about marketing challenges during the Indian Premier League.
Interviews

"The future of factual entertainment will get fuelled by subscription": Avinash Kaul, Network18  

Managing director, A+E Networks, TV18, and CEO, broadcast, Network18 believes, "The next OTT era will be one of factual entertainment."
Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Interviews

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.
Interviews

Can Anand Mahindra's IN10 succeed in the crowded GEC space?

Managing Director Aditya Pittie is bullish about new channel Ishara because he says that TV's largest genre is still growing.
Interviews

"We don't put our e-comm partners like Nykaa, Flipkart, Purplle, JioMart, BigBasket in any type of bucket; consumers do": Anil Chilla, L'Oréal India

A chat with L'Oréal India's chief digital officer on seller partners, consumer segmentation, the value of landing pages, and more.
Interviews

“We can give anyone a run for their money”: founders of online grocery brand StarQuik

Out with its first ad campaign – 4 years after its launch – Tata Group’s StarQuik is the latest e-grocer on the block. An interview with its co-founders, Gaurav Juneja and K Radhakrishnan. 
Interviews

How Discovery's Megha Tata wants to crack a "competitive and saturated market" like Tamil Nadu

Global factual entertainment giant, Discovery has rebranded its regional offering D-Tamil, the managing director - South Asia says, "previous logo lacked drama and entertainment."
Interviews

How Disney+ Hotstar plans to build a "deeper connect" with the next 200 million users during IPL

Sidharth Shakdher, EVP and CMO, Disney+ Hotstar speaks about marketing challenges during the Indian Premier League.
Interviews

"The future of factual entertainment will get fuelled by subscription": Avinash Kaul, Network18  

Managing director, A+E Networks, TV18, and CEO, broadcast, Network18 believes, "The next OTT era will be one of factual entertainment."
Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Interviews

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.
Interviews

Can Anand Mahindra's IN10 succeed in the crowded GEC space?

Managing Director Aditya Pittie is bullish about new channel Ishara because he says that TV's largest genre is still growing.