Interviews

Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Interviews

“The outdoor campaign was a logistical nightmare”: PagarBook’s Siva Prasad

The app’s senior VP, marketing and sales, speaks about its outdoor campaign, the definition of SMEs, and brand ambassador Akshay Kumar.
Interviews

From new EatQual packaging to rise in dine-ins at Nellore and Tirupati, a chat with McDonald’s Arvind RP

The director of marketing and communications, McDonald’s India (West and South), talks about inclusivity, breakfast menu and rivals.
Interviews

"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.
Interviews

"Mirchi's digital reach is already bigger than its radio reach": Prashant Panday

Radio Mirchi removes "Radio" and becomes "Mirchi"; "Re-branding was long overdue," opines the MD and CEO.
Interviews

“Our view is that people donate money, but they do it a bit differently”: Ketto’s Varun Sheth

A brief chat with Ketto’s co-founder and CEO on India’s crowdfunding scene, the challenges he faces, and if Indians really donate.
Interviews

"After TV, the medium that people spent the most time on during COVID was radio": Ashit Kukian

The CEO of Radio City talks about the marquee show 'Super Singer', and the challenges that the radio industry is facing in India today.
Interviews

"Sirius will enable advertisers to reach viewers where they are, rather than where they might be": Nitin Bawankule

The head of ad sales at Star & Disney India talks about the intention behind rolling out the new suite, and how it might benefit advertisers.
Interviews

"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI

A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
Interviews

"We will take share from both MNCs and regional brands": Mohan Goenka, Emami

With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.
Interviews

From new EatQual packaging to rise in dine-ins at Nellore and Tirupati, a chat with McDonald’s Arvind RP

The director of marketing and communications, McDonald’s India (West and South), talks about inclusivity, breakfast menu and rivals.
Interviews

"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.
Interviews

"Mirchi's digital reach is already bigger than its radio reach": Prashant Panday

Radio Mirchi removes "Radio" and becomes "Mirchi"; "Re-branding was long overdue," opines the MD and CEO.
Interviews

“Our view is that people donate money, but they do it a bit differently”: Ketto’s Varun Sheth

A brief chat with Ketto’s co-founder and CEO on India’s crowdfunding scene, the challenges he faces, and if Indians really donate.
Interviews

"After TV, the medium that people spent the most time on during COVID was radio": Ashit Kukian

The CEO of Radio City talks about the marquee show 'Super Singer', and the challenges that the radio industry is facing in India today.
Interviews

"Sirius will enable advertisers to reach viewers where they are, rather than where they might be": Nitin Bawankule

The head of ad sales at Star & Disney India talks about the intention behind rolling out the new suite, and how it might benefit advertisers.
Interviews

"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI

A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
Interviews

"We will take share from both MNCs and regional brands": Mohan Goenka, Emami

With a Rs 15 crore to Rs 20 crore advertising budget, Emami is set to fight for share in the home hygiene segment with its EMASOL range of disinfectants.