Interviews

Interviews

"With 'Believe In Blue' we want to galvanise fans-support towards the Indian team": Sanjog Gupta

Head of Sports, Star and Disney India explains why it is important to have a continuing narrative that strings multiple bilateral tournaments together
Interviews

“Wanted to create a web series as good as any OTT show”: Bhuvan Bam on debut show Dhindora

Created for his YouTube channel ‘BB Ki Vines’, Dhindora features Bam in nine different roles. A chat with the YouTuber.
Interviews

“The top ad spenders on GEC content are FMCG, e-commerce and auto industry”: Shashank Srivastava, Maruti Suzuki

Here are the highlights of a one-on-one discussion between Maruti’s executive director, sales and marketing, and Viacom18’s Mahesh Shetty.
Interviews

"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.
Interviews

“There’s an entrepreneurial spirit to digital advertising today”: Anant Goenka

Interview with the executive director of The Indian Express Group.
Interviews

"Going pay while offering only Bengali content, Hoichoi was considered to be a laughable proposition four years back": Vishnu Mohta

Amidst all the players with deep pockets and international content, who would pay for Hoichoi, is a question that the co-founder says he was often asked at roundtable discussions and industry conventions.
Interviews

"Want people to realise you don't need to be a big brand to sell globally.": Pavan Ponnappa, eBay

On the sidelines of the new campaign launch, Ponnappa discusses e-commerce, cross border trade and the platform itself.
Interviews

"OTT streaming not cannibalising but supplementing TV viewership in kids’ content": Nickelodeon’s Nina Elavia Jaipuria

Viacom18's head, Hindi and kids TV network, says digital platforms bring in more viewership and ad revenue.
Interviews

"IPL, T20 World Cup won't impact our mainstream entertainment shows Bigg Boss, Big Picture": Mahesh Shetty, Colors

Colors bets on Ranveer, Salman to overcome 3 Cs - Cricket, Covid, and Caution of advertisers
Interviews

"Meaningful journalism does not require a platform, it requires good content": India Today’s Rajdeep Sardesai

In the final session of Digipub, the senior journalist spoke on how digital journalism is different from its print and TV counterparts.
Interviews

“The top ad spenders on GEC content are FMCG, e-commerce and auto industry”: Shashank Srivastava, Maruti Suzuki

Here are the highlights of a one-on-one discussion between Maruti’s executive director, sales and marketing, and Viacom18’s Mahesh Shetty.
Interviews

"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.
Interviews

“There’s an entrepreneurial spirit to digital advertising today”: Anant Goenka

Interview with the executive director of The Indian Express Group.
Interviews

"Going pay while offering only Bengali content, Hoichoi was considered to be a laughable proposition four years back": Vishnu Mohta

Amidst all the players with deep pockets and international content, who would pay for Hoichoi, is a question that the co-founder says he was often asked at roundtable discussions and industry conventions.
Interviews

"Want people to realise you don't need to be a big brand to sell globally.": Pavan Ponnappa, eBay

On the sidelines of the new campaign launch, Ponnappa discusses e-commerce, cross border trade and the platform itself.
Interviews

"OTT streaming not cannibalising but supplementing TV viewership in kids’ content": Nickelodeon’s Nina Elavia Jaipuria

Viacom18's head, Hindi and kids TV network, says digital platforms bring in more viewership and ad revenue.
Interviews

"IPL, T20 World Cup won't impact our mainstream entertainment shows Bigg Boss, Big Picture": Mahesh Shetty, Colors

Colors bets on Ranveer, Salman to overcome 3 Cs - Cricket, Covid, and Caution of advertisers
Interviews

"Meaningful journalism does not require a platform, it requires good content": India Today’s Rajdeep Sardesai

In the final session of Digipub, the senior journalist spoke on how digital journalism is different from its print and TV counterparts.