Interviews

Interviews

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.
Interviews

"Economy is going to decide the content challenges more than the Coronavirus": Manisha Sharma, Viacom18

The chief content officer, mass entertainment, Viacom18 speaks about the programming challenges and changes in consumption behaviour post-COVID-19.
Interviews

"We are at par with pre-COVID levels and already getting bookings for August": Tejinder Gill, Truecaller

With record new advertisers in June, being 100 per cent 'programmatic', and enjoying 700 million daily impressions, Truecaller is riding high right now.
Interviews

"Parents and kids are now gaming together": Akshat Rathee, Nodwin Gaming

The co-founder and MD of one of South Asia's largest e-sports companies talks about media, advertising, and marketing in and around the e-sports ecosystem.
Interviews

“We are trying to learn from the mistakes made by our competitors”: Saugata Mukherjee, SonyLIV

Mukherjee worked with Hotstar and Star TV before joining SonyLIV as head-original content in February 2020. He talks about how SonyLIV will approach its content creation, among other things.
Interviews

“Lockdown didn't really impact our engagement”: Anuj Sharma, Xiaomi India

While most brands are postponing new launches and promotions, Xiaomi is marching ahead at full pace. Xiaomi launched five products during the lockdown and is now entering the laptops category.
Interviews

Here’s how Dabur is dealing with the 400% jump in Chyawanprash demand

A chat with the Dabur's marketing head-health supplements Prashant Agarwal on how the market for its ‘immunity booster’ has changed over the years, and lately, in the context of the COVID pandemic.
Interviews

“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints

Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.
Interviews

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Interviews

“Paywall assures authenticity. Free WhatsApp forwards not as valued by consumers”: Sivakumar Sundaram, BCCL, on e-paper paywall

The Times of India just introduced a paywall for its e-paper. We analyse the move and interview the chairman of the executive committee of BCCL about it.
Interviews

"We are at par with pre-COVID levels and already getting bookings for August": Tejinder Gill, Truecaller

With record new advertisers in June, being 100 per cent 'programmatic', and enjoying 700 million daily impressions, Truecaller is riding high right now.
Interviews

"Parents and kids are now gaming together": Akshat Rathee, Nodwin Gaming

The co-founder and MD of one of South Asia's largest e-sports companies talks about media, advertising, and marketing in and around the e-sports ecosystem.
Interviews

“We are trying to learn from the mistakes made by our competitors”: Saugata Mukherjee, SonyLIV

Mukherjee worked with Hotstar and Star TV before joining SonyLIV as head-original content in February 2020. He talks about how SonyLIV will approach its content creation, among other things.
Interviews

“Lockdown didn't really impact our engagement”: Anuj Sharma, Xiaomi India

While most brands are postponing new launches and promotions, Xiaomi is marching ahead at full pace. Xiaomi launched five products during the lockdown and is now entering the laptops category.
Interviews

Here’s how Dabur is dealing with the 400% jump in Chyawanprash demand

A chat with the Dabur's marketing head-health supplements Prashant Agarwal on how the market for its ‘immunity booster’ has changed over the years, and lately, in the context of the COVID pandemic.
Interviews

“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints

Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.
Interviews

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Interviews

“Paywall assures authenticity. Free WhatsApp forwards not as valued by consumers”: Sivakumar Sundaram, BCCL, on e-paper paywall

The Times of India just introduced a paywall for its e-paper. We analyse the move and interview the chairman of the executive committee of BCCL about it.