Interviews

Post Lockdown

"Financial services, insurance are advisory linked; will continue to depend on human intervention"

Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance, on marketing after the lockdown.
Viral Diaries

"Fatigue will set in and we need to guard against it": Tarun Rai

Rai, chairman and group CEO of Wunderman Thompson South Asia, now saves 2.5 hours of his daily travel time and has plans to invest some of it in learning to play the guitar.
Viral Diaries

“Work from home should not be construed as micro-managing”: Siddhartha Roy

A work-from-home day for the COO of Hungama Digital Media includes work, plus household chores, helping kids with studies and family entertainment.
Viral Diaries

"I miss laughter, working from home is very quiet": Virginia Sharma

In the latest edition of Viral Diaries, afaqs! catches up with Virginia Sharma, (outgoing) director of marketing solutions at LinkedIn India
Viral Diaries

Viral Diaries: A chat with ALTBalaji's SVP - Marketing, analytics & direct revenue, Divya Dixit

WFH means consuming more OTT and digital content. How does the SVP - marketing of an Indian OTT platform, spend her day? Divya Dixit opens up on WFH
Viral Diaries

Viral Diaries: "I seriously miss my usual morning rush..."

Chandrahas Panigrahi, CMO and consumer business head, Acer India, tells us how he makes an example out of himself as he leads his teams
Viral Diaries

Viral Diaries: "I chat a lot less and get more done"

A peek in to the Work-From-Home day plan of Swati Bhattacharya, chief creative officer, FCB Ulka.
Viral Diaries

Viral Diaries: Ola's Aishvarya Murali on WFH during the Coronavirus outbreak

The first interview of the new series is with Aishvarya Murali - head of marketing, Ola Cabs on the challenges of working from home, multitasking, etc.
Interviews

"Real estate advertising has been standard and templatised": Karan Kumar, DLF

We interview the marketer about the key shifts in the gears as he moves. He reveals unique traits of the categories he has touched upon
Interviews

“We should not be guided by data to figure out which genres are working”: Gaurav Banerjee, Star India

Hotstar will roll out its next ‘Special’, an espionage thriller, on March 17.
Viral Diaries

“Work from home should not be construed as micro-managing”: Siddhartha Roy

A work-from-home day for the COO of Hungama Digital Media includes work, plus household chores, helping kids with studies and family entertainment.
Viral Diaries

"I miss laughter, working from home is very quiet": Virginia Sharma

In the latest edition of Viral Diaries, afaqs! catches up with Virginia Sharma, (outgoing) director of marketing solutions at LinkedIn India
Viral Diaries

Viral Diaries: A chat with ALTBalaji's SVP - Marketing, analytics & direct revenue, Divya Dixit

WFH means consuming more OTT and digital content. How does the SVP - marketing of an Indian OTT platform, spend her day? Divya Dixit opens up on WFH
Viral Diaries

Viral Diaries: "I seriously miss my usual morning rush..."

Chandrahas Panigrahi, CMO and consumer business head, Acer India, tells us how he makes an example out of himself as he leads his teams
Viral Diaries

Viral Diaries: "I chat a lot less and get more done"

A peek in to the Work-From-Home day plan of Swati Bhattacharya, chief creative officer, FCB Ulka.
Viral Diaries

Viral Diaries: Ola's Aishvarya Murali on WFH during the Coronavirus outbreak

The first interview of the new series is with Aishvarya Murali - head of marketing, Ola Cabs on the challenges of working from home, multitasking, etc.
Interviews

"Real estate advertising has been standard and templatised": Karan Kumar, DLF

We interview the marketer about the key shifts in the gears as he moves. He reveals unique traits of the categories he has touched upon
Interviews

“We should not be guided by data to figure out which genres are working”: Gaurav Banerjee, Star India

Hotstar will roll out its next ‘Special’, an espionage thriller, on March 17.