Interviews

Interviews

"It's time to monetise content through an ecosystem of 'paid models', not free services": Vi CMO Avneesh Khosla

The CMO of Vi talks about the importance of video in general and the telecom giant's association with Hungama Digital in particular.
Interviews

"We aim to sell 60,000 units of E-scooters in FY22": Ravneet Phokela, Ather Energy

The chief business officer at Ather talks about the electric scooter ecosystem in India, the target audience and expansion plans.
Interviews

"We expect a lot of out-of-home consumption this year": Burger King's Srinivas Adapa

The CMO talks about the 'It's not a burger. It's a Whopper' ads, rise of drive-thrus, menu tweaks, and risky logos.
Interviews

Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports

The head of Star Sports talks about the 2021 calendar, the marketing challenges, among other things.
Interviews

You can do something more productive with a complaint than a Twitter rant says ASCI's Manisha Kapoor

The body's sec-gen talks about its new campaign that urges consumers to register complaints against misleading ads than ignoring them.
Interviews

Who is Amazon Prime Video Mobile Edition for?

Gaurav Gandhi, country head, Amazon Prime Video India, explains the rationale behind the collaboration with Airtel to launch the new edition, and its target audience.
Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Interviews

“The outdoor campaign was a logistical nightmare”: PagarBook’s Siva Prasad

The app’s senior VP, marketing and sales, speaks about its outdoor campaign, the definition of SMEs, and brand ambassador Akshay Kumar.
Interviews

From new EatQual packaging to rise in dine-ins at Nellore and Tirupati, a chat with McDonald’s Arvind RP

The director of marketing and communications, McDonald’s India (West and South), talks about inclusivity, breakfast menu and rivals.
Interviews

"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.
Interviews

"We expect a lot of out-of-home consumption this year": Burger King's Srinivas Adapa

The CMO talks about the 'It's not a burger. It's a Whopper' ads, rise of drive-thrus, menu tweaks, and risky logos.
Interviews

Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports

The head of Star Sports talks about the 2021 calendar, the marketing challenges, among other things.
Interviews

You can do something more productive with a complaint than a Twitter rant says ASCI's Manisha Kapoor

The body's sec-gen talks about its new campaign that urges consumers to register complaints against misleading ads than ignoring them.
Interviews

Who is Amazon Prime Video Mobile Edition for?

Gaurav Gandhi, country head, Amazon Prime Video India, explains the rationale behind the collaboration with Airtel to launch the new edition, and its target audience.
Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Interviews

“The outdoor campaign was a logistical nightmare”: PagarBook’s Siva Prasad

The app’s senior VP, marketing and sales, speaks about its outdoor campaign, the definition of SMEs, and brand ambassador Akshay Kumar.
Interviews

From new EatQual packaging to rise in dine-ins at Nellore and Tirupati, a chat with McDonald’s Arvind RP

The director of marketing and communications, McDonald’s India (West and South), talks about inclusivity, breakfast menu and rivals.
Interviews

"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.