Marketing
We're rewiring the narrative around electricals: Schneider’s Rajat Abbi
How Flipkart plans to win the beauty market with premiumisation and shoppable videos
Indian women now buy half our jewellery—for themselves: CaratLane CMO
Why movie marketing needs to evolve beyond trailers and music launches
Affordable yet premium: Is The Body Shop rewriting the beauty rulebook in India?
How CashKaro's new ad spoofed 'India's Got Latent' and took a jab at CRED