Marketing

Baskin Robbins flags Zepto storage after Headbanger Eats ice cream sandwich review

SBI Life's ad trades fear for empowerment with Rishabh Pant and Ravindra Jadeja

Samantha Ruth Prabhu launches activewear brand Mile Collective

Nissan appoints Gagan Mangal as head of communications for India

How running with marathons helped TCS humanise its brand

With 40% buyers under 35, Bajaj Chetak bets on youth for growth

Solitario partners with Warner Bros. Discovery to launch Tom & Jerry and DC Universe diamond jewellery in India

Tanishq bets on everyday diamonds with Ananya Panday as its new face

Inside Hopscotch’s strategy to scale a fashion-led kidswear brand online

Measured AI adoption is key to banking innovation: Federal Bank CMO