Points of View

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?

At a time when companies are trying to be environmentally conscious and generate less waste, what will happen to the scores of packaging with Myntra’s old logo?

The Flipkart-owned e-commerce brand redesigned its logo after being called offensive by a Mumbai-based social worker.

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?

The show has come under the scanner due to its references to religion and caste.

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?