Points of View

Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
Points of View

What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Points of View

'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?
Points of View

Can the vaccine certificate become a discount coupon for brands?

It's already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
Points of View

If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Points of View

Is the packaged 'instant cooking' segment replacing street food?

Ready-to-cook/eat products - kebabs, frankie, chaat - are fighting for space in our kitchen. Are they also filling the street food void created by the pandemic?
Points of View

Do e-commerce brands under-leverage their packaging real estate?

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
Points of View

As Unilever ditches the word 'normal' in packaging and ads, experts opine on the ripple effect...

Is 'normal' really a bad word? Will Unilever's move compel the personal care segment to re-look its nomenclature?
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
Points of View

What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Points of View

'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?
Points of View

Can the vaccine certificate become a discount coupon for brands?

It's already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
Points of View

If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Points of View

Is the packaged 'instant cooking' segment replacing street food?

Ready-to-cook/eat products - kebabs, frankie, chaat - are fighting for space in our kitchen. Are they also filling the street food void created by the pandemic?
Points of View

Do e-commerce brands under-leverage their packaging real estate?

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
Points of View

As Unilever ditches the word 'normal' in packaging and ads, experts opine on the ripple effect...

Is 'normal' really a bad word? Will Unilever's move compel the personal care segment to re-look its nomenclature?