Points of View

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?

It's already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.