Points of View

Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Points of View

Will the honey purity scandal throw suspicion on other packaged foods?

After honey's bitter reckoning with purity, will other F&B segments come under the scanner? If yes, which?
Points of View

What's the best way for brands to handle disgruntled consumers venting on social media?

Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India.
Points of View

Will consumers opt for honey after the purity scandal?

Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?
Points of View

What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?

Netflix will make its content free over this weekend. We spoke to experts about the short and long term impact of this move.
Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Points of View

Will the honey purity scandal throw suspicion on other packaged foods?

After honey's bitter reckoning with purity, will other F&B segments come under the scanner? If yes, which?
Points of View

What's the best way for brands to handle disgruntled consumers venting on social media?

Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India.
Points of View

Will consumers opt for honey after the purity scandal?

Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?
Points of View

What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?

Netflix will make its content free over this weekend. We spoke to experts about the short and long term impact of this move.
Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?