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Points of View
By
Ubaid Zargar
Digital
Is Jack Dorsey’s Bluesky another Threads in the making?
Many have tried to conquer X (formerly Twitter). Many have failed. Will the new challenger have a different story?
By
Ruchika Jha
Points of View
Navigating the content marketing landscape: Humanising brands, diverse platforms, and celeb equality
Marketing leaders from Hero Electric Vehicles, Culinary Brands, and Quora dispel content marketing myths and express desired landscape changes.
By
Yash Bhatia and Pooja Yadav
Digital
Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?
As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
By
Akshit Pushkarna
Points of View
Small payments, big impact: Digital content companies adopt sachet culture
Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.
By
Ubaid Zargar & Akshit Pushkarna
Advertising
IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?
With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.
By
Ubaid Zargar
Points of View
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend
As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.
By
Namah Chawla
Points of View
Who will ‘eat’ the Maggi NFT?
Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
By
Yash Bhatia
Points of View
Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?
The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.
By
Ubaid Zargar
Points of View
The end of cookies: what's next for marketers?
With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?
By
Akshit Pushkarna
Points of View
What can Google ‘Bard’ do for ad folk?
Digital advertising experts weigh in on the impact of ‘Bard’ and AI-powered chatbots on the industry.
LOAD MORE
By
Ubaid Zargar
Digital
Is Jack Dorsey’s Bluesky another Threads in the making?
Many have tried to conquer X (formerly Twitter). Many have failed. Will the new challenger have a different story?
By
Ruchika Jha
Points of View
Navigating the content marketing landscape: Humanising brands, diverse platforms, and celeb equality
Marketing leaders from Hero Electric Vehicles, Culinary Brands, and Quora dispel content marketing myths and express desired landscape changes.
By
Yash Bhatia and Pooja Yadav
Digital
Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?
As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
By
Akshit Pushkarna
Points of View
Small payments, big impact: Digital content companies adopt sachet culture
Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.
By
Ubaid Zargar & Akshit Pushkarna
Advertising
IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?
With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.
By
Ubaid Zargar
Points of View
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend
As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.
By
Namah Chawla
Points of View
Who will ‘eat’ the Maggi NFT?
Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
By
Yash Bhatia
Points of View
Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?
The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.
By
Ubaid Zargar
Points of View
The end of cookies: what's next for marketers?
With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?
By
Akshit Pushkarna
Points of View
What can Google ‘Bard’ do for ad folk?
Digital advertising experts weigh in on the impact of ‘Bard’ and AI-powered chatbots on the industry.
LOAD MORE