Points of View

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.