Points of View

Points of View

Amazon enters food delivery space: How bad is the news for Swiggy and Zomato?

Swiggy and Zomato have invested heavily in building the food delivery category in India over the last several years. So, will Amazon now reap the benefits of the duo’s efforts?
Points of View

Will nationalist sentiment increase demand for local brands?

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
Points of View

How will the activation business change post lockdown?

'Activation' brings brands to life through experiences. How will the purpose, nature, and cost of this industry change post lockdown?
Points of View

Has brand marketing changed forever… or do the fundamentals stay unchanged?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing
Points of View

Is the current disruption an opportunity for local brands?

As national players deal with supply chain, distribution, and marketing challenges, we ponder whether it's open season for local brands.
Points of View

What are marketers of ‘non-essential’ segments thinking?

As the lockdown brings the demand for non-essential products to a screeching halt, we spoke to four brand heads to get their take on things
Points of View

Digital boot camp for agencies

What 'indoor' tools are digital agencies using to serve their clientele while working from home? Here's what four agency heads had to say
Points of View

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.
Points of View

Sympathy, Support, Silence… What’s the best strategy for a brand today?

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.
Points of View

Amazon enters food delivery space: How bad is the news for Swiggy and Zomato?

Swiggy and Zomato have invested heavily in building the food delivery category in India over the last several years. So, will Amazon now reap the benefits of the duo’s efforts?
Points of View

Will nationalist sentiment increase demand for local brands?

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
Points of View

How will the activation business change post lockdown?

'Activation' brings brands to life through experiences. How will the purpose, nature, and cost of this industry change post lockdown?
Points of View

Has brand marketing changed forever… or do the fundamentals stay unchanged?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing
Points of View

Is the current disruption an opportunity for local brands?

As national players deal with supply chain, distribution, and marketing challenges, we ponder whether it's open season for local brands.
Points of View

What are marketers of ‘non-essential’ segments thinking?

As the lockdown brings the demand for non-essential products to a screeching halt, we spoke to four brand heads to get their take on things
Points of View

Digital boot camp for agencies

What 'indoor' tools are digital agencies using to serve their clientele while working from home? Here's what four agency heads had to say
Points of View

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.
Points of View

Sympathy, Support, Silence… What’s the best strategy for a brand today?

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.