Points of View

Swiggy and Zomato have invested heavily in building the food delivery category in India over the last several years. So, will Amazon now reap the benefits of the duo’s efforts?

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?

'Activation' brings brands to life through experiences. How will the purpose, nature, and cost of this industry change post lockdown?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing

As national players deal with supply chain, distribution, and marketing challenges, we ponder whether it's open season for local brands.

As the lockdown brings the demand for non-essential products to a screeching halt, we spoke to four brand heads to get their take on things

What 'indoor' tools are digital agencies using to serve their clientele while working from home? Here's what four agency heads had to say

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.