Points of View

Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Points of View

Blink or miss? Analysing the 10 minute food delivery promise

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.
Points of View

What does brand HDFC mean to consumers?

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?
Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Points of View

YouTube now hides dislike count on video; what are the implications for brands?

Is it possible that this will cushion the brands against trolls or make the overall user experience better?
Points of View

Do brand managers secretly love trolls?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Points of View

Blink or miss? Analysing the 10 minute food delivery promise

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.
Points of View

What does brand HDFC mean to consumers?

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?
Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Points of View

YouTube now hides dislike count on video; what are the implications for brands?

Is it possible that this will cushion the brands against trolls or make the overall user experience better?
Points of View

Do brand managers secretly love trolls?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?