Points of View

Points of View

Has OTT content become the key selling point for telcos?

What does this say about the video consumption market, and the marketing strategy of telcos?
Points of View

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Points of View

TikTok’s suitors: Among Microsoft, Walmart, Oracle and Reliance, who makes the best match?

Pushed into a corner by a ban and regulatory hurdles, ByteDance is looking for buyers for its popular video app TikTok. It is a do or die situation.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Points of View

Who's the real bad guy - germs and pesticides, or soap?

While brands in the young fruit/vegetable wash segment promise to kill germs, they find demonising soap just as important.
Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Points of View

Dishwasher ad gets flak; does copywriting need 'woke' filters?

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.
Points of View

Can the face mask be more than a commodity?

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?
Points of View

Has OTT content become the key selling point for telcos?

What does this say about the video consumption market, and the marketing strategy of telcos?
Points of View

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Points of View

TikTok’s suitors: Among Microsoft, Walmart, Oracle and Reliance, who makes the best match?

Pushed into a corner by a ban and regulatory hurdles, ByteDance is looking for buyers for its popular video app TikTok. It is a do or die situation.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Points of View

Who's the real bad guy - germs and pesticides, or soap?

While brands in the young fruit/vegetable wash segment promise to kill germs, they find demonising soap just as important.
Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Points of View

Dishwasher ad gets flak; does copywriting need 'woke' filters?

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.
Points of View

Can the face mask be more than a commodity?

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?