Points of View

Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?
Points of View

Will specialised 'pandemic products' continue to sell in a normalising market?

HUL is set to market a new hygiene range under its Nature Protect brand. What kind of market is it entering, though?
Points of View

Netflix plans free weekend access of its content in India

What will it mean for the streaming ecosystem, and how will it impact subscriptions?
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Points of View

Has OTT content become the key selling point for telcos?

What does this say about the video consumption market, and the marketing strategy of telcos?
Points of View

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Points of View

TikTok’s suitors: Among Microsoft, Walmart, Oracle and Reliance, who makes the best match?

Pushed into a corner by a ban and regulatory hurdles, ByteDance is looking for buyers for its popular video app TikTok. It is a do or die situation.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?
Points of View

Will specialised 'pandemic products' continue to sell in a normalising market?

HUL is set to market a new hygiene range under its Nature Protect brand. What kind of market is it entering, though?
Points of View

Netflix plans free weekend access of its content in India

What will it mean for the streaming ecosystem, and how will it impact subscriptions?
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Points of View

Should advertising awards include a COVID category next year?

We spoke to three advertising executives and two chief marketing officers about it.
Points of View

Has OTT content become the key selling point for telcos?

What does this say about the video consumption market, and the marketing strategy of telcos?
Points of View

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Points of View

TikTok’s suitors: Among Microsoft, Walmart, Oracle and Reliance, who makes the best match?

Pushed into a corner by a ban and regulatory hurdles, ByteDance is looking for buyers for its popular video app TikTok. It is a do or die situation.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?