Points of View

Points of View

Is brand building with mascots a thing of the past?

Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?
Points of View

Is there really a market for Q-commerce print out services in India?

The on-demand printout market within quick commerce is a new category being created altogether.
Points of View

Representation matters - the case for showcasing a variety of sports in ads

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Points of View

Blink or miss? Analysing the 10 minute food delivery promise

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.
Points of View

What does brand HDFC mean to consumers?

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?
Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Points of View

Is brand building with mascots a thing of the past?

Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?
Points of View

Is there really a market for Q-commerce print out services in India?

The on-demand printout market within quick commerce is a new category being created altogether.
Points of View

Representation matters - the case for showcasing a variety of sports in ads

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Points of View

Blink or miss? Analysing the 10 minute food delivery promise

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.
Points of View

What does brand HDFC mean to consumers?

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?
Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.