Points of View

Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Points of View

YouTube now hides dislike count on video; what are the implications for brands?

Is it possible that this will cushion the brands against trolls or make the overall user experience better?
Points of View

Do brand managers secretly love trolls?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?
Points of View

Auto, jewellery, durables among top categories fuelling consumer demand this festive season

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Points of View

To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
Points of View

Will the third COVID wave affect ad spends as compared to last year?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Points of View

YouTube now hides dislike count on video; what are the implications for brands?

Is it possible that this will cushion the brands against trolls or make the overall user experience better?
Points of View

Do brand managers secretly love trolls?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?
Points of View

Auto, jewellery, durables among top categories fuelling consumer demand this festive season

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Points of View

To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.