POV
Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices?
Navigating the content marketing landscape: Humanising brands, diverse platforms, and celeb equality
Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?
Small payments, big impact: Digital content companies adopt sachet culture
IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend