Points of View

Points of View

How will ASCI’s new rulebook for influencers change the game for social media agencies?

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.
Points of View

Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps?

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?
Points of View

Is there a market for 'dishwasher-only soap' in India?

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
Points of View

Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?
Points of View

What happens to Myntra’s old packaging in light of the new logo?

At a time when companies are trying to be environmentally conscious and generate less waste, what will happen to the scores of packaging with Myntra’s old logo?
Points of View

Making sense of the fuss over Myntra’s new logo…

The Flipkart-owned e-commerce brand redesigned its logo after being called offensive by a Mumbai-based social worker.
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Points of View

How will ASCI’s new rulebook for influencers change the game for social media agencies?

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.
Points of View

Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps?

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?
Points of View

Is there a market for 'dishwasher-only soap' in India?

With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
Points of View

Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?
Points of View

What happens to Myntra’s old packaging in light of the new logo?

At a time when companies are trying to be environmentally conscious and generate less waste, what will happen to the scores of packaging with Myntra’s old logo?
Points of View

Making sense of the fuss over Myntra’s new logo…

The Flipkart-owned e-commerce brand redesigned its logo after being called offensive by a Mumbai-based social worker.
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Points of View

Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?

The show has come under the scanner due to its references to religion and caste.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?