Points of View

Digital

Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
Points of View

Small payments, big impact: Digital content companies adopt sachet culture

Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.
Advertising

IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.
Points of View

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.
Points of View

Who will ‘eat’ the Maggi NFT?

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
Points of View

Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?

The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.
Points of View

The end of cookies: what's next for marketers?

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?
Points of View

What can Google ‘Bard’ do for ad folk?

Digital advertising experts weigh in on the impact of ‘Bard’ and AI-powered chatbots on the industry.
Points of View

Why is kindling controversy through deceptive marketing tactics the new rage for brands?

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:
Digital

Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
Points of View

Small payments, big impact: Digital content companies adopt sachet culture

Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.
Advertising

IPL ads: Here a cricketer, there a cricketer; yee ya, yee ya, yoh?

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.
Points of View

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.
Points of View

Who will ‘eat’ the Maggi NFT?

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.
Points of View

Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?

The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.
Points of View

The end of cookies: what's next for marketers?

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?
Points of View

What can Google ‘Bard’ do for ad folk?

Digital advertising experts weigh in on the impact of ‘Bard’ and AI-powered chatbots on the industry.
Points of View

Why is kindling controversy through deceptive marketing tactics the new rage for brands?

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say: