Points of View

Experts share their opinions in wake of two recent cases...

Here's what the experts think...

DAN's digital arm Isobar just launched Accelerate, an in-housing service

The ban on SUP was due on October 2,2019 and has been postponed. When it comes into effect, who will it hurt the most?

A quick analysis of brands' current favourite digital marketing tack...

Netflix announced its mobile-only 199 pack for India; we spoke to Jehil Thakkar of Deloitte, Girish Menon of KPMG, Ashish Pherwani of EY and PwC's Raman Kalra to understand the implications in the OTT space.

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us.

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...

As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category.

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?