As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?
There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Will science-led persuasion shape marketing in 2021?
Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
What's the best way for brands to handle disgruntled consumers venting on social media?
Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India.
Will consumers opt for honey after the purity scandal?
Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?
Will Swiggy's stance act as a ray of hope in the face of trolling?
Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?
There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Will science-led persuasion shape marketing in 2021?
Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
What's the best way for brands to handle disgruntled consumers venting on social media?
Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India.
Will consumers opt for honey after the purity scandal?
Honey is popular as an immunity booster, especially in winters, but can the purity scandal affect how consumers view the product? Will it still find takers?
Will Swiggy's stance act as a ray of hope in the face of trolling?
Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.