Points of View

Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?

The on-demand printout market within quick commerce is a new category being created altogether.

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.