Points of View

We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.

Is it possible that this will cushion the brands against trolls or make the overall user experience better?

Could the earned media and publicity brands get out of being trolled, be a silver lining their custodians have come to enjoy?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.