Points of View

Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Points of View

Dishwasher ad gets flak; does copywriting need 'woke' filters?

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.
Points of View

Can the face mask be more than a commodity?

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Points of View

With Jio TV+ acting as an OTT aggregator, what happens to individual platforms?

Single point sign in, access to multiple platforms, and TV programming are some of the advantages of Jio TV+. What do the platforms get in the deal?
Points of View

Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?

OnePlus is about to launch its affordable variant, the OnePlus Nord. A similar move was attempted by its arch-rival Apple by launching iPhone SE in 2016.
Points of View

Should HUL give Glow & Lovely a new formulation?

Or is a name change statement enough? Experts weigh in on the debate of the moment.
Points of View

Decoding how Chyawanprash became the hottest flavour of the season

We’ve already seen Chyawanprash ice cream and toffee ever since the COVID pandemic struck. Looking at the huge demand for the product, could we see more formats?
Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Points of View

How "99.9% germ kill" became a unique selling point for marketers...

... and the dark side of this selling point.
Points of View

Dishwasher ad gets flak; does copywriting need 'woke' filters?

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.
Points of View

Can the face mask be more than a commodity?

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Points of View

With Jio TV+ acting as an OTT aggregator, what happens to individual platforms?

Single point sign in, access to multiple platforms, and TV programming are some of the advantages of Jio TV+. What do the platforms get in the deal?
Points of View

Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?

OnePlus is about to launch its affordable variant, the OnePlus Nord. A similar move was attempted by its arch-rival Apple by launching iPhone SE in 2016.
Points of View

Should HUL give Glow & Lovely a new formulation?

Or is a name change statement enough? Experts weigh in on the debate of the moment.
Points of View

Decoding how Chyawanprash became the hottest flavour of the season

We’ve already seen Chyawanprash ice cream and toffee ever since the COVID pandemic struck. Looking at the huge demand for the product, could we see more formats?