Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?
CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Can the vaccine certificate become a discount coupon for brands?
It's already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?
This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Is the packaged 'instant cooking' segment replacing street food?
Ready-to-cook/eat products - kebabs, frankie, chaat - are fighting for space in our kitchen. Are they also filling the street food void created by the pandemic?
Do e-commerce brands under-leverage their packaging real estate?
Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?
CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Can the vaccine certificate become a discount coupon for brands?
It's already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?
This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Is the packaged 'instant cooking' segment replacing street food?
Ready-to-cook/eat products - kebabs, frankie, chaat - are fighting for space in our kitchen. Are they also filling the street food void created by the pandemic?
Do e-commerce brands under-leverage their packaging real estate?
Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?