Points of View

Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?
Points of View

Auto, jewellery, durables among top categories fuelling consumer demand this festive season

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Points of View

To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
Points of View

Is there a market for oxygen concentrators in India?

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
Points of View

What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?
Points of View

Auto, jewellery, durables among top categories fuelling consumer demand this festive season

Events, hospitality, travel-tourism segments likely to revive significantly, predict experts.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Points of View

To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
Points of View

Is there a market for oxygen concentrators in India?

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
Points of View

What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.