Points of View

Points of View

The single-use plastic ban will choke which industry?

The ban on SUP was due on October 2,2019 and has been postponed. When it comes into effect, who will it hurt the most?
Points of View

Is meme marketing overdone?

A quick analysis of brands' current favourite digital marketing tack...
Points of View

Will Netflix's mobile 'sachet' packs change the OTT game?

Netflix announced its mobile-only 199 pack for India; we spoke to Jehil Thakkar of Deloitte, Girish Menon of KPMG, Ashish Pherwani of EY and PwC's Raman Kalra to understand the implications in the OTT space.
Points of View

Vertical vs Horizontal format – how does it affect ad filmmaking?

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us.
Points of View

What do the IRS numbers mean for regional publications?

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...
Points of View

The Tata focus on FMCG - who will it impact the most?

As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category.
Points of View

Do's and Don'ts while crafting 'the 10-seconder' for brands...

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?
Points of View

Why are auto sales on the decline?

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.
Points of View

Grofers takes on the supermarket; hard-sells price factor

In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket.
Points of View

4 rival print media groups join hands...

The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.
Points of View

The single-use plastic ban will choke which industry?

The ban on SUP was due on October 2,2019 and has been postponed. When it comes into effect, who will it hurt the most?
Points of View

Is meme marketing overdone?

A quick analysis of brands' current favourite digital marketing tack...
Points of View

Will Netflix's mobile 'sachet' packs change the OTT game?

Netflix announced its mobile-only 199 pack for India; we spoke to Jehil Thakkar of Deloitte, Girish Menon of KPMG, Ashish Pherwani of EY and PwC's Raman Kalra to understand the implications in the OTT space.
Points of View

Vertical vs Horizontal format – how does it affect ad filmmaking?

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us.
Points of View

What do the IRS numbers mean for regional publications?

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...
Points of View

The Tata focus on FMCG - who will it impact the most?

As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category.
Points of View

Do's and Don'ts while crafting 'the 10-seconder' for brands...

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?
Points of View

Why are auto sales on the decline?

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.
Points of View

Grofers takes on the supermarket; hard-sells price factor

In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket.
Points of View

4 rival print media groups join hands...

The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.