A quick analysis of brands' current favourite digital marketing tack...

Netflix announced its mobile-only 199 pack for India; we spoke to Jehil Thakkar of Deloitte, Girish Menon of KPMG, Ashish Pherwani of EY and PwC's Raman Kalra to understand the implications in the OTT space.

Engaging a consumer with vertical ads has more to do with the quality of the creative than the consumer’s attention span - four ad-filmmakers tell us.

Here's what Varghese Chandy of Malayala Manorama, Shreyams Kumar of Mathrubhumi, Lokmat's Karan Darda, and B Srinivasan of the Vikatan group had to say...

As Tata gets bullish on its FMCG push, we ponder on who it will affect most - in terms of rivals and the category.

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it?

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.

In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket.

The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium.

As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem.