Will Swiggy's stance act as a ray of hope in the face of trolling?
Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Religion, Twitter trolls and the great Indian brand apology note…
Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?
Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Vivo without cricket and IPL: Will its equity falter?
Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Will Swiggy's stance act as a ray of hope in the face of trolling?
Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Religion, Twitter trolls and the great Indian brand apology note…
Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?
Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
Vivo without cricket and IPL: Will its equity falter?
Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?