Points of View

Points of View

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.
Points of View

Sympathy, Support, Silence… What’s the best strategy for a brand today?

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.
Points of View

Keeping ideas theft-proof in adland

How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?
Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Points of View

'Off-Facebook Activity' tool: boon or bane for marketers?

Facebook has announced a new feature, enabling users to manage targeted ads.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Points of View

Is freelancing the new name of the agency game?

We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
Points of View

Are marketers equipped to target privacy-conscious consumers?

We spoke to industry experts to get their points of view.
Points of View

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.
Points of View

Sympathy, Support, Silence… What’s the best strategy for a brand today?

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.
Points of View

Keeping ideas theft-proof in adland

How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?
Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Points of View

'Off-Facebook Activity' tool: boon or bane for marketers?

Facebook has announced a new feature, enabling users to manage targeted ads.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Points of View

Is freelancing the new name of the agency game?

We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
Points of View

Are marketers equipped to target privacy-conscious consumers?

We spoke to industry experts to get their points of view.