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Points of View
By
Abid Hussain Barlaskar
Points of View
Are interactive ads a viable antidote to ad fraud?
Bots replicate human behaviour, interactions make them unique and dilute trends.
By
Ubaid Zargar
Points of View
'Off-Facebook Activity' tool: boon or bane for marketers?
Facebook has announced a new feature, enabling users to manage targeted ads.
By
Ubaid Zargar
Points of View
What is the efficacy of WhatsApp as a medium for ads and marketing?
We sought expert industry opinion on the issue.
By
Ubaid Zargar
Points of View
Is there a silver lining to the grey 'troll cloud'?
Here is what industry experts think.
By
Abid Hussain Barlaskar
Points of View
Is freelancing the new name of the agency game?
We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
By
Ubaid Zargar
Points of View
Are marketers equipped to target privacy-conscious consumers?
We spoke to industry experts to get their points of view.
By
Ananya Pathak
Points of View
Will JioMart disrupt the e-comm discount game?
Reliance will now compete with the likes of Amazon and Grofers.
By
Anirban Roy Choudhury
Points of View
IRS Q3 2019: Experts share highlights and challenges
We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat.
By
Ubaid Zargar
Points of View
Is it time to monitor influencer advertising like TVCs?
Here is what experts think.
By
Ananya Pathak
Points of View
If e-comm players lose the discount carrot...
how will they bait FMCG buyers?
LOAD MORE
By
Abid Hussain Barlaskar
Points of View
Are interactive ads a viable antidote to ad fraud?
Bots replicate human behaviour, interactions make them unique and dilute trends.
By
Ubaid Zargar
Points of View
'Off-Facebook Activity' tool: boon or bane for marketers?
Facebook has announced a new feature, enabling users to manage targeted ads.
By
Ubaid Zargar
Points of View
What is the efficacy of WhatsApp as a medium for ads and marketing?
We sought expert industry opinion on the issue.
By
Ubaid Zargar
Points of View
Is there a silver lining to the grey 'troll cloud'?
Here is what industry experts think.
By
Abid Hussain Barlaskar
Points of View
Is freelancing the new name of the agency game?
We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
By
Ubaid Zargar
Points of View
Are marketers equipped to target privacy-conscious consumers?
We spoke to industry experts to get their points of view.
By
Ananya Pathak
Points of View
Will JioMart disrupt the e-comm discount game?
Reliance will now compete with the likes of Amazon and Grofers.
By
Anirban Roy Choudhury
Points of View
IRS Q3 2019: Experts share highlights and challenges
We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat.
By
Ubaid Zargar
Points of View
Is it time to monitor influencer advertising like TVCs?
Here is what experts think.
By
Ananya Pathak
Points of View
If e-comm players lose the discount carrot...
how will they bait FMCG buyers?
LOAD MORE