Points of View

What does this say about the video consumption market, and the marketing strategy of telcos?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?

Pushed into a corner by a ban and regulatory hurdles, ByteDance is looking for buyers for its popular video app TikTok. It is a do or die situation.

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?

While brands in the young fruit/vegetable wash segment promise to kill germs, they find demonising soap just as important.

And, what types of brands/segments are best poised to take this suddenly important proposition forward?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.

... and the dark side of this selling point.

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.

Van Heusen, Allen Solly, Wildcraft, Peter England, US Polo Association, Louis Philippe, Tommy Hilfiger, etc., are playing the branding game. Who'll succeed?