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Dealing with deinfluencing: lessons from Bournvita’s encounter with the trendPOV
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend
By Ubaid Zargar
Apr 11, 2023 04:50 IST 8 Min read
Who will ‘eat’ the Maggi NFT?POV
Who will ‘eat’ the Maggi NFT?
By Namah Chawla
Mar 17, 2023 05:30 IST 4 Min read
Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?POV
Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?
By Yash Bhatia
Mar 15, 2023 05:30 IST 4 Min read
The end of cookies: what's next for marketers?POV
The end of cookies: what's next for marketers?
By afaqs! news bureau
Feb 24, 2023 05:30 IST 5 Min read
What can Google ‘Bard’ do for ad folk?POV
What can Google ‘Bard’ do for ad folk?
By Akshit Pushkarna
Feb 08, 2023 05:20 IST 3 Min read
Why is kindling controversy through deceptive marketing tactics the new rage for brands?POV
Why is kindling controversy through deceptive marketing tactics the new rage for brands?
By Namah Chawla & Akshit Pushkarna
Jan 31, 2023 05:30 IST 5 Min read
What will digital advertising in 2023 look like? POV
What will digital advertising in 2023 look like?
By Ubaid Zargar
Jan 10, 2023 05:30 IST 7 Min read
The marketer’s playbook for 2023POV
The marketer’s playbook for 2023
By Namah Chawla
Jan 02, 2023 05:30 IST 5 Min read
Vim Black for Men: A weak attempt at purpose-driven advertising?POV
Vim Black for Men: A weak attempt at purpose-driven advertising?
By Yash Bhatia
Dec 12, 2022 05:30 IST 7 Min read
Is brand building with mascots a thing of the past?POV
Is brand building with mascots a thing of the past?
By Akshit Pushkarna
Oct 06, 2022 05:00 IST 5 Min read
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