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Representation matters - the case for showcasing a variety of sports in adsPOV
Representation matters - the case for showcasing a variety of sports in ads
By Aishwarya Ramesh
Aug 19, 2022 05:30 IST 6 Min read
Thomas Cup victory: time for non-cricket athletes to shine?POV
Thomas Cup victory: time for non-cricket athletes to shine?
By Aishwarya Ramesh
May 18, 2022 05:30 IST 5 Min read
Ola Electric under fire for faulty bikesPOV
Ola Electric under fire for faulty bikes
By Aishwarya Ramesh
May 16, 2022 05:30 IST 4 Min read
Blink or miss? Analysing the 10 minute food delivery promisePOV
Blink or miss? Analysing the 10 minute food delivery promise
By Aishwarya Ramesh
Apr 18, 2022 05:20 IST 4 Min read
What does brand HDFC mean to consumers?POV
What does brand HDFC mean to consumers?
By Benita Chacko
Apr 07, 2022 05:30 IST 6 Min read
McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsementsPOV
McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements
By Namah Chawla
Mar 11, 2022 05:30 IST 7 Min read
Will the third COVID wave affect ad spends as compared to last year?POV
Will the third COVID wave affect ad spends as compared to last year?
By Aishwarya Ramesh
Jan 13, 2022 05:30 IST 6 Min read
What makes TV special?POV
What makes TV special?
By Ashwini Gangal
Nov 22, 2021 05:10 IST 3 Min read
YouTube now hides dislike count on video; what are the implications for brands?POV
YouTube now hides dislike count on video; what are the implications for brands?
By Aishwarya Ramesh
Nov 15, 2021 05:30 IST 5 Min read
Do brand managers secretly love trolls?POV
Do brand managers secretly love trolls?
By Namah Chawla
Oct 25, 2021 05:30 IST 4 Min read
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