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Ashwini Gangal

Hamara Bajaj: From an industrialist's surname to an iconic tagline Advertising
Hamara Bajaj: From an industrialist's surname to an iconic tagline
By Ashwini Gangal
Feb 14, 2022 05:20 IST 7 Min read
Without enough data, how do advertisers navigate the OTT world? Advertising
Without enough data, how do advertisers navigate the OTT world?
By Ashwini Gangal
Feb 10, 2022 05:20 IST 4 Min read
What makes TV special? POV
What makes TV special?
By Ashwini Gangal
Nov 22, 2021 05:10 IST 3 Min read
"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey Interviews
"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey
By Ashwini Gangal
Nov 18, 2021 05:20 IST 6 Min read
“Contextual targeting is essential for marketers": Maruti's Shashank Srivastava Advertising
“Contextual targeting is essential for marketers": Maruti's Shashank Srivastava
By Ashwini Gangal
Nov 04, 2021 05:10 IST 5 Min read
“There’s an entrepreneurial spirit to digital advertising today”: Anant Goenka Interviews
“There’s an entrepreneurial spirit to digital advertising today”: Anant Goenka
By Ashwini Gangal
Oct 28, 2021 05:20 IST 4 Min read
When trolls take over social media, should brands run for the hills? People Spotting
Rajul Kulshreshtha, CEO, Madison Media Plus, moves on
By Ashwini Gangal
Oct 18, 2021 13:12 IST 1 Min read
How can web publishers prepare for ‘Chrome-ageddon’? Advertising
How can web publishers prepare for ‘Chrome-ageddon’?
By Ashwini Gangal
Oct 05, 2021 05:20 IST 3 Min read
What will the new dentsu look like? Advertising
What will the new dentsu look like?
By Ashwini Gangal
Sep 17, 2021 05:20 IST 5 Min read
Will Indians buy into Xiaomi’s promise of shoes? Marketing
Will Indians buy into Xiaomi’s promise of shoes?
By Ashwini Gangal
Sep 13, 2021 05:30 IST 7 Min read
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