POV
Auto, jewellery, durables among top categories fuelling consumer demand this festive season
Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?
To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?
Will the Nestle controversy bring processed foods under fresh scrutiny?
What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?
Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?
What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?
Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?