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Madhuwanti Saha

Where is the ‘digital gold’ rush headed? Marketing
Where is the ‘digital gold’ rush headed?
By Madhuwanti Saha
Sep 03, 2021 05:20 IST 5 Min read
“There’s an explosion of fashion in the mass segment”: Sonata’s Subish Sudhakaran on the ‘Rs 499 watch’ Marketing
“There’s an explosion of fashion in the mass segment”: Sonata’s Subish Sudhakaran on the ‘Rs 499 watch’
By Madhuwanti Saha
Aug 10, 2021 05:00 IST 6 Min read
"As people become more rooted in privacy, how do we use technology to add value?": Sonali Malaviya, GroupM's Essence Media
"As people become more rooted in privacy, how do we use technology to add value?": Sonali Malaviya, GroupM's Essence
By Madhuwanti Saha
Jul 27, 2021 05:00 IST 5 Min read
“First touchpoint is m-site; app is downloaded after first purchase”: Future Group’s Pawan Sarda on Big Bazaar Marketing
“First touchpoint is m-site; app is downloaded after first purchase”: Future Group’s Pawan Sarda on Big Bazaar
By Madhuwanti Saha
Jul 16, 2021 05:30 IST 6 Min read
“We will not rest till it becomes a Rs 150-200 crore brand”: Indrajit Ghosh of Rebel Foods on Wendy’s Interviews
“We will not rest till it becomes a Rs 150-200 crore brand”: Indrajit Ghosh of Rebel Foods on Wendy’s
By Madhuwanti Saha
Jul 06, 2021 05:20 IST 9 Min read
“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth Marketing
“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth
By Madhuwanti Saha
Jun 25, 2021 05:20 IST 7 Min read
What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach? POV
What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?
By Madhuwanti Saha
Jun 02, 2021 05:20 IST 4 Min read
“We can give anyone a run for their money”: founders of online grocery brand StarQuik Interviews
“We can give anyone a run for their money”: founders of online grocery brand StarQuik
By Madhuwanti Saha
May 20, 2021 05:30 IST 6 Min read
Media plans chasing pandemic waves: a look at the air cooler segment Marketing
Media plans chasing pandemic waves: a look at the air cooler segment
By Madhuwanti Saha
May 18, 2021 05:20 IST 6 Min read
The Clubhouse Effect: What’s in it for brands? Marketing
The Clubhouse Effect: What’s in it for brands?
By Madhuwanti Saha
May 07, 2021 05:10 IST 7 Min read
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