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POV
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'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?
Apr 12, 2021 04:40 IST
5 Min read
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If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?
Apr 07, 2021 05:30 IST
6 Min read
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As Unilever ditches the word 'normal' in packaging and ads, experts opine on the ripple effect...
Mar 10, 2021 05:30 IST
6 Min read
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How will ASCI’s new rulebook for influencers change the game for social media agencies?
Feb 24, 2021 05:20 IST
5 Min read
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Has Fortune set a new precedent in the 'brand versus troll' tussle?
Feb 16, 2021 05:30 IST
4 Min read
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Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps?
Feb 11, 2021 05:30 IST
5 Min read
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