POV
Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?
As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?
Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?
Will the honey purity scandal throw suspicion on other packaged foods?
What's the best way for brands to handle disgruntled consumers venting on social media?