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What's the best way for brands to handle disgruntled consumers venting on social media?POV
What's the best way for brands to handle disgruntled consumers venting on social media?
By Shreyas Kulkarni
Dec 11, 2020 05:30 IST 5 Min read
Will consumers opt for honey after the purity scandal?POV
Will consumers opt for honey after the purity scandal?
By Aishwarya Ramesh
Dec 07, 2020 05:10 IST 5 Min read
What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?POV
What will Netflix’s 'free weekend' Streamfest do for the platform, the binger, and the streaming ecosystem?
By Aishwarya Ramesh
Dec 04, 2020 05:30 IST 6 Min read
Swiggy introduces platform fee of Rs 2 on all food orders POV
Will Swiggy's stance act as a ray of hope in the face of trolling?
By Aishwarya Ramesh
Dec 02, 2020 05:10 IST 4 Min read
Have bullies and bigots taken Tanishq's advertising hostage?POV
Have bullies and bigots taken Tanishq's advertising hostage?
By Shreyas Kulkarni
Nov 10, 2020 05:30 IST 7 Min read
Will specialised 'pandemic products' continue to sell in a normalising market?POV
Will specialised 'pandemic products' continue to sell in a normalising market?
By Ananya Pathak
Nov 09, 2020 05:10 IST 5 Min read
Integral Ad Science collaborates with Netflix on its Ad verification programmePOV
Netflix plans free weekend access of its content in India
By Shreyas Kulkarni
Oct 28, 2020 05:20 IST 4 Min read
Religion, Twitter trolls and the great Indian brand apology note…POV
Religion, Twitter trolls and the great Indian brand apology note…
By Aishwarya Ramesh and Abid Hussain Barlaskar & Abid Hussain Barlaskar
Oct 23, 2020 05:30 IST 9 Min read
Should advertising awards include a COVID category next year?POV
Should advertising awards include a COVID category next year?
By Shreyas Kulkarni
Sep 28, 2020 05:20 IST 5 Min read
Has OTT content become the key selling point for telcos?POV
Has OTT content become the key selling point for telcos?
By Shreyas Kulkarni
Sep 08, 2020 05:30 IST 7 Min read
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