POV

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

TikTok’s suitors: Among Microsoft, Walmart, Oracle and Reliance, who makes the best match?

Vivo without cricket and IPL: Will its equity falter?

Who's the real bad guy - germs and pesticides, or soap?

What does Coca-Cola's ‘Vitamin C’ play herald?

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

How "99.9% germ kill" became a unique selling point for marketers...

Dishwasher ad gets flak; does copywriting need 'woke' filters?

Can the face mask be more than a commodity?

When brands take hours, and not decades, to respond to feedback