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Vivo without cricket and IPL: Will its equity falter? POV
Vivo without cricket and IPL: Will its equity falter?
By Aishwarya Ramesh
Aug 21, 2020 05:30 IST 5 Min read
Who's the real bad guy - germs and pesticides, or soap? POV
Who's the real bad guy - germs and pesticides, or soap?
By Ananya Pathak
Aug 13, 2020 05:20 IST 5 Min read
What does Coca-Cola's ‘Vitamin C’ play herald? POV
What does Coca-Cola's ‘Vitamin C’ play herald?
By Aishwarya Ramesh
Aug 06, 2020 05:30 IST 7 Min read
Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector? POV
Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?
By Shreyas Kulkarni
Jul 28, 2020 05:30 IST 6 Min read
How "99.9% germ kill" became a unique selling point for marketers... POV
How "99.9% germ kill" became a unique selling point for marketers...
By Aishwarya Ramesh
Jul 24, 2020 05:30 IST 7 Min read
Dishwasher ad gets flak; does copywriting need 'woke' filters? POV
Dishwasher ad gets flak; does copywriting need 'woke' filters?
By Aishwarya Ramesh
Jul 22, 2020 05:30 IST 5 Min read
Can the face mask be more than a commodity? POV
Can the face mask be more than a commodity?
By Ananya Pathak
Jul 21, 2020 05:20 IST 6 Min read
When brands take hours, and not decades, to respond to feedback POV
When brands take hours, and not decades, to respond to feedback
By Shreyas Kulkarni
Jul 18, 2020 04:45 IST 4 Min read
With Jio TV+ acting as an OTT aggregator, what happens to individual platforms? POV
With Jio TV+ acting as an OTT aggregator, what happens to individual platforms?
By
Jul 16, 2020 08:52 IST 5 Min read
Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity? POV
Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?
By Abid Hussain Barlaskar
Jul 13, 2020 05:20 IST 7 Min read
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