POV
With Jio TV+ acting as an OTT aggregator, what happens to individual platforms?
Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?
Decoding how Chyawanprash became the hottest flavour of the season
Who will fill the void left behind by TikTok in the lives of consumers, creators?
Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?
What will the outrage against Chinese products, services do to brands, endorsements, media?
Despite slap from AYUSH Ministry over Coronil ads, Patanjali gained mileage, rue experts
Will the hot new 'produce wash' segment fizzle out like a fad, or grow?
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