POV
Decoding how Chyawanprash became the hottest flavour of the season
Who will fill the void left behind by TikTok in the lives of consumers, creators?
Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?
What will the outrage against Chinese products, services do to brands, endorsements, media?
Despite slap from AYUSH Ministry over Coronil ads, Patanjali gained mileage, rue experts
Will the hot new 'produce wash' segment fizzle out like a fad, or grow?
Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?
From bread to juice and water… how ‘immunity’ became the USP across brands