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Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?POV
Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?
By Abid Hussain Barlaskar
Jul 13, 2020 05:20 IST 7 Min read
Should HUL give Glow & Lovely a new formulation?POV
Should HUL give Glow & Lovely a new formulation?
By Ananya Pathak & Shreyas Kulkarni
Jul 08, 2020 05:30 IST 7 Min read
Decoding how Chyawanprash became the hottest flavour of the seasonPOV
Decoding how Chyawanprash became the hottest flavour of the season
By Abid Hussain Barlaskar
Jul 03, 2020 05:30 IST 5 Min read
Who will fill the void left behind by TikTok in the lives of consumers, creators?POV
Who will fill the void left behind by TikTok in the lives of consumers, creators?
By Aishwarya Ramesh and Abid Hussain Barlaskar
Jul 02, 2020 05:30 IST 6 Min read
Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?POV
Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?
By Ananya Pathak
Jul 02, 2020 05:10 IST 4 Min read
Will shopping malls make a comeback?POV
Will shopping malls make a comeback?
By Ananya Pathak
Jul 01, 2020 05:30 IST 5 Min read
What will the outrage against Chinese products, services do to brands, endorsements, media?POV
What will the outrage against Chinese products, services do to brands, endorsements, media?
By Abid Hussain Barlaskar & Shreyas Kulkarni & Abid Hussain Barlaskar
Jun 25, 2020 05:30 IST 7 Min read
Despite slap from AYUSH Ministry over Coronil ads, Patanjali gained mileage, rue expertsPOV
Despite slap from AYUSH Ministry over Coronil ads, Patanjali gained mileage, rue experts
By Ananya Pathak & Shreyas Kulkarni
Jun 24, 2020 15:09 IST 3 Min read
Will the hot new 'produce wash' segment fizzle out like a fad, or grow?POV
Will the hot new 'produce wash' segment fizzle out like a fad, or grow?
By Ashwini Gangal
Jun 16, 2020 05:30 IST 6 Min read
Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?POV
Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?
By Abid Hussain Barlaskar
Jun 08, 2020 05:30 IST 6 Min read
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