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Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?POV
Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?
By Abid Hussain Barlaskar
Jun 08, 2020 05:30 IST 6 Min read
From bread to juice and water… how ‘immunity’ became the USP across brandsPOV
From bread to juice and water… how ‘immunity’ became the USP across brands
By Abid Hussain Barlaskar
Jun 02, 2020 05:30 IST 5 Min read
Amazon enters food delivery space: How bad is the news for Swiggy and Zomato?POV
Amazon enters food delivery space: How bad is the news for Swiggy and Zomato?
By Abid Hussain Barlaskar
May 22, 2020 23:56 IST 6 Min read
Will nationalist sentiment increase demand for local brands?POV
Will nationalist sentiment increase demand for local brands?
By Anirban Roy Choudhury
May 15, 2020 05:30 IST 6 Min read
Is brand loyalty a luxury we can no longer afford?POV
Is brand loyalty a luxury we can no longer afford?
By Shreyas Kulkarni
May 06, 2020 05:30 IST 5 Min read
How will the activation business change post lockdown?POV
How will the activation business change post lockdown?
By Ananya Pathak
May 01, 2020 05:30 IST 4 Min read
Has brand marketing changed forever… or do the fundamentals stay unchanged?POV
Has brand marketing changed forever… or do the fundamentals stay unchanged?
By Ashwini Gangal & Debashish Chakraborty
Apr 21, 2020 05:30 IST 7 Min read
Is the current disruption an opportunity for local brands?POV
Is the current disruption an opportunity for local brands?
By Ananya Pathak
Apr 17, 2020 05:30 IST 4 Min read
What are marketers of ‘non-essential’ segments thinking?POV
What are marketers of ‘non-essential’ segments thinking?
By Debashish Chakraborty
Apr 08, 2020 05:00 IST 3 Min read
Digital boot camp for agenciesPOV
Digital boot camp for agencies
By Debashish Chakraborty
Apr 06, 2020 04:40 IST 4 Min read
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