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Sympathy, Support, Silence… What’s the best strategy for a brand today?POV
Sympathy, Support, Silence… What’s the best strategy for a brand today?
By Abid Hussain Barlaskar
Mar 27, 2020 05:30 IST 6 Min read
Keeping ideas theft-proof in adlandPOV
Keeping ideas theft-proof in adland
By Abid Hussain Barlaskar
Mar 17, 2020 05:20 IST 5 Min read
Unilever to not market its F&B products to children below 13. Any takers?POV
Unilever to not market its F&B; products to children below 13. Any takers?
By Shreyas Kulkarni
Feb 21, 2020 05:15 IST 6 Min read
Are interactive ads a viable antidote to ad fraud?POV
Are interactive ads a viable antidote to ad fraud?
By Abid Hussain Barlaskar
Feb 03, 2020 05:15 IST 6 Min read
'Off-Facebook Activity' tool: boon or bane for marketers?POV
'Off-Facebook Activity' tool: boon or bane for marketers?
By Ubaid Zargar
Jan 30, 2020 05:15 IST 4 Min read
What is the efficacy of WhatsApp as a medium for ads and marketing?POV
What is the efficacy of WhatsApp as a medium for ads and marketing?
By Ubaid Zargar
Jan 23, 2020 04:45 IST 5 Min read
Is there a silver lining to the grey 'troll cloud'?POV
Is there a silver lining to the grey 'troll cloud'?
By Ubaid Zargar
Jan 10, 2020 05:15 IST 5 Min read
Is freelancing the new name of the agency game? POV
Is freelancing the new name of the agency game?
By Abid Hussain Barlaskar
Jan 08, 2020 05:00 IST 4 Min read
Are marketers equipped to target privacy-conscious consumers?POV
Are marketers equipped to target privacy-conscious consumers?
By Ubaid Zargar
Jan 06, 2020 04:45 IST 5 Min read
Will JioMart disrupt the e-comm discount game?POV
Will JioMart disrupt the e-comm discount game?
By Ananya Pathak
Jan 03, 2020 05:15 IST 4 Min read
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