POV

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

Sympathy, Support, Silence… What’s the best strategy for a brand today?

Keeping ideas theft-proof in adland

Unilever to not market its F&B products to children below 13. Any takers?

Are interactive ads a viable antidote to ad fraud?

'Off-Facebook Activity' tool: boon or bane for marketers?

What is the efficacy of WhatsApp as a medium for ads and marketing?

Is there a silver lining to the grey 'troll cloud'?

Is freelancing the new name of the agency game?

Are marketers equipped to target privacy-conscious consumers?