Top Story

OTT Streaming

Will JioCinema’s Rs 29/month plan help it fight subscription fatigue among users?

Experts debate the reason for the low pricing and how it'll impact the Indian OTT landscape.
Marketing

afaqs! CMO Dialogues with Anoop Manohar, CMO, Axis Bank 

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Advertising

From Spotify to Tinder: Brands are rallying voters for General Elections 2024

As we enter the second polling phase, major brands launch election-themed campaigns.
afaqs! Pause

afaqs! Pause - Sujay Rachh, Chief Marketing Officer, Nuvama Group

Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
Advertising

WPP Q1 2024 revenue down by 1.4% from Q1 2023, India stands out with 6.6% growth

The agency plans to get back on track for growth this year, with new business lineup and strong AI-driven creativity and media skills.
Brands

Nestlé introduces Nespresso in India's premium market, will be available by end of 2024

The company will offer Nespresso coffees through e-commerce channels.
Digital

Alphabet Q1 ad revenue observes 13% rise

YouTube ads reported revenue of $8.09 million as against $6.69 million in 2023.
Marketing

Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
Advertising

Owen Wilson takes on Steve Jobs’ role; only to unveil new personal care products

The nearly two-minute-long ad film also features his real-life Labrador Waffles as a guest star. 
Advertising

Colgate's new IPL campaign urges consumers to take a strategic time out for their smiles

'Indian Sweets League' campaign featuring cricket icons Suresh Raina and Zaheer Khan aims to raise awareness about oral health while celebrating IPL wins.
Advertising

From Spotify to Tinder: Brands are rallying voters for General Elections 2024

As we enter the second polling phase, major brands launch election-themed campaigns.
afaqs! Pause

afaqs! Pause - Sujay Rachh, Chief Marketing Officer, Nuvama Group

Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
Advertising

WPP Q1 2024 revenue down by 1.4% from Q1 2023, India stands out with 6.6% growth

The agency plans to get back on track for growth this year, with new business lineup and strong AI-driven creativity and media skills.
Brands

Nestlé introduces Nespresso in India's premium market, will be available by end of 2024

The company will offer Nespresso coffees through e-commerce channels.
Digital

Alphabet Q1 ad revenue observes 13% rise

YouTube ads reported revenue of $8.09 million as against $6.69 million in 2023.
Marketing

Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
Advertising

Owen Wilson takes on Steve Jobs’ role; only to unveil new personal care products

The nearly two-minute-long ad film also features his real-life Labrador Waffles as a guest star. 
Advertising

Colgate's new IPL campaign urges consumers to take a strategic time out for their smiles

'Indian Sweets League' campaign featuring cricket icons Suresh Raina and Zaheer Khan aims to raise awareness about oral health while celebrating IPL wins.