Top Story

Marketing

Who will win the grocery race: specialists, general e-commerce or retailers?

A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Marketing

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Marketing

After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.
Marketing

Mondelez India launches Cadbury Oreo Milkshake Mix; expands milk food drink offering

Priced at Rs. 175 for 200 gms, it will exclusively be available in modern trade and on e-commerce platforms.
Media

Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts

Experts weigh in on the monetary fallout of the IPL cancellation, that's expected to cast a shadow of uncertainty on the World Cup too
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Marketing

"We've managed to use IPL footage well": Karan Shroff, Unacademy

Forced to pause its IPL campaign after the league's suspension, Unacademy's CMO talks about the impact of putting the brakes on his brand's big Super Bowlesque outing.
Marketing

38 golds won at the first-ever afaqs! Marketers' Excellence Awards

Ninety-four metals, including 38 gold, 34 silver and 22 bronze, were awarded across 39 categories.
Marketing

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Marketing

After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.
Marketing

Mondelez India launches Cadbury Oreo Milkshake Mix; expands milk food drink offering

Priced at Rs. 175 for 200 gms, it will exclusively be available in modern trade and on e-commerce platforms.
Media

Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts

Experts weigh in on the monetary fallout of the IPL cancellation, that's expected to cast a shadow of uncertainty on the World Cup too
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Marketing

"We've managed to use IPL footage well": Karan Shroff, Unacademy

Forced to pause its IPL campaign after the league's suspension, Unacademy's CMO talks about the impact of putting the brakes on his brand's big Super Bowlesque outing.
Marketing

38 golds won at the first-ever afaqs! Marketers' Excellence Awards

Ninety-four metals, including 38 gold, 34 silver and 22 bronze, were awarded across 39 categories.