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Marketing

“We wanted to tell stories of transformation”: Amazon's Satish Upadhyay

Marketing head of Amazon India Marketplace on his 'Storyboxes'.
Interviews

"Non-music content is the only differentiator for radio": Nisha Narayanan

Rediscovering radio with Red FM and Magic FM's COO & director
Advertising

Zomato pulls a Domino's with 'on-time or free' delivery promise

...unlike the usual discounts, variety and ease of use narrative
Advertising

OYO sings about 'room ka jugaad'

OYO ads are on TV, radio, Facebook, TikTok, ShareChat, Insta and YouTube
Advertising

A look at the winners of Ad Club's Marquees 2019

The winners of the third edition of Marquees 2019 have been announced
Social Media

TikTok's rewind video is a little different from YouTube's...

The brand has positioned its rewind video on YouTube India's banner ads.
Advertising

Top 10 most watched Indian ads on YouTube in November 2019

Airtel's 'Get India's Best Video Experience' tops the list.
Advertising

Zomato pulls a Domino's with 'on-time or free' delivery promise

...unlike the usual discounts, variety and ease of use narrative
Advertising

OYO sings about 'room ka jugaad'

OYO ads are on TV, radio, Facebook, TikTok, ShareChat, Insta and YouTube
Advertising

A look at the winners of Ad Club's Marquees 2019

The winners of the third edition of Marquees 2019 have been announced
Social Media

TikTok's rewind video is a little different from YouTube's...

The brand has positioned its rewind video on YouTube India's banner ads.
Advertising

Top 10 most watched Indian ads on YouTube in November 2019

Airtel's 'Get India's Best Video Experience' tops the list.