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"Important to nudge people to go back to work": filmmaker R. Balki on his government ad

Take precautions, but do go out and work, says Bollywood star Akshay Kumar in the ad for the Union Ministry of Health and Family Welfare.
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US actress Viola Davis talks self-worth in L'Oréal ad as her country’s anti-racism protests continue

The leading global cosmetics giant has also earned flak for double standards after it severed ties with UK model Munroe Bergdorf for speaking against a white supremacist rally in 2017.
Guest Article

To sell or not to sell: Should brand messaging move out of lockdown?

Can brands move on from empathetic, inspirational messaging and start ‘selling’ again? Or are marketers still afraid to hard sell?
Marketing

Uber now offers 'zero-contact' rides at Delhi, Bengaluru and Hyderabad airports

The cabs will be sanitised before each ride, the drivers and riders will always wear masks, only the drivers will touch doors and boot, while the riders will handle their own luggage.
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Burger King offers to bail out quarantine chefs

Burnt rice, charred steak, stiff cake... Sometimes, cooking can go horribly wrong. Burger King's latest contest invites users to make the most of it.
Media

"The road ahead is collaboration, and not competition": VOOT's Akash Banerji

The head of AVOD business, VOOT, feels it’s not the time to ‘tom-tom’ numbers to establish superiority over peers, like Hotstar, ZEE5, SonyLIV, among others.
Interviews

“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints

Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.
Guest Article

To sell or not to sell: Should brand messaging move out of lockdown?

Can brands move on from empathetic, inspirational messaging and start ‘selling’ again? Or are marketers still afraid to hard sell?
Marketing

Uber now offers 'zero-contact' rides at Delhi, Bengaluru and Hyderabad airports

The cabs will be sanitised before each ride, the drivers and riders will always wear masks, only the drivers will touch doors and boot, while the riders will handle their own luggage.
Advertising

Burger King offers to bail out quarantine chefs

Burnt rice, charred steak, stiff cake... Sometimes, cooking can go horribly wrong. Burger King's latest contest invites users to make the most of it.
Media

"The road ahead is collaboration, and not competition": VOOT's Akash Banerji

The head of AVOD business, VOOT, feels it’s not the time to ‘tom-tom’ numbers to establish superiority over peers, like Hotstar, ZEE5, SonyLIV, among others.
Interviews

“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints

Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.