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Gen-AI
People Spotting
Top Story
By
afaqs! news bureau
People Spotting
Enormous appoints Moumita Pal to head its creative charge in Delhi
The appointment is part of the agency’s efforts to double down on its work in the capital.
By
afaqs! news bureau
People Spotting
Volvo Car India appoints Jyotsana Singh Kaushik as Director - Marketing & PR
She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.
By
afaqs! news bureau
Advertising
Global advertising growth to decelerate in 2024 to 5.3% from 5.8%: GroupM forecast
The estimate for 2023 growth is 5.8%, totaling $889 billion, excluding U.S. political advertising.
By
afaqs! news bureau
Advertising
Aalap Desai launches full-funnel ad agency - TGTHR
This move comes after Aalap's departure from Dentsu Creative.
By
Yash Bhatia
Marketing
From flip phones to offline expansion: Motorola’s 2023 story and outlook for 2024
Motorola's head of marketing shares insights on doubling market share, expanding offline reach, and focusing on premium and 5g portfolios.
By
Ruchika Jha
Corporate Communications and PR
India as a PR market, is outpacing global growth: Archana Jain, PR Pundit Havas Red
Post its acquisition by Havas, the agency will integrate fully, upholding its entrepreneurial spirit and values starting next year.
By
Cheenu Agarwal
Marketing
Range Rovers, Rolls-Royce, Rolex, Ray-Ban, and more: Ranbir Kapoor's 'Animal' roars with collabs
The film features luxury brands like Rolls-Royce, Range Rover, Skoda, Apple, Tom Ford, Rolex and Ray-Ban.
By
afaqs! news bureau
Media
Hindi news dominates TV news ad revenue with 17% share between Jul-Sep 2023: TAM AdEx
Reckitt India was the biggest advertiser on TV news during Jul-Sept'23, with a 7% share of ad volumes.
By
Shubhankar Sen
Advertising
Amazon puts '60s spin on iconic '90s 'Sweatermen' campaign for Cyber Monday
The ad leverages nostalgic visuals, catchy tunes and vintage charm to celebrate Cyber Monday shopping.
By
Ubaid Zargar
Advertising
Is Zomato inviting you to its wedding?
A front page print ad will have you believe the food aggregator app is about to tie the knot this wedding season.
LOAD MORE
By
afaqs! news bureau
Advertising
Global advertising growth to decelerate in 2024 to 5.3% from 5.8%: GroupM forecast
The estimate for 2023 growth is 5.8%, totaling $889 billion, excluding U.S. political advertising.
By
afaqs! news bureau
Advertising
Aalap Desai launches full-funnel ad agency - TGTHR
This move comes after Aalap's departure from Dentsu Creative.
By
Yash Bhatia
Marketing
From flip phones to offline expansion: Motorola’s 2023 story and outlook for 2024
Motorola's head of marketing shares insights on doubling market share, expanding offline reach, and focusing on premium and 5g portfolios.
By
Ruchika Jha
Corporate Communications and PR
India as a PR market, is outpacing global growth: Archana Jain, PR Pundit Havas Red
Post its acquisition by Havas, the agency will integrate fully, upholding its entrepreneurial spirit and values starting next year.
By
Cheenu Agarwal
Marketing
Range Rovers, Rolls-Royce, Rolex, Ray-Ban, and more: Ranbir Kapoor's 'Animal' roars with collabs
The film features luxury brands like Rolls-Royce, Range Rover, Skoda, Apple, Tom Ford, Rolex and Ray-Ban.
By
afaqs! news bureau
Media
Hindi news dominates TV news ad revenue with 17% share between Jul-Sep 2023: TAM AdEx
Reckitt India was the biggest advertiser on TV news during Jul-Sept'23, with a 7% share of ad volumes.
By
Shubhankar Sen
Advertising
Amazon puts '60s spin on iconic '90s 'Sweatermen' campaign for Cyber Monday
The ad leverages nostalgic visuals, catchy tunes and vintage charm to celebrate Cyber Monday shopping.
By
Ubaid Zargar
Advertising
Is Zomato inviting you to its wedding?
A front page print ad will have you believe the food aggregator app is about to tie the knot this wedding season.
LOAD MORE