Top Story

Marketing

Paper Boat out to solve COVID era pani puri, golgappa pangs with ready to cook version

Brands like Haldiram’s, Frylo and Jalani have launched their their own variants of DIY ‘pani puris’ in both ready to serve and ready to cook formats.
Media

Regional language content and its impact on TV, OTT

On Day 3 of Languages Week, a panel discussed the impact that the popularity of regional language content has on televised content.
Advertising

Zomato's ad entry draws inspiration from Fevikwik's 'fishing' ad

Zomato has begun uploading winning contest entries to their YouTube page, but one of the entries caught our eye...
Interviews

Studio Pepperfry footfalls are back to last year's levels says its chief marketer Kashyap Vadapalli

He talks about the brand's latest ad campaign, what people are buying, and if the Pepperfry consumer has changed and more.
Social Media

Inorbit malls and Zomato partner to bring back the magic of in-mall dining, but with precautions, of course

All you need is a smartphone to scan a QR code, order food, and pay the bill.
Advertising

Kelvinator shows off specialised features of home appliances in a five-ad campaign

Launched in the festive season, the ads highlight the features of Kelvinator ACs, refrigerators and washing machines, and target middle-income homes.
Media

2 out of 3 Indians would rather give up TV than YouTube for a month said Google India’s Sanjay Gupta

The country head and VP said this in his keynote at Google’s annual event Brandcast.
Guest Article

Mobility, masculine anxiety and modern-day cowboys

In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
Marketing

Veteran adman Sandeep Goyal releases 'future-facing' new book

The book was inspired by Alvin Toffler's title of the same name, which was gifted to the author when he was 16 years old.
Advertising

Zomato's ad entry draws inspiration from Fevikwik's 'fishing' ad

Zomato has begun uploading winning contest entries to their YouTube page, but one of the entries caught our eye...
Interviews

Studio Pepperfry footfalls are back to last year's levels says its chief marketer Kashyap Vadapalli

He talks about the brand's latest ad campaign, what people are buying, and if the Pepperfry consumer has changed and more.
Social Media

Inorbit malls and Zomato partner to bring back the magic of in-mall dining, but with precautions, of course

All you need is a smartphone to scan a QR code, order food, and pay the bill.
Advertising

Kelvinator shows off specialised features of home appliances in a five-ad campaign

Launched in the festive season, the ads highlight the features of Kelvinator ACs, refrigerators and washing machines, and target middle-income homes.
Media

2 out of 3 Indians would rather give up TV than YouTube for a month said Google India’s Sanjay Gupta

The country head and VP said this in his keynote at Google’s annual event Brandcast.
Guest Article

Mobility, masculine anxiety and modern-day cowboys

In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
Marketing

Veteran adman Sandeep Goyal releases 'future-facing' new book

The book was inspired by Alvin Toffler's title of the same name, which was gifted to the author when he was 16 years old.