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Advertising

Netflix's new show promo resembles anti-fraud BFSI ads

The promo aims to raise awareness about the menace of phishing.
Interviews

“Indian OTT Needs More Show-runners”: Abhishek Rege  

CEO of Endemol Shine India on leaping from reality TV to fiction on OTT.   
People Spotting

Facebook appoints Avinash Pant as marketing head for India

Pant will take on the role of marketing director at Facebook India.
Social Media

It's TikTok's turn to be woke

The platform's #AllTheDifference campaign for the WEF is an umbrella for causes.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Social Media

Tinder and Netflix get the ball rolling in a Twitter exchange...

...for the upcoming Valentine's Day
Interviews

"My focus is to delay the sunset of print": Worldwide Media's Deepak Lamba

An interaction with the CEO of Worldwide Media
People Spotting

Facebook appoints Avinash Pant as marketing head for India

Pant will take on the role of marketing director at Facebook India.
Social Media

It's TikTok's turn to be woke

The platform's #AllTheDifference campaign for the WEF is an umbrella for causes.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Social Media

Tinder and Netflix get the ball rolling in a Twitter exchange...

...for the upcoming Valentine's Day
Interviews

"My focus is to delay the sunset of print": Worldwide Media's Deepak Lamba

An interaction with the CEO of Worldwide Media