Top Story

Marketing

When TikTok lends its name to video shooting merchandise…

TikTok's branding has seeped into products that help users create UGC
Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Advertising

Kurkure keeps its new spice flavours a secret; tweak in brand strategy?

The new TVC features brand ambassador Akshay Kumar for the first time.
Advertising

Surf Excel's cautious new Holi spot takes 'daag acche hai' forward

Surf Excel and Lowe Lintas' new campaign is titled #RangAccheHai.
Interviews

“80% OTT content consumption happens on mobile”: Prakash Sikaria, VP, Flipkart

A chat with Prakash Sikaria on different aspects of advertising in the OTT space
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?
Advertising

Burger King’s ‘re-moulded’ new ad stars a month-old Whopper…

This may be the fast food chain’s grossest ad ever.
Advertising

Kurkure keeps its new spice flavours a secret; tweak in brand strategy?

The new TVC features brand ambassador Akshay Kumar for the first time.
Advertising

Surf Excel's cautious new Holi spot takes 'daag acche hai' forward

Surf Excel and Lowe Lintas' new campaign is titled #RangAccheHai.
Interviews

“80% OTT content consumption happens on mobile”: Prakash Sikaria, VP, Flipkart

A chat with Prakash Sikaria on different aspects of advertising in the OTT space
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?
Advertising

Burger King’s ‘re-moulded’ new ad stars a month-old Whopper…

This may be the fast food chain’s grossest ad ever.