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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

A still from the '50 Years 50 Icons' short film Brands
‘50 Years 50 Icons’: Zara’s ode to five decades of fashion with top models
By Kausar Madhyia
May 16, 2025 05:00 IST 2 Min read
Adrienn Popovics, Marketing Director, Hell Energy Hungary Ltd. (left) Marketing
What makes India a powerhouse in Hell Energy’s global rise?
By Kausar Madhyia
May 14, 2025 05:30 IST 4 Min read
Rajasthan Tourism Advertising
Rajasthan Tourism launches a 50k tagline contest in India
By Kausar Madhyia
May 13, 2025 07:26 IST 2 Min read
Stills from the new Naukri.Com ad for IPL Advertising
Why Naukri’s new IPL ad campaign validates Gen Z’s job-hopping culture
By Kausar Madhyia
May 08, 2025 05:31 IST 4 Min read
Monika Shergill, Vice President - Content, Netflix Media
Our competition is Netflix from other countries, says Monika Shergill
By Kausar Madhyia
May 07, 2025 05:30 IST 2 Min read
Vedang Patel (Top Left), Parul Gulati (Top Right), Chitresh Sinha (Bottom Left), Mitesh Kothari (Bottom Right) Marketing
From 'marriage' to 'situationship': Brands get real at GroupM’s Brew '25
By Kausar Madhyia
May 02, 2025 05:20 IST 5 Min read
AI replaces Duolingo’s contract workforce Brands
AI replaces Duolingo’s contract workforce
By Kausar Madhyia
Apr 30, 2025 05:20 IST 3 Min read
Just Add Coke Zero Ad Advertising
Coca-Cola is making jump scares feel ‘great’ in its new Coke Zero ad
By Kausar Madhyia
Apr 25, 2025 05:10 IST 2 Min read
Decaf Billboard Ad by Nescafe Advertising
How Nescafé’s decaf ad helped Panama City find a good night’s sleep
By Kausar Madhyia
Apr 23, 2025 05:00 IST 2 Min read
Advertising in Space Advertising
Advertising in space: A giant leap for mankind or a step too far?
By Kausar Madhyia
Apr 22, 2025 05:10 IST 3 Min read
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