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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

The Indian Express relaunches Screen Magazine Media
From print to pixels: Inside The Indian Express relaunch of Screen magazine
By Kausar Madhyia
Aug 07, 2025 05:30 IST 5 Min read
MixCollage-05-Aug-2025-10-58-PM-3905 Media
Jeffrey Archer’s bestsellers to be adapted in Hindi and Tamil: Applause Entertainment
By Kausar Madhyia
Aug 06, 2025 05:30 IST 6 Min read
Sitaare Zameen Par cast, Aamir Khan, YouTube, Aamir Khan Talkies. Media
I want Rs 100 from my audience, not Rs 125 crore from OTT: Aamir Khan
By Kausar Madhyia
Jul 31, 2025 05:30 IST 6 Min read
AI model in Guess ad sparks debate on digital beauty standards and human inclusivity in fashion. Media
Vogue's AI model reignites beauty standards and inclusivity debate
By Kausar Madhyia
Jul 30, 2025 05:10 IST 3 Min read
Kyunki Saas Bhi Kabhi Bahu Thi returns Media
In a changed world, can Tulsi still pull eyeballs and brands like before?
By Kausar Madhyia
Jul 28, 2025 05:30 IST 6 Min read
Forces of Tyaani campaign Brands
KJo’s Tyaani Jewellery taps digital, influencers & roadshows in new ad blitz
By Kausar Madhyia
Jul 24, 2025 05:20 IST 4 Min read
Apple Intelligence ad with an iPhone 16, featuring a woman, man, and cat, demonstrating AI photo editing Advertising
In iPhone 16's new ad, Apple Intelligence steals the show — and the cat
By Kausar Madhyia
Jul 22, 2025 05:10 IST 2 Min read
Zee Entertainment Chief Growth Officer and new Z brand logo, July 2025 — brand strategy and rebranding news Media
Regional content and SME-friendly ad plans are Zee Entertainment's new hooks for India
By Kausar Madhyia
Jul 18, 2025 06:00 IST 4 Min read
localcircles survey chart showing percentage of indian ott media platforms using dark patterns like drip pricing, subscription trap, forced action, privacy zuckering, and bait and switch in 2025 Media
Subscription Trap, Drip Pricing: 50% OTT users unhappy with dark patterns
By Kausar Madhyia
Jul 16, 2025 05:20 IST 3 Min read
JioStar's Ajit Varghese outlines "Kyunki Saas Bhi Kabhi Bahu Thi" reboot ad strategy for Star Plus and JioHotstar, targeting new media audiences. Media
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
By Kausar Madhyia
Jul 15, 2025 05:20 IST 3 Min read
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