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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

Apple Intelligence ad with an iPhone 16, featuring a woman, man, and cat, demonstrating AI photo editing Advertising
In iPhone 16's new ad, Apple Intelligence steals the show — and the cat
By Kausar Madhyia
Jul 22, 2025 05:10 IST 2 Min read
Zee Entertainment Chief Growth Officer and new Z brand logo, July 2025 — brand strategy and rebranding news Media
Regional content and SME-friendly ad plans are Zee Entertainment's new hooks for India
By Kausar Madhyia
Jul 18, 2025 06:00 IST 4 Min read
localcircles survey chart showing percentage of indian ott media platforms using dark patterns like drip pricing, subscription trap, forced action, privacy zuckering, and bait and switch in 2025 Media
Subscription Trap, Drip Pricing: 50% OTT users unhappy with dark patterns
By Kausar Madhyia
Jul 16, 2025 05:20 IST 3 Min read
JioStar's Ajit Varghese outlines "Kyunki Saas Bhi Kabhi Bahu Thi" reboot ad strategy for Star Plus and JioHotstar, targeting new media audiences. Media
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
By Kausar Madhyia
Jul 15, 2025 05:20 IST 3 Min read
MixCollage-13-Jul-2025-11-09-PM-7655 Media
How ZEE5’s Rs 120 'Apni Bhasha' subscriptions are remodelling access to regional OTT content in India
By Kausar Madhyia
Jul 14, 2025 05:30 IST 6 Min read
Milky Mist products, including paneer & Capella chocolates, driving dairy market expansion across India Brands
South India's Milky Mist expands north with milk, paneer and an IPO
By Kausar Madhyia
Jul 09, 2025 05:10 IST 4 Min read
Myntra Glamstream transforming Indian fashion shopping with shoppable videos and influencer content Marketing
Myntra to launch India’s first shoppable music video featuring Badshah
By Kausar Madhyia
Jul 07, 2025 05:20 IST 5 Min read
Viral Kerala Tourism advertising post showing a British F-35B jet "reviewing" God's Own Country Advertising
Kerala Tourism's latest ad is pure jet-set gold with an unexpected mascot
By Kausar Madhyia
Jul 04, 2025 05:20 IST 3 Min read
Global Digital News Trends. Media
Reuters study: 44% of Indians are comfortable with AI-generated news
By Kausar Madhyia
Jul 03, 2025 05:10 IST 7 Min read
Exploring Audi India's marketing, EV, and customer engagement strategies in India. Marketing
The road ahead: How Audi India is driving ambition with earned affluence
By Kausar Madhyia
Jul 02, 2025 05:30 IST 6 Min read
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