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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

"India's 'Swadeshi 2.0' campaign ignites domestic textile demand, empowering artisans & boosting local manufacturing. #MakeInIndia #IndianTextiles"Marketing
Only pride, no prejudice for Indian textiles: India launches Swadeshi 2.0
By Kausar Madhyia
Oct 07, 2025 05:20 IST 3 Min read
Amazon launches the new Kindle Scribe, markets it as the ultimate AI notebook at $429.99Marketing
Amazon launches the new Kindle Scribe, markets it as the ultimate AI notebook at $499.99
By Kausar Madhyia
Oct 03, 2025 14:04 IST 2 Min read
Cadbury Dairy Milk Silk's "How Far Will You Go for Love?" ad. See the full Ogilvy India commercial featuring a couple in a museum playing a chocolaty hide-and-seek.Advertising
Cadbury Dairy Milk Silk’s new Ogilvy ad plays a chocolaty hide-and-seek
By Kausar Madhyia
Oct 01, 2025 05:20 IST 2 Min read
Dean vs. Logan: Jared Padalecki (Supernatural) and Matt Czuchry reignite the Gilmore Girls ship war over Panera soup in their viral "Fall for Your Favorites" ad.Advertising
Supernatural’s Jared Padalecki stars in a nostalgic 'Gilmore Girls'-inspired soup ad
By Kausar Madhyia
Sep 30, 2025 05:00 IST 4 Min read
Candlelight Concerts in India: A captivating image from an immersive concert. Experience live classical music and tributes to artists like Coldplay and Taylor Swift in a unique, candlelit setting.Marketing
Makers of Candlelight Concerts say new India wants experiences, not just events
By Kausar Madhyia
Sep 26, 2025 05:30 IST 6 Min read
Amazon Business India, Maharashtra B2B growth, Kolhapur Aurangabad e-commerce, Amazon Great Indian Festival, B2B marketplace.Marketing
Amazon sees non-metro boost for B2B e-comm ahead of festive season
By Kausar Madhyia
Sep 24, 2025 05:10 IST 3 Min read
Image 1: The Hindu Editorial Process Infographic A detailed infographic from The Hindu's recent ad campaign, outlining the meticulous 147-year-old editorial process. The print ad serves as a powerful "map" of the newsroom, showcasing how human journalism and verification combat fake news and the rise of generative AI.Advertising
The Hindu celebrates 147 years of journalism with an infographic ad by Talented ad agency
By Kausar Madhyia
Sep 21, 2025 13:37 IST 2 Min read
MixCollage-20-Sep-2025-03-03-PM-1325Advertising
Kotak Mutual Fund's new ad campaign warns against gambling and promotes SIP
By Kausar Madhyia
Sep 20, 2025 15:08 IST 2 Min read
A photo of Ranveer Allahbadia in the boAt ad, featuring the power bank. He is dressed in the horror-parody style of the ad, possibly with a spooky expression. TheAdvertising
BeerBiceps makes a comeback with a self-aware boAt ad after India’s Got Latent scandal
By Kausar Madhyia
Sep 20, 2025 11:55 IST 2 Min read
Micro-dramas are transforming media consumption in India. This image captures the essence of this 2-minute, mobile-friendly entertainment boom.Media
How micro-dramas are changing India’s media consumption two minutes at a time
By Kausar Madhyia
Sep 18, 2025 05:30 IST 8 Min read
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