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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

Vedang Patel (Top Left), Parul Gulati (Top Right), Chitresh Sinha (Bottom Left), Mitesh Kothari (Bottom Right) Marketing
From 'marriage' to 'situationship': Brands get real at GroupM’s Brew '25
By Kausar Madhyia
May 02, 2025 05:20 IST 5 Min read
AI replaces Duolingo’s contract workforce Brands
AI replaces Duolingo’s contract workforce
By Kausar Madhyia
Apr 30, 2025 05:20 IST 3 Min read
Just Add Coke Zero Ad Advertising
Coca-Cola is making jump scares feel ‘great’ in its new Coke Zero ad
By Kausar Madhyia
Apr 25, 2025 05:10 IST 2 Min read
Decaf Billboard Ad by Nescafe Advertising
How Nescafé’s decaf ad helped Panama City find a good night’s sleep
By Kausar Madhyia
Apr 23, 2025 05:00 IST 2 Min read
Advertising in Space Advertising
Advertising in space: A giant leap for mankind or a step too far?
By Kausar Madhyia
Apr 22, 2025 05:10 IST 3 Min read
Global Cuisines in Indian Kitchens Brands
Maggi, Knorr & Wai Wai: Global cuisines In Indian kitchens before QSRs
By Kausar Madhyia
Apr 21, 2025 05:01 IST 4 Min read
coke1 Advertising
Coca-Cola's new ad nods to its literary past in famous classic works
By Kausar Madhyia
Apr 18, 2025 05:01 IST 2 Min read
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