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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

Candlelight Concerts in India: A captivating image from an immersive concert. Experience live classical music and tributes to artists like Coldplay and Taylor Swift in a unique, candlelit setting.Marketing
Makers of Candlelight Concerts say new India wants experiences, not just events
By Kausar Madhyia
Sep 26, 2025 05:30 IST 6 Min read
Amazon Business India, Maharashtra B2B growth, Kolhapur Aurangabad e-commerce, Amazon Great Indian Festival, B2B marketplace.Marketing
Amazon sees non-metro boost for B2B e-comm ahead of festive season
By Kausar Madhyia
Sep 24, 2025 05:10 IST 3 Min read
Image 1: The Hindu Editorial Process Infographic A detailed infographic from The Hindu's recent ad campaign, outlining the meticulous 147-year-old editorial process. The print ad serves as a powerful "map" of the newsroom, showcasing how human journalism and verification combat fake news and the rise of generative AI.Advertising
The Hindu celebrates 147 years of journalism with an infographic ad by Talented ad agency
By Kausar Madhyia
Sep 21, 2025 13:37 IST 2 Min read
MixCollage-20-Sep-2025-03-03-PM-1325Advertising
Kotak Mutual Fund's new ad campaign warns against gambling and promotes SIP
By Kausar Madhyia
Sep 20, 2025 15:08 IST 2 Min read
A photo of Ranveer Allahbadia in the boAt ad, featuring the power bank. He is dressed in the horror-parody style of the ad, possibly with a spooky expression. TheAdvertising
BeerBiceps makes a comeback with a self-aware boAt ad after India’s Got Latent scandal
By Kausar Madhyia
Sep 20, 2025 11:55 IST 2 Min read
Micro-dramas are transforming media consumption in India. This image captures the essence of this 2-minute, mobile-friendly entertainment boom.Media
How micro-dramas are changing India’s media consumption two minutes at a time
By Kausar Madhyia
Sep 18, 2025 05:30 IST 8 Min read
MixCollage-16-Sep-2025-06-26-PM-2950Advertising
Cleartrip's 'Prices jo karde sabki chutti' campaign makes festive travel more accessible
By Kausar Madhyia
Sep 16, 2025 18:28 IST 2 Min read
“OpenAI’s first OOH campaign in India showcases ChatGPT prompts on billboards across Mumbai, Delhi, Bengaluru, Chennai, and Jaipur.”Advertising
OpenAI's ChatGPT swaps pitches with prompts in maiden India OOH campaign
By Kausar Madhyia
Sep 16, 2025 05:20 IST 3 Min read
A still from Apple’s new “Dear Apple” ad campaign featuring the latest Apple Watch models—Apple Watch Series 11, Ultra 3, and SE 3. The ad showcases how the new Hypertension notifications, ECG, Fall detection, and Emergency SOS features are saving lives from a heart attack, collapsed lung, and snowstorm.Advertising
Apple Watch saves lives in the new 'Dear Apple' ad
By Kausar Madhyia
Sep 10, 2025 13:49 IST 2 Min read
MixCollage-09-Sep-2025-02-25-PM-6237Advertising
Saif Ali Khan named brand ambassador for Thermocool home appliances
By Kausar Madhyia
Sep 09, 2025 14:26 IST 2 Min read
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